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A
As we've progressed through the journey of fixing cars over the years, the cars have advanced so much that there's a lot more to it. I take that very personal where we're making sure that if that car is in an accident, we repair everything incorrectly so that we're preparing for the future accident. If they ever get an accident again, are they safe? There's so much hidden parts on the car that years ago there used to be five parts on a bumper. Now there's over 60 parts on some cars with the different bumpers and brackets, sensors on the front end of it, cameras on the car. So there's a lot more to it.
B
What are some things I should look out for that are warning signs?
A
Biggest thing is just the my name's.
C
Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in wonderland and change your life.
B
Welcome back to another episode of Living the Red Life. This is a special edition of Inside Success. I'm Ray Gutierre. We are on the verge of filming a very special episode with Shannon Christian, which is the founder, president, Mr. Awesome of Shannon's. What is Shannon's? Shannon.
A
We have a auto body collision repair shop and recently added marine and RV repairs for that as well.
B
Right on.
A
We have a mechanical shop. We sell snow plows. Not that you use that in Miami.
B
But we never know.
A
We sell and service snowplows.
B
Right on.
A
From Minnesota.
B
Cool. Well, it's funny you mentioned snowplows in Miami. There's a lot of productions, a lot of commercials being shot at Miami. You never know. On that 11th hour, I need a snowplow down at the golf course because we've got a commercial shoot for Adidas. I've been there. So never say never, my friend. How does one get into fixing collisions?
A
I was in second grade, seven years old, and I would paint matchbox cars.
B
Right on.
A
I always had a. A thing for cars. At a young age, I wanted to be an artist. I enjoyed making things look good, washing cars, cleaning stuff. And I remember getting a. A paint touch up set and had batchbox cars and I would paint them and bring them to school and I remember other kids would say, wow, that looks pretty cool. That's nice because, you know, you play demolition derby with them.
B
Sure, sure.
A
Smash them up and chip paint and. And I remember bringing them to school and. And other kids would see how nice they looked and ask if I could paint them. So I'm like, sure, I'd paint their Matchbox cars. I became. I would paint these matchbox cars for 25 cents each. Why 25 cents? Well, that's what it cost at a video game. We had an arcade game, cabinet chair.
B
Yep.
A
And it was 25 cents to play Ms. Pac man or Asteroids or that. And it was like, you can either play a game or you could have.
B
Yeah. You did Nintendo Amiibos before Nintendo's were Amiibos. Okay. If anyone catches that reference. That's actually very cool. You gamified it. You actually made a physical product and created a game around it, which is amazing. Yeah. Were you any good at it back then? Did you have any skills, or did you create your own skills?
A
I took the time to make sure that I didn't get paint on the windshields or the tires, and that's half the time I started doing it. For a while, other kids thought they could do it, and then they started doing it. And I remember one of my friends thought he would be able to do it. He would only charge 10 cents a car, but he would get paint on the windshields and paint on the tires, and the quality just wasn't there. So they would always resort back to having the quality. And that was kind of the thing where the quality meant, you know, at 7 years old. What is quality? It's paint.
B
But isn't it bizarre how you were already thinking that way? But you're seven, don't you. Don't you think that's a little weird? But in a good way.
A
I have a granddaughter that's seven. I'm trying to imagine her doing something like this, and it's amazing. It's. It's different, I guess.
B
Do you feel like. I don't want to jump ahead and talk about legacy, but do you feel kind of like you're. You're. You're. You're stardust, Your obsession is. Is transposed into your granddaughter? Maybe.
A
Yes. Yeah. Would you.
B
Would you see issues into automobiles as well, or do you see her crafting something else?
A
I. She's very artistic and very talented. Where I could see her doing that?
B
Very cool. When it comes to art and painting, what. What fascinates you the most? To see the before and after or the fact that this is a piece of mechanical engineering that is being painted by you? What. What really gets.
A
I think you. You start with the initial product and identifying what's wrong with it. And then how do you make it better how do you make it good?
B
Right on.
A
So you try and error. You paint it and you paint over a chip and then you see the chip underneath of it and it's like, well, that didn't work. So now you gotta scrape all the paint off and redo it and make sure that the groundwork is done before you just paint it. And a lot of that is just a prep work in it. And it carries on to today where a lot of it's trial and error. You do it and it's not good enough. As I would say.
B
Right on.
