Podcast
Living The Red Life
Hosted by Rudy Mawer · EN
Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red''. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.
149episodes
Episodes
Newest firstAll episodes
How Two Scientists Turned a $100 Blog Into a Global Health Business
6d ago00:21:24Summary readyMost entrepreneurs think passion is enough. Viktoriya and Oksana Gruzdyn learned the hard way that passion without systems leads nowhere.In this episode of Living The Red Life, the twin immunology scientists reveal how years of blogging generated almost no income, why investing $7,000 into coaching changed everything, and how they built a global health business helping clients transform their lives through cellular healing and autoimmune recovery. They discuss marketing breakthroughs, scaling with Facebook ads, building authority through client transformations, and creating a business that gives them freedom, impact, and purpose.From growing up in Ukraine and watching their father overcome extraordinary challenges to becoming internationally recognized health educators and entrepreneurs, their story demonstrates what happens when science, persistence, and business strategy come together.Key Takeaways • Why passion alone will not build a successful business • How coaching and mentorship accelerated their growth • The marketing strategy that generated massive client acquisition • How authority and testimonials became their competitive advantage • Why freedom and lifestyle design drove their entrepreneurial journeyNotable Quotes • "You can't just be passionate about something. You have to have the right system." • "They taught us how to have a real business, not just a hobby." • "If you invest into something, you have to make it work." • "We wanted more freedom and more experiences." • "Business is about creativity and innovation."Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
SummaryHow She Built a Wellness Empire Before It Was Trendy
1w ago00:17:49Summary readyTwenty years before wellness became a global movement, Shane Evans was already building a business around recovery, longevity, and member experiences. Today, as Co-Founder and CEO of Heights Wellness Retreat, she is leading a major evolution that combines cutting-edge wellness technology with human-centered therapies to create a scalable franchise model for the future.In this episode of Living The Red Life, Shane reveals how she transformed a membership-based massage business into a wellness franchise brand with more than 100 locations, why consumer behavior is reshaping the industry, and how entrepreneurs can build profitable businesses by staying ahead of trends. She also shares lessons on franchising, leadership, culture, wellness technology, and creating lasting impact through business ownership.Key Takeaways • Why successful entrepreneurs anticipate trends before the market catches up • How franchising helps owners stay in business for themselves but not by themselves • The importance of combining technology with human connection • Why culture fit and shared values determine long-term business success • How wellness, longevity, and recovery are creating major business opportunitiesNotable Quotes • "Consumers don't want single modality locations anymore." • "Franchising gives people the ability to be in business for themselves but not by themselves." • "I don't ever give up. I don't back down." • "You don't have franchisee profitability, you have nothing." • "The robots can do work that humans cannot do and more work than humans can do."Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
SummaryFrom Family Chaos to a 30-Year Dog Empire
1w ago00:25:20Summary readyWhat does it take to build a business that survives economic crashes, family challenges, industry disruption, and nearly losing everything? In this episode of Living The Red Life, the leadership team behind A Canine Experience shares how a family-run dog training business grew into a respected operation celebrating 30 years in business. Trina Eddy, Andrea Kelley, Jessica Baer, and Autumn Baer reveal the mindset shifts, business strategies, service dog training innovations, and leadership lessons that helped them navigate adversity while continuing to grow. From scaling operations and implementing automation systems to training service dogs and mentoring future trainers, this conversation explores what it really takes to build a lasting business and create impact through purpose-driven entrepreneurship.Key TakeawaysWhy leadership matters more than control when training dogs and leading teams.How adapting to market changes helped the business survive multiple economic downturns.The importance of building systems and automations to scale efficiently.Why successful dog training starts with educating owners, not just training dogs.How resilience and continuous learning create long-term business success.Notable Quotes"Dogs simply do what works best to serve their purposes.""What we need to do is make what we want what they want.""If it's not working, make a change.""Excellent trainers do the basics really well.""We need to hire differently if we want to grow."Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
SummaryFrom Flatlining at 11 to Building Businesses
