← Living The Red Life
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- [00:00]
A
I had to get over pissing off some people within my profession because I'm not talking to you. So you have to think of the people who are actually using it, needing it, and the actionable that's going to be so easy to take them there.
- [00:16]
B
How on a practical level, how do we start to do that for anyone listening, asking questions?
- [00:21]
A
And that's really what created and cultivated social media. For me, it wasn't just here's what I want to share, but it's what are you really asking, looking for and what are you needing? What are. Where's that? Your headspace within your body so that I understand how I can help further.
- [00:36]
B
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in wonderland and change your life. What's up, guys? Welcome back to another episode of Living the Red Light. We are going to talk about taking your passion and turning it into an impactful brand. Today I'm here with Dr. Jen. She started out probably just similar to me and many of you listening here today, where we were passionate about helping people. I came from the health and fitness space. Dr. Janet came from the physical therapy space and still is in the space helping thousands of people around the world, you know, reduce pain and all those related symptoms. But in that process has really learned how to resonate with the audience, craft amazing content, grow a massive following. Welcome to the show. Dr. Jen, great to have you here.
- [01:31]
A
Thank you for having me.
- [01:32]
B
So let's dive in. You know, I was excited for you to come on today because I think in the health and fitness space and, you know, physical therapy space, very few people kind of make it right. Like, most of them get stuck. I think the. When I got a master's degree, like, the average earnings coming out of that was like $40,000 a year after a master's degree in exercise science. And it's funny because I pay my, like, cleaners and assistants more than that, right? And, you know, 35 years. And I think physical therapy is much the same. You know, we had clients on the business side we've helped that have been physical therapists and health practitioners, and they've spent seven, eight years studying. Massive, huge student debt. But then. And they go into a job which isn't paying much more than some jobs that don't require degrees. But you're different. That wasn't your reality, you've been able to be on the front of covers and do all these amazing things. So how did you get here today?
- [02:31]
A
You know, I would say I stumbled into it. I really didn't mean to. I started posting on social media for fun while I was going to grad school because it was I was doing calisthenics. I started learning acro yoga. All of a sudden the community started posting me. I started growing and I'm like, okay, I guess I just post handstands now. And eventually once I graduated, I switched my name to Doc Gen Fit. I wanted people to know I knew a little bit more about the body rather than just what I can do with my body. And from there I was so hesitant about posting educational content because I'm like, I'm a new graduate who just graduated physical therapy school. Unfortunately, after seven years of school, you feel like you still don't know anything. So I felt huge imposter syndrome. But I just started posting some stuff that I knew and I said, you know what, this can always change. I can always evolve based on my education and how it grows. Started posting. All of a sudden people are coming to me. Two years into working at a practice, I realized that there were so many more opportunities that I could do. I could help people privately and I can work cash based instead of having to go through insurance in a clinic. I could eventually launch an online program. No idea how to do that. Had it was building a huge social media following, no email list. It was not smart. But you know, I didn't intend to go into business. It just, it found me based on me posting and, and being passionate about and wanting to help people and provide a different message than maybe what they were receiving. And based on that, it's turned into what it has.
- [04:09]
B
Well, and I think there's a great few points already. Like a couple of things I want to talk about. Out the gate is a lot of people. You know, you've grown to hundreds of thousands of followers on Instagram and a lot of great, you know, content across all your platforms. And I think one thing that's important is consistency, right? Just like when I used to teach diet, I'm like, the best diet is the one you can stick to. Not keto or carb loading or all these different things. If you can't stick to it, it's irrelevant. And a lot of people say the same with content. Like, Rudy, what's all the content I should post? And we map out this plan. But I'm like, look, you're Always going to win if it's something you're passionate about and consistent in. So it seems like you kind of. That kind of got you started, right? You were doing it for fun and then you got a lot of traction. And you know, on today's episode, we're going to talk a little more about that content strategy, how to really understand and resonate with your audience. But the second thing before we do dive into that, that I also think is really important, that actually stops most people starting is the imposter syndrome side with social and being an expert. And I think what a lot of people don't understand is and I found this, like, I became a nutritionist, sports scientist, master's degree, then a researcher, hung out with the world's top professors and researchers. And I was like super well educated and qualified after 10 years, super experienced. But most of the time I'm like teaching people like, what is a carbohydrate? How to get protein. Like you, you don't need like as much. You obviously shouldn't teach unqualified or if you're teaching garbage, the health space, sadly. But you also need to be like a PhD and spend 20 years researching it to help most people because most people need to learn at like that third grade level. Right? So some of your start content, I'm sure, resonated even though you were like, why is this useful? It's like so simple, but to a normal person it is.
