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A
I can't tell you how many times people will come into my coaching and they'll say, man, you were the first person I started listening to on Apple. And I'm like, so when did that happen? Like, six years ago. I was like, it took you six years to hire me as a coach? Six years. What I think people don't love about podcasts, which I'm trying to help people understand this. There's a longer tail to it.
B
Yeah.
A
So I would just tell people, just as a piece of advice, like, follow the wave. You might feel like you're late. You might feel like, you know, it's already past you. The wave is still going. Right. The money is still pouring into it. Donald Trump is getting on podcasts. Like, it's working, it's happening.
B
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill. Take the red pill. Join me in wonderland and change your life. What's up, guys? Welcome back to another episode of Living the Red Life. Today, my friend Justin's joining us here in the office, and we're going to dive into the world of podcasting and monetizing and building a brand from podcasts. He has two of the top 10 podcasts in the world in his categories, and we're going to talk about how you're using that to grow a massive coaching community and brand behind it. So what's up? Welcome to the show.
A
I'm excited to be here. I already love the vibe of the studio. This is great, dude.
B
Yeah, it's like hidden gem on Miami beach, right? You walk in this old building and then boom, this is it.
A
That's literally. I was like, I don't think think I'm at the right building texting you. And then it is, and you're like, oh, home. Got it.
B
Yeah. Yeah. Everyone says that because actually, off topic, but the Miami law is they can't change because it's all protected buildings. So it's like all super old school. And then you walk into this, like, red explosion.
A
Oh, yeah, it's good.
B
But let's dive into you. So if people don't know who you are, obviously a lot of people will, but you've got a massive real estate background. And we're here talking about podcasts and the coaching, but you mind just doing a one minute overview?
A
Yeah. So I've been around the entrepreneur space. I'd never had a W2 job is kind of the fun part. I graduated UCLA, so I went and got the degree. Never used it. Total waste of money and time. Had some fun, but never used it. Went directly into sales at a college, which landed me into. I went door to door sales, which. Best experience, hardest experience it is.
B
Right? Like sales as a kid is so great.
A
Oh, man. I landed in Boston during the winter, going door to door. I'm a California boy, so it was challenging, but. But that challenge led me to understand the art of salesmanship and persuasion and helping to deal with people, which led me into real estate because I had an opportunity to build a brokerage.
B
Yep.
A
And that happened in 2006. Well, when the world crumbled in 2007, 8, 9, I crumbled with it. So I had to start over. And I leaned more into not just retail real estate, I leaned into real estate investing. And just like all the shows that all of you guys are aware of, that is what I've done for the last 18 years. So from there, though, I started a podcast about 11 years ago called the Science of Flipping Podcast. Shocker. I was flipping homes. And what that led to was the creation of a brand. And that's what I just. I give a lot of credit. Even though I didn't know what I was doing then, the podcast world specifically allowed me to create a brand. Now that you know little things, and you know this about me, but I launched a book at the beginning of this year, and within 14 days, 10 days, it hit number one bestseller on Amazon. Not because I bought the books. Yeah, because my brand and my following, I would post about it and they would immediately, the day it came out, would go buy books. Right. And those are the little things. And we'll go deeper. But like, that all started with the original podcast, which created a coaching company, which then recently created another podcast called the Entrepreneur DNA, which I can't wait to have you on. And we talk all about business. But those two things then has led to so many opportunities and scalability and revenue and income and people. So I love the power of a podcast.
B
Yeah. So people listening. I think the first question is, when's the right time to start a podcast?
A
When's the right time to plant a tree? Right. It's the same thing. Yesterday was. So if. If it's not yesterday's today, go get started. I tell everyone the same thing. Just start. Because if you go back and genuinely listen to my first one. Not ideal. Right. But I just started without.
B
Yeah, yeah. I think it's that perfectionist syndrome thing. Right. Like, I think you can. You can have the $30,000 studio and the editing team, or you can film it remotely, get started, get a guy on upwork or fiverr to edit it and for $100 an episode and get started.
A
That's why I relate so much to Gary Vee. Yeah, right. If you look at his first work, it less than.