A
Where you can always do better. Same thing with drawing. It's like you start drawing and as a kid, it's like you're drawn outside the lines. And I would always get a hard time when I had daughters growing up and I would critique. They're drawing and no, you're coloring outside the lines. You need to outline it and then color it in. And I would get a hard time. Well, quit being so hard on. I'm like, no, I'm trying to teach them that you gotta. Quality means something.
B
Yeah. It's funny because after a while you got to put on the visor, let them start swinging their, their lightsabers or you take off the visor and kind of show them how to do it. Like, it really depends on the method of. Are you Sith or Jedi? Sorry. On a Star wars tangent. But I'm sure you can appreciate it. When was your first big gig if someone paid you to fix their car and you go, wow, I made money off of this.
A
I think I was in high school at the time.
B
Okay.
A
I, I was 15 when I bought my first car.
B
Wow.
A
I had a full time job at 14.
B
Of course you did.
A
And worked a lot hours. 15. I, I had enough money saved. I bought my first car. I paid somebody else to repaint it and do that, but I had this interest and they did the painting, but I did a lot of the interior work and a lot of the assembly stuff and a lot of taking things apart, figuring out how things work, putting it back together. And then in high school after doing that, I had that where I wanted to do that and other people. I remember in shop class, a friend brought a vehicle in. He hit a deer with his car and he brought it in. And I'm looking at the front end of it. I'm like, it's all metal. We can straighten that. So he took the grill out and just straightened it. You know, just take a hammer and massage the dents back out, put it back together. And that was like the first thing that, like, wow, this really worked.
B
Wow. How long did that gig take you? Like, like, did you immediately know what you needed to do or were you kind of just learning as you went.
A
Learning as you're doing it? A lot of you didn't know how things come apart. And you know, at that time frame, things were riveted together. Some things were bolted, but this was all riveted together. And I remember drilling the rivets out, straightening everything, and then riveting them back together. I was like, this, this is right. This looks good right on.
B
Where do you think this passion and drive comes from? Like, is it just the, the sense of speed, the sense of painting, the sense of repair? Where does this, do you think this comes from?
A
My first job that I had was actually lawn care, mowing lawn. I had a neighbor that I went to their house and mowed their lawn. I believe it was $2 an hour. I got paid, used their lawnmower, their gas, and I mowed the lawn. And I remember getting done with it and them looking at it and said, okay, if you look down these lines, they're not straight. And I'm like, yeah, I follow. I went around the tree and I just followed the tree. And then that was when they taught me that make things look good. So not just done, but the appearance was really important.
B
Absolutely.
A
So making the line straight when we're done, it was okay. When you're done mowing lawn, you got to wash the lawnmower, clean it, take it apart, pressure wash, get everything cleaned up. Every other time I had to take the blades off and sharpen the blades and get it ready for the next time. So a lot of that prepped me for doing things right and cleaning up when you're done. I had a, worked at a resort at the age of 14. Right. That was my first full time job where I was working 40 hours a week at a ski resort. It was a four season golf course ski resort. And I worked in the dining room, bussing tables, setting tables, and the importance of setting the table. And everything had to be exact.
B
Oh, yeah.
A
Every placemat had to be so far from the bottom edge, the napkin folded this way. The forks, the knives, the spoon, the glass, the sugar packets, the salt and pepper, everything had to be. Everything had a precision placement.
B
Oh, yeah.
A
And that kind of transferred into working on cars afterwards. Everything was. Is precise. And how much of that apart you put it back together the right way.
B
How much of that precision is the mental health versus the professionalism and Running a tight ship.
A
Oh, that's. There might be a little adhd.
B
Yeah, just a little bit. Yeah. Because you and I have that, that similarity. I, I'm running the four studios and one and two are my pride and joy. My thing is you walk in and your eyeline is like. You see the lines, everything's clean, there is no mess. Folks immediately go, I'm gonna go into a production studio. They're thinking wires, you know, someone mouth breathing in the back. Too many bodies that are not doing anything. I'm like, no, that's not how we operate here. No, not an insight successor. So everything is run very much like a tattoo shop or a salon where it's a system in place. So as creators of our own universe, I take a lot of pride in that. I'm sure you can agree. So now it's Shannon's. First of all, I gotta, I gotta ask, what's it like running, walking around this planet with a name like that? Shannon.
A
It just comes apt.
B
I guess you very much are Shannon, sir. Yeah, yeah. What's that like for you?
