How To Dominate Your Industry in 60 Days w/The Leap Frog Method : Jonathan Goodman

Summary

Podcast Summary: Living The Red Life Episode: How To Dominate Your Industry in 60 Days w/The Leap Frog Method: John Goodman
Release Date: November 21, 2024
Host: Rudy Moore
Guest: John Goodman

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Introduction

In this engaging episode of Living The Red Life, host Rudy Moore welcomes his longtime friend and renowned marketer, John Goodman. Known for his expertise in the health and wellness space, John has expanded his knowledge to mainstream entrepreneurship and business education. The episode delves into John's innovative Leap Frog Method, a strategy designed to help entrepreneurs dominate their industries within 60 days by acquiring and applying essential skills beyond their core expertise.

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Guest Background

[02:14] John Goodman:
John shares a comprehensive overview of his multifaceted career and personal life. As a father of two with a third child on the way, John has spent the last twelve winters traveling extensively, living in various countries including Canada, before settling in Toronto. His entrepreneurial journey is marked by the creation of numerous businesses catering to the health and fitness industry, including:

• Coaching Businesses
• Software Company with 40,000 users
• Textbook for Online Fitness
• Self-Published 11 Books
• Hosted Five Conferences
• Created Eight Digital Products

These ventures have collectively generated approximately $35 million in sales with a profitability rate of 60-65%. John's dedication to producing and selling information in diverse formats underscores his expertise and commitment to helping others succeed.

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The Leap Frog Method

[06:16] John Goodman:
John introduces the Leap Frog Method, emphasizing the importance of acquiring a diverse set of skills that complement industry-specific knowledge. He asserts that most professionals overestimate the need for deep industry knowledge, leading to a point of diminishing returns. Instead, John advocates for mastering leapfrog skills—a combination of skills that can exponentially enhance one's value and effectiveness.

Key Leapfrog Skills Identified:

1. Wealth Management
2. Presentation Skills
3. Communication Skills
4. Behavioral Psychology
5. Business Writing

[08:10] John Goodman:
John explains that while industry-specific knowledge is valuable, pairing it with these additional skills transforms linear growth into exponential gains. For example, a mediocre skill set in personal training becomes highly effective when combined with skills in marketing and behavioral psychology, making one indispensable in their field.

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Key Discussions on Skill Development

**1. Avoiding Over-Specialization

[09:04] John Goodman:
John emphasizes that deepening industry-specific knowledge beyond what customers need can be counterproductive. Instead, focusing on complementary skills makes professionals stand out.

**2. Building Indispensability

[09:46] John Goodman:
By mastering leapfrog skills, individuals can become indispensable whether they are entrepreneurs or employees. This approach allows for higher earnings, job mobility, and the ability to stand out in any industry.

**3. Combating Perfectionism

[10:54] Rudy Moore:
Rudy aligns with John's perspective, urging entrepreneurs to prioritize marketing and sales over excessive product development. He highlights the common trap of spending excessive time perfecting a product instead of iterating based on real-world feedback.

**4. Addressing Imposter Syndrome

[12:37] John Goodman:
John shares a personal anecdote illustrating imposter syndrome, explaining how it can hinder professionals from taking decisive action. He encourages listeners to overcome self-doubt by focusing on delivering value rather than seeking validation from peers.

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Personal Stories and Insights

John's Internship Story:

[03:29] Rudy Moore:
Rudy shares a story from his university days, illustrating a missed opportunity to intern abroad with John Goodman. This anecdote underscores the unpredictability of life's paths and the importance of seizing opportunities when they arise.

[12:53] John Goodman:
John recounts a humorous incident involving a kitchen fire, drawing parallels to the challenges of overcoming imposter syndrome. This story serves to highlight the importance of acting confidently even when lacking complete knowledge, as the primary goal is to solve the customer's problem.

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Implementing the Leap Frog Method

[17:07] John Goodman:
John details the practical steps involved in the Leap Frog Method:

1. Select a Skill: Choose one complementary skill to focus on.
2. 60-Day Learning Phase: Dedicate 60 days to acquiring a basic understanding of the selected skill.
3. Teach the Skill: Solidify knowledge by teaching it to others, reinforcing learning through practical application.

