How Two Veterans Built a Gym People Obsess Over

Summary

Living The Red Life – “How Two Veterans Built a Gym People Obsess Over”

Host: Rudy Mawer (with guest host Reagan Tierz)
Guests: Trevor & Samantha Pellerin – Founders, Psychotic Iron Athletic Club
Release Date: June 11, 2026

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Episode Overview

This episode dives into the entrepreneurial journey of Trevor and Samantha Pellerin, two military veterans who built Psychotic Iron Athletic Club—a private, custom-equipped gym with a unique “dark” aesthetic focused on bodybuilding, powerlifting, and mental health. The conversation explores how their service and personal battles with PTSD inspired them to create a gym that’s as much about fighting internal demons as enhancing physical fitness, and how they’ve tapped into community-building, content creation, and unconventional design to stand out in the crowded fitness industry. The episode also touches on expansion plans, their philosophy on franchise ownership, and how they blend passion with business to create a one-of-a-kind experience for their members.

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Key Discussion Points & Insights

1. The Psychotic Iron Concept: Space for Transformation

• [00:00–02:00] Trevor and Samantha describe their gym as a sanctuary where people come to "fight their demons" and leave everything on the floor.
  • “We are a private style gym. All of our equipment's custom built...it feels like they can just let everything go in there and leave everything in there. And that's what they want.” – Trevor Pellerin [00:00]
  • “A lot of people call it we're the psych ward.” – Samantha Pellerin [00:14]
• The name and the environment promote the idea of confronting darkness and building strength, mentally and physically.

2. Atmosphere & Aesthetic: Dark, Dramatic, Deliberate

• [02:07–04:00] The gym’s design intentionally eschews typical gym brightness for a blacked-out, spotlight-heavy look, which guests and members say enhances introspection and focus.
  • “Everything is very blacked out...just spotlights, no bright overhead lighting...so it's really fighting your demons.” – Trevor Pellerin [01:34]
• Pops of blue and neon accents add controlled energy and variety.
  • “It took us a while...you can't just have all black for sure...our blue floors in the aerobic room...spotlights everywhere.” – Samantha Pellerin [02:27]

3. Lighting for the Body and the Feed: Influencer & Athlete Friendly

• [03:14–04:00] Lighting is key for both muscle definition (critiquing form) and content creation, catering to a clientele that includes fitness influencers.
  • “It's already configured for basically influencers...lighting is everything. How can you critique your muscles whenever you can't see them because they're washed out under bright lights?” – Trevor Pellerin [03:14, 03:39]
• Reagan draws a parallel to theatrical set design, reinforcing that the space is crafted both for experience and visual storytelling.

4. Content & Motivation: The Gym as a Mental Health Hub

• [04:44–05:30] The gym provides not just space and equipment, but ongoing motivation—both in approach and atmosphere.
  • “Content plays a big role. How many people...watch a motivational video just to get them off the couch in the morning?” – Trevor Pellerin [04:44]
  • The gym plays motivational media over speaker systems to keep members fired up and focused.

5. Origin Story: Personal Struggles and Veteran Perspective

• [08:59–09:38] The idea for the gym was born out of Trevor’s personal experiences with PTSD and the veteran community’s need for healthy outlets.
  • “PTSD.” – Samantha Pellerin [08:59]
  • “I've always lived in that dark space in my head...you tell yourself you're nothing, you're not going to be good enough. You're never good enough.” – Trevor Pellerin [09:03]
• The founders relate their journey to legendary bodybuilders and gym environments rooted in grit and authenticity (e.g., Metro Flex, Ronnie Coleman).

6. Scaling, Community, and Family-Inclusive Approach

• [10:43–12:30] With growing demand, the Pellerins are planning to franchise, expanding first to Texas.
  • “We're looking to expand and franchise.” – Trevor Pellerin [12:43]
  • “We're about to move...to Houston area...I don't want to be a franchise to where you never see the owners.” – Samantha Pellerin [17:15]
• Unique among gyms, children are welcome—making the gym accessible to young families: space for strollers, playing kids, etc.
  • “You're allowed to bring your children...no other gyms really do that.” – Samantha Pellerin [12:14]

