Podcast
Making Sales Social Podcast
Hosted by Social Sales Link · EN
Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
28episodes
Episodes
Newest firstAll episodes
Mastering the Art of Personal Broadcasting with Steven Lewis
3w ago00:32:10Tap to summarizeEpisode Summary In this episode, Brynne Tillman sits down with Emmy Award-winning television executive Steven Lewis to bridge the gap between broadcast storytelling and B2B social selling. They discuss why many executives fail to connect with their audience by over-prioritizing their "role" over their actual personality. Steven shares a roadmap for using vulnerability as a tool for credibility and explains how to treat social media as a personal broadcast channel that lives in your prospect's pocket. Guest Bio Steven Lewis is an Emmy Award-winning television executive and communications strategist who has spent decades coaching celebrities and CEOs to be more compelling on camera. He is the founder of Audience Genomics and the co-author of Incredible Communications, a guide to applying professional storytelling to the business world. Key Takeaways Shift from selling to being bought. True social selling happens when your communication and credibility are so strong that people want to buy from you before you ever make a formal pitch. Start your stories with the lesson in mind. Before sharing a personal anecdote or case study, identify the specific "moral" or takeaway you want the audience to remember when they leave the room. Build the beginning and middle of your narrative specifically to support that end goal. Use vulnerability to build a bridge. Authenticity often becomes a manufactured buzzword, but true credibility comes from taking responsibility for mistakes. Sharing what didn't go well can often land better than a highlight reel because it creates a human connection. Treat social media as a personal medium, not wallpaper. Social media is unique because you aren't just in a prospect's living room; you are in their pocket. Avoid "corporate speak" that acts as background noise and focus on high-personality, high-engagement content that justifies the personal nature of the platform. Leverage the "new informality" of the post-COVID era. The shift to remote work has lowered the barrier for executives to show their real selves. You can reach the "essence" of a brand or person much faster now because audiences have a higher acceptance for less rigid, less staged communication. Notable Quotes "All sales are social because it is all based on your credibility and your communication." "Social media is the world's largest focus group." "If you can instill some level of personal credibility in with your vulnerability, that's a home run." Resources and Links Mentioned Let Aggie Do It: An AI-powered social media amplification and storytelling tool. Audience Genomics: Steven’s data analytics platform for brand perception. Incredible Communications: The book co-authored by Steven Lewis and a USC Annenberg professor. Connect with Steven Lewis LinkedIn: Steve Lewis Website: LetAggieDoIt.com
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Bringing Personality Back to Sales with Lauren Bailey
Apr 1700:41:34Tap to summarizeNotable QuotesDon't pretend to care about me, you're a machine.Training's not something you did, it's something you do.Stop telling them how you can help them, and start by helping them.Resources and Links MentionedFactor 8: Sales training for BDRs and AEs.Girls Club: Management training and community for women in sales.Legacy Executive Club: A community for high-achieving leaders focused on impact.After the Title: Lauren’s podcast featuring unfiltered conversations with executives.SWIFT Intro: A specific framework for opening sales calls.Connect with Lauren BaileyLinkedIn: Lauren BaileyWebsite: Factor8.com Free Monthly Webinars: Factor 8 ShotsExecutive Community: Legacy.vip
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Why LinkedIn Isn't Broken (And How to Optimize the New Algorithm)
Apr 1400:27:46Tap to summarizeThe frustration is real: reach feels lower, engagement feels unreliable, and the ""old ways"" of posting aren't working. But LinkedIn hasn't stopped working; visibility is simply earned in a different way now. We are witnessing a shift away from passive exposure and toward intentional interaction. LinkedIn no longer rewards volume or broadcasting. It rewards relevance, engagement, and behavior that signals real interest between humans. Once you understand this shift, you regain control.
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From Scripts to Success: The Secret to Confident, High-Performing Sales Teams
Apr 1000:40:24Tap to summarizeIn this powerful episode of Making Sales Social, Brynne Tillman sits down with sales powerhouse Lauren Bailey—three-time founder, CEO of Factor 8, and creator of Girls Club—to unpack what’s really broken in modern sales… and how to fix it. Lauren shares why most companies fail their reps in the first 90 days, how outdated training kills confidence, and what it actually takes to ramp faster, sell smarter, and retain top talent. From her signature “SWIFT” intro framework to the truth about AI vs. human connection, this conversation is packed with actionable insights for sales leaders and reps alike. You’ll also hear how Lauren is transforming the future of leadership through Girls Club—helping women step into sales leadership roles—and her newest venture exploring what success really means after you’ve climbed the corporate ladder. If you want to build stronger teams, create real connections, and make sales more human again—this episode is a must-listen.
