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- [00:00]
A
If you help enough people get what they want, you in return will get what you want. Leading with that perspective of, let me just give, give, give. I know that God or the universe, whoever you believe in, is going to come back and serve me in that righteous way.
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B
Hannah Kessler is a respected, insightful and empowering financial educator and the creator of the Money Multiplier method, helping everyday people take control of their finances using proven wealth building strategies.
- [00:29]
A
I teach the concept that I teach because it is so backwards thinking. It's not in the norm, it's outside the box. A lot of elite and wealthy families are doing this stuff, like the Rockefellers, Rothschild. So it's like, okay, well, now that I know what they're up to and how they keep the money within the family, we're doing it with our own family and it's working. How can I go share this knowledge and impact other people and their businesses and their family?
- [00:59]
B
My name is Rudy Moore, host of Living the Red Life Podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill. Join me in wonderland and change your life. Welcome back to another episode of the Living youg Legacy podcast, the Red Life Edition. Joining me today is Hannah Kessler. She's today's woman in power. Hannah, I feel like I can introduce you in all sorts of ways, but you have the best intro to yourself. Can you tell the world the Red Life? Who or what you are? Yes.
- [01:35]
A
Well, hey, y', all, my name's Hannah Kessler. I am originally from Kansas City, but I now live in Daytona Beach, Florida. I moved down about, you know, a few years ago, about four or five years ago or so. And what I do is I travel the country. I teach people how money actually works. I speak at anywhere from 50 to 70 live events a year. I do a lot of local TV as well. I do my podcast show, my morning livestream, Money Mornings with Hannah. And, you know, I'm just having fun. I'm just teaching people, hey, this is what I'm doing in my own life, what's working out for me over here so that I can live a life of freedom and not have to have my pocketbook dictate how I'm spending my time.
- [02:15]
B
Look at you go. So you must be 55, 60, and you have tons of great work done on you.
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A
112.
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B
You're 112, clearly. So what is it like operating at 26, but you've got the wisdom of 112.
- [02:28]
A
It's different, let me tell you, as being a single woman on this planet as well. I mean, most of the people within my dating pool, what are they doing? They're still going to college. They're just trying to figure it out. They're still working those minimum wage jobs, which is fine. Everybody's on their own path. But I will tell you, the dating pool is very slim.
- [02:47]
B
Oh, yeah, I was going to say you're not on Tinder. You're. You're beyond some other dating app. Like, how does. Now that you've opened up this kind of conversation, this is the kind of shit that men want to talk about. Like, how do you talk to a successful, vividly entrepreneurial woman that's 26 and you're already working on your first 10 million?
- [03:06]
A
Absolutely. My biggest feedback is continue to work on yourself. I don't want to come in as being your mom. Having to support the household, having to do the cleaning, the dishes, the laundry, etc. Etc. Really what it is, it's how can we be both our individual selves coming together and building a life for ourselves, our future, our family. Because I think a lot of people get locked up into relationships where it's you both moving as a unit. But in my opinion, I think it's more successful of a relationship if I have my thing. I'm thriving and doing my stuff over here. You're working on your stuff, you're doing your thing and then just coming together as one unit so that we can do this together. I'm not dragging somebody along. I want you to come with me on this journey.
- [03:59]
B
It's funny you mentioned that, because this has been a tale as old as time where there's the President of the United States and then there's the First Lady. And folks really think that's just like a side quest. No, it's very much main quest material. Like, there's the President, which is like, what am I doing today? Who am I yelling at? It's really puppeteering. It takes a real woman to draft or create the man. There wouldn't be John F. Kennedy if there wasn't a Jackie. And there wasn't. There wouldn't be a Jackie. I wasn't sure. Now you catch my meaning. So talk about how folks have finally caught up, because we spoke about this, my former partner from Switzerland, they just recently, in the last decade, in our lifetime. Well, maybe not your lifetime, but this lifetime and Jason's lifetime, they just were allowed to vote. It's still a pain in the ass to open up your own business in Switzerland. Switzerland. You have to be allowed to come in. Switzerland will tell you we need 30 dentists. And you know what the universities do? They produce 90 dentists. You don't have a choice. Well, they want to be an artist. No, we need dentists. People need to. Have you seen Nestle? There's the Death Star, and then there's Nestle. Talk about that mentality and understanding. It does take a Death Star to create Tatooines.
- [05:13]
A
Or I say it this way, too. It's the oil behind the engine, Correct? Yes. You may be the man of the household, or like, in my generation, I call myself a zillennial. The end of the gen Z, like, beginning of the millenn. So I say selenial, which is why
- [05:28]
B
you're rocking those bangs marvelously. Only a zillennial can rock those bangs.
- [05:32]
A
You know, it's funny. I used to have these bangs when I was growing up, and then I. I cut all. I didn't cut all the hair off. I grew dreadlocks, and I had a full head of dreadlocks. I still have two of them. I kept two because I'm like, I can't. This is my identity.
- [05:45]
B
Yeah, dude, that's your padawan learner, dude. I totally get it, man.
- [05:49]
A
And no, when I was growing up, I had this haircut when I was younger, and I see all the old pictures of myself. I'm like, wow, I still have the same haircut now.
