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- [00:00]
A
A lot of people started coming to me for help with their national telemedicine brands, and I didn't even know that you could do that. I thought you had to be made of money, super, huge company. It just seemed impossible. And I reverse engineered it and figured out what I needed to do. So I said, you know what? I'm going to give this a try.
- [00:18]
B
It's fascinating how the health industry, especially in America, has adapted and evolved. Most people, I still think, understand or think that you have to be a doctor to be able to have this kind of business. Right.
- [00:29]
A
The fun part of this whole thing is not just about money, but seeing the way that some of these medications transform lives is it's a lot better than clocking in and out at a 9 to 5.
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B
There's lots of struggles along the way.
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A
Right.
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B
What's one that you'll always remember or take?
- [00:43]
A
I think the biggest struggle is trying to balance realizing, you know, when you're growing, you have this revelation of how much you don't know, and it can cause a lot of imposter syndrome. And you can say, why am I. Why am I trying to do this?
- [00:58]
B
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill. Take the red pill. Join me in wonderland and change your life. Hello, and welcome back to another episode of Living the Red Life. Joining me today is Jessica. She's revolutionizing a very complex, very big industry, the telehealth industry. She's an entrepreneur like all of us, and I'm excited to dive into today's episode and talk all about it. Jessica, welcome to the show.
- [01:27]
A
Thank you.
- [01:28]
B
Thank you. So let's start at the top. You know, who are you, what you do? And then let's lead into the telehealth side.
- [01:34]
A
Okay. My name is Jessica. I'm a physical therapist of 26 years, and I accidented into marketing about seven years ago. You're smiling, you're watching a thing. Y. And at first it was just med, spa, medical aesthetics, Facebook ads, doing social media. And then a lot of people started coming to me for help with their national telemedicine brands. And I didn't even know that you could do that. I thought you had to be made of money, super, huge company. It just seemed impossible. And I reverse engineered it and figured out what I needed to do. So I said, you know what? I'm Going to give this a try. And I did it myself and then people started coming to me to help them.
- [02:18]
B
Great. That's what I do. And how, you know, I talked about you changing it, revolutionizing it. How have you simplified or streamlined or improved that massive industry?
- [02:28]
A
So there's a lot of moving parts and a lot of components from having providers to write prescriptions, finding the integration with pharmacies to fulfill, having a software platform that pulls everything together, all the automation, order fulfillment, having a beautiful website, being able to have some of the legal necessities and pulling all of those things together. Most people that I talk to have been trying to put pieces together for a long time. So I've compartmentalized that into a very
- [03:00]
B
simple blueprint and that's now. So who's coming to you for help? Is it the providers? Currently, people that want to get.
- [03:06]
A
No, entrepreneurs.
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B
Entrepreneurs, right.
- [03:08]
A
Whether they're providers or not. Signed positions, some nurses, some real estate people.
- [03:14]
B
And this is allowing them to start their own, their own basically business out there. Yeah.
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A
Right.
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B
Kind of like a business, almost like an. Not an mlm, but almost like hey, you give them the structure and the system and show them how to do it so they can kind of jump straight in.
- [03:30]
A
And I hand them the keys to their telehealth brand.
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B
Yes.
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A
At the end of about 12 weeks.
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B
Yeah. Okay, great, great. And you know, telehealth, let's talk about it. Massive industry, very lucrative, successful. Right. Are a lot of the, you know, you said entrepreneurs, realtors, whoever. Right. Are they all jumping into it because
- [03:47]
A
they see that, that 100% the financial revenue part and helping people. A lot of the people that do this have had some kind of success typically with GLP1 weight loss drugs or peptides.
- [04:00]
B
So they're self passionate, correct interest.
- [04:03]
A
Right. And that drives them to want to help other people. Which is the fun part of this whole thing is not just about money, but seeing the way that some of these medications transform lives is. It's a lot better than clocking in and out at a 9 to 5.
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B
Yeah, yeah.
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A
You know, even for somebody else.
- [04:18]
B
So, so let's break it down. Say I come to you, right. Or a realtor comes to you. Hey, I want to start a brand.
- [04:25]
A
How?
- [04:26]
B
How do you help them break down the steps and what do they get with you?
- [04:29]
A
The process is pretty simple. We if some people will have a logo or a brand or name idea, some people have a hybrid model so they may have a practice if they're a provider and they'll want to implement Telehealth nationally as a sidearm to their brick and mortar.
- [04:46]
B
Because I imagine a lot before that, like from when I've worked with people, if they don't understand it, it seems too big and confusing and complicated and legal, you know, Right. Puts them on.
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A
Right?
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B
Yeah.
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A
And I get a bit of both. But most people, when they're on a sales call with me, they know exactly what they're looking for. And, and they need. They've probably spoken to two or three other people like me, who might be a little more Jay Z car salesman.
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B
Okay.
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A
And then me being a physical therapist of 26 years, I think gives me a different aspect to. Other than just being a consultant trying to launch this.