B
And he likes to repost it too. Right.
A
Like, he shows you and it's true. And you and I were just talking about. You wish you started a podcast sooner. I mean, it just leads to so much great stuff.
B
Yeah. And then what I teach my audience too, is you can also just now with chat GPT, I mean, even if you launch it and no one ever listens, you do all your content for the week because you can take it, have chat GPT and a va, turn it into email social content, cut it down into a bunch of reels. So it's like, even if you don't have a bunch of subscribers to start, just use it as a content production machine.
A
That's what I look at it as is, because obviously both of our videographers are here. Like, it becomes an ecosystem. Great. You have a million people on Instagram. Well, this podcast will create clips that you're going to put as reels. They're going to be stories, they're going to be. Right. So it becomes an ecosystem. Great. Maybe a longer version goes over to YouTube and maybe the shorts on YouTube. So to me, it's just a great way to be able to create the authority. I'm really leaning into this because of what's happened to me. And you are the master at this. Right. So I can't wait to have you on. But the credibility and influence and then authority that comes with it, because people start to see the ecosystem and they think I'm everywhere and I'm doing all these things and really it's just. I'm strategically just creating content and being able to put it in all these.
B
Well, and I also mean in line with that, podcasts are now super respected. So like five years ago it was like podcasts, like YouTuber, but now it's like, because Joe Rogan and these big podcasts and now presidents are going on there and it's shifting election patterns. It's like, even in two years, I've noticed like, oh, wow, you have a top 10 podcast. And they say as much as like, wow, you have an Amazon TV show. And in my head I'm like, they're worlds Apart. But, like, podcasts are getting more and more respected, I feel.
A
So it's like, I'm excited about it because of that. Right. And I think there's going to be this layer that, like, it'll be harder to break in. I mean, you'll be able to do it, but because people thought. And by the way, When I started 11 years ago, I already kind of thought I was late to the game.
B
Yeah.
A
And I was like, I guess. But there's.
B
Which is so early to me. Like, 11 years ago is when I started listening to podcasts.
A
Right. And so I would tell everyone to go do it.
B
Yeah.
A
But there will be some kind of threshold. Right.
B
I still. I still think now because of what's happened in the last two years and how big Joe Rogan and stuff have gotten the elections, like, it's now probably going to start hitting its peak.
A
But it's like everyone. Every athlete now has.
B
Yeah.
A
Like every athlete has a podcast all of a sudden.
B
Yeah.
A
So I would just tell people, just as a piece of advice, like, follow the wave. You might feel like you're late. You might feel like, you know it's already passed. You don't. The wave is still going. Right. The money is still pouring into it. Donald Trump is getting on podcasts. Like, it's working. It's happening.
B
And a lot of my audience, too, when I look at their business, it's like, maybe it's saturated in, like, our world. More the entrepreneur world. Right. But a lot of my audience, they might own, like, a chocolate company. And it's like, there's not many chocolate product owners that own a podcast on chocolate. Right. So there's still a lot of subcategories where it's probably not as saturated as we see it in the entrepreneur space, because. Because we're obviously content creators at heart, but someone that owns a hair accessory line, there's probably not millions of big hair accessory podcasts. So it's probably easier for people listening to Start than they think. And they maybe judge, like me and you and Gary Vee is like, oh, there's no way I can compete with them. But actually, you don't need to because your industry isn't that right?
A
It's interesting that in the reason why it's so powerful to me is I can't tell you how many times people will come into my coaching, real estate coaching or Mastermind or whatever, and they'll say, man, you were the first person I started listening to on Apple. And I'm like, so when did that happen? They're like, six years ago, I was like, it took you six years to hire me as a coach. Six years. Jokingly, I say that, but that's the reality is the long tail. What I think people don't love about podcasts, which I'm trying to help people understand this, there's a longer tail to it.
B
Yeah.
A
It is not as like you've run. Dude, you're running $300,000 a day in ads. It is a literal KPI. That day, I spent 300 grand. How many people paid us to come into our community? Right. That is not this. It is the furthest thing from this. So if you stay consistent, you're going to reap the financial rewards.
