In this episode of the Lose Your Cravings, we take a deep dive into the return of the “skinny trend” and explore how shifting beauty standards continue to shape women’s relationships with their bodies, food, and self-worth.

From the rise of GLP-1 medications and ultra-thin celebrity culture to fashion trends, capitalism, patriarchy, and the ever-changing “ideal” female body throughout history, this episode unpacks why body ideals are never really about health — they’re about culture, power, and profit.

Through a non-diet, mindful lens, we examine how these pressures influence emotional eating, cravings, body image, and the tendency for women to shrink themselves physically and emotionally.

Most importantly, this conversation encourages women to step away from chasing impossible standards and instead focus on strength, energy, mental health, self-respect, and creating peace with food and their bodies.

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Keysa Amaro helps women manage their emotional eating and cravings without deprivation or complicated meal plans so they can show up fully in their life and career.