Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community

Summary

Living The Red Life Podcast - Episode Summary

Title: Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Host: Rudy Mawer
Release Date: February 4, 2025

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1. Introduction to Facebook Groups in 2025

In this episode of Living The Red Life, host Rudy Mawer delves into the enduring relevance and evolving strategies of Facebook Groups in 2025. Contrasting the notion that Facebook Groups might be obsolete, Rudy emphasizes their continued vitality and effectiveness in building engaged communities and driving business growth.

Rudy Mawer [00:31]: "Know before you start thinking Facebook groups are dead. They're absolutely not. They're alive, kicking."

2. The Enduring Power of Facebook Groups

Guests Natasha Navarro and Anissa Crespo, co-founders of the Million Dollar Mom Society, share their insights on why Facebook Groups remain a cornerstone for building successful businesses, especially for women entrepreneurs. They argue that while platforms like Instagram and TikTok offer monetization opportunities, Facebook Groups provide a unique space for deeper connection and community building.

Anissa Crespo [00:02]: "Facebook groups are really what has helped us grow in our business, and that's how we help other women as well."

3. Building a Facebook Group: The Three-Step System

The hosts outline a strategic three-step system for creating and managing Facebook Groups effectively:

1. Strategic Setup: Ensuring the group is optimized with SEO-friendly descriptions, targeted membership questions, and strong branding.
2. Automation: Implementing automated welcome videos, direct messages, and emails that deliver value immediately upon joining.
3. Monetization: Offering products and services across the offer suite, ensuring every level provides purchasing opportunities.

Natasha Navarro [02:36]: "Every Facebook group is not created equally... making it so much harder on themselves because they have no way to create automation."

4. Growing the Group: Strategies and Tactics

Rudy and the guests discuss multiple tactics for growing Facebook Groups, emphasizing that a large initial following is not a prerequisite. Key strategies include:

• Content-Driven Marketing: Engaging potential members by adding value through posts in related groups without being salesy.
• Targeted Ads: Utilizing Facebook's Ad Center to run ads directly promoting the group to the ideal audience.
• Leveraging Existing Communities: Entering other groups related to the niche and fostering engagement to attract members organically.

Natasha Navarro [07:35]: "We're going to show you how to go inside of other people's groups really strategically and bring them into your group."

5. Engaging the Community: Increasing Member Activity

Maintaining high engagement within the group is crucial. Strategies shared include:

• VIP Memberships: Offering paid memberships that allow members to post, fostering active participation.
• Automated and Scheduled Posts: Utilizing automated posts that prompt interaction, such as daily questions about personal experiences.
• Value-Driven Content: Providing opportunities for members to share their stories and engage with each other, making the group more about the community than the host.

Natasha Navarro [15:34]: "People love to talk about themselves... the more you can do that makes it less about you and more about your audience and your client, the higher engagement you're going to get."

6. Monetizing the Group: Ethical Selling Techniques

Effective monetization revolves around subtle and value-driven selling methods:

• Welcome Videos with Calls to Action: Introducing new members to opportunities for engagement and purchases right upon joining.
• Automated DMs and Emails: Sending personalized messages that guide members through the sales funnel seamlessly.
• High-Ticket and Low-Ticket Offers: Catering to different customer segments by offering products at various price points, ensuring accessible entry points while also promoting premium offerings.

Natasha Navarro [16:18]: "It's like a two minute video that tells them who we are, what they have to offer... giving them very specific calls to action."

7. Practical Examples: Creating Niche-Specific Groups

The episode provides concrete examples of how to tailor Facebook Groups to different business types:

• Skincare Products: Creating a group focused on high-efficiency beauty routines for busy moms, incorporating SEO-friendly keywords.
• Authors: Targeting specific genres or niches, such as romance novel writers, and offering tips on writing and leveraging AI for brainstorming.
• Fitness and High-Protein Recipes: Encouraging before-and-after transformations and sharing high-protein diet tips to foster community and engagement.

Natasha Navarro [21:59]: "One of our secrets is that we tell everyone to go to the search bar and type in words that you think your client might type..."

8. Comparing Facebook Groups with Other Platforms

The discussion contrasts Facebook Groups with emerging platforms like School, highlighting the unique benefits of each. While School offers structured community-building tools, Facebook Groups excel in fostering one-on-one connections and leveraging existing user bases with lower friction for member acquisition.

