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Ray Gutierrez
Do you really have to be good looking to sell real estate?
Terence Tate
You just have to have, like, you know, the outgoing personality and be able to talk to people and make sure that you're good at handling a lot of emotions and a lot of people's problems and stuff. So in real estate, the biggest thing is like, you do a lot more than sell. I mean, selling is the smallest part of it. You're a counselor, you're an advisor, you're a marriage counselor. You do everything right. And divorce is huge up in the north, and so you're always dealing with people and they're not always in the best mood.
Ray Gutierrez
Yeah, man. Any tips for anyone that wants to be you or become you and they're listening to this, this, and watching this.
Terence Tate
Make sure that you stick to what you are good at and be yourself and don't try to be someone who you're not. And understand that in the last few years especially, I've learned that some people will just not like you. And that's just life. Like, there is just no nothing you can do to change that. And you have to let go of that and you have to just be able to keep moving forward. If you can't, then it's just not going to work. If you can and you believe in what you're going to do, Classic. But you really can do whatever you think you can do. You just have to.
Rudy Moore
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill. Take the red pill. Join me in wonderland and change your life.
Ray Gutierrez
Welcome to another episode of the Living youg Legacy podcast, the Red Life Edition. Joining me today is Terence Tate. He is with the UConn Real Estate Advisors Group. Church. What? What is this? Legion. Terence. What? Tell me, what is this? UConn Group of Advisors.
Terence Tate
No, UConn's real estate advisors is just a company that I created in the last basically two years. It's become its own identity. It used to be part of a different real estate company as kind of my team name, and then eventually branching out to become just its company itself in real estate.
Ray Gutierrez
Pretty simple. Cool. I'm going to be honest with you. We get a lot. We get a lot of real estate entrepreneurs solopreneurs here.
Terence Tate
Yeah.
Ray Gutierrez
And I always like to ask, it's not. It's not as easy as folks think it is, huh?
Terence Tate
Not at all. Not at all. No, no. I mean, yeah, it's not a lot
Ray Gutierrez
of like these influencers online.
Terence Tate
Look at this.
Ray Gutierrez
Penthouse for 3.800.
Terence Tate
No, no. The biggest thing is like, oh, no, People think, people think it's like printing money and it's not. It's. I mean, I wish it was, but it's not like a late night, you know, I mean, obviously I've come to a point now where I don't stay up, you know, 4am But I have fell asleep at my desk wearing the same clothes more than once when I started. It all depends on how successful you want to be. Real estate's like anything else. It just comes down to whatever you put into it is what you're going to get out of it. But most people honestly just either don't have what it takes to put into it or just don't know how to find the will to do it. You really need to put the time and effort into, into growing it for it to be successful. The problem though, and one of my friends once told me, is once the tap open, it never closes.
Ray Gutierrez
Oh yeah.
Terence Tate
So there's no way out once you start to get busy other than if you decide to stop doing real estate. So you grow, you grow, you grow. And then at one point you're like, I'm tired. But then you're like, the phone doesn't stop ringing. So then you're, well, now what do you do? Right? So yeah, but it's not, it's not as easy at all. Like it's really hard at first. I mean, at first you're scrambling, especially like where I live, you know, it's a big difference and a big challenge.
Ray Gutierrez
Yeah, I was going to say this is going to sound like a Miami question and I apologize in advance. Do you really have to be good looking to sell real estate? I'm like, enough is enough. And I'm like, everyone's in real estate.
Terence Tate
Just like, that's funny. So no, no, you don't know. You know, let's, let's be clear. I live in the Yukon, which is next to Alaska for most of you have no idea what I'm talking about. So like there aren't that many good looking people. So I'm not even going to get into that. That's not it. You just have to have like, you know, the outgoing personality and be able to talk to people and make sure that you're good at handling a lot of emotions and a lot of people's problems and stuff. So in real estate the biggest thing is like you do A lot more than sell. I mean, selling is the smallest part of it. You're a counselor. You're an advisor, you're a marriage counselor. You do everything right. And divorce is huge up in the north. And so you're always dealing with people, and they're not always in the best moods. And so, yeah, I used to sell cars for a living when I was young. And. And that is, like, fun because people come in, they look for a car, they're happy, they leave. Right. Real estate's not always like that. Sometimes it's fine, but sometimes it's the opposite of fun. You're just doing it because it's got to get done.