7. Relentless Upgrading & Pouring Back Into the Business

• [13:12–14:00] Success is reinvested, not pocketed—the owners still work day jobs so every membership dollar improves the gym.
  • “Every membership we get gets poured directly back into our facility...new equipment every three to six months, new saunas, additional supplements.” – Trevor Pellerin [18:59]
• They maintain a 5-star rating and know most of their 600 members personally.
  • “Out of all of our 600 members...probably know almost all of them.” – Samantha Pellerin [15:33]

8. Creating an Experience, Not Just a Facility

• [13:37–14:30] The gym is an “arena” or “set,” not just a brick and mortar—it's designed for both real-world and digital audiences, meeting the needs of today’s “experience economy.”
  • “...these facilities are no longer brick and mortars. They have to be sets; they have to be experiences.” – Reagan Tierz [13:37]

9. Vision for Leadership & Franchise Culture

• [17:15–18:04] The Pellerins are adamant about maintaining hands-on leadership in every location—members should know the owners, even as the gym grows.
  • “If you come into our gym, you should know us. We should be the face of it.” – Samantha Pellerin [17:30]
  • “Our franchise is going to be completely different. We will be making appearances...let us get to know you and you get to know us.” – Trevor Pellerin [17:43]

10. Entrepreneurial Advice & Final Thoughts

• [21:03–21:57] The founders emphasize self-reliance, grit, and risk-taking as the keys to their story—literally building the gym themselves from a “horrendous building.”
  • “We took a awful, horrendous building and did everything ourselves...blood, sweat, and tears.” – Trevor Pellerin [21:11, 21:15]
  • “If you're not going to do it, no one's going to do it for you.” – Trevor Pellerin [21:57]
  • “You have to take a risk.” – Samantha Pellerin [22:01]

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Notable Quotes & Memorable Moments

• “We've been told by so many people this is where they come to fight their demons.” – Trevor Pellerin [00:00, 05:09]
• “A lot of people call it we're the psych ward.” – Samantha Pellerin [00:14, 05:30]
• “Lighting is everything...how can you critique your muscles whenever you can't see them?” – Trevor Pellerin [03:39]
• “The gym has been the biggest relief for my mental state throughout the 14 years that I've been doing it. It's the best therapy you can have.” – Trevor Pellerin [07:28]
• “We weren't born with silver spoons in our mouth...blood, sweat and tears.” – Trevor Pellerin [21:15]
• “Every membership we get gets poured directly back into our facility.” – Trevor Pellerin [18:59]
• “If you come into our gym, you should know us. We should be the face of it.” – Samantha Pellerin [17:30]

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Important Timestamps

• Introduction & Gym Mission ...................... [00:00–01:32]
• Aesthetic & Design Choices .................... [01:34–03:04]
• Lighting & Content Creation ................... [03:14–04:44]
• Motivation, Mental Health, ‘Psych Ward’ ... [04:44–05:32]
• Walkthrough: Entering the Gym ............... [05:47–07:26]
• Origins: PTSD & Veteran Experience .......... [08:59–09:38]
• Community Feel & Expansion Plans ............ [12:43–14:30]
• Family & Kid-Friendly Policy .................... [12:09–12:30]
• Revenue Reinvested; Facility Upgrades ...... [18:59–19:03]
• Knowing Members Personally .................. [15:33]
• Franchise Philosophy ............................ [17:15–18:04]
• Entrepreneurial Lessons & Grit ................ [21:03–21:57]
• Contact & Socials ................................ [16:15–17:09, 22:07]

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Find Trevor & Samantha / Psychotic Iron Athletic Club

• Instagram: @psychoticiron_ac
• Facebook: Psychotic Iron Athletic Club
• Google: Search “Psychotic Iron Athletic Club” or “Gyms in Carlsbad, New Mexico”
• Contact: All DMs and calls go directly to the owners.

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Closing Summary

Trevor and Samantha’s story is one of mental and physical transformation, community focus, and raw entrepreneurial drive. Their unique gym model prioritizes not only bodybuilding and powerlifting, but mental health and belonging—grounded in their own life struggles, veteran experience, and obsession with detail and atmosphere. For anyone building a business or brand meant to last, this episode offers inspiration, practical ideas for standing out, and a blueprint for creating spaces where both darkness and strength can be faced—together.

“Your legacy and your life is in your own hands...If you're not going to do it, no one's going to do it for you.” – Trevor Pellerin [21:46, 21:57]

Transcript

[Trevor Pellerin]

We are a private style gym. All of our equipment's custom built, manufactured, and our focus is bodybuilding and powerlifting. We've been told by so many people this is where they come to fight their demons. It feels like they can just let everything go in there and leave everything in there and that's what they want.