- [06:06]
A
And that's exactly it. I started posting things that I thought, everyone knows this already. Like, why am I even sharing this? And then all of a sudden I wake up and the post had done way better than some of my fancy acro yoga stuff. And I was like, okay, maybe some people do. And so let me just start leaning in and let me see, let me ask questions. Also is like, well, what do you want to know? What do you. What are you interested in? And that's really what created and cultivated social media for me. It wasn't just here's what I want to share, but it's what are you really asking for and what are you needing? What are. Where's that? Your headspace within your body so that I understand how I can help further.
- [06:45]
B
Yeah, and it's funny because when I, you know, when I was at the peak of my, like, sports science days, I would, I was trying to grow my fitness stuff and I was posting these, like, super advanced, like this scientific revealed this little tweak or trick, and it didn't really ever do well. And then eventually I grew My following into a million in the fitness space because I just went super basic and broad. And now I actually teach social media and marketing and everything because I learned over all the years that for something to go viral and have that mass effect, one of the most basic rules is it's got to have mass appeal because it just works. Right? So. So it kind of makes sense when you think about it. Something super advanced that only a smaller percent care about. Like a pro athlete cares about how to, you know, activate a part of their glute or something. Right. Versus, you know, speaking to a normal runner for, like, how to run pain free. Wildly different. Even though you might be teaching same glute activation exercise, but wildly different in how you packaged it.
- [07:48]
A
Exactly. And that's really what I had to like. I had to let go of the fact that some physical therapists might not appreciate the way that I'm presenting the information because I'm going to meet the person where they're at. I'm going to tell them, oh, you have anterior pelvic tilt. Here's what I. Here's what you can do to help feel better within your body. Where most physical therapists are going to be like, that's not a diagnosis. And I'm like, I know, I know, but I have to meet people where they're at. And so I had to get over the fact too, of pissing off some people within my profession, because I'm not talking to you like, you are not the person who is going to come onto my platform, buy my programs, and get the help from me. If I was trying to market to other physical therapists, sure, I would talk differently, but I'm not. And so I had to get really comfortable with being uncomfortable in that space.
- [08:41]
B
Well, it was the same. I had a lot of sports scientist friends and they would always hate the influencers because, you know, this influencer would say, oh, you know, eat this carbohydrate and you'll lose 30 pounds. And it's like, we know it's BS, but it's like I. Instead of me getting, like, all disgruntled and having all this hate, which most people in the science world did, I would be like, how are they doing that? And then how can I do that same thing and get millions of people, but actually teach a good scientifically proven console? That will help.
- [09:10]
A
Yes.
- [09:10]
B
How I started my scientific kind of big program that reached millions of people is, you know, you kind of have to. I always say, you got to sell them what they want and give them what they need, they want the magic pill. So bake in the magic pill somewhere, you know, And I always say it's like with content and speaking to your audience. Whenever I have a lot of dogs and grow, grew up with dogs. And whenever you had to give the dog a tablet from the vet, I put it in some cheese. That's why you got your audience, you got to put it in some cheese so that they, you know, take the tablet and then they still get the goodness from the tablet inside. So how, on a practical level, because that's what we're here to really break down now, how do we start to do that? For anyone listening, I think the first.
- [09:53]
A
Thing is really asking questions. You have to be genuinely curious in what people are, are what they're saying and what they're saying that their problem is. Because you can assume what someone's problem is. You can have all the education and know what you need to do to help them, but unless you're meeting them where they're at, you're never gonna get there. And that's why, again, you know, there's gonna be people pissed off because the messaging is gonna be fat loss and all these things. You know, the muffin top, the, you know, and in my case, it's the posture, the forehead, the rounded shoulders. I have to be able to meet people where they're at and grab them with where they're thinking in order to lead them to where they need to go. So I ask the questions, I ask, what exactly are you feeling in your body? Because if I don't know what you're feeling, well, then how do I know how to lead you? And so that is always the first thing. And it helps to generate, generate community and trust as well. Because now I'm telling you, like, you can trust me because I honestly want to be here for you.