Example:
John shares his experience with learning about Artificial Intelligence and Automation by consuming books, podcasts, and engaging with online communities. After the 60-day period, he compiled his findings into a white paper and shared it with his network, demonstrating the effectiveness of rapid skill acquisition and dissemination.

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Discussion on Continuous Learning and Adaptation

[20:29] Rudy Moore:
Rudy emphasizes that the accessibility of information today makes the Leap Frog Method more attainable than ever. He compares the method to leveraging expert insights without getting bogged down by information overload.

[21:02] John Goodman:
John agrees, mentioning his own approach to real estate education by consuming diverse resources and seeking feedback from experienced peers. This iterative process helps identify blind spots and validate learning outcomes.

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John Goodman’s New Book: "The Obvious Choice"

[21:24] John Goodman:
John introduces his latest book, "The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way." The book chronicles his journey through a challenging period in 2021 when his wife was diagnosed with cancer, leading to a significant business overhaul. Key themes include:

• Understanding the Game You're Playing: Differentiating between various 'games' like influencing online versus building a business.
• Aligning Goals with Platforms: Ensuring that efforts on platforms like Instagram serve broader business objectives rather than conforming to the platform's agendas.
• Adaptation and Resilience: Navigating personal and professional upheavals to achieve explosive growth and sustained success.

[25:28] John Goodman:
John encourages listeners to purchase the book, offering a 100% money-back guarantee for those dissatisfied, emphasizing his confidence in its value.

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Conclusion

[26:11] Rudy Moore:
Rudy wraps up the episode by applauding John’s insights and encouraging listeners to take actionable steps toward mastering complementary skills. He teases future episodes that will delve deeper into John's book, promising more valuable content.

[26:38] John Goodman:
John highlights the importance of storytelling in making lessons memorable and actionable, suggesting that future discussions will balance brevity with impactful narratives.

Final Remarks:

• Where to Find John Goodman: Available in Kindle, Audible, and hardcover formats through HarperCollins. Follow him on Instagram and Twitter at @coachgoodman.
• Call to Action: Listeners are urged to implement the Leap Frog Method, prioritize essential skill acquisition, and explore John's book for further guidance.

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Notable Quotes

• John Goodman [00:00]:
  "What your customer actually needs to succeed is a relatively low level of information. You really don't need to know that much."

• John Goodman [09:46]:
  "Or add something on to knowledge you already have. Not because it's necessarily that important, but because it feels good to reinforce what you already know."

• Rudy Moore [10:00]:
  "Stop learning. Don't learn a damn thing about what you're trying to do right now in your industry. Start learning marketing and sales."

• John Goodman [12:37]:
  "A lot of the reason why we always feel like we need to learn more about what we're doing is because we're stuck comparing ourselves to colleagues."

• John Goodman [17:07]:
  "If you accept the fact that you really only need to build a mediocre to low level of this new skill set, then you understand that you can actually do it really, really quickly."

• John Goodman [21:24]:
  "You got to know what game you're playing, and you have to understand the rules of that game."

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Episode Takeaways:

1. Embrace Complementary Skills: Focus on acquiring skills outside your core expertise to create exponential value.
2. Implement the Leap Frog Method: Dedicate 60 days to learn a new skill and solidify it by teaching others.
3. Overcome Imposter Syndrome: Act confidently to deliver value, even when feeling inadequate.
4. Understand Your Business Game: Clearly define your business goals and align your strategies with appropriate platforms.
5. Continuous Adaptation: Stay resilient and adaptable in the face of personal and professional challenges.

By integrating these principles, entrepreneurs and business owners can effectively dominate their industries, achieve rapid growth, and build a lasting legacy.

Transcript

[John Goodman]

What your customer, what your client actually needs to succeed is a relatively low level of information. You really don't need to know that much. Therefore, there is a significant point of diminishing returns when it comes to industry specific knowledge. And so these leapfrog skills really wealth management, presentation communication skills, behavioral psychology, and what's unbelievable about these skills are multiple things. If you work for yourself, you're going to easily stand out amongst your interests because most other people in your industry are going to do the easy thing. And the, the easy thing is always to learn more about something you're already good at or add something on to knowledge you already have. Not because it's necessarily that important, but because it feels good.