[Samantha Pellerin]

And a lot of people call it we're the psych ward.

[Reagan Tierz]

Trevor and Samantha Pellerin are veteran entrepreneurs and the founders of Psychotic Iron Athletic Club. Drawing from their commitment to discipline, resilience and personal growth, they create a community that empowers others to build strength, transform their mindset, and become the best version of themselves.

[Samantha Pellerin]

We took a awful, horrendous building and did everything ourselves.

[Trevor Pellerin]

It just keeps getting better and better because we keep pouring into it and giving back. New saunas, additional supplements, just upgrade and upgrade and upgrade until there's no other gym that can compete with us. My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, Take the red pill, me in wonderland, and change your life.

[Reagan Tierz]

Welcome back to another episode of the living your legacy podcast, the Red Life edition for Inside Success. I am Reagan Tierz. Joining me today is Trevor and Samantha Pelerin.

[Trevor Pellerin]

Pelon.

[Reagan Tierz]

What an amazing last name.

[Trevor Pellerin]

And.

[Reagan Tierz]

And they're both co founders and co

[Trevor Pellerin]

owners of Psychotic Iron Athletic Club.

[Reagan Tierz]

All right, what happens at the Psychotic Iron Athletic Club? Does everyone just kind of like sit around in kumbaya and drop shoes and like, lift things over their head? Sorry, that's like my really weird millennial, like, detective work, so.

[Trevor Pellerin]

Absolutely not. Not even close. Lifting things over your head, that's one of the things that they do. Absolutely. But we are a private style gym. All of our equipment's custom built, manufactured, and our focus is bodybuilding and powerlifting. So the reason we call it Psychotic Iron Athletic Club, we have a very dark aesthetic. Everything is very blacked out equipment. Solid black. And everything's covered. It's just spotlights, there's no bright overhead lightings, none of that. So it's really fighting your demons.

[Reagan Tierz]

Dude, it's the theater. Like, what, what's really happening in your head is, my God, you've done it. I'm so happy. Like, I've always said, like, gyms are so like, oh, like, who wants to work out of this weird purple device?

[Samantha Pellerin]

Like, I want to with the bright lights. Right. There's Bright lights.

[Reagan Tierz]

But go ahead, Go ahead.

[Samantha Pellerin]

Yeah. So we have a lot of different, like, spotlights, but also we have a lot of little accents of blue.

[Reagan Tierz]

Yes.

[Samantha Pellerin]

So it took us a while trying to figure out which color we wanted to be accents. Because you can't just have all black for sure. You know, you gotta have a little pop. So, yeah, our blue floors in the aerobic room, those are pretty cool. But they have little spotlights everywhere, so.

[Reagan Tierz]

Right on. I always walk into like, like, like a. Like a Whole Foods and they can clearly tell, like, oh, they. They warm up the room, the rooms, the different kind of light. And they make their products look so much more, I don't know, quality. It's really. It's like. I come from theater and cinema, so it's always about how you let your shot.

[Trevor Pellerin]

Yeah.

[Reagan Tierz]

So are you essentially just creating a gym where folks can just like selfie all day because everything is just slit so well, or is this really all in the mind, body, everything.

[Trevor Pellerin]

It's. It's already configured for basically influencers. Because without fitness. Influencers are huge these days. Same thing for bodybuilders that.

[Reagan Tierz]

As a fitness influencer.

[Trevor Pellerin]

Yeah. And even for bodybuilders, that film and. Because it's important now, you know, as like another source of income for them.

[Reagan Tierz]

Yes, sir.

[Trevor Pellerin]

But not only that, from a bodybuilding aspect, lighting is everything.

[Reagan Tierz]

Oh, yeah.

[Trevor Pellerin]

So how can you critique your muscles whenever you can't see them because they're washed out under bright lights? So whenever you can really see those defining keys, whether it's, you know, shoulders, legs, whatever it might be, you can really get the critiques all the way down for sure. Just by something as small as changing the lighting scheme.

