Podcast
Making Sales Social Podcast
Hosted by Social Sales Link · EN
Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
44episodes
Episodes
Newest firstAll episodes
Your Network is Your Net Worth... Especially in Sales
2w ago00:21:49Tap to summarizeBrynne Tillman and Stan discuss how B2B sales professionals can move past high-volume cold outreach and build a intentional network on LinkedIn. They explain why having a smaller group of active, trusted connections creates better business opportunities than collecting thousands of random contacts. The hosts share practical tactics for securing warm introductions, offering real value before pitching, and shifting online chats into phone calls or meetings. This conversation provides a straightforward roadmap for treating digital connections as real professional relationships.
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Live Mid-Year LinkedIn Profile Checkup: Is Your Profile Still Working For You?
2w ago00:27:08Tap to summarizeBob Woods and Stan Robinson Jr. break down why sales professionals must update their LinkedIn profiles to align with recent algorithm updates. LinkedIn now prioritizes content relevance over broad reach, meaning your profile must clearly define who you help and the specific problems you solve. This episode walks through practical adjustments to your About section, Featured section, and Services tab to turn your profile into a value-driven resource for buyers. B2B sales representatives, consultants, and business development leaders will learn how to clean up outdated profile details and position their expertise effectively.
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Turn Your LinkedIn Notifications into Conversations
2w ago00:17:24Tap to summarizeIn this episode of Making Sales Social Live, hosts Brynne Tillman and Stan Robinson Jr. explain how to use LinkedIn notifications as natural conversation starters. They map out where to locate key alerts, including the Catch Up section under the My Network tab, which houses job updates, work anniversaries, and birthdays. B2B sales professionals and advisors will learn practical ways to move beyond generic automated replies by sharing valuable resources and personalizing every touchpoint. The hosts also cover tactical tips such as double-belling target prospects and messaging pending connection requests on desktop before accepting them.
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10 Summer Reading Business Books for 2026
2w ago00:25:00Tap to summarizeStan Robinson Jr. breaks down ten top business book recommendations curated alongside Brynne Tillman and Bob Woods to build your summer reading list. The discussion spans three core categories: modern consultative sales strategies, leadership and habits, and the evolving role of artificial intelligence in business. Sales professionals, advisors, and consultants will gain practical frameworks to uncover client needs, navigate buyer overwhelm, and work effectively with emerging technology. Listeners will walk away with a targeted list of reads that sharpen practical field execution and high-level strategy.
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Why Summer Is the Season for Social Sellers
2w ago00:15:58Tap to summarizeMany sales professionals slow down during the summer months under the assumption that prospects are completely unreachable. Hosts Brynne Tillman and Stan Robinson Jr. break down why this seasonal lull creates a distinct competitive advantage for active sellers. With lighter calendars, fewer meetings, and temporary absences from gatekeepers, summer offers ideal conditions for thoughtful outreach. The discussion outlines practical ways to build trust, guide contract audits, and clean up existing LinkedIn networks to maintain sales momentum ahead of the fourth quarter.
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How to Personalize Outreach When Free LinkedIn Limits You
4w ago00:27:11Tap to summarizeLinkedIn free accounts face strict boundaries, restricting users to just five personalized connection requests per month. This episode breaks down practical ways to get on a prospect's radar and establish a relationship before ever sending a connection request. Hosts Brynne Tillman and Stan Robinson, Jr. share how to build familiarity through subtle profile actions, strategic content interactions, and underutilized features. B2B sales professionals, development reps, and consultants will discover how to turn cold outreach into warm conversations without relying on a premium subscription.
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Why Your Best Reps Win (and How to Scale It) with Jeff Bajorek
4w ago00:35:40Tap to summarizeThis episode focuses on turning the hidden strengths of top-performing sales reps into a repeatable strategy for the entire team. Host Brynne Tillman sits down with sales consultant Jeff Bajorek to break down why traditional sales training methods often fail and how to map a process that respects individual selling styles. They discuss the real reasons top clients stay loyal and the massive revenue risks companies face when veteran sellers retire without passing down their knowledge. If you want to move away from rigid scripts and build a sales culture rooted in authenticity and pattern recognition, this conversation provides the blueprint.
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Someone looked at your LinkedIn profile. Now what?
4w ago00:30:42Tap to summarizeMany sales professionals overlook referrals, yet they remain the strongest foundation for consistent business development. While asking "who do you know" usually results in a blank stare, LinkedIn allows you to reverse-engineer the process by identifying exactly who your connections are plugged into. This episode breaks down the "WARMUPS" acronym, a step-by-step system designed to help you secure warm introductions through mutual trust. Listeners will learn how to shift from awkward cold messages to highly effective, value-first conversations that protect and respect relationship capital.
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The Sales Team is Smaller. The Number Isn't.
4w ago00:30:56Tap to summarizeSales leaders are facing a tough reality: sales teams are shrinking due to economic pressure and AI shifts, but revenue targets remain exactly the same. Simply demanding that remaining reps increase their call and email volume by 30% only leads to burnout and high turnover. In this solo episode, Brynn Tillman breaks down how to replace high-volume prospecting with high-converting, relationship-driven strategies. This episode is a must-listen for sales leaders who need to hit aggressive goals with fewer people without burning out their best talent.
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LinkedIn & AI for Pre-call Planning
4w ago00:30:56Tap to summarizeBrynne Tillman and Stan Robinson share a practical framework to prepare for sales conversations using free digital tools. Many sales professionals skip deep research or simply skim profiles right before a meeting. This episode introduces the LABEL method, a five-step process that combines LinkedIn data with AI insights to map out buyer priorities and ecosystems. Listeners will learn how to build tailored AI prompts that generate relevant discovery questions and reveal shared connections to warm up calls.
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