How Businesses Should Be Utilizing A.I. w/A.I. Expert Atena Peglar

Summary

Podcast Summary: Living The Red Life – "How Businesses Should Be Utilizing A.I. w/A.I. Expert Atena Peglar"

Release Date: April 21, 2025

In this insightful episode of Living The Red Life, host Rudy Mawer, aptly known as “The Man in Red,” delves into the transformative role of Artificial Intelligence (AI) in modern businesses. Joining him is Atena Peglar, a renowned AI expert with a track record of empowering thousands of entrepreneurs through her comprehensive AI programs. Together, they explore practical AI applications that can revolutionize marketing, automation, community building, and sales strategies for businesses aiming to scale efficiently.

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1. Leveraging AI in Marketing

A central theme of the discussion revolves around AI-driven marketing strategies. Atena introduces her groundbreaking software, Arpointos Business Lab, designed to streamline and enhance marketing efforts through AI.

• Comprehensive Copy Generation: Atena explains, “We created a software, Arpointos Business Lab, that is able to create all of the marketing copy from emails, ads, websites, funnels, and everything.” (01:48)

• Integration of Multiple Language Models: Unlike standard solutions, Arpointos integrates various language models, allowing marketers to compare and optimize their content effectively. She states, “You can use all of the language models in one place...when you generate the output, you have all the language models available and they can say, oh, which language model give me better output.” (02:21)

• Modeling Successful Funnels: Atena emphasizes the importance of modeling proven marketing structures: “We trained the AI based on the models... we have a database of a couple of hundred multimillion-dollar funnel examples.” (03:38)

• Enhancing AI Output Quality: She highlights that feeding AI with high-quality examples results in superior outputs: “AI is really good and smart if you give it great examples. If not, it kind of pulls from everywhere and it waters it down.” (04:03)

Notable Quote:

“Having access to all of them in one place makes it easier to test and find what works best for your campaigns.” — Atena Peglar (02:50)

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2. Marketing Automation with AI

Automation emerges as another pivotal application of AI in business operations.

• Streamlined Email Sequences: Atena discusses how automation can manage intricate email sequences efficiently. She mentions, “We have automation for everything. We got a school committee which is... everyone that joined the school automatically receive an email and go into the sequences.” (06:37)

• Efficient Lead Management: By automating lead nurturing, businesses can maintain consistent engagement without overwhelming their teams. Atena notes, “Every time we get a lead, we send them through the sequence of the emails and there's a process in place to book a call.” (06:42)

Notable Quote:

“Automation allows you to systemize a lot of things, making your marketing efforts both scalable and efficient.” — Atena Peglar (06:42)

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3. Building and Growing Communities with AI

Atena shares her successful experience with the School platform, a robust tool for community building, likening it to the latest innovation beyond traditional Facebook groups.

• Rapid Community Growth: Starting in May, Atena strategically joined and observed top communities, leading to her community becoming the number one in School by November with 8,000 members from 110 countries. (10:16)

• Gamification for Engagement: She explains, “With the gamification, when people engage and level up, they unlock something, which keeps them more engaged and makes the community more sticky.” (13:23)

• Free and Paid Community Structures: Atena outlines her dual approach: a free community serving as a lead magnet and a paid mastermind group offering in-depth AI training. The paid community commands a significant investment, fostering a committed and high-value membership base. (12:11)

Notable Quote:

“People come for your program but stay because of the friendships and engagement within the community.” — Atena Peglar (13:46)

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4. Scaling Businesses with Small Teams Using AI

The conversation underscores how AI can empower businesses with limited personnel to scale effectively.

• Operational Efficiency: Atena mentions, “Marketing takes up the majority of the team... but with automation and AI-driven tools, we can manage and scale without exponentially increasing our workforce.” (06:42)

• Webinar-Driven Sales: Highlighting her approach, she shares how conducting multiple live webinars daily enabled significant revenue generation without a dedicated sales team. (07:38)

Notable Quote:

“With AI and automation, even small teams can achieve seven-figure revenues by systemizing their processes.” — Atena Peglar (06:42)

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5. High-Volume Live Webinars for High-Ticket Sales

Atena details her strategy of leveraging live webinars to sell high-ticket offers, which proved instrumental in scaling her business rapidly.