[Reagan Tierz]

Oh, yeah. No, for sure. I. It brings me back to moments where Rudy and I were just shooting the first episodes of Legacy Makers. So there was a lot of downtime. Not anymore, of course. So we'd go and head up the gym, but it would be content day. So he would give me the flexes and things and I'd shoot in slow mo. And then we were looking around and he goes, why don't we just build my own gym in my own studio? So now his office is a gym and it's all depth out of light. So it's this. But with gym equipment and it's this private room, but it's decked out to just shoot content. And like he is in there really doing the work. But it's also designed to deploy the shit nor the content. Talk about how content and is not just important. For marketing to get folks through the door. But it's also good for the mental health because it's own. It's all mindset when you're working out.

[Trevor Pellerin]

It really is. And content plays a big role. How many people do you know that watch a motivational video just to, you know, get them off the couch in the morning? Majority of everybody knows that.

[Reagan Tierz]

Everyone.

[Trevor Pellerin]

I can't tell you how many times I've seen even David Goggins speaking up, speaking on a video. And I'm like, all right, yeah, you know what? I'm gonna go to the gym now.

[Reagan Tierz]

Yeah, yeah. Someone yell at me and get angry at me because I'm. I'm too mellow right now. Like, no.

[Trevor Pellerin]

Yes. So just things like that. Right. And not only. And then when we have like stuff like that playing over our speaker systems too. So it's just, it's a motivational place. And we've been told by so many people this is where they come to fight their demons. And it feels like they can just let everything go in there and leave everything in there and that's what they want.

[Samantha Pellerin]

And a lot of people call it. We're the psych ward.

[Reagan Tierz]

That's amazing. That's. Oh my God. I'm like writing this whole scene. Seen out with for like the Miami. Oh, dude, I'm so pumped.

[Samantha Pellerin]

New Mexico.

[Reagan Tierz]

Oh my God. Like do you have like matte black everything? Like what's this? Like, like walking. Walk me through this journey.

[Trevor Pellerin]

So when you, when you get to the front door, we have the gym

[Reagan Tierz]

is all matte black, honey. I know, right? So does Batman show up all the time? Sorry. Like there's a house down the street. I'm so jealous. As I wanted to be the first black everything and someone did it down the street and they got the matte black cyberpunk truck.

[Samantha Pellerin]

Aesthetically pleasing though.

[Reagan Tierz]

I know, dude. So I'm going to go probably all red or all yellow. Sorry to cut you off.

[Trevor Pellerin]

You're good, you're good.

[Reagan Tierz]

I just totally comprehend what you're doing. All in franchise immediately.

[Trevor Pellerin]

It's worth it. It really is.

[Reagan Tierz]

Franchise immediately.

[Trevor Pellerin]

And the best part. So yeah, like so walking you through, right? So you get, you get to the front door, right. You can see our sign from literally probably two or three miles away because we haven't lit with me on running lights going around. We're the only, only business with that light scheme like that there. And. But that's all you see. And then you see neon washed out blue lights coming through the tinted windows. So you just see, you know, just a shadow of blue through the windows. You scan in with your, with your phone. Once you open the door, you're straight on the gym floor. You hear the speakers, you just see the spotlights and it's dimly lit.

[Samantha Pellerin]

Our 2 year old in the background posing with this shirt off.

[Reagan Tierz]

Oh man, that's the full superhero.

[Trevor Pellerin]

You just see nothing but like, just guys, men and women just walking around in their hoodies, hooded up baggies.

[Reagan Tierz]

I came over my kid. That's my cape.

[Trevor Pellerin]

Yeah.

[Reagan Tierz]

I put this on the hosting team, but I deck out.

[Trevor Pellerin]

Like that's everyone. Like when everyone's in there, they're, they're just dark. Yeah, man, that, that side of them comes out because that's what they're trying to, to help with.

[Reagan Tierz]

Yeah, and maintain that energy.

[Trevor Pellerin]

Do something from a psychological aspect. For me personally though, like the, the gym has been the biggest relief for my mental, for my mental state throughout, you know, the 14 years that I've been doing it. So it's the best therapy you can have. And one other. What other better therapy than going to a psych ward?

