Podcast Summary: Living The Red Life
Episode: How to Build a Team You Can Rely On w/Betrayal Trauma Expert Beth Fischer
Host: Rudy Mawer
Release Date: December 16, 2024

Introduction

In this insightful episode of "Living The Red Life," host Rudy Mawer delves into the transformative journey of Beth Fischer, a betrayal trauma expert who successfully transitioned from a solo entrepreneur to leading a robust team dedicated to healing marriages. This episode offers a comprehensive look into the strategies, challenges, and triumphs involved in scaling a personal coaching business to impact thousands of lives.

Transitioning from Solo Entrepreneurship to Building a Team

Rudy opens the conversation by highlighting Beth's impressive growth over the past year—from managing one-on-one sessions to building a team that allows her to reach hundreds more clients. Beth reflects on her early days:

[01:32] Beth Fischer: "I was doing coaching one to one private sessions with clients... seeing seven clients a day, five days a week... it was a passion."

Despite her dedication, Beth recognized the necessity of expanding her operations to amplify her impact:

[02:30] Rudy Mawer: "You've started building a Team, you have another coach now, sales rep... helping more people and making more income."

Beth emphasizes the importance of delegation and trust in this transition:

[07:07] Beth Fischer: "I trust these people to give my message, teach my methodology right to the public. And that was huge. So you have to find people, or at least a person that you trust."

Social Media Strategies: From Organic Growth to Viral Success

A significant portion of the discussion centers around leveraging social media to scale her business. Beth shares her experience with creating impactful content:

[11:36] Beth Fischer: "It took me 481 reels before I got my first reel to hit over a million."

Rudy and Beth discuss the role of controversy in driving engagement:

[12:20] Beth Fischer: "One of my taglines is cheaters can change... all the comments are like, cheaters will never change. Leave. Get out now. It literally just starts this war within the comment section."

Beth's strategy involves creating content that sparks dialogue, even if it means provoking controversy, to reach a broader audience and challenge conventional beliefs about marriage counseling.

Hiring Practices: Building a Trustworthy and Diverse Team

When it comes to hiring, Beth prioritizes finding individuals with both professional credentials and personal commitment to her mission. She details her approach:

[09:37] Beth Fischer: "My first hire was through somebody that went through my courses. She was actually a client of mine and she also had that professional background."

Beth ensures diversity in her team’s expertise to offer comprehensive support to clients:

[10:11] Beth Fischer: "The second coach has breath work... she’s got all the certifications for somatic healing. And I thought, wow, what a great addition to the team."

Rudy adds valuable advice on establishing a framework to streamline the hiring process:

[07:07] Rudy Mawer: "Most great coaching programs and education programs, they have a format, a template, a flow. That's so important versus just hiring someone randomly."

This structured approach allows Beth to maintain quality and consistency as her team grows, ensuring that each member can effectively contribute to the mission.

Advertising and Scaling: Embracing Paid Media

A pivotal moment in Beth's growth was her decision to invest in paid advertising. Initially apprehensive, she shares her mindset shift:

[15:49] Beth Fischer: "I was petrified because I had built everything from scratch... I had to make that shift in my own mind."

Once she committed to Facebook advertising, the results were transformative:

[16:13] Beth Fischer: "As soon as I started really focusing on Facebook ad, I doubled my revenue... which means double the people."

Rudy reinforces the importance of advertising in scaling impact:

[16:59] Rudy Mawer: "Advertising is just a way to get your voice and message out there. If you're listening and you have a strong voice and message and something that can change lives, ads are just going to put that forward and show everyone and help people."

Beth's success with ads not only increased her revenue but also amplified her ability to help more couples navigate and heal from betrayal trauma.

Lessons Learned: Consistency and Content Repurposing

Beth attributes much of her success to consistent content creation and effective repurposing:

[14:14] Beth Fischer: "For the organics or organic side, it has to be consistency."

She elaborates on the importance of dominating one platform before expanding:

[14:26] Beth Fischer: "I only used one platform. I picked one and dominated it. So it was Instagram."

Beth also discovered the power of repurposing content across multiple platforms to maximize reach:

[14:34] Beth Fischer: "Repurpose is another tool that I didn't really realize you could do. I kind of thought it was cheating."

This strategy allowed her to extend the lifespan of her content, reaching audiences on TikTok, YouTube, and beyond without additional content creation strain.

Personal Insights: Wins and Failures

Biggest Win: For Beth, the most significant achievement is the tangible impact she has on couples' lives. She finds motivation in the success stories of her clients:

[17:50] Beth Fischer: "The biggest win in business... it has to just be the impact that I'm making."

Biggest Failure: Beth candidly discusses a setback early in her journey:

[18:38] Beth Fischer: "Way early on I paid a lot of money for a course and it did not go well. That was my biggest failure."

She emphasizes the importance of learning from failures:

[18:51] Beth Fischer: "I still learned from it. Whatever problems there are, there has to be a lesson."

Conclusion and Future Outlook

As the episode wraps up, Rudy commends Beth's growth and impact, highlighting the exciting phase of scaling businesses:

[20:07] Rudy Mawer: "Keep living the red life."

Beth looks forward to continuing her mission of transforming lives through her expanding team and enhanced reach. She provides her contact information for listeners seeking help:

[19:17] Beth Fischer: "My website is CoachBethFischer.com."

Key Takeaways

• Trust and Delegation: Building a reliable team requires finding trustworthy individuals who align with your mission and can effectively communicate your methodology.

• Strategic Content Creation: Consistency and strategic repurposing of content across multiple platforms can exponentially increase reach and engagement.

• Embracing Controversy: Provocative content can drive engagement and spark necessary conversations, even if it risks initial backlash.

• Paid Advertising as a Growth Catalyst: Investing in paid media is essential for scaling impact and reaching a broader audience beyond organic growth.

• Learning from Failures: Early setbacks provide valuable lessons that contribute to long-term success and resilience.

Notable Quotes:

• Beth Fischer [02:30]: "I trust these people to give my message, teach my methodology right to the public."

• Beth Fischer [12:26]: "Cheaters can change."

• Rudy Mawer [16:59]: "Advertising is just a way to get your voice and message out there."

This episode serves as a compelling guide for entrepreneurs and online business owners aiming to scale their operations while maintaining the integrity and impact of their mission. Beth Fischer's journey underscores the importance of strategic team building, effective content strategies, and the willingness to embrace new growth avenues like paid advertising.