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B
Yeah, dude. I've lost half of my hair because I'm 42. But 30 years ago, when I developed the ego, the influencer, I had all this full set of hair, was totally K pop, and I had this, like, chiseled. Now I'm like, this older, decrepit thing, and I'm like, I still have something. I can still kind of design something.
- [06:11]
A
It's looking good, and I can tell that you take care of it.
- [06:13]
B
Yeah. Thank you. Right on. Yeah. Game recognizes game. So I'm covered in tattoos because I understand this vessel is essentially a billboard. I want people to know who I am or what I'm about before they even get to know me. How have you perceived that in the way you make money or educate folks on how to make money?
- [06:30]
A
Well, you know what was funny? There was a statistic that was posted that women who wear makeup make 30% more income, which is crazy Y. And I know a lot of people within my business life who. They don't wear makeup. It's Just this is me. I don't. I'm not into that type of stuff, but I think if I can use these tools to my advantage. Oh yeah, I'm going to go and use them.
- [06:54]
B
Oh, yeah.
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A
Now, given I am kind of like a little girly girl. Like when I was growing up, I would wake up so early, I'd put on my makeup before school.
- [07:00]
B
I get it.
- [07:01]
A
I used to be a little Taylor Swift. Swifty. Not anymore. Good for you. But. And I would listen to speak of Taylor Swift.
- [07:08]
B
There she is. Who speaks of me. And then the lights go out. Sorry. Taylor Swift. We're sorry.
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A
She literally is the biggest pop star today.
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B
Oh, yeah. Behind the camera, in front of it. She understands the close to close circuit, how to really make music and how to really make money in the industry.
- [07:26]
A
And it's her reputation, if you think about it, because you've heard the headlines. When she went on her big ERAS tour.
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B
After the tour, I followed the Taylor and Travis subreddit and I know all the tea man, no one likes her
- [07:39]
A
on that Reddit, but she gave away a lot of her money as bonuses to all of those drivers and the support people behind it. I truly think that if you lead with a good heart, you can never go in the wrong direction.
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B
Absolutely.
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A
You got to be humble. You have to make sure you take care of your people 100%. I have told my. I have an older brother, he runs a property management business down in North Captiva off North Captiva Island.
- [08:05]
B
He's a smart one, clearly. Sorry.
- [08:08]
A
And I said, sean, you need to take care of your workers. You know, just throw them bonuses here and there, take them out to launch. Because that loyalty, it is hard to find good, good help and retain that good health.
- [08:21]
B
Oh yeah. Even. Even when I worked at PlayStation We. I was part of the social. The social media team back when no one knew what the hell a blog was or Twitter was. Nobody knew what Twitch was. I'm literally the guy that sat in the room with Twitch and go, we're going to launch the PlayStation Twitch channel. I was that guy that goes, we're going to do the PlayStation booth at their thing where I have all the marketing boys are hustling hardware. I'll be in the booth and I'll just be the puppeteer. Because booth babes were no longer passe. It was all about this new age. So I understand what it's like to draft the perception of success, but it so happens that you are quite successful. You are the real deal because you're giving back the philanthropy is what's showing your true value with folks that hold it in cowardice.
- [09:04]
A
No, and I know. And you get to that point. A lot of folks will get to this point. And this is why you see a lot of these celebrities or other people giving back, doing philanthropy work, because you
- [09:15]
B
get to that point. Scientology. Yes.
- [09:19]
A
And you get to that point. I was just in L. A. Not too long ago, but.
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B
But there's a reason why it works.
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A
You come to this point where you fill up your cup, you're like, I'm good. I'm fine. But now how can I give back? And how can I fill up other people's cups?
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B
Yes, ma'. Am.
- [09:37]
A
And I've kind of gotten to that point in my life. Now, being at the ripe age of 26, I have my foundation, and I want to do more with it. It's called my speaking life foundation. Right now, I'm just donating to various charities around the country, But I'm like, what do I really want to do? What am I passionate about? Is it animal care? Is it poverty? Is, you know, just allowing affordable housing for people? I mean, that's why I'm a real estate investor, why I do it. Yes, to make money, but then also being able to give people housing, giving them jobs. Right. So you just get into this whole different mindset when you get to that different income level that you do start to give back.
- [10:20]
B
One of my favorite kind of, like, jobs of, like, to deal with my temperament. It's like, well, when Ray's happy, most of the second floor is happy. So things get done. And it's like, I've. Rudy is really my counter. And I love Rudy like my baby brother. Shout out mama Moore. But he's all energy. He's all positive. No cursing. You know, he eats fish like he runs. But he used to drink. He used to party. He'd wake up and be the next town over. But this is back in his London days. I've fully stepped into supervillain. I understand that understanding your shadow self is really important because when you do the work as a Christian, whatever you want to label yourself and you kind of understand, oh, this whole thing about being the one or Neo or Luke Skywalker or the dark soul. This is all the same story that we've told each other.
- [11:08]
A
Star wars nerd here.
- [11:09]
B
Oh, same, same. Yeah, I love it. But it's like, it's. It's. You hear it in music. You hear it in the Beatles. You hear it. And in Cascade, you hear the source. Your source is Abundance and wealth. And a lot of people will go, abundance and wealth. It's on the dollar bill in God We Trust.