Natasha Navarro [22:20]: "I think that groups create the most opportunity for people to be able to connect on a one on one basis..."

9. Target Demographics and Platform Usage

Addressing concerns about demographic reach, the guests assert that Facebook Groups remain effective even for younger audiences by integrating with platforms like Instagram. They recommend using Instagram to drive traffic to Facebook Groups to maintain engagement across different age groups.

Natasha Navarro [23:46]: "What people want typically is not necessarily your product. They want access to you... so they still are looking for a space to connect to you."

10. Entrepreneurial Insights and Personal Stories

The guests share their entrepreneurial journeys, highlighting significant achievements and challenges:

• Biggest Wins: Building a thriving community rapidly, achieving six-figure revenues within six months, and aiming for a million-dollar year while managing family responsibilities.

  Natasha Navarro [24:39]: "Our biggest win is that we have built this community up in a very short period of time and that we hit six figures within six months of launching our business."

• Challenges: Maintaining a positive mindset, overcoming life’s inevitable hurdles, and focusing efforts by eliminating distractions to build a unified empire.

  Anissa Crespo [25:20]: "Bad things are going to happen. It's how you overcome those things and being resilient."

11. Conclusion and Final Thoughts

Rudy wraps up the episode by reaffirming the potency of Facebook Groups in 2025, encouraging listeners to leverage the discussed strategies to build and monetize their communities effectively.

Rudy Mawer [27:13]: "Groups are, you know, still alive and kicking and doing well in 2025. So thank you so much for having us."

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Key Takeaways:

• Facebook Groups remain a powerful tool for building engaged, high-value communities in 2025.
• Strategic setup and automation are crucial for efficient management and monetization.
• Growth tactics include content-driven marketing, targeted advertising, and leveraging existing communities.
• High engagement is achieved through interactive content, VIP memberships, and member-focused initiatives.
• Monetization strategies must be ethical and value-driven, catering to various customer segments.
• Niche-specific groups can effectively target and attract dedicated audiences, enhancing community strength.
• Demographic flexibility allows Facebook Groups to serve diverse age groups, especially when integrated with other platforms.
• Entrepreneurial resilience and focused efforts are essential for building and scaling successful communities.

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Resources Mentioned:

• Million Dollar Mom Society Website: milliondollarmom.org
• Social Media Handles:
  • Anissa Crespo: Keeping up with the Crespos on Instagram and Facebook
  • Natasha Navarro: Natasha Marie on Facebook

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By leveraging the insights and strategies discussed in this episode, entrepreneurs and online business owners can harness the full potential of Facebook Groups to build thriving, high-engagement communities and scale their brands effectively in 2025 and beyond.

Transcript

[Rudy Moore]

How do you see Facebook groups in 2025?

[Anissa Crespo]

I think that every platform has its place, right? Instagram, TikTok. You can make money on all of those things. But for our ideal clients, Facebook groups are really what has helped us grow in our business, and that's how we help other women as well.

[Natasha Navarro]

What people want, typically, is not necessarily your product. They want access to you, typically, they want more of you. And so the more that they can be able to connect with you and talk to you and get advice from you and think that that is, in the long run, going to serve people so much more in a world where we're all really disconne.

[Rudy Moore]

My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life. Ditch the blue pill. Take the red pill. Join me in wonderland and change your life. Hello, and welcome back to another episode of Living the Red Life. Today, we're going to dive into the world of Facebook groups, building communities and monetizing them. And know before you start thinking Facebook groups are dead. They're absolutely not. They're alive, kicking. And these guys are here to prove it. They run the Million Dollar Mom Society and they help moms build businesses, mostly through communities. Facebook groups. But I've been told it's not just for moms, so don't worry. Everyone can build a Facebook group. Guys, welcome to the show.

[Natasha Navarro]

Thank you so much for having us. We appreciate it.

[Rudy Moore]

So if people don't know who you are, do you want to just start off with an intro and how you got into building groups and communities?