[Rudy Moore]

My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill. Take the red pill. Join me in wonderland and change your life life.

What's up, guys? Welcome back to another episode of Living the Red Life. We have my good friend on today, John Goodman. He is a very famous marketer and educator in the health and wellness phase. I've known him since my personal training days. He's now, you know, branched out into teaching mainstream entrepreneurship, business, and lots of other amazing things. We've been fortunate enough to bump into each other in many places around the world, traveling, and we both definitely mastered how to work on a laptop. But John's mastered a lot of other things, which is what we're going to talk about today, such as how to, you know, really develop the skills you need to be successful within 60 days or less. He has a bit of a technique called the leapfrog method that I'm excited to dive into and also explore a lot of the cool stuff he's got in his new book. So, John, welcome to the show.

[John Goodman]

What's up, Rudy? Good to see you, man.

[Rudy Moore]

You too. You too. So you know me and you have known each other basically since I moved to America. Obviously we both started in the health space, but, you know, now you teach such amazing stuff for any entrepreneur listening if they don't know who you are. Do you mind just giving a 60 second overview on all of that?

[John Goodman]

Yeah, I mean, all the important parts of my life. I'm a dad of two. I have my third child on the way, two boys. I spent the last 12 winters abroad. So I've traveled four to six months a year every year for the last 12 years. Lived basically Everywhere throughout the world from Canada, so escaped the winters, come back in the summer. My home's Toronto. During all that time, yeah, I mean I built up a whole bunch of businesses basically congruent businesses that are complimentary to one another for people who work in the health and fitness space. So everything from coaching businesses to we've got a software company with about 40,000 users. I wrote the textbook for online fitness. I've self published 11 books, hosted five conferences, created eight digital products, kind of sold, produced and sold information in about every way you can possibly produce and sell information generated and around 35 million in sales average about a 60 to 65% profitability.

[Rudy Moore]

Correct. And look, I think, you know, obviously I've known you, we need about four episodes because I'm the things I cover. But you know, we have stories about you, Rudy.

[John Goodman]

I have stories about you that I will share one time.

[Rudy Moore]

I will do one quick story. So this is really fascinating. So I was back in England, was going to move to America in a year and I was really learning like all the top fitness experts and stuff in my industry and you know, I've always been very different out the box, right. So we had, we were forced to do an internship in my last year of university.

[John Goodman]

What year was this? This is like 2,000 years ago.

[Rudy Moore]

Yeah, 2005, 11 years ago. We were forced to do an internship for a month and everyone else had never had a job in their life so they were going to go down a physio, a personal trainer. But I had already been working for four years, right, and had my own personal training company. So I was like, what, what am I going to do? So in the end I said to my teacher, I was like, can I go abroad for four weeks and work with like a top scientist or so I cold emailed you and 19 other people, you know, all the people with, I'm friends with now and your friends and you and a couple of others replied and you invited me to Thailand to come and work with you for a month and sadly I never did it. I wish I, you know, did. I just didn't put it all together. And in the end my lecturer actually said, actually Rudy, you've got so much work experience already you can just skip this module which I don't know why I didn't do it.

[John Goodman]

Think about like this is like pure butterfly effect, right? Or sliding doors like yo, if you got on that bus, how would our lives have been different? I mean I didn't know you from anybody else.

[Rudy Moore]

You kind enough to say sure. Which was pretty cool. And that's what I wanted.

[John Goodman]

Sure. And I would love for you to be there and hang out and ride scooters and build stuff with you. But imagine what would have happened, you know, if we were to work together. Then, you know, maybe I'd be sitting in a big green chair beside your big red chair. Who knows?

[Rudy Moore]

But maybe I wouldn't be sat in a red chair because you would have, you know, helped me do something else. Who knows? Right.

[John Goodman]

I would have owned you. I would have gotten you to sign contracts. I think you produce would be normal.

