From Burnout to Bliss: Why Purpose Wins Every Time

Summary

Podcast Summary: Living The Red Life – Episode: From Burnout to Bliss: Why Purpose Wins Every Time

Podcast Information:

• Title: Living The Red Life
• Host: Rudy Mawer (“The King Of Ads”)
• Guest: Vivian Phillips
• Episode Title: From Burnout to Bliss: Why Purpose Wins Every Time
• Release Date: April 25, 2025

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Introduction to the Episode

In the April 25, 2025 episode of Living The Red Life, host Rudy Mawer delves into the crucial topic of balancing profit with purpose in entrepreneurship. Joined by guest Vivian Phillips, known for her transformative work in helping entrepreneurs realign their businesses and personal lives towards meaningful purpose, the episode explores the shift from a profit-driven mindset to one centered on purpose and legacy.

Guest Introduction and Background

Vivian Phillips shares her personal journey, emphasizing that her focus on purpose over profit wasn’t a planned direction but a "manifestation of destiny." Reflecting on her childhood, Vivian explains how innate passions evolved into a more intentional pursuit aligned with her spiritual beliefs.

Vivian Phillips [00:07]: "I think it was really a manifestation of destiny. And as I stepped into, you know, just being the person that I believe God created me to be, the path started to shift."

Profit vs. Purpose in Entrepreneurship

The conversation highlights the prevalent profit-centric mindset in today’s capitalistic society, especially in America, where success is often measured by financial gain. Vivian discusses how societal conditioning drives individuals to chase profits, sometimes at the expense of deeper fulfillment and purpose.

Vivian Phillips [03:58]: "I mean, this is normal. But when that doesn't serve you, I think what happens is people start going, they start questioning, okay, I went to college, I'm successful, I have a house, a car, you know, the 1.2 kids and a spouse. But now what?"

Rudy concurs, noting that many entrepreneurs reach a point where they achieve financial success but feel empty, underscoring the necessity of integrating purpose to achieve true satisfaction.

Discovering and Aligning with Purpose

Vivian introduces practical steps for entrepreneurs to rediscover and align with their purpose. She emphasizes the importance of shifting priorities and resources towards meaningful endeavors rather than solely profit-driven activities. One of her key tools is the Purpose Activation Survey, designed to help individuals begin the journey toward understanding and walking in their purpose.

Vivian Phillips [06:44]: "We have a free Purpose Activation survey. And the survey is really a overview to help you begin to look at what does it mean to walk in your purpose."

Rudy shares his personal experiences of feeling disconnected from his true purpose and the strategic pivots he made in his businesses to stay aligned with his passions. This mutual understanding reinforces the importance of continuous self-evaluation and willingness to pivot when necessary.

Challenges and Fear in Pursuing Purpose

The episode acknowledges the fear and uncertainty that often accompany the shift from profit to purpose. Vivian advises that feeling scared is natural and encourages partnering with a coach or mentor to navigate this transition effectively.

Vivian Phillips [13:41]: "Making the shift from traditional to a spiritual plumb line in your life is. It is a scary thing. So I think the first thing is to understand it's okay to be scared."

Rudy adds that many people recognize the need for change but remain stuck due to fear, highlighting the role of supportive coaching in overcoming these barriers.

Shifting from Religion to Spirituality Post-COVID

Vivian discusses the significant shift from organized religion to personal spirituality, especially accelerated by the COVID-19 pandemic. With limited access to traditional religious institutions, individuals have turned inward to develop their personal relationships with God, leading to a rise in spiritual coaching.

Vivian Phillips [15:39]: "After Covid people shifted from religion to spirituality because they withdrew from the church because we couldn't go to church."

She underscores that a personal relationship with God enhances personal responsibility and ethical behavior, positively impacting both personal lives and corporate environments.

Vivian’s Services and How to Get Started

As the episode nears its conclusion, Vivian outlines the various services she offers to help individuals and entrepreneurs find and live their purpose. These include:

• Purpose Activation Survey: A free tool to begin aligning with one's purpose.
• Muscle Testing: A technique to uncover subconscious barriers.
• Spiritual Coaching: Personalized guidance to navigate the shift from profit to purpose.
• Online Presence: Accessible through her website MissVivianPhillips.com, Instagram, and an upcoming YouTube channel under PewTV Network.

Vivian Phillips [17:38]: "You can find [e-mail] and... we have a YouTube channel coming out under PewTV Network, and it's a place for you to just begin to engage in the conversation."