[Reagan Tierz]

Oh, I was just gonna say it's life changing. It's. It's life changing, life altering, also life enhancing. It's like you just described to me what a, what a typical night at a nightclub is like. When I'm a dj, it' it's the same environment. You want to hear that bass rattling the wall. So when you're walking by, it's like, is that coming from. You just have this neon light. It's like you want the discovery process. Because what you just walked me through was I'm the depressed, lonely guy. I'm driving through the darkness. What do I do with myself? What's that size? And it's like you think in whatever state of mind that sign is meant, designed for you. So you hit that exit, you get off and you're just hit with the moment. I gotta be here somehow. This is my energy. So many folks that come here and go, have you done the work? I'm like, yeah, I'm a Christian soldier, born again, all that fun stuff. There's this whole paradigm of folks that understand sitting in a black room and sitting in your shadow self is so powerful, but to lead with fire that it's overwhelming. It's just like I got a thousand voices in my head. I'm clearly crazy. Where do I put this energy in the gym? Because we're not fighting wars, we're not hitting shields, we're not doing the fun Stuff that we see in movies, we're all doing it here now around devices, so we're to release that energy. Where did this mythos come from? Where did this idea come from?

[Samantha Pellerin]

Ptsd.

[Trevor Pellerin]

Hell, yeah.

[Samantha Pellerin]

Really?

[Trevor Pellerin]

So I've had this idea to build a gym like this for, I guess, quite a while, because I've always lived in that dark space in my head. A lot of. A lot of bodybuilders, that's. That's how they see life. You know, it's especially whenever you just see the spotlights, the lights you're standing under, but. And you really just, you know, you're cast behind other people's shadows. All the greats, and you just want to be one of them. But then you step under the spotlights and, you know, you. You tell yourself you're nothing. You're not going to be good enough. You're never good enough.

[Reagan Tierz]

Lightweight.

[Trevor Pellerin]

Yeah.

[Reagan Tierz]

Ronnie Coleman was one of my first clients.

[Trevor Pellerin]

Yes.

[Reagan Tierz]

Really? I'm not with you, man. What? I was there when he lost the Olympia. I filmed it for B.S.

[Trevor Pellerin]

no way.

[Reagan Tierz]

I was in Vegas and felt him losing.

[Trevor Pellerin]

That's.

[Reagan Tierz]

I was backstage and him with the guy, I'm like. And he. The client, people yelling like, why are you filming him? And Ron is a film film. Because he would go there, squeeze, squeeze, squeeze, let him breathe. And the moment he would. He would walk backstage, and it always collapsed.

[Trevor Pellerin]

You know he's from Louisiana, too, right? Yeah.

[Reagan Tierz]

No, I know. Like, wait, I love Ronnie. Oh, he's great. He's in real estate now. He's retired. But, dude, I was there when color lost and, like, BSN lost their. Like, how do they pivot? Oh, yeah. Like, there's a story there. If you look on Facebook, Ronnie Coleman lost footage. You're going to see a twerpy little dude with a camera, with a penis on, with big, curly hair. That's me. I'm not messing with you. BSL lost footage of. There's one dude because he's outside his gym. His gym is. His cathedral. Is throwing it. It's a shit show. Nothing fancy about it. It's just like a sweat grind.

[Trevor Pellerin]

Build Metro Flex.

[Reagan Tierz]

Yes, sir.

[Trevor Pellerin]

Yeah, dude.

[Reagan Tierz]

Yeah. It's all black and white. Iron grit. So. But you've somehow fancied that up. You've taken it sort of to, like, that next level.

[Samantha Pellerin]

Like, say, bougie grungy.

[Reagan Tierz]

Yes, sir. Bougie grungy. And, like, you and I are, like, in the same path because I have my own brand, and I'm not going to talk about that. Now, because we're going on a different rant, but it's all about you. But when I look at the Batmans and I look at the villains of the superheroes, I'm like, there's such an amazing story there. Because that top shelf whiskey is so much nicer. Because when you start drinking whiskey, you drink that shit, you're going to have, you're going to get angry, negative energy. You're going to have the hangover and why you drink it. When you start going top shelf, you understand that the energy, the person that put that into that whiskey, there's a story. So you can feel it. The gym is the same thing. The atmosphere is the same thing. Set and setting, setting, setting, set and setting. 1000%. How do you scale that? Do you now do a pink gym, a blue gym, to just kind of cue other, other psychosis, other reactions that will manifest physically? Like, what's this? How do you scale.

[Trevor Pellerin]

The scale really is based off the accent tones. So like I said, like we said, the red life, just the, the hints of a lighter, A lighter shade. Our neon blues that we have.

[Samantha Pellerin]

Yeah.

[Trevor Pellerin]

Even like we, we have neon running lights just in certain areas. And it's just, you know, it took

[Samantha Pellerin]

forever to do, trying to figure out

[Trevor Pellerin]

because a bright blue light.