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5 Underleveraged Sales Navigator Tactics That Are Costing You Opportunities
Apr 200:26:07Tap to summarizeMost teams only use a fraction of what Sales Navigator can do. Not because it’s hidden, but because they were never taught to think beyond the search bar. Here are five strategies that turn Sales Navigator from a contact database into a deal-driving engine.
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Emotional Intelligence in Sales: How Empathy, Curiosity, and Mentorship Drive Real Results
Mar 3100:30:01Tap to summarizeIn this episode of Making Sales Social, Brynne Tillman welcomes Colleen Stanley, President and Chief Selling Officer of Sales Leadership, Inc., and one of the world’s leading experts on emotional intelligence in sales. Colleen shares why traditional sales training often falls short and how developing emotional intelligence skills—like empathy, self-awareness, delayed gratification, and assertiveness—can dramatically improve sales conversations and outcomes. She explains how sales professionals can learn to “see the elephant in the room,” uncover unspoken objections, and build deeper trust with prospects. The conversation also explores why curiosity and preparation matter more than speed, how sales leaders can model the right behaviors, and what it takes to build a mentorship-driven culture where everyone contributes to each other’s growth.
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Step-by-Step Process for the "Prospect by Interview" Campaign
Mar 3100:32:37Tap to summarizeThe ""Prospect by Interview"" campaign is a strategic approach designed to build relationships, gather insights, and create valuable content by conducting interviews with key prospects. By engaging buyers through personalized interviews, you can tap into the knowledge and experiences of these individuals, building rapport while simultaneously gathering vital data about local markets, challenges, and trends. This method is designed to build rapport with your connections based on meaningful conversations that deliver value to both parties
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Building High-Performing Sales Teams: Leadership, Trust, and Collaboration
Mar 2700:34:29Tap to summarizeIn this episode of Making Sales Social, Brynne Tillman sits down with Jason Band, an operations executive with a track record of scaling global organizations in tech, media, healthcare, and consulting. Jason shares his people-first, results-driven approach to building high-functioning leadership teams and creating operational frameworks that drive accountability without slowing momentum. From defining what truly makes a team high-performing to hiring for diverse skills, fostering trust, and cultivating collaboration, Jason dives deep into the strategies that transform groups of talented individuals into cohesive, high-output teams. Whether you’re a sales leader or part of a fast-scaling organization, this conversation is packed with actionable insights for building culture, empowering people, and achieving sustainable results.
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From Shelf to Sales: Turning Your Book into a Business-Building Machine with Robbie Samuels
Mar 2400:40:50Tap to summarizeBrynne Tillman welcomes award-winning author and book launch strategist Robbie Samuels to Making Sales Social. Robbie shares how entrepreneurs, coaches, and speakers can stop treating their book as a trophy and start using it as a powerful tool to generate leads, build credibility, and spark meaningful sales conversations. From creating intentional launch teams to generating reviews that drive revenue, this episode dives into actionable strategies for turning your book into a business asset not just a shelf decoration. Whether you’re writing your first book or trying to revitalize an old one, Robbie shows how to identify your audience, validate your ideas, and execute a launch that truly delivers results.
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The Sales Reset: Aligning Strategy, Mindset & Execution for Real Results
Mar 2000:24:56Tap to summarizeJoin Brynne Tillman on Making Sales Social as she sits down with Wesleyne Whittaker, founder of Transform Sales and author of The Sales Reset. Wesleyan reveals why inconsistent sales results are rarely about talent—they’re about misaligned strategy, systems, and execution. Discover her groundbreaking Belief Selling framework, the role of mindset in sales performance, and how leaders can move teams from “random acts of selling” to structured, human-centered success. Packed with actionable insights for CEOs and sales leaders alike, this episode shows how to turn self-limiting beliefs into confidence, align leadership with execution, and transform your sales outcomes for the long term.
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