B
Yeah.
A
When you.
B
And you want both. Because, you know, I've been an ads guy for 12 years, and ads, I think, are so key for a business, but they're really hard work because it's cold traffic and you're paying to get someone to take an action, and it's kind of like you're like, pushing them down the road.
A
That's right.
B
Right. Whereas a podcast, you're rolling out the red carpet and saying, hey, come down anytime. The next nine years, I'll be here. Right. So they come much warmer. They're, you know, from our podcast and all my clients. Those are the clients that will pay you the 20 grand in full and be a great client and be a super fan and. And refer people. Right. Whereas a cold traffic buyer, like, you do need them, but they saw an ad, made a decision, and they're the ones seven days later that say, oh, I don't know if it's for me, maybe I should get a refund. Right.
A
Because they put up their money before they even knew who you were. So I just say I use the word indoctrination.
B
Yeah.
A
It gives you the ability to indoctrinate people in a great format that has more utility because what we talked about, the ecosystem. And then they can essentially invest in you over time because you've delivered.
B
Yeah.
A
I see too many people, though, and I forget the status. Obnoxious. But it's like 99% of podcasters stop before their 10th episode.
B
I saw 10. Yeah, I think it's 10. It's fascinating how, like, it's like, so obnoxious.
A
Like, why did you even start? Like, what's going on? Right. It's funny.
B
So, yeah, I think so. If someone's listening, how. Let's, you know, let's assume we all start today. How do they pick a topic and a theme? How Would you advise that?
A
I think it goes into what you're most passionate about. And I know that's a generic. Right? Like, oh, follow your passion and it'll make you more money and you'll never work again. Listen, I'm, I'm from California, but I don't necessarily always buy into the most woo woo stuff. Right. Like, I think in podcasts, the reason why I would suggest follow your passion is because you'll be able to create a lot of fucking content and enjoy.
B
Talking about, and you'll like it and.
A
You'Ll be able to have guests on that you genuinely have, like, a liking towards.
B
Yeah. And.
A
And you're not forcing it. And so, you know, my world and your world, yours is much more marketing and business is what you built over your career. Right. For me, it started in real estate, now has led to building businesses, and I own multiple businesses, and they're not all in real estate. And so that passion of growth. But start today again used, whether it's hair extensions or muffins or whatever. Like, started on the passion. Maybe you're a bakery. So start your podcast about baking goods.
B
Yeah, yeah.
A
Right. And then that could translate into business. And how do you account for materials and product? And how many employees do you have to hire? And how are you? Like, you can scale out. That topic doesn't have to be about, like, do you like chocolate muffins more than blueberry?
B
Right. Yeah. There's so many ways to go. I think so. Yeah. And I think again, it's. People get held up with the perfectionist syndrome. Right. Like, especially when you're in that beginner phase, if you all, like, pay attention. Because I've seen it a thousand times, like, you overanalyze everything. So it's like, okay, I finally decided to start a podcast because Rudy and Justin said to. But now I'm going to spend eight weeks thinking about the name of the podcast. Right, Right.
A
Well. And then the imposter syndrome comes into play. Right? Like, oh, I'm not really that successful yet, or I'm not really that person yet. Well, you damn sure won't become that person if you don't get started. Right. And so I think you guys got to limit this competitive, like, comparison to Rudy or Justin and realize, like, I'm doing this for me. It's authentic to who I am, what I want to put out there in the world. I want to create value in the bakery baking space and just be you.
B
And talk about what you love, like you said. Right.
A
And it will always come Back around in my last suggestion that is, is that long tail, like be patient with whatever you are hoping you get from it, you know? And I have five laws of success and the fifth law of success is removing any time expectation on the result you want.
B
It's good.
A
And so if you're going to start a podcast or anything, if you're going to become an influencer, Instagram ticked, it doesn't matter. I don't even know if tick tocks around anymore. But remove your expectation of when you're going to achieve the result. Right.