A
I feel proud. Yeah, I feel good. Because they know when, when we fix a vehicle, they know that my precision and expertise and the attentive to details is spot on. And I expect that in everybody in the whole shop, whether it's sweeping the floors, cleaning up afterwards, paperwork. The paperwork's got to be in order. Files, when things are closed out, everything has a place and a process to be followed.
B
Yeah. To me it's a very much mental health where I will lose sleep if that one thing wasn't turned off. Because then I know how the energy works where it's. That's going to be a cascading effect if that's not nipped in the bud. Everything's in synergy and everything just flows. So to me it's just like everything must be, you know, aligned. Speaking of alignment, let's talk about your episode there. We're about to film. We're going to put you in the hot seat. I call it the dentist chair because we've got this giant microphone over here. It looks like a drill. What are we to learn about you?
A
That's a good question. I'm still learning about me.
B
Amazing answer that was. That's a great answer. What are you learning about yourself? Constantly.
A
I expect a lot of out of people, so I hold people to a higher standard.
B
Me too, sir.
A
And when people don't live up to my standard, I take offense to it.
B
Yeah, it hurts me.
A
And I expect a lot out of People.
B
Oh, yeah, you know, Steve Jobs is very similar. People make fun of my Apple tattoo. They're like, oh. I'm like, no, this is a very much a Steve Jobs tattoo. Steve Jobs, orphan. His father obviously adopted him. A carpenter, and he taught Steve Jobs. Like, I'm not worried about the microphone, more worried about the. When I'm making a cabinet, I want to make sure that the back panel of that cabinet is precise. It doesn't. It's not about the front of house. It's all very much about the back of house. Steve Jobs is so, so obsessed with this. He wanted his, his factories to be painted, cleaned, like the, the, the, the, the. The hard shop factories where everything's dusty. He wanted those factories to be nice and clean and polished. He had this philosophy that you and I share. You mentioned that you're still learning about yourself, but we've got 22 minutes to learn about you. Can you give us a preview of your episode? What can we learn?
A
I like to do things with a purpose.
B
Purpose. What does that mean? Like, a lot of folks, a lot of entrepreneurs, a lot of folks that are running companies don't understand their why yet. They don't understand their purpose. Can you educate folks that are still figuring that out?
A
Do what's right even when no one's looking. Just have integrity. My passion was cars and bring it on to not just the cars, but now it's the people that own the cars and to make sure that when we repair something, yeah, the car is great. But how about the person that you're fixing it for? Do they feel good? Are they confident in what you're doing? Do they feel comfortable with what you're doing? So it's not just fixing the car. It's. You're taking care of that customer and making sure that they're back to whole.
B
Can you share a story of a customer experience that was transformative?
A
I have several stories it's trying to fix. Figure out that right one. But I would say right now we are. We're in the 1% of the shops that are doing what's right because everything is based on dollars and customer pay. Jobs, I would say 30% of our work is customer pay. Zero issues with customer pay. They know I know what they expect. They know what they're expecting. We deliver on what they're looking for. Where we run into is collision repair. When somebody else is paying the bill, the insurance company's paying, they're always looking at the dollar amount. Twenty, 30 years ago, it was, who could do the job and you did the job and you did it right, and you got paid for it. Now we're being told that we don't pay for that. Nobody else charges for that. Nobody else is doing that. You're over repairing cars. You don't need to do that. I can have my car repaired down the street for 70 cents on the dollar and great if they'll do that. Are they doing the correct repairs? Are they doing everything that they should be doing? There's. As we've progressed through the journey of fixing cars over the years, the cars have advanced so much that there's a lot more to it. So much more to it to the repairs. And with us growing and educating, we are following repair manufacturers. There's a lot of things that that is updated and need to be done for safety of the occupants. And I take that very personal where we're making sure that if that car is in an accident, we repair everything incorrectly so that we're preparing for the future accident. If they ever get an accident again, are they safe? So that's the biggest concern.
B
It's awesome that you've got that microscope on such a small niche. What kind of person does it take to run a business like this? I can't just wake up one day and be like, well, I'm gonna start repairing cars. And sure, there's a way of doing it, but there's a special way of the way you do it. What's still special about Shannon's way of doing it?
A
Just the passion of doing things right. Having that customer mind. If you're putting your family in that car, is it safe? And not only safe, does it look good? Does it right?
B
Do you feel like those energies.
A
How's longevity? How's the warranty? How is it gonna hold up?
B
Right on. Do you feel like that energy that you put into is transposed into your work and you see it in your customers?
A
To my work, our customers, our employees. I have great employees that they really live up to what I am looking for.