1w ago00:27:25Summary readyAt just 11 years old, Emilee Wilks experienced something most people never will. After a devastating car accident left her clinically dead, she returned with a completely different perspective on life, fear, and purpose. In this powerful episode of Living The Red Life, Emilee reveals how a near-death experience shaped her mindset, strengthened her faith, and fueled her mission to help business owners unlock their limitless potential.Today, she is the founder of Limitless Consulting, co-creator of Next Level Shop Owners, and a leader helping automotive business owners scale through leadership, systems, and strategy. She shares the lessons she learned about overcoming fear, building resilience, developing a solution-focused mindset, and creating businesses rooted in strong values. This conversation explores entrepreneurship, leadership, faith, personal growth, consulting, and what it truly takes to build a life without limits.Key Takeaways• Your greatest setbacks can become the foundation of your biggest breakthroughs.• Fear loses its power when you confront it instead of avoiding it.• Entrepreneurs spend more time focused on solutions than problems.• Strong company cultures are built on clearly defined values.• Continuous learning is one of the greatest competitive advantages in business.Notable Quotes• "If God is for me, then who can stand against me?"• "The only way out is through."• "If you can confront it, you can conquer it."• "We have limitless potential."• "The connection with others and with God keeps you from being overrun."Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
SummaryHow a 26-Year-Old Built an 8-Figure Wealth Empire
1w ago00:45:03Summary readyAt just 26 years old, Hannah Kesler has already built an 8-figure business, spoken on major stages, and become one of the most recognizable voices in financial education. But her journey was anything but conventional.In this episode of Living The Red Life, Hannah reveals how overcoming addiction, rejecting traditional financial thinking, and embracing the Infinite Banking Concept helped her create extraordinary freedom. She shares the mindset shifts, business strategies, and bold decisions that transformed her from a struggling teenager into a nationally recognized wealth mentor and entrepreneur.From building a family banking system to teaching people how to recapture and recycle their dollars, Hannah explains why financial freedom starts with controlling your money instead of letting money control you. She also opens up about entrepreneurship, authenticity, wealth creation, personal growth, and the importance of creating a life designed around freedom and purpose.Key TakeawaysWhy financial freedom begins with controlling your cash flowHow the Infinite Banking Concept creates long-term wealthThe mindset shift that helped Hannah overcome addictionWhy serving others creates more opportunities than chasing moneyHow authenticity becomes a competitive advantage in businessNotable Quotes"If you help enough people get what they want, you in return will get what you want.""I don't want my pocketbook dictating how I spend my time.""Money is going to flow and grow where it's respected.""You can only control what you can control.""When I'm unapologetically myself, the right people stay."Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
SummaryHow a Steam Engine Builder Revived American Manufacturing
2w ago00:22:03Summary readyWhat does it take to turn a childhood dream into a Guinness World Record, multiple manufacturing companies, and a movement to rebuild America's skilled workforce?In this episode of Living The Red Life, Kory and Ali Anderson share how a passion for engineering, craftsmanship, and entrepreneurship evolved into a mission to preserve American manufacturing and inspire the next generation of skilled trades professionals. From building the world's largest steam engine to acquiring foundries, launching Iron Warrior Academy, and creating educational programs that introduce young people to welding, fabrication, and engineering, they reveal the mindset, discipline, and vision required to build something that lasts. Along the way, they discuss AI, entrepreneurship, workforce development, and why the future belongs to those willing to create with their hands.Key TakeawaysWhy skilled trades may become one of the biggest opportunities of the next decadeHow Kory turned a childhood dream into a Guinness World Record achievementThe entrepreneurial strategy behind acquiring foundries and building manufacturing companiesHow AI and automation can strengthen, not replace, skilled trades careersWhy discipline, craftsmanship, and mentorship are essential for long-term successNotable Quotes"Technology has taken away the people aspect. It's taken away the teams.""It's a team. It's a community building something.""Everybody wants the corner office, but there's nobody to build the corner office.""There is no limit to what you can do.""We just want to be known as people who are fighting for American-made."Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
SummaryFrom Living in His Car to Building Millions
2w ago00:20:09Summary readyWhat happens when an engineer living out of his car decides that relying on a paycheck is the biggest risk of all?In this episode of Living The Red Life, Jason Roberts shares how years of homelessness, financial uncertainty, and career setbacks forced him to rethink everything he believed about wealth, security, and success. After transitioning from engineering into sales, Jason discovered a scalable path through real estate investing that transformed his future and ultimately led to multiple thriving businesses.He breaks down the mindset shifts, sales strategies, deal analysis frameworks, and wealth-building principles that helped him go from sleeping in a church parking lot to building an eight-figure real estate portfolio. Whether you're an entrepreneur, investor, or someone searching for greater financial freedom, this conversation reveals practical lessons on creating income, reducing risk, and thinking bigger than ever before.Key Takeaways• Why sales is the single most valuable skill for building wealth• How to identify high-margin opportunities with real product-market fit• The framework Jason uses to eliminate downside risk in investments• Why relying solely on a W2 job may be riskier than entrepreneurship• How problem-solving and persistence create long-term financial freedomNotable Quotes• "If you get rid of the downside, then all you're left with is upside."