B
That's how I actually launched mine eventually. I just said I'm launching it, having all my big friends on here, celebrities talk about my stuff, and it's like not linked to anything because I already know from being in the industry 10 years that it's going to help a bunch, but.
A
A bunch?
B
Yeah.
A
Right. I mean, we are going to literally get off this podcast and talk business. And it's because of all this, Right. We were together at Grant Cardone's office a year ago or so. We were just on a boat with Dan Flatt. I mean, things happen. You just don't always know when. And if you remove your expectation on when that thing's going to happen, making more money, growing your business, being more famous, whatever the intention is, and you just start going, you will ultimately be able to look back.
B
Yeah.
A
And say, holy shit, look how far I've come. I cannot. I did not even know I made it this far. Right. That will happen.
B
Yeah, yeah, yeah, yeah.
A
You know, and it has for me. So 11 years of podcasting, the better part of call it nine and a half of them, I didn't really directly make any money.
B
Yeah.
A
I just kept podcasting.
B
Yeah.
A
Now, you probably wouldn't be like, bro, why aren't you selling? Right. You would have been like, justin, wake up. Right. But I just kept doing my thing and now podcasts has created a massive stream of revenue for me, more than I ever would have thought. And it was because I just didn't give up. Right. And again, that, that 10 years, there's not a lot of people that would have been podcasting without a direct site. But because I knew the value I was providing, the marketplace was so good for that marketplace, it was bound to happen and it did well.
B
And I think, you know, obviously these results aren't typical, but like, one of my friends I spoke to yesterday, a client actually, he got his podcast to like one of the top in a category in the world. Million downloads a month, and he makes 170 grand a month now just from ads and placement.
A
So there are downloads.
B
Yeah, but there is, like, good. Like, when you get it big, there's like big money in it too. So it's like, yeah, you can monetize it for your own products and coaching products. But he's now getting, like, major deals with, like, serious and all those things. And he's like, making real money just from the ad placement, too, which.
A
Right.
B
And I've never done ads in my podcast, but I have friends making, making 20, 30 grand a month just from ad placements.
A
I just started ad placement because they made me a financial offer. I'm like, yeah, well, I'm not currently doing it.
B
Yeah, try it. Right, yeah. So. So let's talk about the other side. Just to finish the, the show today on how, how to actually turn money out of the podcast. Right. So go in and focus on value first, like you always should with content and building your brand. But you have grown a brand behind it. Right. So what were some of the things you did to then, like translate it to grow in the school community and the coaching program?
A
So I've just recently, over the last 60 days or so, started two different schools, both immediately. And they're both paid, by the way. So school is a platform for education. You can do free ones or you can do pay ones. And I don't know if we set any records, but for sure we got, you know, noticed in the top three with her mosey at $300 a month. Over 600 people joined in under 45 days. Right. And so flew out to LA, the whole thing. And I say that only because that was after I built the brand. And so the reason why you want to start today is because over time, when you do something like launch a school, an education.
B
Well, and subscription is really hard to grow. If you're listening. It's not like selling 600 ebooks. Like, it's much harder.
A
It's much harder. Right. And so, but then you, you create so much value in the marketplace that when you're ready to launch that subscription, when you're ready to launch the thing, people take you up on it.
B
Yep.
A
As long as you're reasonable. Right. It's a $300, not 30,000. I charge 30,000 for coaching. This is $300 a month. Right. And they're like, and I'm going to have access to you, so you immediately get an adoption for it. So that's the indoctrination part. But what you would have probably advised me, which I learned later on in my years is to be able to have your own basically advertisements within your podcast actions. Hey, this episode is great. In fact, I'm going to have a small group intensive this Saturday in Charlotte, North Carolina. If you are in Charlotte, North Carolina, please go to justincolbecoaching.com Fill out the application and if you can fit into that group, I would love to have you. Well, that group might be $2,500 for the day and it's an advertisement in your own episode right. Now, I didn't do that very early on, but that's a way to monetize it. Just don't always do it in every episode.
