What makes coaching so valuable that people willingly invest thousands, or even hundreds of thousands, of dollars in it? In this episode, I share the many ways coaching has transformed my own life and business, and why understanding its value is the foundation of selling it well. I explain why your belief in coaching directly shapes your ability to communicate that value to potential clients.

I walk through the impact a coach can have beyond achieving a single result, from changing your thinking and accelerating your growth to helping you stay in action, navigate challenges, and become the person capable of creating the life you want. You'll also hear why coaching can save years of trial and error, create deeper fulfillment, and completely change how you experience your time, money, relationships, and future.

I also explain why selling coaching starts long before a sales conversation. When you deeply understand the value of what coaching creates, you communicate with greater conviction, serve your clients more powerfully, and help them see what is truly possible for their own lives.

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