- [10:56]
B
Yeah, yeah. And I mean, I always refer back like, I'm not into politics, I'm British, I can't even vote. But I say, whether you hate or love Trump, he, he is a marketer and business owner, realized this and that's why his whole campaign was make America great again. Right? And it's like he knew, like to reach the audience, he had to speak at this like, very basic level. Right. And I do think, you know, for content wise, like learning to do that and then using those signature terms that are kind of known in the industry, especially if that pain points too, and people like, oh, my fin top right or yeah, my knee pain or shin splints or whatever are so useful. And that. And you can find that in every industry, not just health and fitness. And, and I also love the question part, guys, if you're listening, it sounds so simple, but ask yourself, when was the last time you surveyed your email list? When was the last time you did a poll on? The answer was probably never a long time ago. I know this because I often encourage my members to do it. And even I work with a celebrity that's got 15 million followers and they'll be like, really? How do you know what product we're going to launch together? And the first thing I'll say is, well, we probably in a poll on your Instagram and get all the answers from your audience, you know, so it's so simple, but no one does it. So I love that as the first one. What else would you say is important?
- [12:19]
A
I think it's understanding the actionable. After that, then, okay, I understand what people are needing. Well, then what's the actionable of how I'm going to take them there? And it has to be so simple. I know some really smart people and they post content that I'm like, this is over my head. You know, like, you have to break it down in such a simple way. And a lot of the times you're going to feel like you're saying the exact same thing over and over again. And you should be, because that's how you're going to get someone to actually, again, follow your, your train of thought and be able to go into your program at the end of the day. So you are saying the same thing over and over again. You are breaking it down in the most simplest way. How can my niece and my nephew understand this? Like, that is. And I'm always talking to people too, of like, technology isn't easy. And at least for me, the people who are in pain, they want to take action are a little bit older. So I also have to be able to lean into, okay, what would my mom understand? What would my, you know, my aunt, you know, grasp and see and be able to use this post easily. So you have to think of the people who are actually using it, needing it, and the actionable that's going to be so easy to take them there.
- [13:39]
B
Yeah. And I think with that, like a lot of people, they do overcomplicate. And I find the more educated, the more degrees people have, the worse on the spectrum they offer that. And, you know, definitely in the health space, but also in other industries too. Um, so I think great, great thing there is simplifying. And then like, you said some sort of simple actionable and that's why you see so many of these viral videos like you know, to keep using health examples because they're easy. You know there's one where you like put a biscuit or something under your tongue and depend on how fast it melts is like your carb tolerance. Yeah. I mean pretty scientifically that's pretty bs. There's not much proof around that. But it goes viral out people are doing it. And I was on with one of my clients the other day helping them and you know, they're a top like gut health GI expert and FODMAP and you know, very complex kind of topic and I was like, you know, how do you come up with some sort of test or assessment or you know, just something to really hook people in. So if you're listening today, like what is the, what is the simple thing people can buy into and really understand and then as you mentioned, how can you provide some sort of simple actionable. And I always say whether it's free content, social content or free opt in or a low ticket product because I sell a lot of the sub $100 stuff, I've sold like 70,000 low ticket products myself. Try and get, and you know, try and get something where they'll have a instant success. Right. Like if you eat something in a reel or you can sell a $7 product or 29 something that shows an instant result. Because I think that instant gratification is what the world wants these days.
- [15:33]
A
I mean it really is. Especially nowadays. There's so many people on social media, there's so many people doing the same thing. So what makes you stand apart? Like how, how can you create that effect in someone? And that's honestly what I do as physical therapist in person. If I'm working with you, you're not going to get buy into actually do your exercises unless you feel something. So I have to translate that onto the screen.