[Natasha Navarro]

Yeah, absolutely. I'm Natasha Navarro, the co founder of Million Dollar Mom Society. We actually met. This is my beautiful partner, NSA Crespo. And we only met online about eight months ago, which is kind of crazy, but we saw each other doing, you know, things, big things, and decided we wanted to come over and do collaboration over competition and. And she was starting a Facebook group that grew very rapidly and doing it all organically. And I had the. The skill set of ads, so we wanted to bring that together and grow a group.

[Rudy Moore]

Cool. Well, both of you, welcome. Excited to have you here. I wanted to do this and talk about Facebook groups, communities because my background, most you probably don't know either. My fitness business that I grew in my 20s, we grew our Facebook group to about 65,000. We were making tens of thousands of dollars a month just from that group. So I, you know, seen firsthand, like almost 10 years ago now, the power of Facebook groups. And, and they just keep getting better. Right. And I wanted to break down to the members, which we're going to do, how you're adding thousands of new people into the group, how you're monetizing and obviously making money building a community and how your clients are doing the same. So let's jump into it, let's give a broad overview. Like what is the system behind the groups?

[Natasha Navarro]

Yeah, so we really have like a three step system which we also do a lot in our three day group. But it's all about like creating the, the system inside of Facebook group. So making sure it's set up strategically. That's the biggest thing is every Facebook group is not created equally.

[Rudy Moore]

And that's like the headline that I see it.

[Natasha Navarro]

Like how it's membership questions, your SEO searches, your, your branding, everything, making sure that your description is SEO friendly. So making sure you're drawing in the right client and then going and automating it. That's where a lot of people miss the mark, I think is making it so much harder on themselves because they have no way to create automation. And we do that by having a welcome video right when someone comes in that gives them calls to action and calls out your ideal person right away. We have an automated DM that goes out, we have an automated email that delivers a freebie to them. And then the third thing is going to be making sure that you're able to monetize it with that automation and actually giving them things to buy from every single level of your offer suite.

[Rudy Moore]

Great. And let's just talk about this upfront. Like I kind of joked, but like they've been around a long time now and at least in the marketing world, right, where stuff comes and goes every year. So are they dead? Are they doing better now? Worse now? Average. Like, how do you see Facebook groups in 2025?

[Anissa Crespo]

Yeah, I mean, I think especially for women, they really thrive inside of communities and that's why we're really passionate about Facebook groups. I think that every platform has its place, right? Instagram, TikTok, you can make money on all of those things. But for our ideal clients, Facebook groups are really what has helped us grow in our business and that's how we help other women as well.

[Rudy Moore]

Yeah, I, I can see that. Like, so my fitness business back then was actually female. I was teaching females how to, you know, lose weight and stuff. So I definitely could see different demographics, not just gender, but different activities and stuff. A good example is I haven't used groups recently myself, much like for personal use, but I just got this like special triathlon bike that you can bike indoors on. And there's like massive hundred thousand person Facebook groups. And I joined a couple and it's like people are in there all day, every day. And it really kind of reminded me of like, wow, they're really like thriving in these almost sub demographics and certain demographics and groups. So what are the best sort of businesses or people are listening saying, could a group be good for me? How do you talk someone through that?

[Natasha Navarro]

Well, we joke a lot for some weird reason. This year I had this vision that I'm going to learn how to make sourdough bread. I do not bake. Okay. But I looked and did a quick search.

[Rudy Moore]

Bread's not easy to make either. I looked at it one time like, yeah, I'm just going to buy my bread.

[Natasha Navarro]

Yeah. I was like, I am not like Susie Homemaker at all. So this was like a big dream for me. And I went online and I was like, looking for groups. There is a group with 800,000 members, a sourdough people that just go in there and they've monetized it. It's brilliant. So if you think about any niche that's in the market, there's almost no niche that won't work. Like, we work with people that are in MLMs, that are affiliate marketers that have their own thing, that have brick and mortars as well as online businesses.

[Anissa Crespo]

We have a client with a petting zoo on a farm.

[Rudy Moore]

And there's a group. There's a sort of big group.

[Anissa Crespo]

There's a niche for it.

[Natasha Navarro]

There's a niche. So there's almost nothing that we've come across thus thus far where you can't create a community of people. And this also allows you to kind of control the algorithm a little because you have people that want to be in there and hear what you have to say.