• "Learn how to sell. Sales is the number one skill that will help you build wealth."• "Everything in life is figure-out-able."• "Don't rely on anybody else for your success."• "You don't have to be exceptional, but your effort does."Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
SummaryHow a Mom of Five Exposed the Beauty Industry
3w ago00:24:23Summary readyMost entrepreneurs follow the rules. Jennifer Witmyer decided to question them.As the founder of Archwood Soapery and Filthy Vegan, Jennifer built a fast-growing clean beauty brand by challenging everything she thought she knew about skincare, haircare, and the products consumers trust every day. After facing thyroid cancer, chronic health issues, and years of unanswered questions, she began noticing patterns others ignored. Those discoveries led her down a path that exposed misleading marketing claims, hidden ingredients, and the surprising realities behind the beauty industry.In this episode, Jennifer shares how resilience, pattern recognition, and relentless curiosity helped her turn personal adversity into a mission-driven business focused on transparency, sustainability, and consumer trust.Key Takeaways• Why pattern recognition became Jennifer's greatest entrepreneurial advantage• How personal health challenges inspired a business mission• The truth behind common beauty industry marketing claims• Why transparency creates stronger customer trust than branding• How questioning accepted norms can uncover massive opportunitiesNotable Quotes• "Look for the patterns."• "There is a pattern to every single thing in life."• "Eco-friendly is not a measurable thing."• "Strength isn't something you're born with. You build strength one hard day at a time."• "There is a better way."Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
SummaryHow a Small-Town Designer Built Multiple Businesses
3w ago00:18:59Summary readyWhat happens when a creative mind refuses to stay inside the box? In this episode of Living The Red Life, Adria Nicole Laxson shares the mindset, persistence, and unconventional decisions that helped her build successful brands, acquire businesses, and create a one-of-a-kind destination in Oklahoma. From teaching herself web design during the early days of the internet to becoming the owner of a nationally recognized product brand and launching multiple ventures, Adria reveals how creativity became her greatest business advantage. She discusses product innovation, entrepreneurship, branding, authenticity, and the lessons learned from decades of building businesses across retail, design, hospitality, and e-commerce. This conversation is packed with insights for entrepreneurs looking to turn bold ideas into lasting success while staying true to who they are.Key Takeaways• Creativity can become a powerful competitive advantage in business.• Success often comes from persistence long after others would quit.• Learning new skills creates opportunities that compound over time.• Authenticity becomes a strength when you stop trying to fit into someone else's expectations.• Great entrepreneurs combine vision, execution, and adaptability.Notable Quotes• "I just always feel like I want to accomplish something."• "I can't fit in this box."• "I just gave up caring about that stuff and became authentically me."• "Never let fear be a decision maker."• "When you find your passion, don't just follow it. Grab it at every corner."Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
SummaryHow Two Sisters Saved a 135-Year Legacy
3w ago00:19:42Summary readyWhat does it take to keep a 135-year-old business alive in a world dominated by e-commerce, automation, and constant disruption? In this episode of Living The Red Life, two fourth-generation entrepreneurs reveal how they stepped into leadership during one of the most difficult periods in their family’s history and transformed a historic department store into a thriving community destination. Amanda "AJ" Ashenbrenner and Theresa Kronforst share the mindset, resilience, and unconventional decisions that helped them modernize without sacrificing the values that built their legacy. From customer experience and retail innovation to family business leadership and community impact, they discuss the strategies that continue to attract customers, build loyalty, and keep a hometown institution relevant for future generations.Key Takeaways• How to modernize a family business without losing its identity• Why customer experience beats convenience in today's retail world• The importance of adapting during economic and industry disruption• How two sisters successfully transitioned into leadership roles• Why community relationships remain a powerful competitive advantageNotable Quotes• "The sale is 95% listening to the customer."• "Change is the only thing that stays the same."• "People are coming in for the experience."• "We are the experience."• "Each day brings the unknown, but also the chance to rise to it."Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
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