Ray Gutierrez
Where in the grid is like, you know, evil wedding planner versus real estate?
Terence Tate
Like, where.
Ray Gutierrez
Where do you see the really bad, like, human negativity?
Terence Tate
So money.
Ray Gutierrez
Money, for sure.
Terence Tate
Like, money. I grew up in a small place, you know, I. I'm a big personality. I got a big voice. Sorry. French is my first language. I'm very touchy. Feeling very loud. Back in the day, there was. Yeah, there was a lot less French people. So I was always kind of standing out. And so it's really kind of out of the. But as you get older, you kind of grow into it and use it as a tool. But what you've noticed, though, is a lot of the people that I used to think were great people, and this is, like, really the biggest thing. When I started to do real estate, I realized that I actually didn't think they were that great. And then a lot of the people that I grew up. You know, you grew up in a small town that I thought were not very good people, turned out to be great clients.
Ray Gutierrez
Right on.
Terence Tate
Right. As soon as it gets down to dollars and senses, you really see people's true identity. That's what it comes down to. And some people are great, and some people are horrific. Like, that's what it is. Like, they just. You just see a side that you can't even. You just go home and I look at the wall. You're like, did that just happen? Or did you just, you know, kill a deal for 700 bucks on a million dollars? You know, because you not willing to fix the fridge, you know, like, holy moly. I'd like to be exaggerated, but that's a true story. Like I is. Yeah. Like, I. It's crazy. Like, it's crazy. It really is.
Ray Gutierrez
Yeah. I'm sure if Rudy were here, he'd give you all his horror stories because he. He came from real estate before he got into Working out. And that was his hustle. Like, he. He basically just turned over properties and. But it was his niche was college kids.
Terence Tate
Yeah.
Ray Gutierrez
He basically just got these, these. These town houses and kind of just made it tick. Tocky looking enough back in the day where there was no social media.
Terence Tate
Right. Yeah. So he kind of found his role and found his.
Ray Gutierrez
And then. Then y. Yeah, for sure. So, so what. What is kind of your hustle? Is it. Are you in front. Because you. You mentioned that you are quite a personality.
Terence Tate
Yeah.
Ray Gutierrez
So are you on camera all the time? Like, educated? And are you more of a character? Do you have an alter ego? Like, how do you hustle and. And understand that sitting in this chair will actually, you know, bring in clients? And not just clients, but the, the universe is going, oh, this guy wants it more.
Terence Tate
Yeah.
Ray Gutierrez
And then you'll start seeing things happening towards you.
Terence Tate
Yeah, I don't have a character. Some people do, for sure. One of the things that a lot of people say about me is I am what I am. And I'm like a 70, 30 person. Right? You're 70 of the people that know me, really like me. And 30 of those other people, they really don't like you. It's just what it. It's just what it is. And I'll be. I know that I've at least gotten old enough to get there, but. No, it's. It's. I am just usually out there talking to people, shaking hands. I've gotten to a point, you know, now where I mostly do listings only. So, like, I'll do the presentation, I'll get everything ready. But I'm also at the point now where, like, I am not a writer, a photographer, none of those things, you know, And I tell people that I was like, I won't write your script. I won't take the pictures. I won't. I'm just the guy who's going to sell it. My assistant will take care of the script. My photographer will do the photography. My marketing guy will do the marketing thing. Or a girl. Sorry. And it comes down to a good team is what that comes down to. But I don't show as many houses as I used to. For sure. I do more listings. Not that I have any issues with it. It's just kind of transitioned into that.
Ray Gutierrez
Let's lean back into your personality.
Terence Tate
Yeah, yeah, yeah. Okay. Yeah, for sure.
Ray Gutierrez
You build your team. Like, are you building your team based on the tolerance level or their expertise?