[Rudy Moore]

Who knows? But anyway, coming back full circle, we then, you know, I moved to America a year later and you know, we. I ended up joining a mastermind, met you and we've been friends ever since and traveled, bumped into each other as we both traveled the world with our family. The weirdest of places, a place I didn't even know existed called Montenegro. Me and you hung out and had fun there and many other places. But. But back into the episode, John, let's start with this, this method that I teased, Right. This idea of days really learning what you need to know to be successful. Because I see people take 10 years and still think they need to learn more versus starting to sell the damn thing that they're learning. So I would love to break this down.

[John Goodman]

Okay. So my background is personal training.

[Rudy Moore]

Yep.

[John Goodman]

And I realized very early on when I was personal training that the vast majority of people that I ever worked with really did not need anything complicated. And I think this is actually the case with just about every career. Like what you do and the value of what you do is important. Your credentials, your education, whatever your study is very, very important. What your customer, what your client actually needs to succeed is a, is a relatively low level of information. And this is the case for just about every career. Like, like if you want to solve your customer's problem, you really don't need to know that much. Therefore, there is a significant point of diminishing returns when it comes to industry specific knowledge that I think is underappreciated. Now, this isn't to say that you should not continue to develop your industry specific knowledge, but you have to understand that you're developing that largely selfishly for yourself because it's something you're interested in and less potentially to serve your customers. And so, you know, going back to my career, like I was a mediocre to low quality personal trainer, when you looked at my knowledge of physiology, biomechanics, even psychology. But the reason why I was so successful as a personal trainer at a very young age is I was also a mediocre to low level at writing and behavioral psychology and marketing. And so if I continued to just go along the general path of continuing to get better just at personal training specific like physiology, reading, more studies, whatever, one plus one equals two. It's linear growth that actually starts to level off reasonably quickly if you can picture this on a graph. But when I started to combine low to mediocre skill sets of these other what I call leapfrog skills, what happens is one plus one plus one doesn't equal three anymore. Now equals ten. It becomes exponential. And so these leapfrog skills really, I mean I've identified five in the obvious choice in this book, but there are more. And so wealth management, presentation, communication skills, behavioral psychology, call it business writing, but like writing. Business writing. And what's unbelievable about these skills are multiple things. Number one, they can be combined with any industry.

[Rudy Moore]

Yeah.

[John Goodman]

With any industry specific knowledge, exponentially positive gains. It does not matter whether you're an entrepreneur or a business owner or whether you're an employee. What you're going to do is you're going to make yourself indispensable by learning these skills. And so if you work for somebody else, you're going to make yourself indispensable for them and can command a higher salary or move somewhere else if they're not paying you. If you work for yourself, you're going to easily stand out amongst your entity because most other people in your industry are going to do the easy thing. And the easy thing is always to learn more about something you're already good at.

[Rudy Moore]

Yeah.

[John Goodman]

Or add something on to knowledge you already have. Not because it's necessarily that important, but because it feels good to reinforce what you already know.

[Rudy Moore]

I want to unpack a few rings because yeah, this. So I teach my members all the time. I'm like, stop learning. Don't learn a damn thing about what you're trying to do right now in your industry. Start learning marketing and sales. Right. So I say in a more blunt, less educated way than you just explained it. But it's basically that's probably what your.

[John Goodman]

People need, you know, not be over.

[Rudy Moore]

The head with a shit, yeah, slap in the face guy. You already know enough as a nutritionist, you know enough as a whatever a dance instructor, a basketball coach, a you know, relationship expert or your product's been, you know, a lot of the time too. It's product development. They'll spend 12 months making a course. And I was doing this 12 years ago too, when it's like make a course for two weeks and then spend 10 months or 11 and a half months selling the course and keep adding to it as you're building on it.

[John Goodman]

And iterate based off of real world feedback.

