Podcast
Making Sales Social Podcast
Hosted by Social Sales Link · EN
Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
45episodes
Episodes
Newest firstAll episodes
LinkedIn & AI for Pre-call Planning
4w ago00:30:56Tap to summarizeBrynne Tillman and Stan Robinson share a practical framework to prepare for sales conversations using free digital tools. Many sales professionals skip deep research or simply skim profiles right before a meeting. This episode introduces the LABEL method, a five-step process that combines LinkedIn data with AI insights to map out buyer priorities and ecosystems. Listeners will learn how to build tailored AI prompts that generate relevant discovery questions and reveal shared connections to warm up calls.
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10 Ways to Catch-Up on LinkedIn
4w ago00:27:16Tap to summarizeLinkedIn isn't just a platform you log into when you need a favor; it requires a daily commitment to networking and relationship building. In this episode, hosts Stan and Brynne break down 10 practical strategies from their latest ebook to help sales professionals re-engage dormant connections and optimize overlooked profile sections. They challenge the standard broadcast mentality of social media, offering a blueprint to turn regular posts into genuine conversation starters. Listeners will walk away with actionable steps to stand out in their prospect's inbox and expand their warm pipeline.
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Handling the Conversations Sales Leaders Hate to Have with Cris Popp
4w ago00:32:44Tap to summarizehttps://crispopp.com/insights-and-resources/Cris Popp is an author, keynote speaker, and founder of Popp Ventures, where he helps organizational leaders navigate the human side of hybrid work. His diverse career spans working as an ABC journalist in post-Doi Moi Vietnam to directing leadership programs at Melbourne Business School. Known as "The Laughing MC," Cris blends practical management strategies with engaging communication to help teams remain connected and accountable.
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Crafting Thought Leadership Posts on LinkedIn
4w ago00:36:24Tap to summarizeLinkedIn has shifted away from random viral metrics toward a hyper-focused relevance engine known as the 360 Brew. In this episode, Bob Woods, Stan Robinson Jr., and Brynn Tillman break down how to structure your posts so the platform actually pushes them to your target audience. You will learn how to define a clear content promise, clean up your engagement signals, and build a sustainable posting routine. This conversation offers a practical roadmap for B2B professionals who want their social selling efforts to attract real business buyers.
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How Visual Storytelling Unsticks Outbound Sales with Tom Stearns & Peter Cleary
Jun 3000:46:24Tap to summarizeBrynne Tillman sits down with Tom Stearns and Peter Cleary, co-authors of Graphic Sales: How to Build a Prospecting Playbook, to discuss why traditional sales tracking fails and how visual narratives fix it. The conversation breaks down the common pitfalls in outbound prospecting, from poorly defined buyer personas to inaccurate pipeline forecasting. The guests share how mixing data-driven strategy with comic-strip storytelling helps sales teams cut through noise and retain concepts better. This episode delivers a practical look at simplifying your top-of-funnel activities so a smaller team can work smarter.
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The New Era of SEO: Why Your Business Needs to Search Everywhere with Sean Garner
Jun 400:30:56Tap to summarizeTraditional SEO is dead, and it has been replaced by an approach that requires businesses to show up across search engines, social media, and artificial intelligence models. In this episode, Brynne Tillman sits down with marketing strategist Sean Garner to break down how service-based professionals can adapt to this shifting landscape. Sean explains why modern marketing requires a blend of clear, customer-first messaging and technical digital authority. Listeners will discover how AI tools like ChatGPT find information and how to structure a digital footprint so these platforms recommend your business.
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The End of Expert Selling: Why Your Customers Need a Frame Maker With Brent Adamson
May 3000:51:19Tap to summarizeB2B buying is broken, and customers are struggling with decision complexity and information overload more than ever. Brent Adamson joins the show to explain why 75% of buyers now prefer a rep-free experience and how to become the one salesperson they actually want to call. This conversation reveals why your biggest competitor is your customer's memory and how shifting from "challenging" to "frame making" builds the self-confidence buyers need to move forward.
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Mastering the Art of Personal Broadcasting with Steven Lewis
Apr 3000:32:10Tap to summarizeEpisode Summary In this episode, Brynne Tillman sits down with Emmy Award-winning television executive Steven Lewis to bridge the gap between broadcast storytelling and B2B social selling. They discuss why many executives fail to connect with their audience by over-prioritizing their "role" over their actual personality. Steven shares a roadmap for using vulnerability as a tool for credibility and explains how to treat social media as a personal broadcast channel that lives in your prospect's pocket. Guest Bio Steven Lewis is an Emmy Award-winning television executive and communications strategist who has spent decades coaching celebrities and CEOs to be more compelling on camera. He is the founder of Audience Genomics and the co-author of Incredible Communications, a guide to applying professional storytelling to the business world. Key Takeaways Shift from selling to being bought. True social selling happens when your communication and credibility are so strong that people want to buy from you before you ever make a formal pitch. Start your stories with the lesson in mind. Before sharing a personal anecdote or case study, identify the specific "moral" or takeaway you want the audience to remember when they leave the room. Build the beginning and middle of your narrative specifically to support that end goal. Use vulnerability to build a bridge. Authenticity often becomes a manufactured buzzword, but true credibility comes from taking responsibility for mistakes. Sharing what didn't go well can often land better than a highlight reel because it creates a human connection. Treat social media as a personal medium, not wallpaper. Social media is unique because you aren't just in a prospect's living room; you are in their pocket. Avoid "corporate speak" that acts as background noise and focus on high-personality, high-engagement content that justifies the personal nature of the platform. Leverage the "new informality" of the post-COVID era. The shift to remote work has lowered the barrier for executives to show their real selves. You can reach the "essence" of a brand or person much faster now because audiences have a higher acceptance for less rigid, less staged communication. Notable Quotes "All sales are social because it is all based on your credibility and your communication." "Social media is the world's largest focus group." "If you can instill some level of personal credibility in with your vulnerability, that's a home run." Resources and Links Mentioned Let Aggie Do It: An AI-powered social media amplification and storytelling tool. Audience Genomics: Steven’s data analytics platform for brand perception. Incredible Communications: The book co-authored by Steven Lewis and a USC Annenberg professor. Connect with Steven Lewis LinkedIn: Steve Lewis Website: LetAggieDoIt.com
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Bringing Personality Back to Sales with Lauren Bailey
Apr 1700:41:34Tap to summarizeNotable QuotesDon't pretend to care about me, you're a machine.Training's not something you did, it's something you do.Stop telling them how you can help them, and start by helping them.Resources and Links MentionedFactor 8: Sales training for BDRs and AEs.Girls Club: Management training and community for women in sales.Legacy Executive Club: A community for high-achieving leaders focused on impact.After the Title: Lauren’s podcast featuring unfiltered conversations with executives.SWIFT Intro: A specific framework for opening sales calls.Connect with Lauren BaileyLinkedIn: Lauren BaileyWebsite: Factor8.com Free Monthly Webinars: Factor 8 ShotsExecutive Community: Legacy.vip
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Why LinkedIn Isn't Broken (And How to Optimize the New Algorithm)
Apr 1400:27:46Tap to summarizeThe frustration is real: reach feels lower, engagement feels unreliable, and the ""old ways"" of posting aren't working. But LinkedIn hasn't stopped working; visibility is simply earned in a different way now. We are witnessing a shift away from passive exposure and toward intentional interaction. LinkedIn no longer rewards volume or broadcasting. It rewards relevance, engagement, and behavior that signals real interest between humans. Once you understand this shift, you regain control.
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