B
So just for folks to educate them a bit, what makes the evil version of what you do? Like, if I walk into a competitor and they're awful at what they do. What. What does that mean?
A
That would mean that they're going to. What is the cheapest? Yeah, you don't need to use an OEM part. OEM would be original manufacturer. You can put an aftermarket fender on it. You can put an aftermarket headlight in it. Aftermarket parts do not work in the collision world. It's not safe. It's proven that they're not as it.
B
Could cause more problems than it solves.
A
Right. So parts number one and then the repair process. Do you have the right tools to do the repairs? Are the technicians that working on it? Are they qualified to do the repairs? Are they doing the test welding? Are they making sure that everything is back the way it was? Biggest thing is the safety inspections and the all the components that go into the. The advanced driver assist systems that that are on the cars now. Want to make sure that that's all operating properly when the repairs are done.
B
What's your common customer? Do you have the enthusiasts that have car collections and then you have your standard, you know, mom and dad.
A
Most of the stuff right now is the standard. Everyday mom and pop. We have a lot of second, third generation customers, fourth generation customers coming in.
B
That's huge.
A
Which is great. And they've been bringing their cars me for 30 years and they're like, I won't go anywhere else. You're the only shop we trust to do the repairs.
B
So how do you hand down this power? Like how do you teach what you've taught yourself and hand it over to the legacy?
A
How do you keep going, keep doing what's right, stand up for the customer? Customer deserves to be taken care of.
B
Right on.
A
And a lot of times they're not. They're undervalued. They're told that you don't need to do certain things. They try to steer people to someone that'll take the shortcuts and do it cheaper and not do all the repairs and just for a quick buck to get it in and out where it takes us longer to fix the cars because we are looking up procedures. We are following everything that needs to be done. We are doing test welds, we are trial fitting, we are measuring. There's a lot of things that go into the process that not every shop is doing.
B
Sure. I hate to ask if you could just take a moment look at this camera and just kind of give us give our folks some fun facts and not fun facts, but some tall tales of what to look for in a bad negative experience with someone that is looking for your services and they can't find you. Like, what are some things I should look out for that are warning signs?
A
Find a shop that you trust. Build a relationship with them. Check the reviews, ask them about a warranty, ask them if they're taking care of all the safety inspections.
B
Go a little deeper. We have entrepreneurs here. Is it like eye contact if they go right for the Sale in the first 15 seconds of a conversation, that's a red flag. If their shop isn't set up, that's a red flag. Give me the entrepreneurial.
A
Are they explaining the repair process? Are they giving you options? Are they just giving you, this was the only way to repair the car, or do they give you options? They might tell you we can, this is the recommended repairs we can get by doing something a little less. But here's the consequences for doing a lesser repair. So biggest thing is just the honest, open transparency. Are they giving you an estimate up front? If they're giving you a parking lot estimate, they're missing 30% of the damage. Are they bringing the vehicle in? Are they disassembling it? Are they looking at procedures to find everything? We call it blueprinting. Are they bringing the car in and blueprinting the repair car comes in. First thing we do is we wash the car. We have to identify all the damage. Then we'll do safety inspection. We check all the seat belts and safety things. Every manufacturer's got a different checklist to follow. So we're following that. We're checking the wheel alignment up front. Then we pull up repair procedures, do a vehicle scan. So there's things that before we write the estimate on it that need to be done to know what's. What needs to be done in that car.
B
You know, it makes you feel good to know that. Thank you. I appreciate the time and education. Shannon. It's come so far, it's advanced so far. At least your shop has. I'm still in the belief that you just pull up and ding, ding, and then some guy with a sweat thing is going to hustle me and tell me, well, your car. And like, you've brought some confidence to me that you've got it all taken care of, my friend.
A
There's so much hidden parts on the car that until you disassemble that bumper, years ago, there used to be five parts in a bumper. Now there's over 60 parts on some cars with the different bumpers and brackets. Sensors on the front end of it, cameras on the car. So there's a lot more to it.
B
I gotta ask, maybe this is a side quest. What happens when a cybertruck wheels in and everything is just fresh and new and there is no SOPs for this, this. This beast of a truck. What happens then? Then you just knock on Elon door and go, yo, I don't. I need PDFs here. I got nothing. Like, who do I call? What's your experience been you want to.