• Streamlined Webinar Funnel: She describes a simple yet effective funnel: “The funnel is just one webinar funnel that was very simple. It was just like one page and just call ads.” (14:05)

• Optimizing Conversion Rates: Atena implemented tactics to reduce sales barriers, such as integrating the School community in the registration process, which boosted conversion rates: “We got about 70-80% of the people that attend the webinar to join the school.” (16:21)

• Handling Initial Hurdles: Initial challenges with unfamiliarity with the School platform were overcome by encouraging community joining and leveraging email sequences to nurture leads into customers. (15:05)

Notable Quote:

“The key was reducing the sales barrier by integrating community engagement right from the webinar registration.” — Atena Peglar (16:21)

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Insights and Conclusions

This episode elucidates the multifaceted applications of AI in modern business landscapes. Atena Peglar provides actionable insights into:

• Integrating AI for comprehensive marketing solutions, enabling businesses to generate high-quality marketing content efficiently.
• Automating marketing and operational processes, allowing small teams to scale without proportional increases in staffing.
• Building and nurturing engaged communities through innovative platforms like School, enhanced by AI-driven gamification.
• Executing high-volume live webinars to effectively sell high-ticket offers, demonstrating significant revenue potential even with limited teams.

Through practical examples and strategic methodologies, Atena illustrates how AI can be a game-changer for entrepreneurs and online business owners striving for scalable and sustainable growth.

Final Notable Quote:

“AI and automation are not just tools but strategic partners in building a scalable and resilient business.” — Atena Peglar (17:05)

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Connect with Atena Peglar

For those interested in exploring the tools and communities discussed, Atena Peglar can be found on Instagram under the handle @AtenaPeglar. Additionally, businesses can access the Arpointos Business Lab software and join her free community by searching "Arpanieurs" on the School platform.

Transcript

[A]

We have three employees in our company.

[B]

Wow.

[A]

We already seven figure, right.

[B]

We are very much systemized million dollars with free SaaS. That's crazy. Yeah.

[A]

Last year we didn't really have many employees. Right. I didn't have a sales team. I was scaling too rapidly to get the time even to put together assess prices. So what I did, I just did webinars, lots of webinars. At some point I was doing six webinars a day in the live webinar Live. So we had one webinar funnel that we modeled after Russell Brunson and it generated a million dollar revenue for us.

[B]

You know, most of the followers may be 10, 10 or 20 employees or less. So they're still doing a lot of the work themselves. How else can they save time? By using AI? All different types of AI. So my name's Rudy Moore, host of Living the Red Life podcast and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life. Ditch the blue pill, take the red pill. Join me in wonderland and change your life life. What's up guys? Welcome back to another episode of Living the Red Life. Today we're going to dive into the fascinating, fast growing world of AI and tennis. Joining me, she's AI expert, had thousands of students go through her AI programs where she's teaching everything entrepreneurs need to know about AI. So welcome to the show.

[A]

Thank you for having me.

[B]

So, so let's start big picture. What is the hot stuff in AI right now that entrepreneurs should be using? There's a lot of fluff, but there are some good things with AI that can really move the needle. What are they?

[A]

So there's something about AI, automation, automation and also the marketing. So I did a lot of innovation in the marketing space.

[B]

Okay, so marketing and automation, Right, let's start on marketing then. Everyone loves here marketing, making more money and reaching more people and making more sales and helping more lives. So what are some key things for AI when it comes to marketing?

[A]

So with the marketing, what we did is that we created a software arpointos business lab that basically is able to create all of the marketing copy from emails, ads, websites, funnels and everything. But specifically, what is different about it compared to other solutions is that the fact that you can use all the language model in one place, which is one of the things that everyone can't keep up with AI is just the overwhelming because every day there's a new language model come there's a new Software.

[B]

Come that like the chat GPT and there's the.

[A]

Yeah, wow.

[B]

Yeah, yeah. And. And a lot of people debate which is better. Right. But you're saying you built a system where you can use all of access.

[A]

All of them applies and then you can compare the output as well. Like if you generate the output, you have all the language model available and they can say oh what which language model give me better output. And one thing that we do is that sometimes the marketing with a B test as well the different language model. For example, we A B test the cloud versus the ChatGPT.

[B]

Do you know which one's winning is.

[A]

The one that cloud is usually win when it comes to Facebook ads.

[B]

Interesting. Okay, yeah.

[A]

And you wouldn't know until you test it.

[B]

Yeah, yeah, yeah.

