Unlocking the Power of Storytelling and Book Publishing with Ash Goel

Host: Dr. Allen Lycka

Guest: Ash Goel, Co-founder of Global Book Publishing, TEDx speaker, and best-selling author.

Introduction:

Dr. Allen Lycka introduces his guest, Ash Goel, as a remarkable individual who has climbed many mountains in his career. Ash is a co-founder of Global Book Publishing, a four-time TEDx speaker, and a Wall Street Journal and USA Today best-selling author. He is passionate about branding, book-to-business strategies, and AI. He has helped over 300 authors from 17 countries achieve international best-selling status and empowered over 430,000 students worldwide as one of Udemy’s top instructors.

Ash Goel’s Journey to Success:

Growing up in India: Ash shares his early experiences and how a cultural belief about not branding oneself held him back.
Breaking through limiting beliefs: With the help of a business mentor, Ash overcame his fears and began to embrace personal branding.
Corporate career: From working with top tech companies like Amazon and Qualcomm, to advising C-suite executives on Wall Street, Ash’s journey began in the corporate world.
Transition to entrepreneurship: Founding Global Book Publishing and helping authors around the world share their stories.

The Power of Book Publishing:

Why writing a book matters: Ash explains how writing a book elevates personal and professional authority far beyond other forms of media, such as podcasts or video.
Trust and credibility: Books command respect and establish trust, as they require significant effort, research, and dedication.
Dr. Lycka’s personal experience: Dr. Lycka reflects on how writing 17 books during his career as a cosmetic doctor set him apart as an authority in his field.

Why Everyone Has a Story to Tell:

Unique perspectives: Ash encourages aspiring authors, stating that everyone has a unique perspective that can resonate with readers.
The importance of storytelling: Storytelling is crucial for connecting with others, conveying important messages, and making an impact.
Dr. Lycka on storytelling: As a grandfather, Dr. Lycka reflects on the importance of stories in teaching life lessons to younger generations.

Mistakes Aspiring Authors Make:

Lack of clarity: Authors often begin without a clear understanding of why they are writing a book, leading to unfinished projects.
Not defining their unique perspective: Ash stresses the importance of offering a unique angle or framework that sets your book apart.
Failure to include personal stories: Including personal experiences makes a book more engaging and impactful.

The Transition from Corporate Career to Entrepreneurship:

Challenges of leaving a stable job: Ash opens up about the difficulty of transitioning from a lucrative corporate career to entrepreneurship.
Entrepreneurship as a journey: For Ash, the rewards of entrepreneurship extend beyond financial gain to making meaningful connections and impacting lives through storytelling.

BIO:

Ash is the Co-Founder of Global Book publishing. He is a 4-times TEDx speaker and a Wall Street Journal and USA Today Best-Selling Author. He is passionate about Branding, Book to Business and AI. He has spent more than a decade in the corporate world and transitioned into entrepreneur journey with helping coaches, consultants, and thought leaders become instant authority and generate numerous sources of income leveraging their book. He has helped 300+ authors from 17 different countries become International bestselling authors.

He has delivered multiple speeches globally, including 7 keynotes, in 9 different countries. He is one of the Bestselling Instructors on Udemy, with more than 430,000 students from over 189 countries and with over 8000+ reviews.

Social Media:

https://www.linkedin.com/in/theashgoel/

https://www.udemy.com/user/ashgoel

https://www.facebook.com/theashgoel1