Rudy encourages listeners to reach out and explore these resources, emphasizing the transformative potential of aligning business and personal life with a deeper sense of purpose.

Conclusion

Rudy and Vivian wrap up the episode by reiterating the importance of balancing profit with purpose. They highlight that while financial success is necessary, integrating purpose leads to lasting fulfillment and a meaningful legacy. Rudy closes with an encouragement to listeners to reassess their own business motivations and consider the profound impact of living a purpose-driven life.

Rudy Mawer [19:25]: "It's so important to help people realign because entrepreneurship, we're so focused on the business and making the money and staying in business that sometimes we lose track of why we started this."

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Key Takeaways:

• Purpose Over Profit: Shifting focus from purely financial gains to meaningful, purpose-driven endeavors leads to greater fulfillment.
• Practical Tools: Utilizing surveys and coaching can help entrepreneurs realign with their true purpose.
• Overcoming Fear: Acknowledging and addressing fear is essential in making substantial life and business changes.
• Spiritual Growth: Developing a personal relationship with God enhances ethical behavior and personal responsibility.
• Continuous Evolution: Entrepreneurs must remain willing to pivot and evolve to stay aligned with their evolving passions and purposes.

Notable Quotes:

• Vivian Phillips [00:07]: "It was really a manifestation of destiny."
• Vivian Phillips [03:58]: "Success is not about just making money. It's about, like, who are you as a person?"
• Vivian Phillips [06:44]: "The Purpose Activation survey helps you to begin to mentally align yourself."
• Vivian Phillips [13:41]: "It's okay to be scared."
• Vivian Phillips [15:39]: "People shifted from religion to spirituality because they withdrew from the church."
• Rudy Mawer [19:25]: "Sometimes we lose track of why we started this."

This episode serves as an insightful guide for entrepreneurs and business owners seeking to transcend burnout and cultivate a life and business grounded in purpose. By integrating spiritual principles with business strategies, Vivian Phillips offers a pathway to both financial success and personal fulfillment.

Transcript

[Rudy Moore]

Why are you so focused on helping people really shift that narrative from profit to purpose?

[Vivian Phillips]

It wasn't something I planned.

[Rudy Moore]

Yep.

[Vivian Phillips]

I think it was really a manifestation of destiny. And as I stepped into, you know, just being the person that I believe God created me to be, the path started to shift.

[Rudy Moore]

Why do you think so many people are so profit focused these days versus purpose driven?

[Vivian Phillips]

Well, there's no question. We live in a capitalistic society.

[Rudy Moore]

Obviously, you need profit to pay the bills.

[Vivian Phillips]

Absolutely.

[Rudy Moore]

And impact the world, but you need to do it with purpose. So let's talk about tactical ways or ways to start to find purpose in life. You maybe got a point. In your business, it's doing well or it's starting to go well and you're losing sight of the purpose. Do you have any recommendations on how to.

[Vivian Phillips]

Absolutely. So one of the first things.

[Rudy Moore]

My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill. Take the red pill. Join me in wonderland and change your life. Hello, and welcome back to another episode of Living the Red Life. Today we're going to have a really great discussion that I think a lot of entrepreneurs need and want, and I'm really excited for. It's about not just chasing profit, but chasing purpose. Vivian's with me today, and that's what she's really focused on, changing the narrative of entrepreneurship. So super excited. Welcome to the show.

[Vivian Phillips]

Thank you, Rudy. It's good to be here.

[Rudy Moore]

And you're wearing your red.

[Vivian Phillips]

If you're watching video, I'm with it.

[Rudy Moore]

So let's talk about it. Let's open up. What's your story to get here today? And why are you so focused on helping people really shift that narrative from profit to purpose?

[Vivian Phillips]

It wasn't something I planned. I think it was really a manifestation of destiny. And as I stepped into just being the person that I believe God created me to be, the path started to shift.

[Rudy Moore]

Yeah, yeah, yeah.

[Vivian Phillips]

But when I look back as a child, everything that I'm doing now I really was doing as a kid. But now I just have all these components around me that are more intentional, more focused. And of course, you know, I'm a grown person now, or sometimes I am, so I think I'm just stepping into what was set up for me before time. Yeah.

[Rudy Moore]

So I love that. And why do you think we've got, you know, why do you think so many people are so profit focused these days versus purpose driven.