- [11:29]
A
And to your point, I've actually had to break that mold that a lot of people will want to put me in. Oh, Hannah, you're just following your dad's footsteps. You were given this silver spoon.
- [11:40]
B
No.
- [11:41]
A
If you know my family, I had to work for that. I mean, a famous line of dad is he says, as soon as you turn 18, it is no longer my responsibility to keep you alive anymore.
- [11:52]
B
Wow.
- [11:53]
A
Seriously? And he cut me off, and I struggled. I actually had to ask for friends at the early stages of my life. I'm like, hey, I'm struggling because back then, long story short, kind of came from an addiction background. I was spending all my money on drugs, and I was like, I don't have my rent money. So. Ex boyfriend at the last time. Yes, I remember ex boyfriend at the time. Can you help me pay for my rent this month? I promise I'll pay you back.
- [12:17]
B
Yeah, yeah.
- [12:18]
A
You know?
- [12:18]
B
Yeah, yeah. It's crazy how far our inner energy will take us and how vivid our reality will be to teach us a grimy, grimy lesson. Because we just know out of that darkness, we're just gonna bounce back. And some folks bounce inward and they even go darker, but hopefully they bounce back and find salvation, as they say. Speaking of salvation, what are we gonna learn more about you? In your episode? You've hinted at it, some addictions. Before you became wealth addict, banking addict, you were coming from someone that was born and raised in Miami. You were just addicted to vice. You were addicted to what's beyond the. The normal. That experimenting and kind of wanting to know more led you here.
- [13:00]
A
Yes. And I think that's why I teach the concept that I teach, because it is so backwards thinking. It's not in the norm. It's outside the box that I thrive off of that. I love teaching people things, things that are normal. I mean, it is a normal thing. A lot of elite and wealthy families are doing this stuff, like the Rockefellers, Rothschilds, the Morgan's, the Stanley's, the Barclays, but. But they're just not sitting down at the kitchen table with you to explain exactly what they're doing. So it's like, okay, well, now that I know what they're up to and how they keep the money within the family, we're doing it with our own family, and it's working. How can I go share this knowledge and impact other people and their businesses, their family? That's all I'm doing.
- [13:50]
B
I. I love. How did you tap into this? Was it literature? Was it partying? Was it festivals? Like, how did you tap into this source of energy where you. You've now transposed it into who you are today?
- [14:00]
A
To me, it was always, I think it really came first from dad wanting to, you know, he. He's my dad and I'm this little girl. I'm the only girl of my siblings. I got an older brother and younger brother and me and daddy's little girl. You know, I wanted to make him proud, make him happy. But more so, I think it came from the fulfillment that it gave me in my life that I can then take this energy and take this knowledge to help other people too. Because really, I mean, this concept that I teach, the infinite banking concept, I'm second generation to it. It was really my father who's the one that brought it in and was teaching the family about this stuff. And now I was the one that just ran with the now given. You know, my older brother does property management and then my younger brother is a pilot. Then they do, they do very well for themselves. But I think because I understand this money management in my life and I know how to profit from that, then it allows me more time, freedom to go focus on other projects like the fashion design or traveling in the van, wanting to do the RV parks and different things. But that's really just the journey that I'm on is just to help more people understand this so that they don't have to live fearful.
- [15:22]
B
Yes, ma'.
- [15:22]
A
Am. And they can not allow their pocketbook to dictate what they're doing with their time.
- [15:27]
B
Right on. It's amazing that you've sort of figured that out. A lot of folks that do what you do, you know, they live in these big, lavish homes, bathrooms for a bathroom. Most of the time they're miserable because they're on their fifth divorce. But you are, you are just RVing the hell up. You're just living on the go. You're talk about that philosophy and that mindset.
- [15:48]
A
To me, living on the road is freeing. A lot of people ask me to. Being a single woman living in her van with her two kitty cats. Aren't you scared? Like, when you pull off, don't you get scared? I've never been scared in my van, honestly. I mean, to the point that my younger brother actually bought me a gun one Christmas. So now I have like a little pistol that I carry around with me.
- [16:10]
B
Nice.
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A
And I did all the classes, did all that stuff, I'm like, okay, maybe I should have some form of protection. But I'm never scared on the road. And I like meeting new people. I like hearing their stories, where they came from. Because you can learn something from each and every person, no matter if they are a 9, 10 figure business owner or if they are on the street, homeless. You can learn something from each and every, every one of their stories that I just take away different things and then I can mature in my own mental and what I'm doing and then share it with other people too. That's what it's all about. That's what this whole human experience is all about, right? I mean, I came here on this planet just by myself. I'm gonna leave by myself. And yeah, I like the material stuff. I like going shopping, I like the makeup. I like having experiences with the music festivals and different things. But when I'm putting my eggs in a basket, it's more so the experiences and living van life, it allows me to minimize what I'm taking with me to each town and just be there, be present and just fully absorb what's happening.
