Podcast Summary: Living The Red Life – Episode: From Burnout to Bliss: Why Purpose Wins Every Time

Podcast Information:

• Title: Living The Red Life
• Host: Rudy Mawer (“The King Of Ads”)
• Guest: Vivian Phillips
• Episode Title: From Burnout to Bliss: Why Purpose Wins Every Time
• Release Date: April 25, 2025

Introduction to the Episode

In the April 25, 2025 episode of Living The Red Life, host Rudy Mawer delves into the crucial topic of balancing profit with purpose in entrepreneurship. Joined by guest Vivian Phillips, known for her transformative work in helping entrepreneurs realign their businesses and personal lives towards meaningful purpose, the episode explores the shift from a profit-driven mindset to one centered on purpose and legacy.

Guest Introduction and Background

Vivian Phillips shares her personal journey, emphasizing that her focus on purpose over profit wasn’t a planned direction but a "manifestation of destiny." Reflecting on her childhood, Vivian explains how innate passions evolved into a more intentional pursuit aligned with her spiritual beliefs.

Vivian Phillips [00:07]: "I think it was really a manifestation of destiny. And as I stepped into, you know, just being the person that I believe God created me to be, the path started to shift."

Profit vs. Purpose in Entrepreneurship

The conversation highlights the prevalent profit-centric mindset in today’s capitalistic society, especially in America, where success is often measured by financial gain. Vivian discusses how societal conditioning drives individuals to chase profits, sometimes at the expense of deeper fulfillment and purpose.

Vivian Phillips [03:58]: "I mean, this is normal. But when that doesn't serve you, I think what happens is people start going, they start questioning, okay, I went to college, I'm successful, I have a house, a car, you know, the 1.2 kids and a spouse. But now what?"

Rudy concurs, noting that many entrepreneurs reach a point where they achieve financial success but feel empty, underscoring the necessity of integrating purpose to achieve true satisfaction.

Discovering and Aligning with Purpose

Vivian introduces practical steps for entrepreneurs to rediscover and align with their purpose. She emphasizes the importance of shifting priorities and resources towards meaningful endeavors rather than solely profit-driven activities. One of her key tools is the Purpose Activation Survey, designed to help individuals begin the journey toward understanding and walking in their purpose.

Vivian Phillips [06:44]: "We have a free Purpose Activation survey. And the survey is really a overview to help you begin to look at what does it mean to walk in your purpose."

Rudy shares his personal experiences of feeling disconnected from his true purpose and the strategic pivots he made in his businesses to stay aligned with his passions. This mutual understanding reinforces the importance of continuous self-evaluation and willingness to pivot when necessary.

Challenges and Fear in Pursuing Purpose

The episode acknowledges the fear and uncertainty that often accompany the shift from profit to purpose. Vivian advises that feeling scared is natural and encourages partnering with a coach or mentor to navigate this transition effectively.

Vivian Phillips [13:41]: "Making the shift from traditional to a spiritual plumb line in your life is. It is a scary thing. So I think the first thing is to understand it's okay to be scared."

Rudy adds that many people recognize the need for change but remain stuck due to fear, highlighting the role of supportive coaching in overcoming these barriers.

Shifting from Religion to Spirituality Post-COVID

Vivian discusses the significant shift from organized religion to personal spirituality, especially accelerated by the COVID-19 pandemic. With limited access to traditional religious institutions, individuals have turned inward to develop their personal relationships with God, leading to a rise in spiritual coaching.

Vivian Phillips [15:39]: "After Covid people shifted from religion to spirituality because they withdrew from the church because we couldn't go to church."

She underscores that a personal relationship with God enhances personal responsibility and ethical behavior, positively impacting both personal lives and corporate environments.

Vivian’s Services and How to Get Started

As the episode nears its conclusion, Vivian outlines the various services she offers to help individuals and entrepreneurs find and live their purpose. These include:

• Purpose Activation Survey: A free tool to begin aligning with one's purpose.
• Muscle Testing: A technique to uncover subconscious barriers.
• Spiritual Coaching: Personalized guidance to navigate the shift from profit to purpose.
• Online Presence: Accessible through her website MissVivianPhillips.com, Instagram, and an upcoming YouTube channel under PewTV Network.

Vivian Phillips [17:38]: "You can find us@MissVivianPhillips.com and... we have a YouTube channel coming out under PewTV Network, and it's a place for you to just begin to engage in the conversation."

Rudy encourages listeners to reach out and explore these resources, emphasizing the transformative potential of aligning business and personal life with a deeper sense of purpose.

Conclusion

Rudy and Vivian wrap up the episode by reiterating the importance of balancing profit with purpose. They highlight that while financial success is necessary, integrating purpose leads to lasting fulfillment and a meaningful legacy. Rudy closes with an encouragement to listeners to reassess their own business motivations and consider the profound impact of living a purpose-driven life.

Rudy Mawer [19:25]: "It's so important to help people realign because entrepreneurship, we're so focused on the business and making the money and staying in business that sometimes we lose track of why we started this."

Key Takeaways:

• Purpose Over Profit: Shifting focus from purely financial gains to meaningful, purpose-driven endeavors leads to greater fulfillment.
• Practical Tools: Utilizing surveys and coaching can help entrepreneurs realign with their true purpose.
• Overcoming Fear: Acknowledging and addressing fear is essential in making substantial life and business changes.
• Spiritual Growth: Developing a personal relationship with God enhances ethical behavior and personal responsibility.
• Continuous Evolution: Entrepreneurs must remain willing to pivot and evolve to stay aligned with their evolving passions and purposes.

Notable Quotes:

• Vivian Phillips [00:07]: "It was really a manifestation of destiny."
• Vivian Phillips [03:58]: "Success is not about just making money. It's about, like, who are you as a person?"
• Vivian Phillips [06:44]: "The Purpose Activation survey helps you to begin to mentally align yourself."
• Vivian Phillips [13:41]: "It's okay to be scared."
• Vivian Phillips [15:39]: "People shifted from religion to spirituality because they withdrew from the church."
• Rudy Mawer [19:25]: "Sometimes we lose track of why we started this."

This episode serves as an insightful guide for entrepreneurs and business owners seeking to transcend burnout and cultivate a life and business grounded in purpose. By integrating spiritual principles with business strategies, Vivian Phillips offers a pathway to both financial success and personal fulfillment.