[Vivian Phillips]

Well, there's no question we live in a capitalistic society, and particularly here in America, we are very.

[Rudy Moore]

Everything's for sale America.

[Vivian Phillips]

If you can sell it, there's somebody who will buy it. Right. I think we were socialized to chase things, to move the economy, to fulfill the lust of what other people have and so forth and so on. And I think because things are so challenging and so different as we go further into time, people are more hungry for something more. Because there's no end to feeding greed. There's no end. There's no end to profit. I mean, like, you can just go and go and go and go, but at the end of the day, that doesn't satisfy you.

[Rudy Moore]

Yeah, yeah. I mean, I think the, the entrepreneurial mission is where you can combine both. Yes, Right. Because obviously you need profit to pay the bills and impact the world.

[Vivian Phillips]

Right.

[Rudy Moore]

But you need to do it with purpose. Right. And I do meet so many entrepreneurs where. And they'll tell me, you know, especially older entrepreneurs, they're like, really? At one point I was making millions of dollars, but I didn't, I didn't feel, like, good about what I did. I didn't enjoy what I did anymore. It was just numbers driven.

[Vivian Phillips]

Right.

[Rudy Moore]

So why do so many people fall in that trap, do you think?

[Vivian Phillips]

Well, I mean, I think we're conditioned by society to, you know, go to school, start a business, make a lot.

[Rudy Moore]

Of money, and that's the marker of success. Right? Just keep going, going, going, and it's normal.

[Vivian Phillips]

I mean, this is normal.

[Rudy Moore]

Yeah, yeah.

[Vivian Phillips]

But when that doesn't serve you, I think what happens is people start going, they start questioning, okay, I went to college, I'm successful, I have a house, a car, you know, the 1.2 kids and a spouse. But now what? And so ultimately people are driven back to, who do you really want to be? What is it that you really want to do in the world? And like you said, I believe we can combine financial success with making a difference, but you have to rearrange your priorities. You know, you have to determine that success is not about just making money. It's about, like, who are you as a person? Because at the end of the day, you know, when the bank closes, you have to go, okay? You have to look at yourself in the mirror. And I believe more people are shifting not only because of that issue, but more people are leaving the church. So, you know, 40 million people have left Christianity because it's not doing what it says it should do for Them. And so they're shifting from capitalism, they're shifting from religion. There's like all of these what I call passive shifts, things that are not necessarily out there in the front, but there's a current that's causing people to start pursuing other ways. So when you do something like legacy makers, those people are like, okay, how do I, you know, get a platform to really start helping children or building homeless shelters or helping animals?

[Rudy Moore]

Yeah.

[Vivian Phillips]

And so that's where we come.

[Rudy Moore]

Yeah, of course. So. So let's talk about tactical ways or ways to start to find purpose in life. Right. Especially if you're an entrepreneur, you maybe got a point in your business, it's doing well, or it's starting to go well and you're losing sight of the purpose. Do you have any recommendations on how to.

[Vivian Phillips]

Absolutely. So one of the first things we have a free Purpose Activation survey.

[Rudy Moore]

Okay, that's great.

[Vivian Phillips]

And the survey is really a overview to help you begin to look at what does. What does it mean to walk in your purpose? What does that consist of? What does it include? Because most people don't even know.

[Rudy Moore]

Yeah, yeah, yeah.

[Vivian Phillips]

And there's. There's a shift. You know, people have to shift their priorities. They have to shift what's important. They have to shift where they put their resources, where they put their time as you begin. And I encourage people to look at it this way. I call it the path to purpose. Yeah, let's just get you on the path first. That's the first step. And the Purpose Activation survey helps you to begin to mentally align yourself with, okay, how do I do that? And then because to just quit what you're doing and step into purpose. Now, some people do it.

[Rudy Moore]

Yeah, yeah.

[Vivian Phillips]

They're bold.

[Rudy Moore]

Yeah, that's me.

[Vivian Phillips]

Wait. And that's me. But most people don't have that kind of courage or that kind of commitment.

[Rudy Moore]

Yeah.

[Vivian Phillips]

But they're still invested.

[Rudy Moore]

Well. And I think. Yeah, I love that. And I mean, I think that, you know, it's kind of like, to me, purpose is kind of like, you know, figuring it out. It's very big picture. And it's almost like it's kind of like goal setting, like really stopping and taking a moment. Right. And that can just be in the morning a day and afternoon a weekend. Right. Time on vacation to go, what do I really want? And. And I found, you know, to use myself as an example. I've always loved what I've done in entrepreneurship. But. But over time, my interests and passions have changed.