B
And that's so powerful too, because someone just listened to 30min minutes. Right. Which doesn't sound a lot, but most people are listening to a minute of an ad or 30 minutes of a podcast. They're 30 times warmer now. Right. And that's if they only listen to that one. If they've been a fat a guest for a year following you for a year, they've listened to, you know, 20 hours of content. They're much more likely to buy. So they're super. What we call in the marketing world, they're super warm.
A
They are. And that's why that indoctrination of if you can just keep going.
B
Yeah.
A
Because listen, I'll reference this probably to the day I die and I'm sure you still love it, but Gary's V's first book. Jab, jab, jab, right hook. That's it. Just give, give, give, give, ask. And so it's not like every single episode, in my opinion, would I go out and say, hey, and here's another thing I can sell you here. In every episode there's this thing. It's I'm going to give you four incredible episodes. And on the fifth episode, I'm going to have an offer to whether it's an intensive, a mastermind, one on one coaching, a day in the office, whatever, make it up. Or I say, hey, I'm gonna go two months and I'm gonna talk about something really cool coming, really cool coming. And I'm gonna set the table.
B
Yep.
A
And on the, you know, whatever it is, seventh episode, I'm gonna announce a school program and I'll say, get over to Reilive co. It's live, it's real, let's go get a part of it. Like, so I set the table for seven episodes. I know it sounds maybe intimidating for some people who are maybe less marketer than you and I. But it really is as simple as that.
B
But even if you don't sell, you actually have to understand you're selling every time you talk because you're selling how great you are and your personality and your authenticity and the reasoning behind your product brand, your mission, the underlying core principles of your product development or your coaching strategy. And that's all actually selling subconsciously because it's priming the buyer to understand you and connect with you and resonate with you.
A
So why you got to start your podcast in a subject you love?
B
Yeah.
A
Follow that passion. Because everything that Rudy just said, if you're incongruent with whatever the hell you're putting out there, like if I go.
B
Out or you're trying to script it. Right. Like you don't want that.
A
If I go out and wear all blue every day and only talk about marketing, you'd be incongruent. Yeah, right. I wouldn't be Rudy. Although I'm trying to because I'm following Rudy's success. Don't do that.
B
Or if I tried to talk about house flipping, right. I'd have to like have notes here and go, today I'm going to talk to you about maximizing the value of a flip and how to write. Whereas you can talk about that without any notes forever. Like I can talk about marketing. So yeah, I think if you, you know, the monetization can come directly from call to actions within it. Another way it can come that's more of a. A hybrid is like pushing them to opt ins. Right. Hey, if you, you know, today I talked about how to fix your Facebook ads. If you want all this in a one page cheat sheet, you know, hit the notes in the show, show notes. And now you're collecting phone number, you should be collecting text message SMS number two. And now with ChatGPT, you can literally take your transcript, put it in ChatGPT, get it to write a two page worksheet, and now you got the PDF done for you. It's like it's easier than ever.
A
Yeah, it really is. And that's the cool part of where we are now is like 11 years ago when I launched the pod, there was nothing.
B
Yeah. You had to physically write the worksheet and build the opt in the header. Yeah, yeah.
A
So it is as cool and it's easy than ever. And I know Rudy, like, guys, if you're watching this, if you're listening to this, go start one. For the basic principle of people have a hard time finding content to put on other platforms, this is it. You just rip it out of the podcast form and you put it all over every other platform. I mean, simple basis of that.
B
And that's the thing too. A lot of people go, well, that's not the best content. I'm like, dude, you're not posting at all right now. It's 80% better than zero. Is it 100% as good as you had seven different types of content and they were all filmed with a viral intro? No, it's not as good as that, but it's 80% better than the zero post you're doing now, which is, you know, people always fall into that mistake. They're like, well, it's not as good. I heard you had to do real content, like from the start and have a three second hook. I'm like, yeah, you do. But it's like, you're not doing anything right now. It's like going from couch potato to like, well, I gotta train like an Olympic athlete. It's like, no, just go to the gym four times a week and walk every day. And start.
A
Walk every day.
B
Yeah, start there and then go. So that's so important to remember last, last thing. Cause we are out of time. But we kind of scanned over it. I want to hit it home. Podcasts are also amazing to connect with really amazing people. Probably people you would never get access to. But like, it breaks, it opens a door when you get someone on your podcast. Right in.
