Podcast
Living The Red Life
Hosted by Rudy Mawer · EN
Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red''. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.
111episodes
Episodes
Newest firstAll episodes
From Broke and Lost to Building a 100-Acre Empire
2d ago00:19:28Summary readyWhat does it really take to build something from nothing?In this episode of Living The Red Life, Layton Jones reveals how he went from debt, uncertainty, and no clear path to building a thriving 100-acre business ecosystem rooted in community, faith, and relentless execution. Through raw insights on entrepreneurship, real estate, and team building, he breaks down how to scale multiple income streams, develop leaders, and create a business that gives back.But the real question is—can you build success without waiting for the perfect moment?Key Takeaways • Why waiting for “perfect” kills more businesses than failure ever will • The “start at the end” strategy to reverse-engineer your income goals • How to build multiple businesses that feed one core vision • Why getting in the trenches is the fastest path to growth • The real difference between making money and creating impactNotable Quotes • “$100,000 ideas make $100,000. Million-dollar ideas make a million.” • “Start at the end and work backwards.” • “You’ll never start if you wait for perfect.” • “When you can make someone else successful, there’s no greater feeling.” • “Get in the trenches and figure it out.”Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
SummaryHow a Health Expert Predicts Disease Instantly
1w ago00:16:41Summary readyA naturopathic doctor and founder of The Body CAN challenges everything people believe about modern health, aging, and disease prevention. In this episode of Living The Red Life, Randi Shannon reveals how face analysis, tongue diagnosis, and fingernail analysis can uncover hidden deficiencies, organ stress, hormone imbalances, and chronic health issues before traditional medicine detects them. She shares how a personal turning point pushed her from marketing and sales into natural medicine, why she believes humans should live to 125 years old, and how lifestyle habits silently destroy long-term health. From nutrition and longevity to entrepreneurship and teaching practitioners worldwide, this conversation dives into the growing movement around functional wellness, preventative health, and ancient healing systems.Key TakeawaysFace, tongue, and fingernail analysis can reveal deeper health issues before symptoms become severeMany common signs of aging may actually signal nutrient deficiencies or organ stressModern lifestyles, processed foods, poor sleep, and chronic stress reduce longevityRandi Shannon transitioned from telecom sales into natural medicine to help reverse chronic illnessThe Body CAN was created to teach people and practitioners ancient health assessment methods worldwideNotable Quotes“The human body is the same exact way. It tells the story.”“I’m already looking and scanning everybody to see what’s going on.”“I get down on my knees almost daily thanking God for the knowledge that I have.”“The average age should be 125.”“Together we are already shifting the game.”Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
SummaryFrom Soccer Dreams to Women’s Empowerment
1w ago00:23:16Summary readyAfter a devastating car accident shattered her dream of following her father’s path into professional soccer, fitness coach and Rise Above Community founder Ashley Caligiuri is forced to rebuild her identity from the ground up. In this episode of LIVING THE RED LIFE, Ashley opens up about overcoming trauma, emotional instability, heartbreak, and self-doubt while transforming fitness into a mission centered on mindset, faith, and personal growth. She shares how strength training, yoga, community, and intentional living became tools for healing and empowerment. Ashley also reveals the mindset shifts that helped her rise above fear, rediscover purpose, and help women unlock their highest potential through discipline, emotional resilience, and self-love.Key TakeawaysWhy physical transformation alone never creates lasting fulfillmentHow Ashley rebuilt her identity after losing her soccer careerThe role faith, fitness, and community play in emotional healingWhy small daily habits create long-term transformationHow leaning into fear can unlock purpose and personal growthNotable Quotes“Choose your hard.”“Your routine gets to follow you.”“You have to lean into fear and befriend it.”“Anybody can have a banging body. I wanted to be relatable.”“If you want to become someone you’ve never been, you’ve got to do something you’ve never done.”Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
SummaryHow Two Founders Are Reinventing Live Events
2w ago00:16:45Summary readyWhat happens when two young entrepreneurs decide the future of nightlife, live events, and local discovery is completely broken? In this episode of LIVING THE RED LIFE, the co-founders of Charted reveal how they are building a real-time event discovery platform designed to help people find live music, nightlife, happy hours, DJs, festivals, and hidden local experiences instantly. From battling the “chicken-and-egg” problem of startups to competing against massive ticketing companies with lower fees and smarter technology, they share the mindset, pivots, and relentless consistency required to grow a software company from the ground up. As they expand into AI-powered itineraries, social discovery, ticketing, and venue mapping, the conversation dives deep into entrepreneurship, startup resilience, app development, and building technology that connects people in real life.Key TakeawaysBuilding a startup means solving real-world problems, not chasing hype.Small businesses need better tools for event marketing and ticketing.Consistency and daily execution matter more than motivation.User feedback can completely reshape a product’s direction.Strong co-founders create resilience during difficult phases of growth.Notable Quotes“Technology should connect people, not isolate them.”“We just kept showing up every day.”“You see your city come alive every time that you open the app.”“The best products are the ones that remove friction.”“It’s not a sprint. It’s a marathon.”Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