[Rudy Moore]

Well, I. And I always come. You know, I think I became good at marketing because I'm good at psychology. And I always come back to psychology that, you know, the whole tribes community thing is not going to change. It's been alive since Cavemen exists. Right. And tribes. So. So just. It's maybe the place where they'll hang out changes a little. But Facebook groups are still one of those places, Reddit forums, you know, those sort of things. So, yeah, I can definitely see that. And. And let's talk now. So if someone doesn't have a group, they're listening, they're interested in starting a group, do they? There's a couple of questions. How do they start? And also, do they need, like a massive following or big buyers list to start? Because I do speak to a lot of members and they're like, well, really, I don't really have many customers, so will it get traction? Will it be embarrassing if I have 200 people? Can we talk about that?

[Anissa Crespo]

Yeah, we actually hear this question all the time from potential clients. They're like, I don't have 10,000 followers.

[Rudy Moore]

I don't have.

[Anissa Crespo]

You know, and the beauty of it is you don't need to.

[Rudy Moore]

Sure.

[Anissa Crespo]

You. That's. That's what you're creating inside of the group. You're creating the space where people that want to be there can come there. So now they're not just following you for your whole entire life. You're offering them something very specific that's of interest to them or there's, you know, you're solving a problem for them. So they come to your group and that is where the following gets created.

[Natasha Navarro]

And we're teaching you how to organically go out and find those people. So even if you don't have a following of anyone, like, say you have zero followers, we're going to show you how to go inside of other people's groups really strategically and bring them into your group. And the exact ideal avatar person that you want to have, that's going to be somebody who is obsessed with you and wants to buy everything that you have to offer.

[Rudy Moore]

Yeah, well, let's double down on that. Give me a couple of tactics on how do you grow the group. Right? So someone's listening. They sell skincare products. They go, okay, maybe I could make a group around beauty and anti aging. Right. Okay, do I. So I email it to my list, I guess. What else do I do to start growing the group?

[Natasha Navarro]

So, I mean, strategically, you can just go on. There's a whole section that's create a group. And like we said, you want to make sure that it's intentional with how you have it set up. Once you have it set up, what we're teaching you is how to go into other people's groups. So as, you know, think outside the box a little bit. Someone with skin care, you don't want to go into a skincare group because there's people already in there probably doing what exactly what you're doing. But maybe you go into a mom's group, A mom's group, or they're busy mom.

[Rudy Moore]

It's like the lookalike audiences almost competitive.

[Natasha Navarro]

And you're going to go in there and you're going to create engagement posts. Nothing that's salesy but something that says something like here, here, who here is a busy mom who doesn't have time to do her makeup in the morning. A post just like that and all of a sudden these women start posting me, me, me. And then you're saying, well, actually I have the perfect group that you might enjoy where I give free tips and tricks on how to do a five minute makeup in the morning for busy moms. And then you invite them into the group. And so now you start growing it strategically with people who are your exact person that you're looking for, but you didn't have to do it in a salesy way. And as people who are going to get value from what you have to offer.

[Rudy Moore]

Good. So number one, like I mentioned, you can obviously promote it to your current list and socials. Number two, you can go into similar groups and promote it there through content driven marketing, I would call it. Right. Where you're adding value first, building trust, authority and then a call to action to get more of what you just sampled, maybe to go there. Number three, can you run ads to.

[Natasha Navarro]

Grow group the second. So we did the first 5,000 of our members. We did organically and then we were like, okay, we want to even automate that more. So we started doing ads and we targeted exactly who we're trying to get to. So we know, we know exactly. Like our, our person's name is Jessica. She's 42, she's a mom. We know where her interests are. So every ad that we have is targeted just to her.

[Rudy Moore]

We're speaking, are you giving, are you running an ad like hey, join our community and group or hey, get this free download PDF inside the group.

[Natasha Navarro]

We've done it both ways. But on, on Facebook there's actually a place called Ad center where you can run it directly to the group. So now it didn't. Yeah, it's new.

[Rudy Moore]

I had to do it for like a bridge page because they actually stopped you.

[Natasha Navarro]

It's so nice now. It's wonderful. And not everyone has access, which we found through a lot of our clients. So we have workarounds but. But yeah, we actually can drive people right into the group and it helps grow it a lot faster.

[Rudy Moore]

So. And you're driving them to the group. Sorry, just to confirm. Just like for a community or for a free download or something inside, once.

