In this inspiring episode of Living Well with MS, we're joined by Rob Carter, Head of Income Generation at Overcoming MS. With over two decades of experience in the not-for-profit world – including organisations like the MS Trust and Youth Music – Rob brings strategic insight, compassion, and a deeply personal connection to his work.

Rob sits down with CEO Alex Holden to explore the power of community fundraising – and how every challenge, skydive, cake sale, or regular gift fuels the future of Overcoming MS.

Whether you're already fundraising or simply curious, this episode is packed with practical ideas, powerful stories, and motivation to make a difference.

Watch this episode on YouTube here. Keep reading for the key episode takeaways.

Topics and Timestamps:

01:44 Rob’s journey into fundraising and his personal connection to MS

06:29 Why fundraising is essential to the Overcoming MS mission

09:35 What is fundraising and how does it work?

14:45 Real life stories from independent Overcoming MS fundraisers

18:26 Big adventures: Overcoming MS organised challenge events

20:07 Fundraising for all: ideas beyond physical challenges

21:41 How to get in touch with the fundraising team

22:30 The huge impact of regular giving

25:42 Non-financial ways to support Overcoming MS