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Do it of your goals and things you want to achieve this year, can you actually do them? And if you can't, then don't set it as a goal. Unless you plan to hire someone. Don't set the goal of doing your books. Set the goal of hiring a great bookkeeper and accountant to do your books right? So that small change there is going to have a massive impact on that result. It's going to increase the likelihood of that goal this time next year being achieved by like 10x just by reframing how you set the goal. My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in wonderland and change your life. What's up, guys? Welcome back to another episode of Living the Red Life. Today we're going to talk about how to actually crush and achieve your goals in 2025. Don't worry, this isn't an average goal setting session. More of a mindset session on how to really be disciplined, how to set the correct goals, but then build a system around it, actually achieve those goals. Most people in life, as you know, we go into the new year every year, every year we set these goals, we create these vision boards and all these great things. But what I find a lot is we don't build the discipline around it and the systems around it to actually reach those goals. And in life, you know, I've achieved a lot of big goals in my Life and for 12 years I've coached other people to achieve their goals, right? At least 12 years, probably more like 15 at this point. I started my journey in health and fitness. 50% of coaching people in sport, health, fitness is around goal setting, discipline, accountability and ways to achieve goals, right? And then in business now and coaching, you know, I work with my own teams and my own companies to achieve our own goals internally, our own departmental goals and KPIs, or I work with clients, whether it's through my agency that I had for the last seven years or the one on one consulting. So I've, you know, spent pretty much 15 years helping people achieve their goals. And what I learned in both fitness and business is 50% of it is the knowledge, right? Knowing what exercises to do, what diet to do. And in business, 50% is knowing what marketing strategy and how to set up the ads and how to create the offer and how to do the emails and how to bring in an affiliate or a JV. But the other 50% is the system behind it that actually helps you reach all of these things. And most people ignore that other 50%. They get so focused, they put 100% energy on the actual, you know, system. As in, like, what do I eat? What do I. What workouts do I do in marketing and business? You know, what emails do I send, what ads do I create? Uh, all of those things, they put all of their effort and energy into the thing, and they don't put any energy and effort into the system and the machine and the framework that will actually reach those goals. So that's what we're going to talk about today. So the first thing as we go into it is actually setting the right goals. Now, I. I know this sounds crazy, but a lot of time we set these random goals. They're not affiliated to anything, and they are not achievable because of adherence. And what I mean by that is you set, whether it's these personal lifestyle goals, health, fitness, relationships, or these business goals, and you build them around what you think you should be achieving versus what you can actually sustain and achieve on a realistic level. Okay. And what I've learned, again, in the last 15 years is your likelihood of success is 100 times higher if you enjoy something and you make it a part of everyday life than if you hate it. And let me give you some examples of this. In business, I'm very good at knowing what I hate, what I suck at, and what I shouldn't do. Right? And I'm pretty good, like, savvy at tech. I'm good at finance and numbers. I was top of my maths class. So, like, I'm. I. I can pretty much do, you know, I can edit basic videos, so I could pretty much do most of the things in my business. But I know there's certain areas that I'm not gonna wake up and want to do every day. So that's really how I build my businesses. And my goals is around what I can adhere to the most and what I'm great at. And most entrepreneurs do the opposite. They try and do everything, and they try and force themselves into these things that they shouldn't ever do because they hate it or they don't understand it. So the first thing I want you to look at is do all of your goals and things you want to achieve this year. Can you actually do them? Okay. And if you can't and don't set it as a goal unless you plan to hire someone. So if this year you say, I'm gonna, I just got my, I'm just getting my end of year taxes and I got a 200 grand tax bill, I'm gonna do way better tax strategy, right? I'm gonna have way better bookkeeping this year and write stuff off better, blah, blah, blah. Let's face it, for the last six years your books have probably been a mess and you're not right even if you set the goal. Why? Because you suck at it or you don't enjoy it, so you don't stay consistent. So what you shouldn't be doing is if you set that goal, don't set the goal of doing your books. Set the goal of hiring a great bookkeeper and accountant to do your books, right? So that small change there is going to have a massive impact on that result. It's going to increase the likelihood of that goal this time next year being achieved by like 10x just by reframing how you set the goal. That's what I mean by you're not setting the right goals. Okay. And I can use this analogy and example across everything else. Okay? So some of you might say, I'm going to master Facebook ads this year. I'm going to set up ads, I'm going to commit to it. If you hate ads and you're scared of ads, you're not, you're not going to do it. You're going to get two weeks into January, maybe three or four, and your ads are going to get banned or you're not going to get a good roas, or you can't