[Natasha Navarro]

They come in, there's a membership question. So we're Asking them for their email address in exchange. Because ultimately what we're actually teaching people to do is to build an email list. Like we found very quickly, TikTok can go away, right? Instagram can go away, Facebook can go away. So we want them to learn how to create a.

[Rudy Moore]

And nowadays SMS, iOS th email and SMS. Back when I was doing this 8 years ago or whatever, there was a system that was super, you know, like secret back then where they joined the group and you had the email and it zapped and built the list. And now I imagine you can do that for SMS too. Maybe ask their phone number, go to the SMS list.

[Natasha Navarro]

We've tested it both ways where we'll ask for both the email and the phone number and everything goes into our CRM and we're able to get them both ways, you know, target both ways. But yeah, so we, we definitely offer something and we encourage you to have something to offer.

[Rudy Moore]

And you say that in the ad. Hey, join this group and get a free thing. Or do you just say, hey, join this group to learn, blah blah, blah.

[Natasha Navarro]

We have two different ads that we run, but honestly they're both really okay.

[Rudy Moore]

Yeah, good. So that's ads. And one tip on this we were talking about earlier. Back in the day when I was doing it, one of my like ninja hacks was anyone that went to my cart page, which is like your warmest people. Most people don't know you get like a 90% abandonment rate on the cart page. So 90% of your buyers don't actually buy. I would run retargeting ads to those people to get them in my group because I had all my members there. So they come in this fitness group with 50, 60,000 people and we had like 100 posts a day. So the very active group and out of those hundred posts probably two to three were like transformation before and after photos. So it's like, like it's the best marketing in the world. Like literally like you can't beat it. You come in this community of 100 people, post in a day, three or four posts of before and afters. And some of them were like 40 pound weight loss, like real crazy. And it was just so great. So what do you mean about like try, you know, like that sort of more advanced tactic like getting your best potential customers in there. You see a big lift in conversions and everything doing that.

[Natasha Navarro]

We have our current because actually the way we get Most of our 99% of our clients come from our Facebook group. So they're already in the group. But Then they're also in our private groups when they become private clients, and they're in there singing our praises all the time. Which is.

[Rudy Moore]

Which is exactly because they become like ambassadors. So we had. I had a few people I, you know, I knew that personal names, you know, out of 100,000 members, because they're, like, running the group for me with one staff member helping. And it's pretty incredible. Yeah, yeah.

[Natasha Navarro]

No, we get. We're really excited. We everybody that comes into our group. Even though we're, you know, rapidly growing at thousands a month, we still take the time to get to know the people that are coming in and talk to them, and they'll say, wow, we feel like you actually see us. It doesn't feel like we're just a number in another group. And this is a place where they want to be engaged and they want to, you know, buy ultimately.

[Rudy Moore]

So let's talk about that. We talked about growing the group. How do we keep the group engaged? Because a lot join and never do anything in there. Right. And the percent I'm sure from my average group is like 90% probably never do anything. Right. I'm sure yours way higher. But how do you get it way higher?

[Anissa Crespo]

We offer a VIP membership inside of our group. So certain people are allowed to post on the main wall. They can promote their business, and that's how it really stays engaged.

[Rudy Moore]

Do they pay for that?

[Anissa Crespo]

That's a paid membership. That's the first way we monetize our group. So the people who are paying the VIP membership, they can post on the wall, promote to the group, and then all of the members who are not paid members will comment. So now they're promoting their business. So it's really, really highly engaged.

[Rudy Moore]

Back in the day again. Yeah, I'm dating myself a lot in this episode. People would go live in the group to drive engagement. Still a good thing.

[Anissa Crespo]

We allow them to go live once per week. Post once per day. However, Facebook is really not big on live anymore. Really effective. They really like reels.

[Rudy Moore]

Yeah.

[Anissa Crespo]

The solid color background posts, those are the viral things.

[Rudy Moore]

Are you guys doing a lot of videos in the group?

[Anissa Crespo]

We have everything automated.

[Rudy Moore]

Oh, so you don't like. Because back in the day when it was really big and lives got big is like we were going live once a week and doing all this.

[Anissa Crespo]

Yeah, we'll go live if we're, like, promoting something or if we're promoting another member, like highlighting a spotlight VIP member to share their business with the community. Other than that, we never go.