Terence Tate
So right now the team is quite small, but I've gone through. Yeah, yeah, so I've gone through a lot of, you know, iterations of, of my life. So it's gone up, it's gone down. At one point I used to work for one of the largest real estate companies in the world. And at one point in 2022, I was 88 in all of Canada, living in the Yukon, next to Alaska in this company. So. Which is huge. Like you can imagine the amount of sales I have to do compared to Vancouver, Toronto to equal the same amount of, you know, commission based stuff. But now I've, you know, things have changed. You know, company left. I still have a lot of respect for that company, but I wanted to kind of, you know, you go do your own thing and you take a different path and now it's more of a smoother path. Like where. But I'm just on the cusp again of like now we're getting too busy to not have more staff again. So it's just got back. The one thing I can tell you though is I have zero interest and this is the thing in hiring someone who's already done research estate. Yeah, zero. Like I have come to that conclusion for sure. That was part of like the journey that I've learned is like, I want it done the way I do it. I do a very professional job and I have a certain expectation about things. And most people who come in who's already done have already, you know, developed their bad habits or what I consider to be bad habits, shortcuts and you know, and just like whatever, or show up to a listing presentation, you know, not wearing what I would consider appropriate. I'm not going to say anything more than that. But I'm just not there anymore. Like I just so. So you can give me your resume all you want. Means nothing to me. Yeah, you have to come in. I have to see what you can do and, and we'll go from there.
Ray Gutierrez
Yeah, you got to have the guff.
Terence Tate
Yeah, absolutely. Yeah. It's all goof, it's all go. And you don't have to be as outgoing and as gregarious as me. That's not, you know, some people are curious.
Ray Gutierrez
That's a good one.
Terence Tate
Yeah. You know, some people are more calmer and that works better. Like I'm not for everyone. Like, you know, I get a little old lady, I'm like, hey, what's up? They're, they're just not like, whoa. But I'll have my other part, who's a little calmer to walk in and be a little bit more. But that's kind of how I roll it.
Ray Gutierrez
Yeah, right on.
Terence Tate
Yeah.
Ray Gutierrez
Yeah. I gotta use that, dude. So a lot of folks are, are they in it to. For the long haul or like they lifers are there? It's very seasonal. Like you see a lot of fresh blood come and go. They make their hustle.
Terence Tate
No, no. Yeah. So no, it's long haul, like right on the. No, sorry, pardon me.
Ray Gutierrez
Long.
Terence Tate
Ha. The thing, like I am one of few people that have stayed. I was going to say. So the average lifespan of a new realtor is two years. Yeah, that's like your average max.
Rudy Moore
Wow.
Terence Tate
Then the next lifespan after that is five. And that's when most people it's. I think it's 85% or 90 quit. And then if you pass that point, then you're a lifer. Then that, that. Then that's it. That's what you do. You'll eventually probably branch and do other things as well. But you'll always keep real estate going because then you know what you're doing. But that first few years is. Is the key. And most people give up.
Ray Gutierrez
Why do they give up? Just because the hustle is really.
Terence Tate
It's extremely hard, man. I mean, you have to work late evenings, weekends. You're on call forever. I mean, I've gotten to a point now where that's not my life anymore. But, but for a long time, you know, you know, you're picking up your phone forever, you know, you're taking every call. I mean, the latest deal I've ever written was 1:40am and the earliest deal I've ever written was 5:15am and that comes like, hey, I gotta go to work. I'm on a plane. I gotta get out of here. I gotta sign this. So you're there, you're doing it. You know, you're like, again, I don't do that as much now, but I did it. And it's, it's tough like you're doing, you know, it's, it's, it's a heavy. And most people just can't handle it. It's just what it comes down to. It's really hard to be able to maintain that.
Ray Gutierrez
Are you married?
Terence Tate
I was, yeah.
Ray Gutierrez
Children?
Terence Tate
I have one son. He changed my life.
Ray Gutierrez
So for sure.
Terence Tate
I worked really, really hard my whole life. Selling. I've been in sales my whole life.
Ray Gutierrez
16.
Terence Tate
It's the only thing I ever know. I don't know anything else. I've never gotten a 9 to 5 paycheck. I've never had benefits. I don't know Anything about that? I think it's weird.
Ray Gutierrez
I don't know.
Terence Tate
That is. Yeah, I think that's weird. Yeah. I was like, you go to work, you get paid. You don't go to work, you don't get paid. I mean, it's. I don't know, man. It's pretty simple. Like, I just. I just grew up.
Ray Gutierrez
That's the same hustle I have.
Terence Tate
You're like, what the hell? What's a 401k?
Ray Gutierrez
Is that like a video game?
