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LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com Free Strategy Call for Loan Officers: https://www.90DayMapout.com Learn More About Us: https://www.MortgageMarketingAnimals.com

In this Loan Officer Breakfast Club session, Owen Lee breaks down what's happening in the market right now and, more importantly, how loan officers should respond. The big takeaway: rates may stay in the 6% to 6.5% range for a while, but that does not mean business has to slow down. In fact, the opportunity is in how you communicate the current market to buyers, referral partners, and pre-approved clients who are still sitting on the sidelines.

One of the most valuable insights from the episode is Owen's point that home affordability has improved roughly 15% to 20% since March 2022. That gives loan officers a strong, data-backed message to share with both buyers and Realtors right now. The conversation also highlights a major shift in how AI is being used in mortgage: not just for marketing, but for actual lead intake and pre-qualification. If you want fresh talking points for client conversations and a better way to think about creating momentum in this market, this episode delivers.