- [17:16]
B
Amazing. I love the fact that you use absorb. And I'm going to leap off of that. I'm going to, I'm going to circle back to putting on makeup and that 30% increase in sales. As a male individual, I'm absolutely heterosexual. I am straight, believe it or not. But I understand that my femininity gets me the cell. I understand that putting on the guy liner, as I like to call it, gets me the attention, the makeup that he's interesting or they're interesting. What do we call you? You can call me Ray. You can just call me who I am. And I'm sure you understand what that means. And the moment you find your authentic self and you've conjured and you've crafted it, the everything is just infinite. Everything is possible. I should say it is for folks that are watching and listening. What's an easy low hanging exercise that people can do for a mindset shift?
- [18:01]
A
Oh, if. And actually for men too.
- [18:03]
B
Yes, ma'.
- [18:04]
A
Am. Is the grooming. You will notice that more men who groom themselves and keep themselves tidy, if you will, they make more sales too. But what I personally do, and I know this sounds so cliche, but seriously, get out and move your body. Go to the gym, go for a walk, go do your yoga. I watch a whole bunch of YouTube. I'm a YouTube nerd.
- [18:28]
B
Same.
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A
And that's where I find my dumbbell workouts. That's where I find my follow along YouTub tutorial. So I'm not like going into a studio. I could. I've been thinking about that. Trying to make more friends around Daytona, trying to go into classes.
- [18:40]
B
I am the same way. I'm a complete, isolated, introverted nerd that never goes out. I'm like, why do I need to leave my own universe? Like, I'm in your energy ill.
- [18:48]
A
But. And it is important though, to even go outside. Just even go outside and put your feet on the bare grass or on the sand. You just got to get connected with center. And I know that can sound like some woo woo stuff, but just hear me out. Get connected with your center. Whether it's you, whether it's God, whether it's the universe, whoever you believe in. Moving your body and getting back to that place of groundness has totally helped me in any situation because I have anxiety. I struggle with anxiety. And I will get anxious over the most stupidest stuff. My mom actually says, hannah, we don't have to worry because you'll worry enough for the both of us.
- [19:29]
B
That's amazing. That's a little quality, I'm sure, especially in a female Leo. Yeah, yeah, yeah, yeah, yeah. I completely get it.
- [19:35]
A
And I just noticed that if I am not doing my daily practice of moving my body, that's when I start to spiral and kind of get even more anxious.
- [19:42]
B
But that's your brain communicating to the heart. Because as I told you before, the heart's in control of the soul, but the brain's really creating the pantomime. It's trying to catch up to what it's called life. When the heart's really in control, folks like you and I, even Jason, they read the intuition, they read the heart. And let us guide us when it, when it comes to, to understanding that philosophy. I had a, I had a, I had a topic here that I wanted to land on. So nepotism. Oh, that's right, the makeup.
- [20:11]
A
Okay.
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B
Either way, it's all good. So. So it's clearly working. But in your generation, nepotism is, is something that is, is used around a lot. You see a lot of actors that are kind of just riding on the, on the reputation of their elders, if you will. But then you have examples like, you know, Nirvana's, you know, Kurt Cobain's daughter, she' not into music at all. And then you, you would think, like, there would be a super group of like, you know, the drummer of this band, but that's not really happening. Things have diverted the, the roles of like, I am the man, I'm bringing food. And then the woman says, that's completely shifted as well. Where do you think we're heading now with. With robots taking over ces? You know, these robots have appendages to appendages. They can walk backwards. They don't need to. They don't even need heads. They only put the heads on it so they can feel safe to humans. It's going to. They're going to be tentacles, they're going to be. There's going to be doctor Octopuses more versus regular humanoids. Where do you think we're going? Especially when it comes to banking and financial success?
- [21:11]
A
Well, here's the big thing. I see the divide between people who are educating their kids correctly, if you will, for lack of better words, versus people creating entitled kids. Yes, I know. And I think I can say that being a part of the Gen Z generation, I have an entitled effing generation.
- [21:32]
B
Oh, for sure.
- [21:33]
A
And I see it even in my. I'm gonna put her on blast for a second. My aunt and my uncle. My aunt will keep paying for all of her boy stuff until I bet they're well into their 50s. And it drives me effing mad because they're so entitled and they're just not. They're not there yet mentally, and it's because she's enabling them. It was a little different in my family. I already told you what dad says when we turn 18, but more so when we practice this family banking system within our life. The reason being is because then all the money comes back to the family bank and we're not paying other financial institutes and banks and etc.
- [22:12]
B
Etc.
- [22:13]
A
But we have to have a written loan agreement. This is business, honey, I love you, but this is business. We have it written and documented. It is notarized. It is saved on file. So if I borrow money from the family bank, let's say I have this aspiration to go start my clothing line, whatever it is. I'm going to write you my business plan. You're going to approve this loan for me, and we're going to have terms for it. Oh, there's definitely interest. You know what's kind of funny? My first house that I bought at 19 and I moved to Daytona. Dad bought the house from the family bank. He bought it with his policies and then he was the mortgage holder. And then I was paying dad back my monthly mortgage payments. My interest rate was 14%, and that's the family discount.
- [23:05]
B
Holy moly.
- [23:06]
A
Because money's gonna flow and grow to where it's respected to.
- [23:08]
B
Yes, ma'.
- [23:09]
A
Am. And again, honey, I love you, but if you don't pay me, I'm gonna come and foreclose on you just like any regular bank would. Obviously, I'm your dad. I'm not gonna make, not gonna allow you do to be on the streets or starve. But hey, this is business at the end of the day.