get the pixel right. You're going to get frustrated, lose interest because you're not obsessed with it and quit. And you're going to get back here in a year from today and your ads aren't running in your business, they're not scaling your business. And if you know anything about me, I mean, to go to multi millions 10 million plus, you need paid traffic. It's very hard to do organically. It takes many years. There's not many examples of people that do it all organically in a short period of time. That's why I think paid ads are needed. And you're going to waste a whole year relying again on organic and referrals and JVs and all these things you've been doing and it's low. Okay, so how do you shift that goal into a goal that's going to make you successful? Well, if you're not obsessed with ads like me and you're not really good at it, and you don't wake up and enjoy setting up ads and coming up with creative ads and going and filming like I do. I enjoy all of those things. I saw the Facebook ad manager like a, a game of chess, right? Because I'm great at chess and numbers. So I thrive in the ad manager. I was a sports scientist, used to analyze data and spreadsheets and I'm very creative. So I like to look at trends. That's what makes a good scient. And go, well, how do we study this trend and expand upon it? That's the secret to ad success. That's why I'm very, very suited to ads. I'm very good at ads and naturally enjoy doing ads. So I'm great to keep to that goal if it's me actually running it. Most people aren't. So how do you make ads a success this year? Well, you commit, like I said with the accountant or bookkeeper example, you commit to bringing a team member on. Okay. Or you commit to joining our mastermind for the year, or you commit to hiring an agency. Right. You do something that takes you outside of it as the variable. The only thing you have to do is write the check every month to an agency, to your internal W2 employee, and you can hold yourself accountable by having a six month commitment with an agency. Right. It's going to be scary. Yeah, but it's scary having a business in the same place every year too, or only growing by 10, 20% a year. Most of my companies in the last 10 years have doubled every year nearly apart from about two, three years where we've pivoted to different industries or change. When we're scaling a main business, it normally doubles every year, 100% growth, which is called hyper growth. Why? Well, I attribute it because I'm good at ads. I think it's the number one driver for my business because it gives you that massive boom effect when you get it right. So it's a high risk, high reward sort of thing. But commit to six months and take you as the variable out of it. All you have to do is meet with the agency every week, maybe film once a month, and voila. Okay, so that's the first piece out the way, right? Actually setting the right goals and it's shifting how you set them. And that, that devil is in the detail here. Because if you just say, I'm gonna run Facebook ads this year and spend five, ten grand and you go ahead and you get someone on Upwork for $20 an hour or you try and do it yourself, and they're not really working. You should know yourself by now. Just like with diet and exercise, if you don't have, if you have ice cream in the freezer and you don't have a personal trainer, you don't join a gym and a new. Take up a new sport and you failed the last seven years in a row, what are your chances of succeeding this year by doing the same thing? Very, very, very low. Right? The definition of insanity is doing the same thing over and over again and expecting a different result. So don't be insane. Be smart. So that's the first thing out the way, how you actually structure and frame the goal. The second thing that's linked to that is do what you love. Your chances of success, 10 times higher if you do what you love. Okay, so let's use health and fitness. Another example, if you want to lose weight, 10 times higher likelihood of losing weight. If you take up a new sport that you love and you wake up excited to play five times a week and maybe you make friends, maybe it's pickleball, tennis, whatever it is, you take up running, you go start playing basketball at the local ymca, whatever it is, right? You're more likely to have success there than if you force yourself to do these at home workouts in front of the tv because guess what? You don't like them. There's always a distraction in the house. There's always an excuse to keep working or clean the kitchen or whatever, right? So, so again, do what you love, okay? So build your personal goals around what you love and also build your business goals around it. Now, I'm not saying you should only do what you love and ignore the other stuff that you need to do, because discipline is important sometimes in life we have to do things we don't love to be successful, but you can find sneaky ways around it, right? We might not enjoy burning calories, but we enjoy playing tennis. Sneaky way around burning calories without sat on a treadmill or a step machine doing an hour on the stepper, which is horrible and boring to most people, playing tennis for an hour. So most people enjoy that and look forward to it and find it very rewarding. It's a sneaky way. Okay, same thing for, let's use Facebook ads as another example. You might hate setting up the ads and all those things, but you want to make ads successful and you love filming. So set the goal of filming new ads every Friday. Okay? And then you're hiring a Facebook agency or someone to run your ads. Guess what? You just Gave them superpowers. You just gave them amazing creatives, which is your superpower that you're a genius at, that are going to make the ads work ten times better, right? And now next year, your ads are going to be running successfully because you hired the right person or an agency, and you combine that with your superpower. Something you love that you can