[Vivian Phillips]

Yeah.

[Rudy Moore]

I got to a point in Some of my businesses where I'm like, I still like this, but it's not. I can tell it's not my big true purpose anymore.

[Vivian Phillips]

Got it.

[Rudy Moore]

And I like it, but I don't have the fire in me that I did when it was like my full purpose. And every time I felt that, you know, talking about the brave and the bold, because I am very all in, I'll make the decision to go. Okay, I'm going to switch. Right. And. And I'll always do it strategically from a business standpoint. Like, I had an agency at one point. It got to a point where I was like, this isn't my future anymore. So I'm going to bring in a CEO to run the agency and I'm going to step out and start a new business, which is what I was really excited to do. And I had the same thing a few years before with my fitness company. I was really into the marketing and I loved the marketing. And I'd kind of lost a bit of the passion on the fitness side because I'd done it for so long. So, same again. I slowly pivoted and built this marketing team on the side to start this new business.

[Vivian Phillips]

Right. I think the key word you use was pivot. There's a time when you're walking on the path to purpose that you are pivoting. And the pivoting, I believe, are the moments that are really taking you into destiny. Purpose. For me, when I talk to people about purpose, I kind of, you know, engage them in a conversation that it's actually bigger than you.

[Rudy Moore]

Yeah.

[Vivian Phillips]

So if you're in your comfort zone, if everything's working perfectly, you got it all figured out, then you're probably not in your purpose.

[Rudy Moore]

Yeah. Because you stay stationary.

[Vivian Phillips]

Right.

[Rudy Moore]

Safe. Yeah.

[Vivian Phillips]

And. And purpose is about your relationship with God. Okay. And I try to classify it as spiritual purpose.

[Rudy Moore]

Okay.

[Vivian Phillips]

I make that distinction so that people understand it's not just about helping children. It's not just about feeding the homeless. It's not. It's. What is it that God had intended for you when you were created?

[Rudy Moore]

Yeah. Yeah. I love that.

[Vivian Phillips]

So you're sitting here in your fly coat, you know, looking all fine, but when God created you, he knew this was gonna be you.

[Rudy Moore]

Sure.

[Vivian Phillips]

He knew you were gonna be outside of the box. He knew that you were gonna be bold and audacious and, you know, very forward thinking, so that, you know, at that time when you were created, he knew Legacy Makers was goodman, and he knew you would be the person to carry it. And so When I look at myself now, you couldn't have told me 10 years ago this is who I would be? Yeah, you can tell me that I would be walking around praying for people, healing cancer, talking to people in a way that the spirit of depression falls off of them. You couldn't tell me that I could speak to the heads of nations and CEOs and in a hot second shift, everything that they spent five years working on so that they're expanding their businesses. They're, you know, sitting in strategic planning Sessions with Fortune 500 companies and Fortune 100 companies. And what I do is I sit and I pray while they're doing that, and then I provide a strategic report to the head of the company about what I saw, what the people are doing, who's really on the team, who's not really working with them. It's from a completely different space. I'm an inner city kid from Milwaukee, Wisconsin, who was raised by a single parent with four kids under the age of 10. I'm living my best life.

[Rudy Moore]

Yeah.

[Vivian Phillips]

A life I've never. I never could have imagined. Negotiating deals, you know, handling litigation from a spiritual perspective, going into courtrooms and taking over courtrooms. Like, who does that? What I do is not about my college degree. It's about my relationship with one.

[Rudy Moore]

Part of it on the business side, too, is, you know, I always teach. What's your unique thing? Right. And you've clearly found yours. And it's great, you know, in a different way that I, you know, I help it more on the market and brand and business side. But you're doing it more on the entrepreneur vision side. Right. And. And I do think, you know, everyone listening, you probably have experienced the moments in your life where you really are aligned with purpose because you're fired up. You wake up every morning excited to go. You fall asleep thinking about the thing.

[Vivian Phillips]

Yes.

[Rudy Moore]

And I've been very fortunate that most of my life in entrepreneurship, I've felt that, you know, and like I said, when I haven't, I've been quick to recognize it and pivot. But I want to ask you, I mean, a lot of people, even when they do recognize it, they stay stuck because they're too scared to either acknowledge it or even when they do acknowledge it, too scared to make the decision to pivot. Right. What would you say to someone that listening right now, they're like, really? This podcast today is going to make me make that decision. But I'm a little scared. I stayed stuck and scared because it's a big jump, Right?

