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Alissa Montbriand bought Pacifier Kids in 2018, focusing on expanding the footprint of the already successful local business when Covid hit. The business has since recovered and thrived. Pacifier Kids opened a new warehouse and storefront location in Wayzata, bringing the store locations up to 4. Alissa's expertise in the digital market space has helped her propel the business forward, capitalizing on the online marketplace. Alissa is also a teacher in Digital Marketing Strategy at the Carlson School of Management.

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