LinkedIn & AI for Pre-call Planning

Brynne Tillman and Stan Robinson share a practical framework to prepare for sales conversations using free digital tools. Many sales professionals skip deep research or simply skim profiles right before a meeting. This episode introduces the LABEL method, a five-step process that combines LinkedIn data with AI insights to map out buyer priorities and ecosystems. Listeners will learn how to build tailored AI prompts that generate relevant discovery questions and reveal shared connections to warm up calls.