SummaryHow a Small-Town Hockey Player Built a $25M Empire
2w ago00:21:09Summary readyWhat happens when a failed NHL dream becomes the foundation for building one of the fastest-growing CPA firms in North America? In this episode of LIVING THE RED LIFE, entrepreneur and finance strategist Robert Gauvreau breaks down the mindset, leadership principles, and financial systems that helped scale a multi 8-figure accounting, tax, law, and advisory firm serving entrepreneurs across North America. From being rejected by banks and underestimated as a young founder to working alongside Tony Robbins and speaking on stages with Gary Vaynerchuk and Kevin O’Leary, Robert reveals why most entrepreneurs misunderstand cash flow, taxes, and growth strategy. He shares practical insights on bookkeeping, financial reporting, tax planning, KPIs, business leadership, and building long-term wealth while scaling a company in a traditionally slow-growth industry.Key TakeawaysWhy 92% of business owners legally overpay taxesThe financial metrics every entrepreneur must track weeklyHow Robert scaled a CPA firm to nearly 200 professionalsWhy cash flow matters more than revenue growthThe leadership mindset required to build a multi 8-figure businessNotable Quotes“Start scared. Start small. Just be sure to start. The first move changes everything.”“Cash is king. It truly is.”“If you don’t know your numbers, how do you know what strategy you can put in place to win the game?”“Don’t spend money just to save taxes.”“Resilience isn’t about never failing. It’s about bouncing back and transforming every challenge into an opportunity.”Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
SummaryHow Two Founders Are Reinventing Live Events
2w ago00:16:45Summary readyWhat happens when two young entrepreneurs decide the future of nightlife, live events, and local discovery is completely broken? In this episode of LIVING THE RED LIFE, the co-founders of Charted reveal how they are building a real-time event discovery platform designed to help people find live music, nightlife, happy hours, DJs, festivals, and hidden local experiences instantly. From battling the “chicken-and-egg” problem of startups to competing against massive ticketing companies with lower fees and smarter technology, they share the mindset, pivots, and relentless consistency required to grow a software company from the ground up. As they expand into AI-powered itineraries, social discovery, ticketing, and venue mapping, the conversation dives deep into entrepreneurship, startup resilience, app development, and building technology that connects people in real life.Key TakeawaysBuilding a startup means solving real-world problems, not chasing hype.Small businesses need better tools for event marketing and ticketing.Consistency and daily execution matter more than motivation.User feedback can completely reshape a product’s direction.Strong co-founders create resilience during difficult phases of growth.Notable Quotes“Technology should connect people, not isolate them.”“We just kept showing up every day.”“You see your city come alive every time that you open the app.”“The best products are the ones that remove friction.”“It’s not a sprint. It’s a marathon.”Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
SummaryHow a Small-Town Realtor Became One of Canada’s Best
3w ago00:18:01Summary readyTerence Tait, founder of Yukon’s Real Estate Advisors, reveals what it really takes to succeed in a market where hustle matters more than hype. From building his own real estate brand in one of Canada’s most remote regions to ranking among the top agents nationwide, Terence shares the mindset behind sustained success in a demanding industry. He explains why real estate is far more about people than property, how personality can become a competitive advantage, and why persistence separates the lifers from those who quit. Through stories about entrepreneurship, sales discipline, and the emotional side of real estate deals, he breaks down the mindset required to keep moving forward even when success comes with sacrifices. His perspective offers powerful lessons for anyone building a business, leading a team, or pursuing long term success.Key Takeaways • Real estate success depends more on emotional intelligence than sales tactics • Persistence and discipline determine who survives the first years in business • Personality and authenticity can become powerful competitive advantages • Building the right team allows entrepreneurs to focus on their strongest skills • Success requires accepting that not everyone will like youNotable Quotes • “Selling is actually the smallest part of real estate.” • “You’re a counselor, adviser, sometimes even a marriage counselor.” • “The average lifespan of a new realtor is two years.” • “Seventy percent of people like me. Thirty percent really don’t.” • “You really can do whatever you think you can do. You just have to work for it.”Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
SummaryB Cross Founders Building a Western Brand