[Natasha Navarro]

It's like our automated posts that go out, the same thing goes out every Monday, every Tuesday, every Wednesday.

[Rudy Moore]

So you're pretty hands off. It's just like you're creating the content, uploading it. Yeah, yeah. Okay, great. Whatever engagement tips do you have? So obviously you have your members, they can pay and post more. How do you get people active that maybe are not engaging or dropping off or quote unquote, like a dead member where they're not doing anything?

[Anissa Crespo]

I think sometimes just creating the engagement posts that are really simple. We're all very busy. We're thinking about a million things a day. So something to stop the scroll. What'd you have for dinner last night? People know what they had for dinner last night. They can reply, I had steak and potatoes, like whatever. And that really keeps the engagement high as well. And then you can mix in your sales posts and other things.

[Rudy Moore]

So a lot of stuff that spurs comments, right.

[Natasha Navarro]

People love to talk about themselves, right? So anytime you give people an opportunity, then you actually care about what they have to say. Either if that's them promoting themselves or you want to know, like about their kids or about their family or about what their interests are. People want the opportunity to speak. They want that opportunity to be heard. So the more you can do that makes it less about you and more about your audience and your client, the higher engagement you're going to get.

[Rudy Moore]

Good. Okay. Last phase of your system. Right. And that, you know what, what I see is the most logical is that you're growing the group, keeping it engaged, and then obviously we will have to pay our bills at the end of the month. Right. And monetize. So how, how do you pushed, you know, in a, in an ethical way, in a great way to not hire the community. How do you sell and make money from the group?

[Natasha Navarro]

Our first way, right off the bat that we teach our clients is having that welcome video. It's like a two minute video that tells them they get tagged in it right away with our automation series. And most people, when they get tagged with something, tend to want to watch it. So it's like fast and punchy. It tells them who we are, what they have to, you know, what we have to offer. But it gives them very specific calls to action. It's like you are the person that wants to promote your business inside of this group. Comment vip. If you're the person who wants to grow your own Facebook group, comment this. If you want this, comment this. And we get people commenting all the time. So right away people are coming into our group and Raising their hand, saying, hey, I'm interested in what you had to offer. And that's pretty much how we're generating our leads.

[Rudy Moore]

Yeah. So it wasn't big back when I was doing it, but I know more like in the last few years it's become really big. So we've helped some clients with it. Is also taking people to the DMs.

[Natasha Navarro]

Yes.

[Rudy Moore]

Right. So you're doing that when they come in.

[Anissa Crespo]

And that's another thing that's automated. They get a wealth welcome. DM crazy.

[Rudy Moore]

Back in my day, everything was manually at the tie tag. Everyone.

[Natasha Navarro]

I like that you make it sound like you're 80 years old.

[Rudy Moore]

I know this is what it feels like, but it's like everything's automated now. Yeah.

[Natasha Navarro]

No. And they're getting that email also within seconds. They're getting tagged in the video. They're getting a dm, they're getting an email with automated Facebook. So nice.

[Rudy Moore]

And so you're saying that you. You were. Sorry, you're saying. So you. The automation tags them and then DM sends them an automated message and Facebook allows that is built in now. Oh, gosh. Wow. Crazy. So. So yeah, it's really cool how you not only do this, but pretty much automate the whole thing because. Yeah. But it was definitely like super manual back in the day consuming crazy how they made it. So they've really. Facebook has facilitated it for sales.

[Natasha Navarro]

Absolutely.

[Rudy Moore]

Right. For the business owner now that's why.

[Natasha Navarro]

I mean there's billions of people on Facebook. So for anyone you know talking about Facebook being dead and groups being dead, I think that there's so much opportunity that's still there and a lot of time people are kind of like waffling between multiple different platforms. But what we decided is that we were going to get really good at one. And so that's why we focus on where we felt we could create the most community and the people who are going to get the most value in the shortest period of time. And for us and I think a lot of other businesses, groups, is the way to do that.

[Rudy Moore]

Sure. So with it within that, you know, you're DMing them or emailing them or getting them to reach out and then you mostly most you and your clients upselling to high ticket. What if there's an E commerce person listening selling a $40 skincare product?