[Vivian Phillips]

Well, I think making the shift from traditional to a spiritual plumb line in your life is. It is a scary thing. So I think the first thing is to understand it's okay to be scared. It's okay. But when you partner with someone like us who understands what it means to transition from the traditional into something that is fuller, you know what's interesting is people think that their lives are going to be so drastically different that they almost don't recognize themselves.

[Rudy Moore]

Yeah, yeah.

[Vivian Phillips]

But what happens is God knows what his plan is for you. So everything that you've done, everything that you've been through, the good and the so called bad, is going to play into and be used in what you're going to do. The easiest way to do that, though, is to make sure you have someone like me that can help you navigate that transition so that you're effective, you're efficient. It's not as traumatic as it might be if you do it by yourself. So, you know, people hire coaches to help them scale up their businesses. They hire coaches to help them physically get physically fit. But there's a spiritual coach.

[Rudy Moore]

Yeah, yeah.

[Vivian Phillips]

That you can hire as well.

[Rudy Moore]

Well, I've seen a big rise in mindset coaches and more on the spiritual side too. I mean, people are becoming. And I was, I was speaking to another entrepreneur on this podcast and they said, since COVID you know, God and religion has come back a lot more powerfully than it's kind of lost its way before. Before COVID And that's an interesting perspective. But.

[Vivian Phillips]

Well, I think what happened after Covid is people shifted from religion to spirituality because they withdrew from the church because we couldn't go to church. Right. And they began to see that God is in me. I'm not going to church. I'm still, I still have this relationship. I can still hear God. As a matter of fact, I'm actually more effective. So, you know, part of what we do in this whole purpose driven movement is to engage people in having. Shifting from religion to relationship. Because people make the assumption because they go to church or because they sit in the pew that they have a relationship and then they judge the people who don't go. And that's a disservice because relationship, whether you ever go to church or not, it's about the relationship that you have with God. And that part is more important. So I think when we help people to shift in that regard, whether it's in corporate America, whether. I mean, people who have a relationship with God make better employees.

[Rudy Moore]

Yeah, yeah, yeah.

[Vivian Phillips]

They. There's left less people stealing in the office. There's less people abusing their time because their sense of responsibility.

[Rudy Moore]

Yeah. Doing the right thing.

[Vivian Phillips]

Right. Doing the right thing. So the rise in corporate chaplains, you know, is key to what the future is. I think we're about to step into.

[Rudy Moore]

Good. So last question. People are listening, right? They want to learn more about what you do and all of this. And I know we only touched the surface here today, but I think a great first step is how do they find that purpose? Right. And you have a free way to start where you take them through that. Can you just tell everyone how they find you and can get started?

[Vivian Phillips]

Well, let me just say there's a couple different things that we offer to help people who want to pursue. How can my life have more meaning? How do I deal with the things that I'm facing on my job or in my career? How do I make the shift? First, you can find us@Miss VivianPhillips.com and. And that'll take you to everything we need that you want to know about. Purpose. We're everything. Purpose. Because my passion is your purpose.

[Rudy Moore]

I love it.

[Vivian Phillips]

We have tools. I do muscle testing. It's a. It's a. An amazing practice to help you uncover sort of the shadow spaces that keep you stuck. I'm a. I'm a prayer warrior. I have a very unique way of shifting people from dysfunction and trauma that won't cost you as much as it costs you when you go to the doctor. So.

[Rudy Moore]

Website.

[Vivian Phillips]

Put it to our website. You can find us on Instagram. Ms. Vivianphillips.com we have a lot of things that we're putting in place. I have a YouTube channel coming out under PewTV Network, and it's a place for you to just begin to engage in the conversation. You can join the community and just be a part of what we're doing.

[Rudy Moore]

Love it. And we'll link all that below in the show notes. If you're listening to. If you're on YouTube or listed there, too. Thank you for, you know, such an opening conversation. I mean, it's so important to help people realign because entrepreneurship, we're so focused on the business and making the money and staying in business that sometimes we lose track of why we started this. Right.

[Vivian Phillips]

And I can teach you how to do both.

[Rudy Moore]

I love that. I love that. Guys, that's a wrap. As always, keep working hard, living the red life, and I'll see you guys soon.

[Vivian Phillips]

Bye, you guys.