Tanner Bryson and Christa reveal how B Cross Performance Horses, Horse Around Adventures, and Tanner Bryson Art Studio are built around more than horses. In this episode of Living The Red Life, they share how trust, reputation, horse training, social media, and authentic Western experiences shape a brand people remember. From matching the right horse with the right buyer to creating corporate cattle drives near Sedona, they show what it takes to stand out in the Western industry without compromising quality, honesty, or legacy.

Key Takeaways

A strong brand only works when the product can back it up.
Trust is built through honesty, not hype.
Social media works best when it reflects real authenticity.
Great businesses know who they should not sell to.
Legacy means passing rare skills to the next generation.

Notable Quotes

“If you don’t have what you can back up, you really don’t have a product at all.”
“I really believe in developing trust.”
“We’re not out there sticking our iron on every horse.”
“The horse is making us and we don’t realize it along the way.”
“There’s a legacy in the industry that we want to pass on.”

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B Cross Founders Building a Western Brand