- [23:23]
B
Yeah, but it's, it's, it's very, it's very important to be. To understand what tough love is and to, to circle back to my previous point. The theatrics of the going out to the gym, feeling good, getting some sunlight, digging your toes into the sand. Gosh, get off the Tinder apps. Get off the apps in general. Get off the social media, go out to a bar or whatever your advice is and buy someone a drink and have a conversation with a stranger and just say hi.
- [23:47]
A
To say hi, all you gotta say is hi.
- [23:48]
B
Yeah. And then once you're good at that, not even you can be terrible at it. But the fact that you did that, you'll understand, like, oh, this is sales. This is. You're really now selling yourself. Like, because now we're in the world of narcissists, self branding, self loathing. It's me, me, me, me, me. So just go out there and me, me, me yourself at the gym, in front of the mirror. Me, me, me yourself out of banking system. Find yourself a good coach because there's a lot of anger now out there and folks are pissed. And we come from a reality where it's like, we'll throw money at it, but in a very calculated we're playing chess versus checkers kind of way.
- [24:24]
A
Yes.
- [24:25]
B
How do you educate folks to go deeper?
- [24:29]
A
You're making me think of this quote that I live by almost every day of my life. It's a Zig Ziglar quote. Yes. I know I'm young, but that grew us up on Zig Ziglar. He says, if you help enough people get what they want, you in return will get what you want.
- [24:45]
B
Oh, yeah.
- [24:45]
A
And so leading with that perspective of let me just give, give, give, I know that God or the universe, whoever you believe in, is going to come back and serve me in that righteous way. I mean, honestly. There's a webinar coming up. One of the insurance companies companies wants me to go and speak on this webinar. And I'm like, I don't really want to do this webinar. I'm busy. I got other stuff. I'd rather be doing with my time. And I turned to my dad and I asked him, I said, dad, should I do this? He's like, hannah, serve people. If you just continue to serve people, you're gonna get taken care of. So I'm gonna go do it. Yeah. I'm not gonna make any business or make any money from it, but hopefully I can put the message out there to help other business owners create them more profits. That, who knows? It's going to come back and serve me some way, somehow.
- [25:33]
B
Rock and roll. The reason why I wanted to sit here, sit here with you and like go on beyond 20 minutes is because there is, there's an epidemic or there's a negative shadow over this. Women fucking kick ass. Women should be entrepreneurs. Like, but you're 26, like, that's amazing. You're like a teeny bopper little, little baby in an entrepreneur years. Fuck, man. What do you tell women out there or men that are transitioning to women or anyone that has any female energy in them to go, yo, you could do this. Here's how you do it. How do they find you so you can motivate them and fire them up?
- [26:04]
A
I would say that as a woman, you cannot let the male energy dominate you. It's gross. I mean, especially coming from a gal who's in a male dominated industry. The financial world too, which is already a dog eat dog kind of world with all the different philosophies that people have around money, what you should or should not be doing. But I noticed that when if I just show up as myself and I'm so unapologetically myself, the people who are right for me is going to stay. And the people who aren't, they're just going to go off and go do their own thing, which is totally okay. You know, you're not everybody's cup of tea. I'm not everybody's cup of tea. And I just noticed that when I am truly authentic, where I'm going to dress how I want, I'm going to talk how I want. I don't know where I picked this up, but I say y' all all the time. My people love it, I love it.
- [26:58]
B
I think it's awesome.
- [26:59]
A
And I just noticed that when I'm walking into those rooms, I'm more confident and I know what I'm saying. The biggest thing I will say about being a woman, just specifically in my industry, for some reason these men just want to talk over you. And I shut that down. I'm like, hey, I wasn't done talking. Let me finish my sentence. And then you can take over the mic, you know, and you just gotta be yourself and just stand up for yourself. Because if you're not gonna stand up for yourself, who else is?
- [27:26]
B
Yeah. Yeah. Such a. Such a proven Leo. I'm a male Leo. Female Leos are dangerous. What's that like walking with that energy, with leading with fire and not giving a fuck?
- [27:39]
A
Yeah, it's. It's a lot sometimes.
- [27:41]
B
Oh, sure.
- [27:42]
A
You know, I will sometimes go through these very high highs, kind of low lows, and I'll go through that. And again, this is where I like to move my body. And that really regulates my mental, you know? But to me, I think I wouldn't have it any other way.
- [27:59]
B
Yeah, for sure.
- [27:59]
A
I know some people have strong suits that I don't have and vice versa. And I think that's what's so cool about everybody here on this planet is we're all so unique with those true abilities that I'm gonna show up in my strong suits. And then the other stuff that I'm not good at, I go hire out for.
- [28:15]
B
Right on. Right on. Hell, yeah. This is gonna be a great segue because I wanna talk about Taylor Swift. And the reason why I wanna bring her up is because she's really dominated. Not just music, but branding, influencer, live performance, philanthropy. She's figured it out. You caught onto that energy. Were you a fan of the business or the music?
- [28:33]
A
First it was the music.
- [28:35]
B
Sure. It was.