[Natasha Navarro]

I think that this system does really well with like low ticket offers and that are more like evergreen models. Of course. Like our. We have our system built up to where it leads to the high ticket but even if you are somebody who's just going to have that $40 offer or $40 product or whatever it is that you're selling over and over again, that almost actually makes it even easier because you know exactly who you're targeting, you know exactly what you're selling every single time. And you can hear all of your messaging towards that. With us we're kind of like gearing our messaging towards people at different levels as they come in. Like, are you this person? Are you this person? Are you this person? Because we for you at every phase.

[Rudy Moore]

So let's just to wrap this whole strategy part up a few examples. So I'm going to give you a business, tell me how, what sort of group you'd create around it. Okay, so skincare.

[Natasha Navarro]

So with a skincare, I mean you would want to have something probably that's very niche down. Either that's about makeup or that's about a really specific type of beauty product or line that you wanted to create. Maybe it's like I said, the busy mom who only has five minutes to do her makeup in the morning. And so you're creating like tips and tricks on how to get that done and what your makeup that you would suggest that's going to be the highest quality quality and give you the best coverage for that short period of time.

[Rudy Moore]

Okay, next one, an author person that helps people write best selling books.

[Natasha Navarro]

We actually have a group like this. So for that type of group I would make sure that you would pick a niched type of writer. Someone who's like maybe into the romance novels or into, you know, somebody who's into a very specific genre of writing. You want to go into groups that are going to be targeted towards creative people, people that think outside the box who have like artists and that are passionate and are looking to put all of their creative juices on, you know, on paper and turn that into a book and then give away tips and tricks on how to write faster, how to potentially even use, you know, automations and AIs to brainstorm how to create efficiencies inside of this book. How to, you know, set up brainstorming sessions like a three day event where it's like a brainstorming session that you can do inside of the group.

[Rudy Moore]

Good. Last one. Let's go fitness. They teach high protein recipes.

[Natasha Navarro]

Oh my gosh, the fitness is so easy as you even said. I mean we've done this even with like an MLM that we had done where we brought them in. And again it was about bringing in the entire community to do before and afters. Lots of tips and tricks, but definitely the before and afters are huge.

[Rudy Moore]

And if it was like hyper, you know, if they're. Their big product was they had recipe cookbooks and they sold high protein products around it. Would. Would the group be called high protein recipes or like, how would you position.

[Natasha Navarro]

It as far as like, SEO? We try to tell you that come up with your first. The first two or three names, which should be something branded, something that's like huge. YouTube branded, that's towards, you know, drawing in your, like, whatever you want to stick with. But after that, everything should be SEO. So if you're very focused on high protein, that better be in your name. It's like high protein diets, you know, making sure, like in every single word that you need to use. One of our secrets is that we tell everyone to go to the search bar and type in words that you think your client might type in when they're looking for your type of business and see what other groups are out there and what words they're using. The ones that are like, ranked the highest and coming up the most. They probably are coming up for a reason. They probably already have words in there that Facebook is pushing their stuff because they're like, oh, you said you wanted an egg, you know, white. An egg white protein breakfast, and they're typing that in. Exactly. And that's coming up. So really paying attention to what other people are saying inside of their names as well and to get ideas for your good.

[Rudy Moore]

So last question on groups, and I want to ask you some more entrepreneurial stuff quickly. So one of my friends started a business called School, right? And I people, you know, like, I see schools taken off a lot, especially in our community. Obviously most people are still on Facebook. Do you. How do you see those two intertwined? You think school will take over? Like, what's your thoughts on that?

[Natasha Navarro]

I like school. I actually use school a lot. I think it's a really amazing way to, you know, build a community and to be able to, like, even create a little competition where you're getting like, you know, certain things. But I still feel like groups create the most opportunity for people to be able to connect on a one on one basis between having the DMs and being able to go live and having these different things inside of school. What sometimes where the disconnect is happening is you're having the way some people have it set up is you're having to, like, do certain things to get access to certain products I see schools.

[Rudy Moore]

Good, like, for more paid models. Like, you want exactly 500 people at 50amonth. But yeah, Facebook, I mean, everyone already has it, right? It's like there's always way less friction when everyone.

[Natasha Navarro]

Yeah, I mean, I. Like I said we love school, but I think for us, like, that is where we have found our community. The women that we want to attract are living on naturally every single day. Like, they're just going on there when their kids are napping.