4w ago00:26:04Summary readyTanner Bryson and Christa reveal how B Cross Performance Horses, Horse Around Adventures, and Tanner Bryson Art Studio are built around more than horses. In this episode of Living The Red Life, they share how trust, reputation, horse training, social media, and authentic Western experiences shape a brand people remember. From matching the right horse with the right buyer to creating corporate cattle drives near Sedona, they show what it takes to stand out in the Western industry without compromising quality, honesty, or legacy.Key TakeawaysA strong brand only works when the product can back it up.Trust is built through honesty, not hype.Social media works best when it reflects real authenticity.Great businesses know who they should not sell to.Legacy means passing rare skills to the next generation.Notable Quotes“If you don’t have what you can back up, you really don’t have a product at all.”“I really believe in developing trust.”“We’re not out there sticking our iron on every horse.”“The horse is making us and we don’t realize it along the way.”“There’s a legacy in the industry that we want to pass on.”Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
SummaryAustin St. John: From Power Ranger to Real-Life Warrior Mindset
Apr 700:38:22Summary readyAustin St. John is an iconic actor and martial artist celebrated for his role as the original Red Power Ranger, Jason Lee Scott, in the Mighty Morphin' Power Rangers series.. The episode delves into Austin's transformation from a young martial artist to an international superhero icon. The candid conversation reveals behind-the-scenes stories from the Power Rangers era, Austin's unique experiences with global fame, and his transition into a versatile entrepreneur. Rudy and Austin discuss overcoming the paralysis of analysis and perfectionism, reminding listeners that starting is crucial to success.The episode provides a rich narrative about Austin's life lessons, particularly how he leveraged the Power Rangers' success to fuel his entrepreneurial spirit. They discuss the critical aspects of business like timing, perseverance, and learning from failure. Austin emphasizes the importance of not succumbing to victim mentality, consistently surrounding oneself with positive influences, and championing patience and time as heroes in achieving one's goals. From recounting the crazy story of securing his role as Jason to highlighting the impact of the Power Rangers franchise, the discussion offers valuable insights into mindset and resilience.Key Takeaways:The path to success often requires embracing imperfection and starting with what you have.Perfectionism and over-analysis can stall progress; taking action is vital.Recognizing and learning from missteps can unlock immense opportunities.Patience and time are two crucial elements that contribute to lasting success.Surrounding yourself with positive, like-minded individuals is key to driving personal and professional growth.Notable Quotes:"You're never supposed to wear red on camera." – Austin St. John"How do you defeat a man who never stops getting up?" – Austin St. John"Luck is preparation meeting opportunity." – Austin St. John"The two greatest heroes in existence…are time and patience." – Austin St. John"You have not failed until you choose not to get back up." – Austin St. JohnConnect with Austin St. John:WebsiteInstagramFacebookConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Summary27th U.S. Secretary of Defense Mark Esper: Power, Leadership, and Life-or-Death Decisions
Apr 200:29:47Summary readyMark Esper is a seasoned national security leader who served as the 27th United States Secretary of Defense. With a foundation built on decades of military service, Esper's career spans pivotal roles in both government and corporate sectors.The conversation kicks off with Esper sharing his memorable journey—from a small coal mining town near Pittsburgh to leading the U.S. Department of Defense. Underlining his story are themes of service, public duty, and the rigorous training that shaped his leadership style.The episode delves deep into what makes an effective leader, particularly under high-pressure scenarios. Esper emphasizes the importance of integrity, discipline, and accountability—traits he honed throughout his military career and now applies in the business world. As Esper reflects on his time as Secretary of Defense, the discussion shifts to the challenges of political navigation and maintaining authenticity amidst public scrutiny. Through engaging anecdotes and practical insights, listeners are offered a rare glimpse into Esper’s ethos and strategic thinking, both in the field and in corporate boardrooms.Key Takeaways:Leadership and Integrity: Effective leadership begins with authenticity and a strong moral grounding, as conveyed through actions and communication.Discipline in All Aspects: Whether in military training or business environments, consistent discipline forms the backbone of success.Lessons from Team Sports: Experiences in team sports or military units teach grit, resilience, and the importance of teamwork, all valuable in business settings.Navigating Politics in Leadership: Balancing integrity with political savvy is crucial in high-stakes roles, ensuring that core values remain intact against external pressures.Accountability and Responsibility: Accepting full responsibility for actions and decisions is a foundational principle, mirrored in both military and business leadership.Notable Quotes:"The more you sweat in peace, the less you bleed in war.""Leadership always begins with integrity.""Accountability and responsibility are very big things.""To me, that is the mindset you have to take into it—to think every day you're training.”"Nothing wins like success."Connect with Mark Esper:WebsiteInstagramConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Summary