Podcast
Making Sales Social Podcast
Hosted by Social Sales Link · EN
Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
39episodes
Episodes
Newest firstAll episodes
How to Personalize Outreach When Free LinkedIn Limits You
5d ago00:27:11Tap to summarizeLinkedIn free accounts face strict boundaries, restricting users to just five personalized connection requests per month. This episode breaks down practical ways to get on a prospect's radar and establish a relationship before ever sending a connection request. Hosts Brynne Tillman and Stan Robinson, Jr. share how to build familiarity through subtle profile actions, strategic content interactions, and underutilized features. B2B sales professionals, development reps, and consultants will discover how to turn cold outreach into warm conversations without relying on a premium subscription.
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Why Your Best Reps Win (and How to Scale It) with Jeff Bajorek
5d ago00:35:40Tap to summarizeThis episode focuses on turning the hidden strengths of top-performing sales reps into a repeatable strategy for the entire team. Host Brynne Tillman sits down with sales consultant Jeff Bajorek to break down why traditional sales training methods often fail and how to map a process that respects individual selling styles. They discuss the real reasons top clients stay loyal and the massive revenue risks companies face when veteran sellers retire without passing down their knowledge. If you want to move away from rigid scripts and build a sales culture rooted in authenticity and pattern recognition, this conversation provides the blueprint.
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Someone looked at your LinkedIn profile. Now what?
5d ago00:30:42Tap to summarizeMany sales professionals overlook referrals, yet they remain the strongest foundation for consistent business development. While asking "who do you know" usually results in a blank stare, LinkedIn allows you to reverse-engineer the process by identifying exactly who your connections are plugged into. This episode breaks down the "WARMUPS" acronym, a step-by-step system designed to help you secure warm introductions through mutual trust. Listeners will learn how to shift from awkward cold messages to highly effective, value-first conversations that protect and respect relationship capital.
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The Sales Team is Smaller. The Number Isn't.
5d ago00:30:56Tap to summarizeSales leaders are facing a tough reality: sales teams are shrinking due to economic pressure and AI shifts, but revenue targets remain exactly the same. Simply demanding that remaining reps increase their call and email volume by 30% only leads to burnout and high turnover. In this solo episode, Brynn Tillman breaks down how to replace high-volume prospecting with high-converting, relationship-driven strategies. This episode is a must-listen for sales leaders who need to hit aggressive goals with fewer people without burning out their best talent.
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LinkedIn & AI for Pre-call Planning
5d ago00:30:56Tap to summarizeBrynne Tillman and Stan Robinson share a practical framework to prepare for sales conversations using free digital tools. Many sales professionals skip deep research or simply skim profiles right before a meeting. This episode introduces the LABEL method, a five-step process that combines LinkedIn data with AI insights to map out buyer priorities and ecosystems. Listeners will learn how to build tailored AI prompts that generate relevant discovery questions and reveal shared connections to warm up calls.
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10 Ways to Catch-Up on LinkedIn
5d ago00:27:16Tap to summarizeLinkedIn isn't just a platform you log into when you need a favor; it requires a daily commitment to networking and relationship building. In this episode, hosts Stan and Brynne break down 10 practical strategies from their latest ebook to help sales professionals re-engage dormant connections and optimize overlooked profile sections. They challenge the standard broadcast mentality of social media, offering a blueprint to turn regular posts into genuine conversation starters. Listeners will walk away with actionable steps to stand out in their prospect's inbox and expand their warm pipeline.
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Handling the Conversations Sales Leaders Hate to Have with Cris Popp
5d ago00:32:44Tap to summarizehttps://crispopp.com/insights-and-resources/Cris Popp is an author, keynote speaker, and founder of Popp Ventures, where he helps organizational leaders navigate the human side of hybrid work. His diverse career spans working as an ABC journalist in post-Doi Moi Vietnam to directing leadership programs at Melbourne Business School. Known as "The Laughing MC," Cris blends practical management strategies with engaging communication to help teams remain connected and accountable.
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Crafting Thought Leadership Posts on LinkedIn
5d ago00:36:24Tap to summarizeLinkedIn has shifted away from random viral metrics toward a hyper-focused relevance engine known as the 360 Brew. In this episode, Bob Woods, Stan Robinson Jr., and Brynn Tillman break down how to structure your posts so the platform actually pushes them to your target audience. You will learn how to define a clear content promise, clean up your engagement signals, and build a sustainable posting routine. This conversation offers a practical roadmap for B2B professionals who want their social selling efforts to attract real business buyers.
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How Visual Storytelling Unsticks Outbound Sales with Tom Stearns & Peter Cleary
4w ago00:46:24Tap to summarizeBrynne Tillman sits down with Tom Stearns and Peter Cleary, co-authors of Graphic Sales: How to Build a Prospecting Playbook, to discuss why traditional sales tracking fails and how visual narratives fix it. The conversation breaks down the common pitfalls in outbound prospecting, from poorly defined buyer personas to inaccurate pipeline forecasting. The guests share how mixing data-driven strategy with comic-strip storytelling helps sales teams cut through noise and retain concepts better. This episode delivers a practical look at simplifying your top-of-funnel activities so a smaller team can work smarter.
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The New Era of SEO: Why Your Business Needs to Search Everywhere with Sean Garner
Jun 400:30:56Tap to summarizeTraditional SEO is dead, and it has been replaced by an approach that requires businesses to show up across search engines, social media, and artificial intelligence models. In this episode, Brynne Tillman sits down with marketing strategist Sean Garner to break down how service-based professionals can adapt to this shifting landscape. Sean explains why modern marketing requires a blend of clear, customer-first messaging and technical digital authority. Listeners will discover how AI tools like ChatGPT find information and how to structure a digital footprint so these platforms recommend your business.
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