Business feeling stagnant in your smaller market? Contradictory to our previous claims, adding a new practice area might be just the thing. But first, new Direct Business Search data just dropped—what do you do now?

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Fantastic news, everybody—Google has finally segmented out your Direct Business Search results. What does that mean for you? Gyi and Conrad hash out the details to help you understand how this new data could affect your tactics and budget, ultimately bringing better focus to your marketing efforts.

Later, we’ve often said that finding your niche area in legal practice can be a very effective way to capture more business in your market. Buuut… is that always true? Could there, perchance, be a situation where adding new practice areas is the best move for your business? Gyi and Conrad discuss the pros and cons of practice expansion and how to stay tactical and competitive in the process.

The News:

Very clever PR stunt, folks. – Cheeky law firm offers to help Native American tribe evict Billie Eilish from their land after smug Grammys rant.
Just want to offer our appreciation to Rich Ruohonen for being an awesome athlete, lawyer, and citizen of our great country – A 54-year-old personal injury lawyer from Minnesota just became the oldest US Winter Olympian
Google Direct Business Search data now showing in LSAs.
Fresh Near Media Research is on its way. Stay tuned!

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Help, My Law Firm Is Stuck! – Should I Expand Practice Areas or Locations?