How Visual Storytelling Unsticks Outbound Sales with Tom Stearns & Peter Cleary

Brynne Tillman sits down with Tom Stearns and Peter Cleary, co-authors of Graphic Sales: How to Build a Prospecting Playbook, to discuss why traditional sales tracking fails and how visual narratives fix it. The conversation breaks down the common pitfalls in outbound prospecting, from poorly defined buyer personas to inaccurate pipeline forecasting. The guests share how mixing data-driven strategy with comic-strip storytelling helps sales teams cut through noise and retain concepts better. This episode delivers a practical look at simplifying your top-of-funnel activities so a smaller team can work smarter.