[Samantha Pellerin]

Bright blue light. Yeah.

[Trevor Pellerin]

And, you know, so you're not just constantly surrounded, trying to trap yourself into that dark place. So. And everyone that goes there, they're all there for the same reason. And it's to better themselves.

[Reagan Tierz]

Yep.

[Trevor Pellerin]

And to work.

[Samantha Pellerin]

I have something to add.

[Reagan Tierz]

Please, please.

[Samantha Pellerin]

So we have children. Of course.

[Reagan Tierz]

Right on.

[Samantha Pellerin]

One thing that we wanted to add was to let children on the gym floor because there's really no other gyms that really do that. So you're allowed to bring your children. They can be in strollers, they can be in car seats. We have a seating area for older kids. They wanna go play on their iPad. Go ahead.

[Reagan Tierz]

Great. Interesting. That's an interesting. I can't wait to see this B roll footage or come out and check it out for myself. What's next for all of you? Like, how do you scale? Are you moving on to a bigger facility? Are you looking to do a Miami beach version or what happens next?

[Trevor Pellerin]

We're, we're, we're looking to expand and franchise.

[Reagan Tierz]

Right on.

[Samantha Pellerin]

We're about to move.

[Trevor Pellerin]

Yeah, we're actually in the process of moving to Texas to start expanding out further towards more Central America instead of just, you know, out, out west. This first one was really like, you know, our, our baby and like our.

[Reagan Tierz]

Sure.

[Trevor Pellerin]

Our, our test, I guess you can say to see, like, are we doing move?

[Samantha Pellerin]

Honestly?

[Reagan Tierz]

Really?

[Trevor Pellerin]

Are we doing this right? Absolutely.

[Reagan Tierz]

And you're on the path, brother.

[Trevor Pellerin]

Yeah. Success that it's brought in just the 10 months that since we've opened doors, it's thriving at such a exponential rate. And for that simple matter, we're the only gym in New Mexico that has maintained a five star rating since the day we've opened.

[Reagan Tierz]

Amazing.

[Trevor Pellerin]

It has not gone down, it has not deceased, none of that. And it just keeps getting better and better because we keep pouring into it and giving back.

[Reagan Tierz]

I was going to say the fact that you have a brick and mortar is amazing because nowadays the number one competitors of the Disney's and the Universal Studios is all of y'. All. Because now you're creating brick and mortars that are experiences that are fine tuned, that you've niched up. It's like, oh, I'm getting this cool Mario Kart vibe. But at this facility where I'm doing, I'm getting angry like I do watching 300 in a movie theater. I could do that in the gym now because the gym looks like a movie theater. Like you see these bars that are like half domed and it looks like it's half the actual in person experience of the arena. Where like these facilities are no longer brick and mortars. They're this. They have to be sets, they have to be experiences. Because this device, whatever we put on our phones. I said that at 111. Sorry. This device, it just, it's so much creative. Especially now with way with AI so when you have the ability to conjugate actual humans to do something together, which is what? Something? You all did. You served. You served.

[Samantha Pellerin]

We both did.

[Reagan Tierz]

We both served. Yeah.

[Samantha Pellerin]

Our love story starts in the gym.

[Reagan Tierz]

Oh, wow. I actually want to say that for the episode, I want Kofi to have some fun here, but. But that's something that's lost. People always ask me, I lived abroad. It's like, what's going on with the U.S. i'm like, well, the U.S. is the finest, sharpest knife and we've got nothing to do. So it's just like we've turned into a bunch of assholes. And it's okay because we're America and it's just like, okay, give us something to do, dude. And we're clearly doing it. Like you've grabbing something that could be dark. We could be sitting in our own shadow. But no, you Bruce Wayne it up and you're, you're you're adding action to it, so God bless you, man. That's both of you. That's.

[Trevor Pellerin]

Yeah.

[Reagan Tierz]

The whole.

[Trevor Pellerin]

The whole purpose of you being there is to build a better you.

[Reagan Tierz]

Yes, sir.

[Trevor Pellerin]

So. And where does that start in your mind?

[Reagan Tierz]

Yep. Oh, yeah.

[Trevor Pellerin]

If you. If you can't push past your own boundaries, no one will be able to push you to that limit. So that's what's important and that's what we make known. Just, you know, in our facility. Not only that, we are also very approachable. Out of all of our 600 members that we have so far, probably know

[Samantha Pellerin]

almost all of them.