[Rudy Moore]

Yes. And it's this whole, I think, I think part of its perfectionist syndrome, which a lot of us have when we start and the good entrepreneurs get out of it and then. Yeah, a lot of it. And I also remind them too, I say, tell me all the other people out there that are big influencers that make a ton of money and they sell a way worse product than you. And the reason, because they have. They're good at marketing and you're not. Right. And when I. That way, you know, it's like a knife in the belly. Right. Especially if an expert or, you know, someone that really cares about the industry. Oh, yeah, yeah, yeah. And then they get it. So, I mean, it's so absolutely true. Um, and then I want to point on the other thing, the five pillars or areas you said. I guarantee if you look at any great entrepreneur, they all have those traits. And I see a lot of entrepreneurs that have maybe three of those traits and they suck at the other two. And unless they outsource for it, their business gets stuck. So it's interesting, like, you know, me, you, and all our mutual friends that do many millions, tens of millions that are consistently successful and consistently can move across industries too. Like I've done many times. And you know, you've done incapacities and lots of our mutual friends have. I bet we all have those five traits.

[John Goodman]

Yeah. So I agree you can outsource these things, but I still think you need a baseline knowledge of yourself. Like. Yeah. Like you got to be able to speak the language. Yeah. In order. And you got to be able to. I don't know about you, man. I've hired a lot of contractors and consultants who are really bad at what they do. Yeah, yeah.

[Rudy Moore]

You need to know the lingo for sure. Yeah.

[John Goodman]

And to judge it, I'll add a. I'll add a third reason because I think you nailed the first two. I'll add a third reason why I found that people are pretty resistant to this and it's imposter syndrome. And so. Can I tell a quick story?

[Rudy Moore]

Yeah, go. Yeah.

[John Goodman]

So in college, my roommate smoked a joint, put a bunch of oil on a pan, was going to fry some potatoes, and then went and lay down and fell asleep. And what happened is that the pan got on fire and When I walked in, my roommate is sleeping. To be honest, I don't actually remember the. I probably smoked the joint with him. I don't actually remember either way, he was sleeping. I noticed a pot was on fire in the kitchen. And so I picked up the pot and I brought it outside to the driveway, which was very lucky, as you'll soon see. And then I went and got a big bucket of water, and I filled up the bucket of water, and I tossed it on the fire in the driveway. Now, if you're listening to this and you understand how to put out a fire, you immediately know how stupid I was. Because what happens is that oil and water don't mix. They naturally oppose each other. Now, if the oil's on fire, when you put water on that oil on fire, it basically blasts that oil away. It said another way, it makes a fucking fireball. You don't put water on an. On a grease fire, on an oil file. So I didn't know that. Right. Luckily, I was on the driveway. The thing basically blew up. It was actually really cool, but it didn't cause any damage. Okay. Now imagine you're a firefighter, and it's your first day on the job, and somebody calls you and they say, we have a fire in the house. All of the other firefighters, you feel like you're not enough to them. Right. They've been there for a long time. They know all this about fire theory. They've gone on all of these jobs. Anyway, you get to the house, and you're like, yo, that's a grease fire. And you take a dry chemical extinguisher, you put it out, and then you say to the family, the next time that this happens, throw some baking soda on it, cover it, turn off the heat source, wait for it to self extinguish. Mu. Post shirtless for a calendar, kiss a baby, do whatever I expect firefighters do. Yep. That person whose problem you solved is ecstatic. They don't care that it's your first day on the job. You knew how to put out the fire.

[Rudy Moore]

Yeah.

[John Goodman]

Other firefighters might laugh at you. Maybe. Probably not, but that's completely irrelevant.

[Rudy Moore]

Yeah.

[John Goodman]

And so I think a lot of the reason why we always feel like we need to learn more about what we're doing is because we're stuck comparing ourselves to colleagues, which is kind of a symptom of the world that we live in, where we're all in these really tight filter bubbles. The only people that surround us are people like us.

[Rudy Moore]

Yeah, yeah, yeah.

[John Goodman]

And we compare ourselves to them. We're too close to our own world.