[A]

Because they all look very similar but having access to all of them in one place. And the other thing is what we created is the modeling. So you know that you're a marketer and he always says that you did mention the mastermind about like you know, modeling the best is always work. If there's a campaign that already performing well, it's easier to go model the same structure rather than trying to create one thing from scratch. So what we did that we trained the AI based on the model is so we gave you the best example of the best funnel, best ads like all the marketing camera. We have a database of a couple of hundred multimillion dollar funnel examples that link to the low ticket, high ticket which is a publicly available data where it has been a lot of work to. To put together.

[B]

Yeah, yeah. So you compiled a lot of.

[A]

Exactly.

[B]

To feed the background data. Yeah, it's great. Yeah. We teach, you know, if you're using, even if you're just using regular chat GPT or whatever, before you go get it to do the work, feed it with those top funnels, top landing pages, top copy and you instantly get a much better result. Just because you know, AI is really good and smart if you give it great examples. If not, it kind of pulls from everywhere and it waters it down. Right.

[A]

And one problem with that we find is a lot of people say how do we find this great example? That's one of the things. This is basically a list of all of the two comma club winners, 2cc, 2cc and 2ccx. So we have a great example now that coming from that we know that that funnel generated million dollars in revenue and then we found a niche and then we put it to the software and say copy paste the information and then create A context for your business.

[B]

And how do you make sure that doesn't infringe copyright and you make sure it's different enough so it's not breaking anything.

[A]

It completely changed the copy.

[B]

Right.

[A]

So in terms of the copy, it change is just a structure because I.

[B]

Know that a lot of people are worried about that and they do upload a funnel. Obviously there's copyright infringement if enough's not changed. And there are lawsuits out there now where someone you know did that, took a website AI, rewrote it, but they didn't rewrite it enough and now people are getting sued.

[A]

Yeah, yeah, we always say it's your responsibility. Whatever. Yeah. To cross check it still you need to cross check it and make sure that you know, but what we train it to be in a way that it changed it enough to not have any copyright issue. But yeah, there's always.

[B]

You should always check.

[A]

Yeah, you should always check. Every time you work with AI guys, you have to check the output. No matter how perfect you look, you always have to check it. But yeah, I think like we creating that system, it makes the job a lot easier because like when it's more likely that when you launch a campaign that has been modeled after successful campaign going to be successful than something that you're trying to, you know, create from the scratch and try to check the whole test accomplish.

[B]

And yeah, I mean some even people just using chat GPT right now, they don't pay attention to that and they don't segment stuff out like, you know, hey, if you're going to go write ads today, at least go and take your own best ad, upload it and then have more variations. Right. And, and what's cool here is like it's not just your best ad, but maybe go take a competitor or someone in a totally different industry so you don't have to worry about any copyright stuff. That's you know, an ad that's crushing it. And the great thing with ads is the Facebook ad library is open so you can punch in names of top companies and boom, now find all their ads they're running. So there's no excuses. But let's talk about other ways to use AI. So you know, obviously we talked a lot about copywriting. Okay, what else does it say? There's entrepreneurs are listening. Most of the followers, maybe 10 or 20 employees or less. So they're still doing a lot of the work themselves. How else can they save time? By using AI or different types of AI.

[A]

So we have three employees in our company.

[B]

Wow.

[A]

We already seven figure, right.

[B]

We are very much systemized with free SaaS. That's crazy.

[A]

Yeah, yeah. Very quickly with scale. Like I still need to employ more people, of course. But I would say that again marketing is taking majority of the team is just the marketing is the copywriting. It's the email marketing. Like everything you put together, it takes majority. Obviously you can get operation manager. Right. And then you can systemize simple automations. We just go high level ourselves to create automation. So we have automation for everything. We got a school committee which is. We are the top committee in the school at the moment. November we broke all the recordings. So with that one we have automation. Everyone that joined the school automatically receive an email. They go into the sequences. So basically like a lot of automation obviously with email, like every time that we get a lead, we send them through the sequence of the emails and there's a process in place, book a call. So with that way is like, you know, you could systemize a lot of things. And the other thing that we did is because last year we didn't really have many employees. Right. I didn't have a sales team. I was scaling too rapidly to get the time even to put together a sales process. So what I did, I just did webinars. Lots of webinars. At some point I was doing six webinars a day in the live webinar. Live.

[B]

Wow.

[A]

I didn't. It was all live. And so we had one webinar funnel that we modeled after us at Bronson and it generated a million dollar revenue for us.

[B]

Wow.