Terence Tate
Yeah. Like, I didn't even know what a 401k was until, like, well, it's not a term we use in Canada so much, but still, I didn't even know till I started. Like, I was like, oh, okay. I was. Didn't you know that thing? Like. No, it's. He, though, really made the change where I've changed what I do, too, and I don't quite hustle as much.
Ray Gutierrez
Sure.
Terence Tate
Because I spent a ton of time with him. You know, I'm still in the midst of going through the divorce. Yeah. It has had its challenges. Not going to speak too much about that, but it definitely changes your view on things and what's important and where your focus goes. Um. But yeah, it.
Ray Gutierrez
And the only reason why I asked is not for the awkward moment.
Terence Tate
No, no.
Ray Gutierrez
Folks that watch this podcast are a lot like you and I. Like, dude, we're in our prime, but we don't have the daily grind that the standard male individual at this age has. We're quite excelling, but we've made some fact. Sacrifices.
Terence Tate
Yes. I mean, I don't know Gregorious personalities. I don't. I don't know what else to say here. But, yeah, like, sacrifices have been made, and they've come at a cost, obviously. Ups and downs are there. You know, I've been at the top and I've been at the bottom, and I've done them both. A lot of times.
Ray Gutierrez
Like, the question is, look at me. Are you. Where are you on the top or the bottom? Like, when you're sitting in this very situation, you're right.
Terence Tate
Right now, like, I'm. I'm, you know, definitely amongst the top people in. Where I live, 100% all the time. Yeah, I'm doing really well. But now, right now, I'm at a point where I'm taking, like, different paths. Like, you know me. I have a partner. She's the most amazing person I've ever met. She's very different than, I would say, every partner I've ever had. She's calm Collected, you know, very mild.
Ray Gutierrez
That's a love for me.
Terence Tate
Yeah, so. Exactly. And it's funny because, like. Yeah, yeah. She just like walks through. I was like, oh, wow, look at that. Very like so. And sometimes I'm like, oh. But like, it's great. It's awesome. Because they keep you grounded and they keep you level.
Ray Gutierrez
Yes.
Terence Tate
So. And we're kind of working on a business venture ourselves too, so like something side from real estate, which is the. And then I've got like another thing that I'm working on as well. And one of the things I really want to start doing a lot more of is speaking to people. It's always something I really liked that was something I really was good at and just explaining, like, kind of what it takes to be successful. It doesn't have to be in real estate, but it. There is a mindset that you have to have to be successful. And it's just that simple. You either have it or you don't.
Ray Gutierrez
30% of people are going to not like you for it.
Terence Tate
Yeah, 100.
Ray Gutierrez
Whatever your math was.
Terence Tate
Yeah, yeah, 100. Like, you know, like 100. Like you. You just go and do your thing. And some people are just. No matter what, especially when if you're a small town and you become successful and let's say they didn't, you know, that's instant. Doesn't matter what you do, doesn't matter how nice you are, it doesn't matter. They'll just look at you and be like, I don't like that guy. Like, you know, and that's not always the case. Sometimes they have a good reason not to like you. I'm not gonna deny anything. I'm just saying it happens. And so you just. But you have to keep going. And that's. That's the thing, right, Is learning to keep going.
Ray Gutierrez
Cool, man. What are we going to learn about you and your Legacy Makers episode? We're literally about to walk into that room and film it.
Terence Tate
We're just going to learn about where I came from. You guys here in Miami have no idea about what I'm going to talk about and how I grew up. And then, you know, with what I grew up and then how it grew to become to what it is. And the ups and downs I've gone through in my life. You know, I've had some health issues, gone past them, but. And then just, you know, getting to the top and then losing the top and then getting back there and then losing it again and then kind of climbing the stairs and. And realizing Just have to keep going. Like, then that's the hardest thing to. To master.
Ray Gutierrez
Right.
Terence Tate
You know, I think, personally, how can
Ray Gutierrez
people find you and follow your journey?
Terence Tate
I'm all over Facebook. It's weird because Facebook's not really big anymore around the world, but where I live, it's like.
Ray Gutierrez
Like, it's still pretty big.
Terence Tate
It's like crack, man. That's crazy. It's like everyone does everything. I. I would say I sell 60 of my listings on Facebook. Yeah, yeah. So like, that and then Instagram and then obviously Twitter, and we're. We're on all this stuff.