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B
Got it.
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A
So we go through. What do you want your brand to be called? Who are you? Who's your niche? Are you appealing to the weekend warrior who has time to invest in themselves? Are you appealing to postpartum moms? You know, who do you want this brand to be for? We guide them through that process. We do their brand, their website. We help them with all the legal structure, high risk merchant processing so they can take payments for telemedicine. And we have provider networks that we integrate with their brand. A lot, A lot of stuff on the back end in the pharmacy, fulfillment. And then we train them how to use the software as the main hub where everything happens.
- [05:58]
B
So it's almost like, you know, to use another analogy, a lot of people here will understand kind of like how people want to start a physical product brand. Right. And then they run, hey, actually I don't have to manufacture 20,000 of these T shirts. There's companies that I can just buy from and sell straight away and kind of white label almost. And Right, here's the way to do that. And the manufacturer and the warehouses and
- [06:21]
A
how you get the same. Yeah, it's basically drop shipping prescription medication. But let's be clear. This is medicine. These are licensed doctors in the United States. These are regulated pharmacies in the United States. These are prescription.
- [06:35]
B
And you're just connecting the dots for correct.
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A
Yeah, exactly.
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B
And. And it's kind of interesting too, because it almost sounds like, you know, I came from the, the fitness space and the supplement world. Just like a supplement brand. Hey, this supplement brand is going to be for bodybuilders or this one for athletes or this one for weight loss. So you kind of guide them on creating a niche versus just selling bits of everything, right?
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A
Absolutely. A brand with a message.
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B
And why is that important? Just to educate people versus all. Let's just list everything.
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A
Oh, you mean like what products they have.
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B
It sounds like you guide them on who their Avatar is and 100%.
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A
Yeah, yeah.
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B
Why do you feel that's important versus just selling random, you know, bits of everything to anyone?
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A
Right. Well, I think people resonate with brands.
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B
Yeah.
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A
And people have brand loyalty and I think a few years ago it was just the meds and having that availability was getting people extremely rich. But I think now people want to see even the person behind that brand. Why, why did this person start this brand? How did this, how did these medications change your life? And if I'm relatable to that as a potential patient, it's going to have me invest in your brand. We do a lot of influencer marketing. So having lots and lots of people tell their stories on their changes. Their non scale wins if they're not just looking to lose weight. You know, GLP1 drugs are incredible for weight loss, but they have a profound, you know, whole list of other things that they help with in addition to peptides, in addition to longevity and biohacking and all of those things.
- [08:07]
B
And, and how'd you deal with the side effects? Like so educating people on, hey, these are the drugs. But here's how to have your legal disclaimers. How to understand, you know, contraindications and side effects if someone's on another medication. Because I imagine to some people that could kind of scare them. You know, they see a TV ad and it's like, you can take this also die. And it was
- [08:31]
A
so that's a great question. So in the software we have a resource section. I actually took Semaglutide after I had my daughter. She's 18 months old and I have a 6 year old son. And it took me almost 16 months to get back down to what I considered my ideal weight. Everyone has their own, you know, version of what that is for them. And these drugs weren't around then and they were. When I had my daughter, I said, you know what, I'm gonna try this. And that's one of the reasons why I decided to start my own brand too. So when I started this medication, my provider didn't tell me not to eat spicy, greasy food after 5pm, had Indian food. My dad was visiting from Ohio at 7pm, had to call a nurse the next day to give me an IV of Pepcid and Toradol because my stomach, the way these drugs work is they slow the emptying of your stomach so
- [09:22]
B
it feels cooler, longer.
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A
So I don't ever want that to happen to another patient. So giving them resources and giving them education helps them be successful on the medications, but also helps them continue. And that's what's important for the brand you want someone to be on your program for.
- [09:41]
B
Yeah. And can anyone, you know, last question on this. Just to break it down. Can people come to you and go, okay, I want to do more hormones and testosterone and stuff. I want to do weight loss. I want to do blood pressure stuff. Do you kind of have show that is the certain areas you specialize in or drugs that they can sort of, you know, white label for lack of a better term versus some they can't. And how does that work?
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A
We mostly deal with weight loss and wellness.
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B
Yeah.
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A
Okay. So peptides, hormones, TRT.
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B
Yeah.
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A
Skin, hair, ED and GLPs.
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B
So kind of that all the big ones. Weight loss. Yeah, yeah, yeah, yeah. Okay, great. Yeah. So it's a great selection. And do a lot of people come and they. You said they already kind of know they can do this. Does something. They have to be doctors and license and.
- [10:32]
A
Yes, that's the number one question. Do I have to be a provider? And you don't.
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B
Yeah. And can you just explain to the audience why how you bridge that gap?
- [10:40]
A
Sure. Basically, these business owners own a marketing website that they drive traffic to, and that patient decides if they want to try to get a prescription for a medication. And the independent provider network is the one that makes the assessment if the patient qualifies for a prescription. So truly, it is kind of like white labeling.