[A]

And just by mean just rinse and repeat that. And that just called ads straight. That's it. Straight to the webinar and offer was between 3 to 5K. And we provide a payment plan too. So that worked really well because we'd not having any sales team in place. Then you can like we would close like five people each webinar. Right. That was pretty good because then you can scale and then we build our email. That was really good because I could have started building my. I would get 300 registration per webinar. I would have like 70 people turn up and I sell five. So I could start building my email list very quickly. So I would say like webinar is one way if you have a small team because you can just, you know, be in your email list and to be able to scale quite rapidly. And obviously we, we were thinking about automating it. We never did that. That's something maybe I can step for this year.

[B]

Yeah, yeah, yeah.

[A]

But yeah, I Would say the marketing is because we use our software. And the reason I developed the software originally was I just wanted to do it for myself. I was like, I want to be in this funnel. I want to do this email. And one thing that we do when we create a new offer is that we go through to our top performer email, like a top 20, top 20 best performing email. And I put it in the, in the AI SaaS and it will regenerate it for the new offer. So basically we don't create a new email every time we got a new offer. Just create a context for it using the AI and then once the context created and say, oh, using this new context, rewrite this email. So you don't necessarily need to use your competitor to model them. You can model your own performing emails ads for a new offer.

[B]

Good. Well, I'm glad you brought the school thing up because I wanted to talk about that today too. Let's switch for a few minutes off AI and talk about how to grow communities because you did a great job there and maybe if we have time, we'll talk about the webinars too. So someone's hearing this school thing, guys, if you don't know what that is, a friend of mine, Sam Ovens, grew this software. It's called School. It's a great platform to grow communities. It's kind of like the new cool kid on the block for Facebook groups. Same version. So can you talk a little about how you grew that? What numbers you got that too? In what time frame and the marketing tactics behind that?

[A]

Yeah, sure. I found out about a school in May. I went to a business conference and a lady told me about it and that changed my life. I would always remember, you know, associate that with her. She told me, I don't know. Have you heard of the school? It's for Alex homework. I said I heard. I feel I'm not quite sure what it is. So I went and check it out. It was looking very unfamiliar. Right. It's just a completely new platform. And what I did is that I just joined the top 10 communities in a school. And I just observed for two weeks what they're doing. And after I observe it, then I came up with my own plan. So from May to November, we became number one community in November, only a couple of months after that, with 8,000 members from 110 countries.

[B]

8,000 members, 110 countries. Awesome.

[A]

That's how we could grow from.

[B]

And you're charging.

[A]

It's free. The free.

[B]

So that's a free community.

[A]

That's the free company.

[B]

Do you have charging in there or.

[A]

Do you have a paid community too?

[B]

Great.

[A]

So we got three communities. One is the free one that is basically a lead magnet. So we did the Facebook advertising and send the leads directly to the Facebook about page. The advantage of school is you don't need to have a funnel because your about page of your school is a funnel. Right. So it's going to make it a lot easier for beginner. Right. So send it directly to the school. They join it as a free. You collect information, you send it to the CRM and then you can nurture that. So in that way you could also build your email list. So that's how I could do that. So I run the ads for a couple of months. Then I paused the ad because what happened is that our ranking has started really improving. There are tricks about how you can rank in school and now at the moment we're getting like 30 leads for free.

[B]

Just because you're ranked highly.

[A]

Yes, because we rank number one in the first page of the marketing. So there's something in the school called discovery School Discovery. So the people can go there. Hundreds of thousands of people search for particular keyword. If they go search for marketing AI, I'm number one in the page because of that reason. I get a lot of free leads. So that's kind of like say $10 per lead, 30 leads a day, $300 a day. I'm saving.

[B]

Yeah, yeah.

[A]

Organic.

[B]

Yeah.

[A]

So this is really good. The investment is not paying off. And the paid community that we have, we just teach people about AI. So I'm a mastermind group. I have 96 people into the paid one. It's $10,000 per year. And we got the software as well.

[B]

That be the traditional part of it. So they pay the 10k. That's a million or so a year.

[A]

Yes.

[B]

They get a private community in the software.

[A]

The software is actually separate now.

[B]

Oh, that's separate now.

[A]

The software is $5,000 annual. We got three communities.

[B]

Correct.

[A]

So with our mastermind community, that's when we won the school game in November and I won the cybertruck.

[B]

Oh, you did. Cool.