A
The power of that to me is I lean into my superhuman power. Is people.
B
Yeah.
A
Is because if you actually meet good people, there's opportunities within that relationship one way or another. Right. It could be as simple as a great example is like, you have multiple studios. You're like, dude, if you ever need something, just text me. I'm like, oh, that's actually kind of cool. Like, I have a studio, but it'd be great to bring some other people over here. And so there's just. There's a connective tissue within this podcast world that.
B
Yeah.
A
If you just ask. By the way, the funniest part is people like, well, how do I get rude? You're just. It's amazing what happens when you just ask. Yeah, yeah, yeah, right. Because I remember when I started. I'm sure you did. Like, I'm not too big for my bridges, so I really encourage people to use it as a platform to break open new tables. Right. A lot of us talk about how, like, you know, it's about sitting around the right tables with the right people and sometimes you have paid to sit at that Table and all that kind of stuff. This gives you an opportunity to start sitting at tables without necessarily having to pay, per se.
B
Yep.
A
And it just will create more and more opportunities and will more open more business opportunities. You talked a lot about the. The business partnerships that you have and what's going on there. Like, it just is amazing how big the world can be when you just start having this as a. As a platform.
B
Yeah.
A
To sit down and quote, unquote, have dinner.
B
And I want to emphasize that, like, I work with a lot of celebrities and famous people, and I've met a few people that are, like, totally, like, not ultra successful, like, not well known. And then, like, they have one of the celebrities I work with on their show. I'm like, how the hell did they get this person? And sometimes I'll ask them if I know them or the celeb, and it's just literally, they reached out. And often it's like the celebs launching a new book or doing a new product or, you know, made a personal goal of going on 20 podcasts that month. So it's just like, you gotta just ask a lot, I found. Right. And 27 people will say no, but four wildly successful people will say yeah. And then they'll stay friends with you forever and invite you to an event, and then you'll meet 20 other famous people. And it's like. Like that. Right.
A
That is one of the cooler parts. The friendships really are genuine because I'm not asking you for anything. You're not asking for me. And that friendship starts to happen. You might say, man, it'd be cool to have Justin, his wife out to. And you text me and say, hey, let's go, you know, down to Mila for brunch. Yeah, we had a great pot. Right?
B
Yeah.
A
That starts happening in the coolness factor on that. To me, it's just, like, unprecedented.
B
Yep. Love it. So there you go, guys. Just one thing I didn't want to scan over because I think that's actually probably the most powerful thing is the connection side of the podcast, too. So last. Last question. If someone wants to listen to your podcast or find you, where can they find them?
A
I'd encourage you to start just simply at Instagram because it's usually everyone's favorite, the Justin Colby. But I have the Science of Flipping podcast on Apple called the Science of Flipping. I also have the entrepreneur DNA on Apple. Usually you and I are right next to each other, so it won't be hard to find. And, you know, I think if you plug into social media in terms of Instagram for me, is probably my heaviest platform. It is really me. If you have any questions about real estate or business or podcasting, please reach out. I'm happy to help you guys, but those are probably the two platforms that are easiest.
B
Love it. There you go, guys. That's a wrap. Keep living the red life and I'll see you guys soon. Take care.
Living The Red Life: Why It’s NOT Too Late to Start a Podcast w/Justin Colby
Hosted by Rudy Mawer – Released on February 6, 2025
In this enlightening episode of Living The Red Life, host Rudy Mawer engages in a compelling conversation with Justin Colby, a seasoned entrepreneur and podcaster who has successfully built two of the top 10 podcasts in his respective categories. Together, they delve into the transformative power of podcasting, offering valuable insights for entrepreneurs and online business owners eager to elevate their brands and create lasting legacies.
Rudy Mawer sets the stage by introducing Justin Colby, highlighting his impressive achievements in the podcasting world and how he has utilized his platforms to grow a substantial coaching community and brand.