stay very consistent in, which is filming, right? Next one. As an example, maybe your content, organic content, sucked this year. Why? Because you did these face to camera videos that you hate. Okay, well, again, shift the goal. Be sneaky about how you said it. Maybe you love doing comedy, okay? Maybe you love reviewing people's funnels. If you're a marketer, okay? Build a new system where you email your list and every month, every week, you review someone's funnel, right? And you turn it into a podcast, you turn it into two different reels. Um, and then you have that transcribed by chat GPT and turn it into a long form email a blog post and a static post, and you take the podcast, put it on YouTube. Boom. Now, from that one thing a week, you just created all your content. It's something you love, you're excited to do. You get to show off your expertise live auditing someone's funnel. And now guess what? You probably get clients, way more clients from that context. It's very specific, shows you're an expert and a genius. And the people that you're auditing, the funnels, half of them are going to say at the end of it, wow, I love that free audit. Can you just make all those changes for me? And you're like, absolutely. It's $2,000 or $5,000, whatever you charge, right? So again, with organic content, consistency is the key. And virality, right? Creating something actual has viral virality and viral hooks to it. And I have a whole podcast episode last year on that. If you've not listen to that, go back and listen to it. But the point is, again, you see how you're simply shifting how you're doing it from something you didn't like, that you'd always put off, that you'd always cancel and make excuses to something you now enjoy and get excited about. Plus, you're adding an extra accountability element. Why? Because you're going to email it out to your list and have people on a live zoom once a week. Just like a podcast, they schedule on your schedule once calendar. And you can schedule a bunch out the next three months, right? And you can block them. You can do like, you know, free a week for the first two, two months of the year. Now you've got half a year's worth or something, right? But now you, you've got way like 10 times higher chance of being successful. And that content will probably do way better in your business because it's something you enjoy, something you love and something you're excited about. And people can feel that energy and that passion live when you're doing that, right? So that's the second thing. Find fun ways, ways you love, but they don't feel like work, Right? Whether this is anything in life, okay, so this is one of my secrets. I try and everything I need to achieve, I try and go, what's the way that I enjoy it the most? Why? Because I learn in health and fitness. After eight plus years of coaching thousands of people to lose weight, if you can build something, you enjoy your chance of success 100 times higher. Okay? Say it's in relationships. Say that you never do date nights, right? Why? Because you hate going to restaurants, feel it's a waste of money and like eating out. Right? Just making that up. Okay. Imagine that's the reason. Well, figure out a new date night, something you both enjoy that's not going any out in restaurants. Okay? So again, simple ways to pivot something that now you love, you look forward to. Because adherence and consistency is gonna. What is going to be what takes you through an entire year of success and helps you reach that goal. So first couple out the way, right? First couple out of the way. Number three is check INS and KPIs. So what I like to do is around all of these things. You need systems and check ins to make sure you're on track. Okay. Because what you don't want to do as an example is like, okay, well, I'm going to take up tennis to lose weight, but now I'm like, you know, eating way more every night because I'm working out and I actually didn't lose any weight over the year. Okay. So you stay still, want to be keeping yourself accountable. Okay, well, how do you do that? Well, if weight loss is easy, right, you check the scales once a week, check your waist and hip measurements once a week. That's about it. That's a good starting place. Okay, now if you're in business and you're maybe you're shooting all your video ads for Facebook, you're going to have a weekly meeting with your agency and check all the KPIs, right? And you're going to have realistic expectations. I always teach with Facebook ads that don't Expect to be profitable in the first three months. If you are, it's a bonus. Most of the time it's testing. If you don't have a proven offer to cold traffic people that don't know you, then it's very hard to make it work. It's going to take at least three months to figure that out. Maybe up to six months. Okay. But when you do, you're opening this whole new world, right? You're moving out this little pond into the great ocean of opportunity. So it's worth the investment. Okay? So set up those check ins and have the right realistic expectations. Same for the weight loss. Don't expect to lose £30 in a week. Expect to lose that over the year or half year or whatever. Right? So set up these weekly, bi weekly check ins and then set goals, right? Saying I should realistically be able to lose £5amonth. Right? And that's kind of the goal. No, I'm on track. I should realistically with my Facebook ads, start to see, you know, my cost per click, have KPIs for that, my click through rate. Okay, how many add to carts? Okay, Now I'm starting to get purchases. Okay, My ROAS is now at one. Now it's at one and a half ROI. Now it's at two ROAs. ROAs is ROI, return on investment. Okay. So you can have these baseline metrics to know you're on track. Let's use that third example, that organic content, right? Well, the KPI there can be. I'm doing a podcast a week, I'm doing the YouTube video week. I'm turning two of them into reels. Every week I'm turning, I'm