[Rudy Moore]

Well, I, and I think I've heard someone else say one time that I always remember, it's you just need to be one level higher than the customer you're selling to. Right. That's a good summary of that. And look, most of us are passionate, we want to go deeper and that's fine. But also don't be like, and we see this in the fitness industry all the time that you can actually arm the client or the service if you over ate it. Right. And that's, you know, so you have to learn, especially when it's anything to do with coaching and education. What level should you be teaching at? So I really love this and I think this is very empowering for anyone listening because 90% of the entrepreneurs I work with, they think their product and education needs more work before they can sell it. When actually to learn marketing and basic entrepreneurial phrase. And I always say if you do really care about your customer and your products. Amazing. And you want to help people, you need to turn your obsession from the education side or your industry specific to an obsession with awareness marketing, which was the catalyst in my life that took me from a good personal trainer but not a big business person to a millionaire and impacting tens of thousands of people. And I'll, you know, it's one of the greatest gifts of my life is I made that switch or I wouldn't be who I am today.

[John Goodman]

So, so, so let me tell you, let me, let me go quick because I know you want to go fast. So let me tell you, let me tell you about how you gain these skills, then the process of it.

[Rudy Moore]

Yeah.

[John Goodman]

Call this leapfrog learning. And so if you, if you accept the fact that you really only need to build a mediocre to low level of this new skill set, then you understand that you can actually do it really, really quickly. And so what I recommend is you don't have to always be in one of these phases, but you take a six, you take 60 days and you decide on which skill to learn. And there's two parts of it. Number one is 60 days to learn it and number two is teach it to somebody else. Because the best way to learn is to teach. And so I'll give you an example. I really wanted to wrap my head around artificial intelligence and automation, but in a very specific way. A number of years ago what I wanted to do is I wanted to know about how artificial intelligence and automation is going to redefine job rules specific to the coaching industries. Yeah, what skills it's going to choose for what's going to become obsolete. And I wanted to learn that because we were building our software platform, but I was also just personally interested in it. And so for 60 days, I went and found every single book I could possibly find on the subject. At that time, there were about seven on redefinition of job roles for artificial intelligence. And I spoke to people and I listened to podcasts, and I joined the Reddit communities for AI and automation. And I obsessed over it for 60 days. And then at the end of the 60 days, I created a Google document with my findings. Basically, I created a white paper saying, here's the skills that are important, here's what I found, here's great quotes, here's great resources. And then I sent it to five friends, and that was it. I did the same thing with building our family's wealth philosophy. For 60 days, I read as many books as I could find about. Well, the first thing that I did is I educate myself on the definitions. So I read one book that basically taught me the history of money, how debt works, how credit works. At that point, I knew all of the main terms, I knew the main background. Right. Not going to work in the industry, but like, I understand the lingo. And then I went and read a bunch of books. I'm a reader. You don't have to read. But then I went and read a bunch of books on what people who work in money, how they actually invest their own money. And I spoke to as many people from as many different camps as possible, from real estate to cryptocurrencies to regular stock investing to whatever. Right. And Alison, my wife, and I had conversations throughout. She was listening to podcasts and things at the same time. And then what we did at the end of the 60 days was we said, okay, what's our family's philosophy to this? For us personally, it's actually accepting. We are unwilling to accept even the littlest chance of catastrophic risk, and we will give up tremendous upside benefits in exchange for eliminating even the littlest bit of catastrophic risk.

[Rudy Moore]

Yeah.

[John Goodman]

The four buckets that we're going to invest into. And then what I did is I created a presentation out of it and I presented it to my mentorship and I presented it on my podcast. That's it.

[Rudy Moore]

Yeah, I love it.

[John Goodman]

The next one.

[Rudy Moore]

And I think also it's easier to do this than ever before because now you've got the world's best expert writing books and podcasts where they're. Doesn't it 20 years of knowledge or 30 years of knowledge into a book. Right. So it's like. And I've done the same. Like, you know, I was looking at different types of real estate. I didn't go down big rabbit hole. I did what you did. Did a few podcasts, read a couple of books, rang a couple of my buddies that have hundreds of million of real estate. I said, here's my feces. Here's what I've generally learned. Am I on the right path? And they said, yeah, pretty much.

[John Goodman]

Where? Where are my blind spots?

[Rudy Moore]

Yeah.

[John Goodman]

What if I'm missing? What am I getting right?