[A]

Yeah, we did 350k MRR in one month.

[B]

Wow. Wow. And that was in the. For the 10k offer.

[A]

That was. I was selling monthly only at that time. No, nine, nine a month. So we got 315 clients.

[B]

That's cool.

[A]

Into that. But a lot of them churn. Yeah, that's a problem. Subscription.

[B]

One thing about subscription, generally 50% leave a month.

[A]

I know. That's exactly what happened. And now we're just offering the annual or payment plan because the churn was an issue. But yeah, what I would say about is people love to have a community. What I love about a school is the gamification part.

[B]

Yeah.

[A]

Because with the email that people not really engaged with the community because it's gamification when they engage the level up, every level, they unlock something. So it's a lot more engaged. That means that it's the conversion rate of the.

[B]

And it's more sticky. Yeah, they stay more sticky. Yeah.

[A]

They come for your program, but they continue because of friendship. That make is that makes sense.

[B]

Yeah, yeah, of course. Yeah, yeah. All right, good. Well, last couple of minutes. Let's hit the webinar too. You know, there's a key part there that I'm sure everyone's fascinated by. Six like you did up to six live webinars a day selling a 3 to 5k offer and some webinars. You were selling several of those several times a day.

[A]

Yes.

[B]

Tell us about that funnel, how you did that. Just quickly.

[A]

Yeah, the funnel is just one webinar funnel that was very simple. It wasn't long. It was just like one page. And just call ads.

[B]

Okay.

[A]

Just call ads. And when I was doing six webinars, that was during November because I was participating in school game.

[B]

Okay. So you're really pushing it.

[A]

So I had no choice. I just had to push for it.

[B]

And you got a cyber cybertruck because.

[A]

Yes, and I'm on a cybertruck because I can't drive a cybertruck. So I took the cash 100k, which was good. USD. 100k USD, that was good.

[B]

So. And let's just talk, you know, if someone's a bit newer, talk about this webinar funnel structure. So you ran ads, they registered for a live event. You had it starting in on every 15 minutes or every hour or whatever. You chose all time points throughout the day. Right. And then it'd be an hour's presentation. Do you want to just walk?

[A]

Yeah, of course. One thing that I want to mention about that, obviously they come register opt into the webinar in the thank you page. I will send them to the school free community. So I would say you got five minutes to join the school. And we got a lot of people into the school.

[B]

What percent would join the school?

[A]

10% of people joined the school in the thank you page, which was good. And what other thing we did that at the beginning of the webinar we just said, hey guys, if you're not part of the school joining. So we got a lot of more people join the school. The reason being is that we were collecting the money through the school and a lot of people was like, what is a school? It's very unusual. Right. It's not a normal sales page to stripe. So because of that reason, the first few webinars I did, I had no sales and I had to figure out what the problem is. The problem was people not familiar with school. So what we did that, we put the thank you page, joined the school and we had six email sequence. In all the email sequence, we had a PS joint school peers. And at the first of the webinar we create a competition and say that if you join a school and you comment on this post, then you have a chance of winning, like one of our courses, for example, $1,000. So then we get basically 70, 80% of the people that attend the webinar to join the school. And in that way they started buying because they had the account created by then. So then it was easy for them to purchase the school. It wasn't like a barrier anymore. That's how I could get around it. Because I'm the only committee in the school that actually could work the webinar. Yeah, ye make the webinar work everyone else. That webinar doesn't work. Like I'll make it work.

[B]

Yeah.

[A]

And that was a trick to it. Like anyone that want to do that?

[B]

Good.

[A]

So the webinar was about 90 minutes roughly. And then I would do a pitch. The pitch part was half an hour, an hour content, half an hour each. And then we also, the people that didn't purchase the webinar, we nurtured them back through the school because they were already in school.

[B]

Love it, Love it. Good. Well, last question. You got a lot going on. People want to come see it. Check out the school community, the software. Where can they find you?

[A]

Yeah. So if you guys go to the school and search for arpaneurs, you can find our free community and also the software called arpanels Business Lab. So we do have a free trial. The free trial, you can create a free context. You can check out the free trial and yeah, let us know if you need any help. You can look me up in Instagram. Atena Pegler.

[B]

Love it. We'll put that in the show notes too. Guys, that's a wrap. Keep working hard. Go check out all of this amazing communities and webinars and everything she's got going on, and I'll see you guys soon. Take care.

[A]

Thank you so much. Thanks for having me.