- [28:36]
A
Before ipods, I had my CD player. I put her CDs in a CD player and I put the headphones on and I listened to her before I'd get ready. This was in my middle school days.
- [28:46]
B
Oh, yeah.
- [28:48]
A
And it was more the music. And then I fell off. I just really wasn't listening to her. But now it's more so her business and what she's doing for her empire that she's building and then giving back to other people, just so. It's fascinating to me. And more so what's so fascinating is the attention that she draws and the people that she brings together. That's an influential woman there.
- [29:13]
B
But she's got to still work on her tells. Because when she got that Grammy and Lana was there, I'm like, you had a Grammy for a song that sounds exactly like Lana? I'm like, yo, homie, I know what you did here, but you don't got to bring her on stage. You gotta. You don't gotta do the guilt speech. Just make sure you look Celine down. In the eye. Grab your Grammy.
- [29:29]
A
Yes.
- [29:30]
B
Nod and smile. Yes. You sound exactly Lana Del Rey. Yes. It's the same fucking producer.
- [29:35]
A
Okay, okay, wait, wait. My beef on that. Do you remember? Because I grew up in country music.
- [29:40]
B
Oh, for sure.
- [29:41]
A
When Beyonce won album country album of the year, I literally want to throw a rock at my television.
- [29:47]
B
Oh, sure, sure.
- [29:48]
A
That pissed me off.
- [29:49]
B
Yeah, yeah, yeah.
- [29:50]
A
Now. Now I'm like, okay, this stuff's a little rigged.
- [29:52]
B
Yeah, yeah. But it's not a race thing. It's not a race. It's just, like. Because folks like us, like, I'm. I'm Latino. Believe it or not, when they hear something like that, they're like, oh, look at her.
- [30:03]
A
But no country artist compared to, like, Luke Bryan and. Oh, my gosh, who's the big guy right now? Morgan Wallen? Luke Combs.
- [30:13]
B
Yeah. Come on.
- [30:14]
A
Yeah.
- [30:14]
B
But I don't know any of these names, and I'm just nodding and smiling.
- [30:17]
A
Lainey Wilson.
- [30:19]
B
But to me, I'm just like, you're so passionate about it, and it's just a world that I am. I've no. I'm like, if I know I just fuck up once, I will be like. I will be, like, chastised. Because it's such. It's such an old kind of music. It's really jazz meets all Americana. It's Elvis pres. Like, I get country. I understand why the Beyonces of the world or any ex artist is so, like, enamored with this culture that they just want to jump in post.
- [30:44]
A
Malone's been jumping in right now. Okay. Sorry.
- [30:45]
B
But most. Malone kind of fits the bill.
- [30:47]
A
He does.
- [30:48]
B
Yeah.
- [30:48]
A
I'm kind of vibing with it.
- [30:49]
B
Oh, for sure. Good for you. And good for you. It's awesome because, you know, rap is not quite dead, but it's not charting anymore. But the evolution of rap is transcended into other genres, and it's everywhere in a music. This is not a music podcast. And it should be, and it will be more on that later. But my point is kfab, like, we talked about this recently before we were filming episode. Vince McMahon, he kind of figured it out. You're two action figures in a wrestling ring. One's the villain, one's the good guy. Talk about who you're playing now. Are you the good guy? Are you the villain? Are you fighting for the villains that don't know how to speak good? Like, what is 2026?
- [31:23]
A
Hannah fighting for the mist? Misunderstood villains?
- [31:27]
B
Yes.
- [31:27]
A
I. I really think that's it. And you're in Your vest is describing. I love that vest, by the way.
- [31:34]
B
Yeah, yeah, yeah, I got this over the holidays. I'm like that I'm gonna wear that. And it's gonna just be very obvious
- [31:38]
A
where I stand and because what I teach, the government doesn't want you to know this stuff. If they did want you to know it, they'd be teaching it in schools. But they don't want you to know it because, hey, where are we keeping our money? If I in taking away the depositors from the central banks or the commercial banks like the Wells Fargo's bank of Americas, et cetera, et cetera, they're not going to have the money that's coming in to go and lend out to other people. And so I think, especially in my generation and at the time that we're recording now at the start of 2026, I'm just kind of sitting back and waiting for like a revolt to happen with the American people. I'm, I'm truly interested to see what's going to happen, especially just with, as I grow older, taxes. Oh my goodness, they did. I wish that was something that was also taught in public education because that's where I was. I was in public education. I went to community college for a little bit, but then I dropped out because I'm like, this ain't fun. I'm not learning anything here. It's more so I need to get my boots on the ground and go and do this. I'm just waiting for something to happen. A revolt's gonna happen. I know it like in my soul and in my gut and I would love to be a part of it. This is something revolving around the work with the foundation that I want to get into and do. So for me, it's going against the grain and it's serving people that are good working people but are tired of government control and what the government's willing to do for their people. I think the start of it now, given coming from a 26 year old perspective, Covid time was huge. Because during COVID time you could actually see what the government was willing to do to their people just to keep them inside or not. Travel, hey, if you want to travel, get on an airplane. You're going to have to get this shot now.