[Rudy Moore]

Love it. So, John, just as we come to an end of today, let's talk about the new book. You know your other books were smash it. I've read many of them and. Fantastic. Tell us about this book. Just to tease everyone, because I know it's going to be interesting.

[John Goodman]

It's called the obvious choice, Timeless lessons on success, profit and finding your way. What happened was that in 2021, business, for the first time ever, was not doing that great. In and around the same time, my wife got diagnosed with cancer. I needed room to breathe. I fired everybody and I started over once we found out that my wife was going to be okay. And I had that amazing opportunity after 10 years and success in business, helping over 65,000 people directly, who we've helped with, with our, with our products and services, knowing now what we know, starting over, it's been fun. It's been explosive growth. And so what this book is, is this book is the 15 Greatest Lessons from that period of time. And the main thesis is pretty simple, which is you got to know what game you're playing, and you have to understand the rules of that game. And games are simply different. They're not better than one than the other. For example, this is just one of the examples in the book. The game of trying to be an influencer online. An influencer, a creator, an entertainer, it's all the same shift. They're synonyms of one another, right? The game of trying to be an influencer is different from the game of building a business. And neither game is worse or better, but they have different rules of engagement, odds of success, time horizons, and reward mechanisms. And problems arise when you conflate one game with the other, when you desire the rewards of one, but you're playing by the rules of the other. And what's happening right now is that a lot of people are playing the look at me online, I want to win the Internet game when really they're like, like your goal on Instagram is not to be famous on Instagram, it's to perhaps leverage that media to achieve some other desired outcome. Now, I would take it a step back and say, what's your desired outcome? Is that media even the best way to achieve that? Maybe yes, maybe no. If so, are you using it in a way that serves your goals and not the goals of the social media company? Yeah, because again, you're playing different games. The goals of the social media company is for you to create as much free content as possible and be on there as long as possible. Your goals are probably to spend as little time and money and effort as possible and get the hell off and have it serve your business. And so nobody's wrong, but the insights that they're going to give you is clearly going to align with their desired outcome. And so you cannot measure your success on their platform based off of those insights. It's just one example.

[Rudy Moore]

Yep. No, I love it. I love it. And I think, guys, if you're listening, obviously today we talked about that one area, but, like, you know, I've, like I said, known John for so many years. So each, each one of those 15, I, I promise will be a golden nugget. And, and John, let's, you know, when the book's out, I would love to bring you back on and rapid fire in 15 minutes, the 50 over there. Okay, so I'll give you a couple of months to rehearse that, but that helped us. That'll be a fun one. But that will be a fun one to put those in in in one episode. So, John, last question. Where do they find you just for the book and obviously if they want to learn more.

[John Goodman]

Yeah. So the book is Kindle Audible hardcover. It's published by HarperCollins. You can get it anywhere. You get books. Order a copy the book. Order a copy. I don't care what format auto copy the book. You can find me on Instagram or Twitter. I'm at its coachgoodman. And if you don't love the book when it comes, you can send me a message and I'll refund you 100% of the money you spent on it.

[Rudy Moore]

And send him an angry message.

[John Goodman]

Send you a really angry message.

[Rudy Moore]

Read letters.

[John Goodman]

And I promise you it will ruin my day. Send me the angriest message you possibly can. But I'm serious, I will send you back 100% of your money. So you have no reason not to not to pick up the phone.

[Rudy Moore]

Good. John, it's been a pleasure. Thank you for sharing this. So valuable for people to hear is even just a reminder and a bit of a slap in the face, like, get to work. Go impact people with your knowledge. You are enough and you know enough to make change in the world, which is why we're all here. And I'm very excited to challenge you to these 15 lessons in 15 minutes. It'll be fun. I know you love your stories and elaboration, so it'll be good to see you condense it.

[John Goodman]

Well, I can condense it, but, I mean, the stories are what makes it memorable. Stories are what are what helps people apply.

[Rudy Moore]

Yeah, yeah, but we can we make an episode out of it. Guys, that's a wrap for today. Go check out John and obviously grab a copy of the book. And until next time, keep living the red light. Take care.