- [15:56]
B
Yeah, great. And then next question. So a couple of things we've already talked on about, you know, resonating and meeting them where they're at and asking the audience how do you then like take that from just creating a piece of content to building a following because obviously you know, you've built hundreds of thousands of people and part of it is building consistency and actually a tribe and community because that's where you can eventually build a business around it too. So how do you, you know, do that to someone that's listening?
- [16:26]
A
One of the main things that helped me in the very beginning was collaboration. And that's still something that can be so impactful for so many people. So don't be afraid to connect with people who are doing the same thing as you, who connect with people who you admire, who you would want to collaborate with, or maybe someone who's doing something similar. Like, how can you collaborate in ways. I've collaborated with so many physical therapists. I have some, I've had so many physical therapists share my free products, share my free things, help me grow my email list just because we have this connection and this rapport. And so really don't be afraid to, to look at your competition as someone who can help you in growing the success. Because, yes, you want to stay consistent. Yes, you want to keep posting. Yes, you want to try different things based on what people are doing, different trends. However, like, you also want to be in connection with the people who are doing similar things to you.
- [17:23]
B
I love that. And I think everyone that's successful in pretty much every industry, eventually, you know, some of the older fashion industries, I mean, is a little tougher, but most of the newer industries, we're all best friends with each other. Like in the fitness space, we were all best friends of each other all the time. Now in the marketing space, all my quote, unquote competition, we're all best friends with each other and like, you know, why don't they leave and a year later go and apply for one of my friends and we all text each other like, hey, is that actually good or not? You know, and we see each other at events and that's the beauty of most of the industries these days. And some of my biggest, like, you know, we've done half a million, a million dollars in JV partnerships, sharing audiences. Because all the time. And the same for fitness too. If someone's losing weight and working out while they probably get a knee pain and stuff because they didn't train for 20 years, 100 pounds more than they should have on their body and now they jumped into exercise. So they probably need to work with a physical therapist too, while losing weight. And it's the same in business if we teach Facebook ads and all these things. Well, maybe someone's building an email list and they need someone to write their emails for them. So always, how can you collaborate on the content side, but also the business side and you side too? So I love that Last, last main question. I always like to ask this. You could go back in time to when you started, sit with yourself and give yourself a few tips after everything you've Learned all the trial and error and loss and failures to. What would you tell yourself?
- [19:01]
A
Get out of my own way. Get out of my own head. I always grown up as like I'm a shy person. So it took me like me doing my calcium acro yoga was easy. Look at what my body can do. Don't look at who I am as a person. So it took me a long time to be able to speak to camera. It took me a long time to feel confident, to be able to promote my passion and get people excited like I feel because it took me a while to get there. And so if you need to get into the personal development program faster, read, you know, put yourself in rooms of people who inspire you and get out of your own way.
- [19:39]
B
Yeah, yeah, I. So I made about $5 million in my fitness, you know, fitness brand without shooting a single video. I didn't like video and I always laugh how much more, you know, like if I went back and yeah, now. And it's funny because I shot an Amazon TV show last year and it just launched and everyone was like, oh, you're such a natural. You should be, you know, getting to acting and how are you so good? I'm like, you knew like I didn't shoot any for like five years when I started. So yeah, I love that because I think, you know, we're talking here today about content and building an audience and you, you've got to connect with them and it's hard to do that. I have that face to camera impression and we, you know, we work with a lot of brands where they're still trying to hide behind the brand and it doesn't work these days. Like people want to know the view. So I love that to wrap up. Where do people find you if they are either in pain or they want to follow your journey, see some of the content and what you've done. On the business side, can you just throw out your Instagram and website maybe for everyone?
- [20:47]
A
Yeah, Instagram, social media, all the places is Docgen fit been cool to, you know, grow there. If you want to connect, reach out and then Jen Health is our app and platform that we've created and it's been super exciting to continue to see it grow.
- [21:04]
B
Cool. Well, thanks for coming on, sharing all that wisdom and I love geeking out on the content side. It's a lot of fun and you know, it's anyone listening. It's the best way to spread your message and impact millions of people, which is why most of us start at least a lot of us come in from the health and wellness space. So thank you for your time today, guys. That is a wrap. Keep living the red life, and I'll see you guys soon.