sending out an email from it every week. So you can have all of these KPIs around this thing so you know you're achieving it. And then after a while you can have KPIs for podcast downloads, for YouTube views, for Instagram, real views, for email opens. Right? All of those things. So you want a system to track it. It's very, very important. One of the best things I think I've done in my business, I did this probably three years ago. Now, two, three years ago is every Wednesday, 10:00am, I have a weekly KPI call. It's about 90 minutes long and it has about nine of my most important people on there, or not technically most important, but nine department leads or heads, okay? And they all come on for 10 minutes. Nine people, 90 minutes roughly. And they present all the KPIs in their industry, in their area, right? Or business or department. So we do customer service, we do high ticket fulfillment, we do our Facebook ads, we do our sales reps, sales team, we do our finance, we do our recruitment and hr, we do our tech. Right. So each department, we do our organic social media and podcasts. So everything is trapped. Right. And that's a great way for me to hold everyone on the team accountable to those KPIs. Okay. And we have clear goals as well aligned to it. So it's a, it's a great check in. Right. With weight loss, you can do it every Friday morning, for example. Right. Or every Monday morning or whatever you want to do. So have with your agency, you can do a call every Wednesday lunch. Right. So have these scheduled check ins and then on top of this, I like to have monthly and quarterly reviews. So what I do is all the goals you're setting, put them in your calendar as a 30 minute block to yourself. It's just you on the call or you can have your exact team on if you want. And it's 30 minutes once a month to review all the goals you set. And let's be honest, over the year, I think everyone's goals change a little. I don't think anyone sticks like a thousand percent. Why? Because life changes. You have to stay dynamic in all areas of life. Right. You might be losing weight faster, your ads might be working better than you thought. They might be a little slower than you thought. You might have been in the hospital for a month. So your organic content slip from those things get in the way. Right? So that monthly check in is like taking a bird's eye view, 30,000 foot view. Am I on track? What do I need to do? Okay, well I still didn't hike the Facebook ad person. I've got to do that in the next week is my number one priority. Right? So you're holding yourself accountable and you're just tweaking and resetting the goals as needed as you're progressing. And this again, this 30 minute session once a month is going to go a long way making yourself more successful because you're going to hold yourself accountable every month. Why? Well a. You know that cool. That meeting with yourself is coming up. You don't want to let yourself down, right. Especially if you're a high performer. We hold ourselves to a high standard. Number two, when you're on there, you can take a critical look in a 30 minute free zone where you're not distracted by a million things. On why am I not where I need to be? Okay. And you can have hard conversations with yourself, right? Well, I'm nowhere I need to be. Cause I've not hired the Facebook ad person like I said. Or I've been pushing those interviews off, or I canceled on my tennis buddy four times in the last, you know, two weeks. Making up excuses, right? I need to go bed 40 minutes earlier so I can get up 40 minutes earlier and never miss tennis again. So all of these things often when we actually have time, space, the good. Right, energy and environment to reflect properly, we know the answers, okay? We just make excuses, we get distracted, we get sidetracked. And before we know it, guess what? It's January 2026. And half of our goals that we set, we don't even remember we totally missed. Okay? And then we make a bit excuses why, oh well, it's okay. I missed it because I did this other thing. The other thing you would have achieved anyway. And you could have achieved the original thing. You could have added $2 million to your business and lost 20 pounds. Don't use it as an excuse that you added $2 million and got busy but didn't lose the 20 pounds because you got busy. You could have done both. The best people in the world can do all of them, right? That's what makes the best entrepreneurs in the world the best athletes in the world. Right? Many top athletes have very successful businesses. Many tough entrepreneurs have a six pack, are in good shape. When less than 1% of the population don't have a six pack, how are they able to do it? Not because they're magical. Yes, they have more money to hire personal trainers and eat good food, but that's not the reason. The reason is the discipline. Okay. And the accountability. Right. So try and hold yourself to that standard every month. I think it's super useful. And then you can have these like bigger quarterly check ins to reflect. So there you go. That's my advice going into the year on how to hit your goals. Hopefully. This wasn't like a normal goal setting session. This is more of a mindset accountability framework session which I don't think many people talk about. But this is the, this is where the magic happens. I've seen it with the world's very best in sport. I used to train and hang out with pro athletes, Olympians, I see it in billionaires that I now hang out with and like the very best in the business space. All of them have these things in common, how they look at these things and it's that mindset you've got to buy into, right? Not, not the gym membership or whatever. If you change your mindset, you'll change your life, as the saying goes. So really reframe how you look at the goals this year, and I think you have way more success. Hope you enjoyed today's episode and as always, keep living the red life. I'll see you guys soon.