Transcript
Paul (0:00)
I think it's understanding people is why I got into lighting design, because I love people. It's not about what you're lighting. It is why it's all light is. It's really simple. It just connects people in space. That's it. You know, clients only know what they know. So I think it's our job to really figure out what they don't know and educate first. Ultimately, you've got to solve someone's problem. If all they want is a BMW, there's no point selling them a Porsche. I think we probably do massively as an industry, undervalue the experience that we have. I'll be honest, when I first started out, I didn't push back enough. You know, it's interesting. I think I always have a feeling that clients always end up with a project they deserve. It's just connecting people and space. And I still get goosebumps to this day when I walk onto a project and we turn all the lights off and we just slowly start bringing up each circuit, and you're breathing life into it like a little kid. I'm still there. Excited. We work at this amazing crossroads of creativity, technology, sociology, psychology, ecology.
Interviewer (1:09)
Lighting is just wickedly complicated to get right.
Paul (1:16)
I disagree.
Interviewer (1:48)
Before we jump in, I want to thank five companies that show for this community. Eureka. Kelvix, ledflex, Diode led, and Targetta usa. Because this show exists thanks to their belief in designers and the way they work every day. I want to share something with you before we dive in. It matters to me, and I think it matters to you too. It's not something people imagine. They just experience it. That moment when a space you designed actually exists in the world and people walk into it feeling something without knowing why. That's not luck. That's your design, your instinct, your eye, the obsession with getting it right. Eureka luminaires are crafted for this mindset, and they aren't just intentionally designed. They're driven by a genuine passion, a push to innovate, and the performance to back it up. Their statement pieces anchor a space and make people stop. So when your project needs that moment, that thing people feel without knowing why, Eureka is probably a good place to start. Check out eurekaletting.com it's the kind of rabbit hole you'll be glad you fell into. Pretty cool, huh? All right, let's dive into this conversation. You know, some might say the podcast should be around world domination. You figured out how to build lighting design into not only a profession, but a business.
Paul (3:06)
Yep.
Interviewer (3:07)
Which is something that I want to talk about today, but really, most, most importantly, it's design. What does design mean to you?