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B
Yeah, I kind of see it like you have the. Like, it's not like this. But a good way to understand it is like you have thumbtack and taskrabbit. You list a job, and then all these contractors can say, I'll take that one. You know, so these providers say, I'll take that one.
- [11:16]
A
Right, yeah, exactly.
- [11:17]
B
Okay, great. Yeah, I think it's a great way for people to understand, and it's fascinating how the health industry, especially in America, has adapted and evolved, you know, and now this. You know, most people, I still think, understand or think that you have to be a doctor to be able to have this kind of business.
- [11:34]
A
Right. Well, telehealth became very popular after the pandemic, so that happened. And it was more widely accepted to be online. And then these glp, the branded medications, became in very high demand and very low supply, so they were allowed to be compounded, so they were available for much cheaper prices. So those two things dovetailing together just boomed financially. A huge industry yeah, well, and I
- [12:02]
B
think the overall industry is changing. Cause, you know, you grow up as a kid and you remember sitting in a doctor's office for an hour. Right. Whereas I've not been to a doctor's office for.
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A
Right.
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B
For years. I get blood work, I pay extra, and they come into my workplace, and I'll be on a Zoom call and have one arm out, and then everything else is done online, even the doctor. I have to do a yearly thing with a doctor. And you just do it on Zoom as well, you know?
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A
Right. It's like Instacart.
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B
It's stor. Yeah. It's challenging, you know, but it's. It's kind of meeting the demand. Like, you have Uber and you have Instacart.
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A
Right.
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B
We live in a world now where, you know, health should be quick and painless. You know, it shouldn't be. You got to go and wait two hours and then drive to a CVS and wait another hour.
- [12:42]
A
Right. And with a national model, you can choose. You're not landlocked based on where that doctor's office is. You can. You can pick whatever brand you want.
- [12:51]
B
Yep, yep. Love that. So, couple of questions. Now. Pivot into you as an entrepreneur. You know, we feature entrepreneurs on this show and talk about their business and also their own successes, struggles, and lessons. Right. So what are some of your successes, struggles, and lessons?
- [13:06]
A
Successes, struggles, and lessons? So I never intended to. I didn't wake up one day and say, hey, I'm going to help people launch telemedicine businesses. So I think the biggest struggle is trying to balance realizing, you know, when you're growing, you. You have this revelation of how much you don't know, and it can cause a lot of imposter syndrome. And you can say, why am I. Why am I trying to do this? And then when you do reach a certain level, you have to acknowledge that and give yourself credit so that you can get to the next level. And so a big struggle has been not comparing myself. I know that I'm not the best at anything. I'm not the number one. But I do what I do really damn well. And I've done it for a lot of people that are very happy. So I guess that would be a success that I was able to deconstruct something so complicated and pull together my team. I have a team all over the world that works virtually with me. They're like my family and leading them, even though I've. They have probably rolled their eyes so many times. Oh, my God, what is Jessica going to do now? What are we, what are we doing now? But it's, it's worked out beautifully and I love what I do.
- [14:21]
B
Good. And what about struggles? You know, I always try and teach and show, hey, people sit here, achieved a lot of success, built big companies, but there's lots of struggles along the way.
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A
Right.
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B
What's one that you'll always remember or tell?
- [14:33]
A
I've had my business Facebook account hacked, which could have brought my company to its knees. I mean, I've had to pay, I've had to drain my credit cards to make payroll every week to pay these beautiful souls to keep working with me. I've invested in consultants that, you know, promised the moon and didn't even deliver stardust. So you have to pivot and make calculated risks. Yeah, right. It's not for the weak of or faint of heart if you're an entrepreneur. You know that. And, and that's the beauty of being an entrepreneur. There's no limit, there's no ceiling.
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B
Good. And how do you see this growing
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A
over time in many different ways? My current model is I build these brands for people, but I'm. What I'm starting to see now is a lot of people think, don't you just have one of these already done with patience that I can buy from you. Right. So that's probably something I'm going to look at because some people don't really want to be involved boots on the ground in all of that.
- [15:38]
B
And they must want like a passive income model.
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A
Right. Like just, can you just hand me one on a silver platter and then teach me how to do the back end? So that could be the next evolution of what I'm doing.
- [15:49]
B
I like it. Good. And last question. So people are listening. They're fascinated by maybe doing the same, starting this business or you know, maybe they're in the health space already. They have a sport, fitness, weight loss, personal training, online coaching business. And this is a great plugin maybe totally for them. Right. How do they find you and connect?
- [16:07]
A
My Instagram is Zen Jessica Underscore official or @kickstartsocial pro and my website is growpro co. Good.
- [16:18]
B
Love it. Well, guys, that's a wrap for today. I hope you enjoyed the episode and learning about the business model and how you can maybe even create one yourself very easily. It's fascinating the way the health industry is moving and this is a massive one. So exciting to see how you do. And guys, as always, keep working hard and live the red life. I'll see you guys soon take care.
- [16:47]
A
Of.