- [33:33]
B
Yep, yep. You know, and it's funny, it's funny how, how deep down the rabbit hole you want to go. It's almost like they put everyone and isolate everyone in home, so, so something grander can happen. The system is change a couple of light switches here make this. So we reactivated the stream is back in flow. But instead of making that left 80 of the time, they're now doing it 30, which is now we can calculate human emotion and human subconscious and then we can monetize it.
- [33:58]
A
So nutty.
- [33:59]
B
I know, but it's like imagine you at this level making this kind of money. Now imagine being top, top, top, top, top level going, oh, I just gotta, I just gotta do a little cute little war for Venezuela and get all this oil. That means my, my, the United States is in play for 30 years and the this legacy is no problem.
- [34:15]
A
It's just crazy.
- [34:16]
B
Yeah, I know, I know, that's nuts, isn't it?
- [34:18]
A
Yeah.
- [34:19]
B
So when you start looking at the world and going, the pyramids are lined and this and that, and Jesus isn't. How long have we been this calamity?
- [34:26]
A
Straight up. And you know what? I go down deep rabbit holes all the time. And I always ask the folks who are older than myself, cuz 9 times out of 10 when I walk into a room, everybody's way older than I. Oh yeah. And I asked him, I was like, as a young person living in America, what can I be doing to help us and help the common man like me and you? Yeah. I have never gotten a straight answer because that's like a loaded question. But I always come back to, I can only control what I can control. And if I can control the banking function in my life, that's what I'm going to do. If I can control my thoughts, how I respond to things, not react how I respond to them. Yep, I'm gonna do that.
- [35:06]
B
Gosh, it only took you 26 years to figure that out? I'm still working on year 42.
- [35:11]
A
We're still learning. We're still learning too.
- [35:13]
B
So. Becoming your own Banker, the fifth edition. I love the colors that matter. The black, red and gold. Gosh, what is this? What are we holding? Give us the whole play by flag.
- [35:26]
A
Yes. And that's actually my audio copy. If you're a little add like myself. Get the audio. Audio copy. Okay.
- [35:32]
B
Oh, yeah, yeah. Is it, is it just your laugh on loop over and over again? Yeah. Oh, that's all I need.
- [35:39]
A
But, but this black book, Becoming youg Own Banker, has completely changed mine and my family's financial life. This book was written by a gentleman, his name, R. Nelson Nash. Nelson Nash was my father's mentor. Nelson passed in March of 2019. And that's where Brenton decided to go out and venture on his own. You know, start his own agency. But, but long story short, Nelson is not the inventor of this concept. I mean, this concept's been around longer than our tax code's been here. So it's not on trial, it's not being tested. It's just we're never taught about how to use properly structured whole life insurance.
- [36:22]
B
Yep.
- [36:24]
A
So Nelson really is the man who brought this concept to the public's eye. And I always just have to give my credit back to him because he was the one that taught my dad and my family. But I would just encourage everybody, you need to add this book to your wealth building library and just absorb the information. It's going to take a few times really to get through it because it's not hard. Like literally in this book, Nelson talks about how this concept is the ultimate of simplicity. But it's hard to get that paradigm shift in your head flipped around. And that's the hardest part about, is just how we, how we think about money is going to really impact how much money you have for sure.
- [37:09]
B
Absolutely. Money is energy to circle back. A lot of folks that are into coaching programs eventually become coaches themselves. A lot of them do fail because it's a lot harder than you think to do this, whatever this is. Can you tell folks that not to feel guilty? They felt a good book and they were motivated by something they learned. Grab your learnings and turn it into your own words because that's the best way to put into practice what you just learned. Can you talk to folks about how you did it?
- [37:38]
A
I think well, and to that point, I think that you truly know a subject. If you can reciprocate it back to somebody else, that's how you know you're to that level of okay, I could educate other people on this stuff for sure. And also I have a big belief you gotta be practicing what you're preaching. Oh yeah, I hate that. I hate people trying to sell me stuff that they don't actually use or do themselves.
- [38:02]
B
Right.
- [38:03]
A
So to me, I think, number one, you gotta be practicing what you're preaching. And I think that you need to explain it on a level that if I get done talking to somebody about this concept and they can't go and recite it back to a fifth grader, I didn't do my job properly. Words are very, very powerful. And how you're explaining something will determine if that individual or family member gets exactly what you're trying to say. I always think about it like this a lot too because I've been doing a lot of media here recently and Sometimes I'll get jumbled up in my head or my words again, add anxiety, etc. But I always come back to, what am I trying to say? And when I get back to that what am I trying to say? Point, I'm like, okay, I got this. This is what I'm trying to say for sure. Don't try to be somebody that you're not.
- [38:56]
B
I was just gonna. I was just gonna say. And we're wrapping up here because I feel Jason going, hey, what are you doing? I'm just teasing Jay to get back to this point. Folks are gonna start realizing that you gotta be authentic, gotta be real. You're allowed to curse. You're allowed to be off copy, off script, because people are looking for that. Because we've been fed for the last couple years since COVID All these coaches, all these people that sat in their homes and they're trying to find a way to make a living, and they hopped on these coach programs and they thought, oh, I can do that. We've kind of outlived that now. And you're gonna see a reemergence of folks like myself. This whole thing that I'm doing with Murder palace and my. My view of the world is happening has. It's been in the works for 10 years, but I just recently, in the last 72 hours, activated it and go, this is a year. Yay.