Rudy Mawer [00:36]: "Today, my friend Justin's joining us here in the office, and we're going to dive into the world of podcasting and monetizing and building a brand from podcasts."
Justin shares his diverse background, transitioning from door-to-door sales to building a real estate brokerage, and ultimately leveraging podcasting to establish his brand.
Justin Colby [01:54]: "I've been around the entrepreneur space. I'd never had a W2 job... I went directly into sales at a college, which landed me into door-to-door sales... that challenge led me into real estate because I had an opportunity to build a brokerage."
He recounts the inception of his first podcast, Science of Flipping, and how it paved the way for his subsequent ventures, including a bestselling book and the Entrepreneur DNA podcast.
Justin Colby [02:36]: "I started a podcast about 11 years ago called the Science of Flipping Podcast... that all started with the original podcast, which created a coaching company, which then recently created another podcast called the Entrepreneur DNA."
A central theme of the episode is the urgency and relevance of starting a podcast now. Justin emphasizes that the optimal time to begin is immediately, dispelling the myth that one might be too late.
Justin Colby [04:11]: "When's the right time to plant a tree? Right. Yesterday was. So if it's not yesterday's today, go get started."
Rudy echoes this sentiment, encouraging listeners to overcome perfectionism and take actionable steps to launch their podcasts.
Justin and Rudy discuss common hurdles such as perfectionism and imposter syndrome that deter potential podcasters. They advocate for starting with available resources, even if they are modest, and iterating over time.
Justin Colby [04:43]: "You might feel like you're late. You might feel like it’s already passed. The wave is still going. The money is still pouring into it."
They highlight the importance of authenticity and personal passion in choosing podcast topics, ensuring sustained content creation and genuine engagement.
Justin Colby [10:45]: "Follow your passion... you'll be able to create a lot of content and enjoy."
The conversation explores how to effectively repurpose podcast content across various platforms to build authority and expand reach. Justin illustrates the concept of an "ecosystem," where podcast episodes generate clips for social media, YouTube shorts, and more.
Justin Colby [05:21]: "It becomes an ecosystem. Great. Maybe a longer version goes over to YouTube and maybe the shorts on YouTube. So to me, it's just a great way to be able to create the authority."
Rudy adds that this multi-platform approach enhances content visibility and reinforces the brand’s presence.
Justin and Rudy delve into diverse monetization avenues available to podcasters. They discuss the potential of ad placements, coaching programs, subscription models, and leveraging podcasts to drive sales of other products.
Justin Colby [15:34]: "That's a way to monetize it. Just don't always do it in every episode."
Rudy emphasizes the long-term financial benefits of consistent podcasting, contrasting it with the often fleeting returns from paid advertising.
Justin Colby [08:53]: "There's a longer tail to it. If you stay consistent, you're going to reap the financial rewards."
A significant advantage of podcasting, as highlighted in the episode, is the ability to connect with influential individuals and open doors to new opportunities. Justin shares anecdotes of forming genuine friendships and business partnerships through his podcasting endeavors.
Justin Colby [22:18]: "They have genuine friendships because I'm not asking you for anything. You're not asking for me. And that friendship starts to happen."
Rudy complements this by illustrating how podcasting fosters a network of valuable connections that can propel business growth.
Justin Colby [23:38]: "It just will create more and more opportunities and will more open more business opportunities."
As the episode wraps up, Justin offers actionable advice for aspiring podcasters:
Justin Colby [12:48]: "...limit this competitive comparison to Rudy or Justin and realize, like, I'm doing this for me. It's authentic to who I am."
Rudy directs listeners to Justin’s podcasts and social media for further engagement and resources.
Justin Colby [25:19]: "I'd encourage you to start just simply at Instagram... I have the Science of Flipping podcast on Apple called the Science of Flipping. I also have the Entrepreneur DNA on Apple."
Notable Quotes:
This episode serves as a comprehensive guide for individuals considering starting a podcast, underscoring its potential as a powerful tool for brand building, monetization, and networking. Justin Colby’s journey exemplifies the enduring value of consistency, authenticity, and strategic content utilization in the evolving landscape of podcasting.