A
Find out who's qualified to work on on that car to start with. Not everyone is qualified to work on every car out there. You might have some shops that they haven't invested in any technology or upgrades for years. You want someone that is up to date, like annually updates with, with procedures and making sure certifications. We have several OEM certifications. We are continuously adding to that. Are they I car Gold class certified or you know, what kind of certifications they have? What kind of paint are they using? Do they have a warranty? Do they have a written warranty?
B
And you just chew this up like breakfast. You're like data amazing. Good for you, my friend. What you do is very, very impactful. And that's not quite a pun. It kind of is. I gotta cut it short, brother. I'm looking forward to doing your interview. I hope you enjoy your your time doing the Red Life podcast. I've learned a lot. I'm sure our viewers have learned a lot, Shannon. I look forward to our interview. We're wrapping up yet another amazing episode of Living the Red Life for Inside Success. I am Ray Gutierrez.
Host: Rudy Mawer
Guest: Shannon Christian (Founder & President, Shannon’s)
Date: September 8, 2025
This episode of Living The Red Life dives into the inspiring journey of Shannon Christian, who transformed a childhood fascination with cars into a thriving, reputable auto body collision repair business. Host Ray Gutierrez (guest host for Inside Success) delves into Shannon’s story, his early entrepreneurial instincts, relentless commitment to quality, and the values that set his shop apart in a complex and ever-evolving industry. Listeners get an inside look at building a business with integrity, precision, and a focus on customer safety, as well as tips for both entrepreneurs and consumers when choosing the right repair shop.
“Years ago there used to be five parts on a bumper. Now there's over 60 parts on some cars... with brackets, sensors on the front end of it, cameras on the car. So there's a lot more to it.” (00:00, 18:57)
“Other kids thought they could do it... but he would get paint on the windshields and tires, and the quality just wasn’t there... They would always resort back... quality meant something.” (03:05)
“Everything had to be exact... every placemat had to be so far from the bottom edge, the napkin folded this way... that kind of transferred into working on cars after.” (08:20)
“My precision and expertise... is spot on. I expect that in everybody in the whole shop... everything has a place and a process.” (09:39)
“I expect a lot out of people, so I hold people to a higher standard... when people don’t live up to my standard, I take offense to it.” (10:41)
“It’s not about the front of house. It’s all very much about the back of house.” (10:55, B referencing Jobs)
“Do what’s right even when no one’s looking. Just have integrity. My passion was cars and…now it’s the people that own the cars… do they feel comfortable with what you’re doing?” (11:51)
“We’re in the 1% of shops doing what’s right… when somebody else is paying the bill…the insurance company…always looking at the dollar…and saying you’re over repairing cars…Are they doing the correct repairs?” (12:22)
“If that car is in an accident, we repair everything so that we’re preparing for the future accident. If they ever get in an accident again, are they safe?” (13:00)
“Are they explaining the repair process? Are they giving you options?... The honest, open transparency.” (17:35) “If they're giving you a parking lot estimate, they're missing 30% of the damage.” (17:49) “Are they blueprinting the repair?” (17:58)
“How do you keep going, keep doing what’s right, stand up for the customer... They try to steer people to someone that'll take shortcuts... We’re looking up procedures, doing test welds, trial fitting, measuring…” (16:17)
“Not everyone is qualified to work on every car... You want someone that is up to date, like annually updates with procedures and making sure certifications... Are they I-CAR Gold?” (19:31)
Shannon on Early Entrepreneurship:
“I would paint these Matchbox cars for 25 cents each. Why 25 cents? Well, that's what it cost at a video game.” (02:41)
On Lifelong Learning & Standards:
“I’m still learning about me.” (10:35)
On Purpose and Integrity:
“Do what’s right even when no one’s looking. Just have integrity.” (11:51)
On Repairing for Safety, Not Just Looks:
“If they ever get in an accident again, are they safe?” (13:00)
On the Quality of Repair Shops:
“Aftermarket parts do not work in the collision world. It's not safe. It's proven that they're not as it.” (15:08)
On Transparency During Estimates:
“If they're giving you a parking lot estimate, they're missing 30% of the damage.” (17:49)
On Teaching and Team Building:
“I have great employees that they really live up to what I am looking for.” (14:38)
Shannon’s journey is testament to the power of early passion, an unwavering focus on quality, and a commitment to integrity. Both for entrepreneurs and everyday consumers, the episode delivers practical wisdom: success—and safety—lies in insisting on process, transparency, and constant learning. For Shannon, it's not just about repairing cars; it's about restoring people’s confidence and ensuring their safety, legacy, and trust.