[Rudy Moore]

And it's just so coming to that then. So under 30 year, like, if you're a target demo is under 30, will Facebook groups not work as well? Because most under 30 don't have, you know, don't use it as much as, like, over 30 or.

[Natasha Navarro]

I don't think so. I think that there's still a space for people. A lot of times, every business that you see will still say, check out our Facebook. You know, check out Instagram. I do think, obviously Instagram is a little more popular, but it's really hard to create a community.

[Rudy Moore]

Like, my age, I'm like the cut off. Like, I'm still pretty much on Facebook a lot. Like, anyone younger than me, it's like.

[Natasha Navarro]

Oh, my mom's on there.

[Rudy Moore]

Yeah, it's weird. Like, it's that 30s.

[Natasha Navarro]

Yeah, it can. I mean, you definitely can do it. But what I would suggest doing if you are someone under 30 who's looking to do that, is have your following on Instagram, but then drive people into a group in order to connect with them, because that way they're. They still are looking for a space to connect to you. What people want.

[Rudy Moore]

Well, Instagram started communities too, a little. Have you tested that?

[Natasha Navarro]

Yeah, I feel like it's still not the same. It's still not at the same level. And, you know, what people want typically is not necessarily your product. They want access to you. Typically, they want more of you. And so the more that they can, you know, be able to connect with you and talk to you and get advice from you and pick your brain. Like, I think that that is, in the long run, going to serve people so much more in a world where we're all really disconnected.

[Rudy Moore]

Great. So, last couple of quick questions. Just more you as entrepreneurs, more rapid fire. I'd love to hear your biggest win, biggest thing you're proud of in business.

[Natasha Navarro]

You want to go, okay, right now, our biggest win is that we have built this community up in a very short period of time and that we hit six figures within six months of launching our business. This year, we're on track for our first million dollar year which we're super excited about. And honestly being on like the legacy makers and doing things like this, like considering we only launched six months ago, we have done a lot and very little amount of time with two kids under mine are 2 and 3 and hers are 4 year old twins. Like we've made a lot happen.

[Rudy Moore]

Great, great. And then the flip side of that. I always say entrepreneurship seems glamorous but there's a lot of BS behind the scenes. What biggest, you know, heartache, failure challenge you've had to face?

[Anissa Crespo]

Yeah, I mean I think number one is always mindset. Right? Like waking up every day making sure that you're in the right state of mind because no matter how successful you are, life is going to happen around you. Bad things are going to happen. It's how you overcome those things and being resilient. For us, we were doing so many things before we came together and we decided we're not going to chase two rabbits and catch neither one of them. Let's dump everything, create something amazing and build an empire. And that's what we did.

[Rudy Moore]

Yeah. And you can always, you know like it's smart. Like I always teach start niche, become well known for that and you can expand like I became famous for like Facebook ads and marketing and funnels and then more broader business now branding, social, tv, everything so. But I couldn't have jumped to those higher things first.

[Natasha Navarro]

You have to come like mass one thing and they grow because we are like multi passionate entrepreneurs. Between the two of us we have a million things that we are, you know, skilled at and love doing. But we even already we're starting to expand.

[Rudy Moore]

Yeah. Good, good. And last question then. If people want to learn more, maybe come to one of your events where you teach these things or join one of your groups to see how. How do they find you?

[Natasha Navarro]

Bingo. To milliondollarmom.org that's our website. It has a lot about moms. It is not just for moms. We love to help all women build their dreams. You can find us on socials at Million Dollar Mom Society. You can find Anissa at Keeping up with the Crespos on Instagram or her name and it's a Crespo on her Facebook. I'm Natasha Marie on Facebook or Natasha underscore Maria Mdms. And yeah, I mean pretty much everything is Million Dollar Mom Society. You can search and find and we.

[Anissa Crespo]

Don'T discriminate against the fellas either.

[Rudy Moore]

No follow you know a lot of tactics today love it. It's what this show is all about, breaking down the strategies. So hopefully it helped and reminded people groups are, you know, still alive and kicking and doing well in 2025. So thank you so much for having us. All right, guys, keep living the red life, and I'll see you soon.

[Natasha Navarro]

Thank you.