[Trevor Pellerin]

Wow. Just about all of them. Anytime they come, they come in. First thing they do is they come stop by our office, tell us both, hey, tell our kids hey.

[Samantha Pellerin]

And flex with Maddox.

[Trevor Pellerin]

Yeah. And then they go. And then next they're locking in and going. Going to work.

[Reagan Tierz]

Wow.

[Trevor Pellerin]

And you can tell, like, they just leave everything out, all their angers, even throughout life or just throughout the day, whatever. It might be just the stress of, you know, just being human. Yeah, that's. That's why that place is there.

[Reagan Tierz]

Do you have, like, stress chambers, Crying chambers?

[Trevor Pellerin]

The gym.

[Reagan Tierz]

The gym right there. Take all there right now. We want to see it. Cool.

[Trevor Pellerin]

Yeah.

[Reagan Tierz]

Right on. So how can folks sign up, like, find you, discover you. What's the best way to find you?

[Trevor Pellerin]

So best way to find us is really on Instagram and Facebook or Google. Google.

[Reagan Tierz]

Google is just type in awesome and

[Trevor Pellerin]

you'll just come up basically if you. If you really just type in psychotic Iron Athletic Club or just type in gyms. In Carlsbad, New Mexico, we are the first gym that pops up.

[Reagan Tierz]

That's amazing.

[Trevor Pellerin]

And our phone numbers on there and so is our website and all of our socials.

[Reagan Tierz]

Who.

[Trevor Pellerin]

And my wife and I, we run all of them. So you. As soon as you open it up and press a number or respond to

[Samantha Pellerin]

a DM or anything, me and spam me, I'll answer.

[Trevor Pellerin]

It's. You're talking directly to the owners.

[Reagan Tierz]

So amazing.

[Trevor Pellerin]

And, you know, what better way to be to talk to your community than respond to them by yourself and not, you know, hire somebody and dish it out? So I love it. We love being a part of it and we love helping people grow and reach their goals. And this is. This is how we do it.

[Reagan Tierz]

You are ready to grow and scale to several locations. That's going to be part of.

[Trevor Pellerin]

Yes.

[Samantha Pellerin]

So I'll add into that since he. He started out, a little finish about it. About it. So we are Moving to Houston area.

[Reagan Tierz]

Oh, really?

[Samantha Pellerin]

So we, we're moving more towards like the Conroe area. More up and coming. I don't want to be a franchise to where you never see the owners.

[Reagan Tierz]

Right on.

[Samantha Pellerin]

That's kind of the aspect of it. So if you come into our gym, you should know us.

[Reagan Tierz]

Yeah.

[Samantha Pellerin]

We should be the face of it.

[Reagan Tierz]

Yeah. Why the hell is Vincent men walking out being a villain? Because he's raising the visual equity of his brand. Like I completely got it. Yeah.

[Trevor Pellerin]

And that's the problem with, you know, a lot of these franchises is you never know who the owners are.

[Reagan Tierz]

Yeah.

[Trevor Pellerin]

Our franchise is going to be completely different. We will be like making appearances. Not in like a manner of you need to come talk to us. More of like we're here and we're here to help. Just come pick my brain. Come talk if you have any. Like, let me, let us get to know you and you get to know us.

[Reagan Tierz]

For sure.

[Samantha Pellerin]

You want to jump in a gym session? Let's do it.

[Reagan Tierz]

Like, yeah, right on.

[Trevor Pellerin]

This is really what we love to do. This is truly not, you know, an income for us. This isn't a paycheck. This is passion and drive.

[Samantha Pellerin]

That's all. Works in the oil field. That's his daytime job.

[Reagan Tierz]

Right on, dude. So yeah, man, good for you, dude.

[Trevor Pellerin]

Yeah, I still, I really worked three jobs right now running the gym. My regular oil filled, you know, oil and gas, blue collar job and personal training.

[Samantha Pellerin]

And then me, it's. I'm mom all day. I train clients all day. And then we meet up back, back at the gym and then we're at the gym till we go home.

[Trevor Pellerin]

The whole purpose of keeping the, the full time job is so that way it isn't an income for us and we can provide all those members that are giving to us because you know, they trust that we have a good facility. We're going to make, we're going to make it that way over and over.