- [39:41]
A
Congrats.
- [39:42]
B
Thank you for that. But the big reason is because the product market fit. The world is ready. And it's unfortunately not for the best intentions. It's for educating the masses to understand the market is angry. And when you're angry and you're making that emotional sell, it's much harder to jump in, craft your reality, and optimize it to lead to a sale. How do you. What are your thoughts on monetizing the anger that our folks are out there now? A lot of folks are gonna lose their jobs to robots. A lot of folks don't understand why is this thing that I now I'm 60 and I can't retire. These folks need you more than ever.
- [40:20]
A
Yeah.
- [40:20]
B
And you're only 26.
- [40:22]
A
It's finding the opportunities. That's all what it's about in those down times. As my mentor always says, you gotta make something out of nothing.
- [40:32]
B
Yep.
- [40:33]
A
And I think that if you can find those opportunities within the downtimes, whether it is the down times of the economy or your relationship, your marriage, your spirituality, whatever it is, you're gonna see opportunities to start to present themselves. And if I start to become fearful. I know I'm on the verge of getting to that next growth plate, if you will. Right. That next level for myself.
- [41:02]
B
Oh, yeah.
- [41:02]
A
Because that fear is gonna push me to get myself so uncomfortable that I'm going to get to this next level where I'm just going to be cruising. I'm going to learn something from this experience. Even if you fail, you're going to fail. Your first podcast is always going to suck. Your first speaking event's always going to suck. Your first client calls, always going to suck. But you got to start somewhere. And when you find those opportunities out of the negative times, I think that is where you'll find the differences between people who will prosper versus people who will just stay in their hole and in mom's basement. Did I say that?
- [41:36]
B
Not there's anything wrong with that. Everyone has their own origin story. Even Batman himself had daddy and mommy issues. Speaking of the great Wayne, Bruce Wayne, everyone's kind of figured it out. Like, you know, I. I don't have. I don't have reservations to the restaurant. We'll just buy the restaurant. You know what I mean?
- [41:51]
A
Yeah.
- [41:51]
B
Like, this is where. This is the age that we're in. And Marvel has been feeding us this for years or decades. D.C. now, it's just like, you are truly a super villain. You are truly a hero. You can be the protagonist or antagonist. I love the movie tenet. It's very much like your name, Hannah. At the end of the day, you're either you're a protagonist or antagonist. You're walking forward or you're walking backwards. It's all energy. Are you walking your protagonist or antagonist life right now?
- [42:19]
A
I would say I think I'm on the end of my protagonist, if you will.
- [42:23]
B
Same.
- [42:23]
A
And we're getting into my antagonist.
- [42:26]
B
Correct.
- [42:26]
A
I'm gonna start challenging some people.
- [42:27]
B
Yep. Same.
- [42:28]
A
I'm going to really start shaking some stuff up because of how passionately I believe in certain things. And I'm seeing some stuff that's not right. I'm gonna start speaking up and I'm gonna start making some changes. Because if I'm not doing it for my generation, being that new wave that's coming in, who else is gonna go do it? Yep.
- [42:47]
B
You're absolutely right. And it's. It's amazing that you've. You've phoned in on your generation, your community, your customer. Fear is something that's so powerful. I started this venture called Inside Success with Rudy Moore. He was a director. He was in his shorts, and we shot the Very first episode in Studio 3, and we developed the look of the show. We called it Legacy Makers, and then it morphed into Women in Power. Here's the slate, and I'm not gonna cut away. It's a very powerful energy to merge into this, this, from that to. To this, which is Murder palace, which is essentially a lot of the learnings that I have downloaded the last year because of folks like yourself. That has given me the inspiration and the fear to jump in and. And go, look, you can all have your own Murder Palace. You are a palace. You got to just be crushing. You got to be killing it. This is our very first episode of the Murder palace, the Murder palace podcast. I am your host. I. I am your host, Ray Gutierrez, AKA Murder Palace. And joining me today is Hannah Kessler.
- [43:53]
A
So cool.
- [43:54]
B
Hannah Kessler, thank you so much for being part of my pilot episode. And, Rudy, if you're watching this, I'm sorry. Don't sue me.
- [44:01]
A
That is so cool. My God, I'm honored to be a part of it.
- [44:04]
B
Thank you so much. We're gonna be working together. I'm so eager to help you ascend. You are now off with an amazing photo shoot with Jason. He's got the rest of the room, and Jason is a Hamilton, and I love them to pieces, so no, thank you.
- [44:17]
A
Whatever I can do to help and serve you, seriously, I'm here to serve you.
- [44:20]
B
Find good people.
- [44:21]
A
You need to take care of your good people.
- [44:22]
B
Oh, let me close out the show. And this is Infra Insight success for Living the Red Life. This is Hannah Kessler, and I am Ray Gutierrez, and this is Inside Success. Thanks, y'. All. I'll do another one. And that was the first episode of the Living the Red Life Murder Palace Edition, episode one with Hannah Kessler. And she is. Who are you again?
- [44:48]
A
I am the single millionaire chick.
- [44:50]
B
Simple as that. And we are Murder Palace.
- [44:54]
A
Thanks, y'.
- [45:03]
B
All.