Transcript
John Davids (0:00)
If you want to make a lot more money in your business with one tiny change to how you sell, then you got to see this. And I usually don't drop this kind of stuff on my podcast or on YouTube, but guys, this is just too good. If you could literally spend an hour or two once to double your sales this year, wouldn't that be more than worth it for a purebred capitalist like me? Mm, mm, mm. It definitely is. There's nothing better. My name's John Davids. I'm the founder of Influicity. Companies like these pay us a lot of money to make them. A lot, a lot of money. And this video is totally free for you. Let's go. You're listening to Making it with John Davids. So today we're going to talk about something called a pre sales call video. Now if you've never heard of that before or it sounds wonky, that's okay. It's really, really simple. Now some of you may have heard of something called a video sales letter or a vs. This is a type of vsl, but it's not the one that most people think about. Usually when we talk about a video sales letter, you're thinking about a video that you put on your website or your landing page or on your funnel. And the purpose of that is to sell people on your product or service. So it's like the first thing they see and you're trying to make a sales pitch. So if I run a med spa or I'm a dog groomer or I sell piano lessons or cybersecurity services, or I have a law firm, then I'll put a VSL on my homepage to get you interested in my product or service. That's one thing. The pre sales call video is what you send somebody after they've booked that appointment or that sales meeting with you. So think about it like a sandwich. The bread on the bottom is when they schedule the sales meeting. So that's when you want to have your original vsl, your video sales letter. Then the bread on top is the actual sales meeting, the presentation that you have. And in the middle you got your bologna and that is your pre call sales video or your cream cheese or your hummus bread. For all my vegans out there, you get the idea. We're gonna deal with the middle of the sandwich and that is the pre sales call video. And if you're thinking right now, well, John, I don't have a pre call sales video. I've never made a pre call sales video. I've never even thought of a pre call sales video. That's okay. That's why you're watching this. We're gonna change all that today. You're gonna make more cash in your business. Because a pre video does three things. Number one, you deliver your sales pitch right. It lays the foundation for 80% of your sale. If you go into a sales meeting, I assume 80% of what you say is kind of the same no matter who you're talking to. And the other 20% is little customizations, little personalizations you'll make for that prospect. So that 80% is what you're gonna deliver in the pre call sales video before the meeting ever takes place. The second thing is that you get to optimize your sales p because you're delivering it as a video and everyone is seeing the same thing. And you can track how effective it is. You can actually look at the data of who's watching it. How long are they staying on for, where are they dropping off, where are they rewinding? Because if you're using good software like Wistia or Vitalytics or Vimeo, and I don't endorse any of those brands, those are just video software companies that you can use. If you're using advanced video software, you can track how people are watching your video and you can optimize your sales pitch to make it perfect and get that pitch just right so it works better and better every time. And the third reason is that it turns your sales meeting into a layup. If people watch your pre call sales video, they're coming into the sales meeting, basically pre sold. You've already given them the best version of your sales pitch. They've had the time to digest it. And now you're able to go and have a conversation about that last 20% and deal with any objections they might have. Get to the customization, get into the strategy and close that sale. Instead of starting from the beginning, you're starting from the end of the court. You just gotta lay that basket. Boom. The sale is yours to lose. This episode is brought to you by Influicity's new tool, the AI Ads Generator. Available now at johndavids.com ads Great ads aren't about luck, they're about leverage. The brands that win are the ones who can launch faster, test smarter, and outspend everyone else without wasting a dollar. That's exactly what the AI Ads generator gives you. Instant ad copy that speaks to every customer and feeds the algorithm high performing variations. Your competitors can't keep up with. It's like strapping a jet engine onto your marketing. And right now it's free. Yes, it's free. Go to johndavids.com ads. That's johndavids.com Ads. So I'm gonna tell you how to make your pre call sales video. But first, to make this really useful, I'm gonna play for you one of my pre call sales videos, one that we worked very hard on. This is a video that we use in one of our funnels at Influicity. We have a lot of different funnels running for different customers and segments that we serve, from software clients to e Commerce, Enterprise, B2B, National Brands, Local businesses and chains. This is one of the pre call sales videos use. I'll play it here for you. It's about four minutes and then I'll talk about it on the other side. And by the way, if you're listening to this on the podcast, that's cool, you can just listen to it. If you wanna watch the video, head over to YouTube. I'll drop the link in the podcast notes, but you gotta promise me, if you watch this on YouTube, you gotta hit that subscribe button. Here we go. You've got a strategy session coming up with Influicity soon. So let me tell you how we drive growth and sales for companies just like yours with our framework called the story funnel. And by the way, my name's John Davids. I'm the founder of influicity and for the last decade used this exact framework to help companies get more attention, turn that attention into qualified leads and convert them into paying customers. Just like we've done for Linda and Frank and Bishon. And I'll play their raw testimonials in just a few minutes so you can hear it for yourself. Now, I want to start with some bad news. Marketing is a total waste of money unless it does these three things. One, it must give you a clear ROI. Put a dollar in, get $2 out, or $3 or $4 or more every single time. Two, it's gotta be repeatable. You can't be guessing how you're gonna fill your sales pipeline from one month to the next. And three, it needs to be scalable. So it works whether you're doing 2 million in sales or 10 million or 30 million or more. We have clients across the board. These are the three growth essentials and they're exactly why we designed the story funnel. Here's how it works. Step one, we create story driven ads that speak directly to your customer. These Are not sales messages. Those don't actually work very well and they cost a fortune. You see, story driven ads attract the right people in a way that's not salesy. Step two, we give them something of value. It could be a checklist, a guide, a playbook. This builds trust and authority quickly. Plus we can qualify them at the same time. So if they're not the right fit for your business, they don't get into your funnel. Simple as that. As step three, we motivate them to book an appointment with you right away so they become a quick sales opportunity. And for everyone who isn't ready yet, we keep your brand in front of them until they are, whether that's next week, next month, or next year. Look, if you already have a great product and happy customers, you just need to add in a coin operated growth machine. That's actually how I think about it, where you can drop coins in and get growth out. And you don't need to start from scratch. Instead you can just use the same system that's already working for so many businesses just like yours. So while your competitors are playing catch up and constantly scrambling for leads, you've got a sales pipeline long into the future. And now here's what it looks like for you.