[Samantha Pellerin]

So we're always expanding and adding equipment.

[Trevor Pellerin]

Every membership we get gets poured directly back into our, into our facility.

[Reagan Tierz]

Very cool.

[Trevor Pellerin]

So new equipment every three to six months, new saunas, additional supplements. Just upgrade and upgrade and upgrade until there's no other gym that can compete with us, man.

[Reagan Tierz]

I now that I've got gym owners in front of me. I'm a musician, but I use AI very vividly and I love it. There's this program called Sonos V5. They're up to V5. They're essentially like the open AI of music. I always thought, man, Wouldn't it be cool if your. If your members basically give a little bit of their data to you so story and you can just grab that story, turn into a song and make a custom. A fully produced song for your client that is a 90 minute workout. Like a journey a story. But it's like hey, when you onboard your client, hey, can you just kind of how you onboarded our show, give us kind of like your background because now we're going to custom make you a 90 minute playlist to the table of your genre, be it rap, country or all of the above. Like I feel like that would be

[Samantha Pellerin]

someone just yelling in the background.

[Reagan Tierz]

Even if it's just like give me 90 minutes of yelling. Go, go, go. Here's your custom play whoever you are, Amanda Jane Jacobson. Like here's. Here's Amanda Jean Jacobson. It's 90 minutes of her some be yelled in your on your ipod with the commercial breaks of course. But. But I don't know.

[Trevor Pellerin]

You got to pay for the premium.

[Reagan Tierz]

I was just going to say like I was just going to say you have a premium VIP experience.

[Trevor Pellerin]

Experience.

[Reagan Tierz]

You've got your sauna hour with your own music. Like folks are just will pay about anything for some peace of mind and yeah, just an experience. Thank you so much for your time and energy. What give folks what will give us a preview. What will folks learn about you on your episode of Operation CEO? There's two of you. What do you say? Operation CEO.

[Trevor Pellerin]

Operation CEO.

[Samantha Pellerin]

Operation CEO.

[Reagan Tierz]

Yeah, there's two of you. There's just Operation Eyes. CEO's CEO with an S. Winklevine. Sorry.

[Trevor Pellerin]

Owners.

[Reagan Tierz]

Owners. Owners. I love it. That's the race. Owners. So what will we learn about Operation CEO?

[Trevor Pellerin]

You're going to, you're going to hear a lot about upbringing and really how we got to where we're at and

[Samantha Pellerin]

building it from the ground up.

[Reagan Tierz]

Literally.

[Samantha Pellerin]

We took a awful horrendous building and

[Trevor Pellerin]

did everything ourselves on top of, you know, we weren't. We weren't born with silver spoons in our mouth. Building it. Blood, sweat and tears. Just I tried a lot.

[Reagan Tierz]

You're gonna cry more.

[Samantha Pellerin]

I was pregnant.

[Reagan Tierz]

Yeah.

[Samantha Pellerin]

During half of it I was up there painting and doing floors and fixing bathrooms, pulling up tile that didn't want to come up.

[Reagan Tierz]

Oh, man, Kofi's so lucky because I'd be like, all right, did you have a connection with. With the Bambinos? Right? This is all for you. Like we are working together. All right, well, we'll save that for the show.

[Trevor Pellerin]

There's definitely going to be a lot of good, a lot of good in the show and in the episode. Hopefully a lot of people can take, take a good bit from it to really see that you know your legacy and your life is in your own hands.

[Reagan Tierz]

Right on.

[Trevor Pellerin]

And if, if you're not going to do it, no one's going to do it for you.

[Samantha Pellerin]

You have to take a risk, risk away.

[Reagan Tierz]

I guess I don't know how to end that but yeah, how do people find you? What's a good website or social media Again?

[Trevor Pellerin]

Psychotic Iron underscore AC and then Psychotic Iron Athletic Club for Facebook.

[Reagan Tierz]

Rock and roll. All right, this is Trevor and Samantha Perrin.

[Trevor Pellerin]

Pellerin.

[Samantha Pellerin]

Pelerin.

[Reagan Tierz]

That almost sounds like gym equipment.

[Trevor Pellerin]

Maybe a new, maybe a new idea.

[Reagan Tierz]

So Trevor's about the Pelerin not gym equipment.

[Trevor Pellerin]

And founders of psychotic Iron Athletic clones.

[Reagan Tierz]

Right on. And we are inside. Success.