Ray Gutierrez
That's where all these funnels came from, all these ads, all this. It all came from Facebook, dude.
Terence Tate
Yeah, yeah, absolutely. That's where. I mean, that's obviously what started the whole thing. And now they're just branching it.
Ray Gutierrez
And then one first guy that's pointed a whop. A piece of white paper. No, this and that. The rest is history.
Terence Tate
The rest is history.
Ray Gutierrez
And then that one guy with the cars.
Terence Tate
Yeah, the one guy with the cars.
Ray Gutierrez
We actually know that guy. He's one of Rudy's friends.
Terence Tate
Yeah. Yeah.
Ray Gutierrez
It's very bizarre day in Vegas. Anywho. Yeah, man. Any tips for anyone that wants to be you or become you and they're listening to this and watching this.
Terence Tate
Make sure that you stick to what you are good at and be yourself and don't try to be someone who you're not. And understand that in the last few years especially, I've learned that some people will just not like you. And that's just life. Like, there is just no nothing you can do to change that. And you have to let go of that, and you have to just be able to keep moving forward. If you can't, then it's just not going to work. If you can and you believe in what you're going to do, it's, you know, it's classic. But you really can do whatever you think you can do. You just have to work for it. That's all.
Ray Gutierrez
Right. On.
Terence Tate
Yeah.
Ray Gutierrez
Tarant Tate. Monsieur.
Terence Tate
Oui, monsieur.
Ray Gutierrez
That concludes another episode of Living your legacy podcast, the Red Life edition. For Inside Success, we're Ray Gutierrez.
Host: Rudy Mawer (The Man in Red)
Guest: Terence Tate (Yukon Real Estate Advisors)
Date: April 27, 2026
In this engaging episode, Ray Gutierrez sits down with Terence Tate, founder of Yukon Real Estate Advisors, to explore Terence's remarkable journey from growing up in a small town to becoming one of Canada’s top realtors. The conversation delves into the realities of the real estate business, the unique challenges of working in the remote Yukon region, the importance of authenticity, team-building philosophies, personal sacrifices, and Terence's vision for success and legacy.
"You do a lot more than sell. Selling is the smallest part of it. You're a counselor, you're an advisor, you're a marriage counselor." — Terence Tate [00:02]
"It's not as easy at all. Like, it's really hard at first. You're scrambling, especially like where I live." — Terence Tate [03:04]
"As soon as it gets down to dollars and cents, you really see people's true identity... Some people are great, and some people are horrific." — Terence Tate [05:33]
“I am what I am. I'm like a 70/30 person. 70% of the people that know me really like me. The other 30% really don't.” — Terence Tate [06:55]
"You can give me your resume all you want. Means nothing to me. You have to come in. I have to see what you can do and, and we'll go from there." — Terence Tate [09:52]
"The average lifespan of a new realtor is two years…If you pass that point, you’re a lifer." — Terence Tate [10:36]
"You have to work late evenings, weekends. You're on call forever... It's tough, like you're doing... it's a heavy [load]." — Terence Tate [11:11]
"I was [married]…I have one son. He changed my life." — Terence Tate [11:58]
“I've never gotten a 9 to 5 paycheck. I've never had benefits. I don’t know anything about that. I think it’s weird.” — Terence Tate [12:06]
“Getting to the top and then losing the top and then getting back there and then losing it again and then kind of climbing the stairs...Just have to keep going.” — Terence Tate [15:33]
“Make sure that you stick to what you are good at and be yourself and don't try to be someone who you're not...Some people will just not like you. And that's just life...You have to just be able to keep moving forward.” — Terence Tate [17:04]
“You really can do whatever you think you can do. You just have to work for it. That's all.” — Terence Tate [17:04]
“I would say I sell 60% of my listings on Facebook...It's still pretty big [here].” — Terence Tate [16:18]
This episode provides a candid, often humorous, always practical look at the life and mindset of a successful small-town realtor. Terence Tate’s story is a lesson in authenticity, resilience, and the power of relationships and local knowledge. Listeners aspiring to build in real estate—or any field—will find value in his reminders to be yourself, put in the genuine work, and keep going, even when the odds or the atmosphere turn against you.