It's International Women's Day, and in my house that means something personal — I've got sisters, daughters, and granddaughters who remind me every day how much this matters. We've come a long way. We've got a long way to go. Today I'm handing you something practical you can use right now — because small actions, taken by enough people, change everything.

Welcome back to Managing a Career. I'm Layne Robinson.

Before we get into today's topic, I wanted to share a little about myself that should add context to why this topic is important to me.

I have two sisters. No brothers. Growing up, it was the three of us, and watching my sisters navigate the world — school, friendships, eventually careers — shaped how I see things in ways I probably didn't fully appreciate until I was an adult.

Then I had three daughters. Three. No sons. And if you're a parent, you know: you become fiercely, personally invested in the world those kids are going to walk into. I want my daughters to walk into workplaces that see them clearly. That give them a fair shot. That reward their talent and their effort — not just their willingness to be quiet and accommodating.

And now — I have two granddaughters. Two little girls who will one day be building careers of their own. And when I think about the kind of world I want them to enter, it lights a fire in me.

So when I tell you that supporting women in the workplace matters to me — it's not abstract. It's not a corporate talking point. It's personal. It's my sisters, my daughters, my granddaughters. It's the women I've worked alongside for decades. It's deeply, genuinely personal.

And today — in the week of International Women's Day — I want to have a real conversation about what it actually means to support women at work. Not the surface-level stuff. Not just 'be nice' or hang a banner in the break room. I mean the specific, structural, everyday things that actually make a difference. And I want to make the case that this isn't just the right thing to do — it's one of the best investments any team or organization can make.

WHY IT MATTERS

Here's the reality: women still make up a significantly smaller share of leadership roles across most industries. And the gap widens the higher you go. There's a concept researchers call the 'broken rung' — and it refers to the fact that women are less likely than men to be promoted from individual contributor into their first management role. Not the leap to the C-suite — just that first step up. And when you miss that step, everything downstream is harder.

Because here's how compounding works against you: if you don't get promoted into management early, you're less likely to reach senior leadership later. The pipeline just narrows. And it narrows in ways that are hard to see from the outside — but that women feel every single day.

Companies with more women in leadership — particularly at the senior and C-suite level — consistently show stronger financial performance. Higher returns on equity. Better profitability. Greater innovation. We're not talking about marginal differences. We're talking about meaningful, measurable gaps between organizations that get this right and those that don't.

And it's not magic. It's not some mystery. It's that diverse teams make better decisions. Different perspectives mean fewer blind spots. Less groupthink. More creative problem-solving. When every person at the table looks the same and thinks the same, you get a narrower range of ideas — and you take on risk without knowing it.

There's also a very concrete cost to getting this wrong. Research on employee disengagement and turnover shows that when women don't feel supported — when their ideas are ignored, their contributions go unacknowledged, or they see a ceiling above them — they disengage. They leave. And replacing a mid-level employee can cost anywhere from fifty to two hundred percent of their annual salary. That's not a rounding error. That's a serious business problem.

So the bottom line is this: supporting women in the workplace isn't a cost center. It's a competitive advantage. The organizations that get this right are genuinely winning. And with that as our backdrop — let's talk about what actually gets in the way.

THE EVERYDAY BARRIERS

Before we can talk about solutions, we have to name the problems — honestly and specifically. And I want to say upfront: some of what I'm about to describe is uncomfortable. It should be. Because the reason these patterns persist is precisely that they're hard to see and hard to name. Once you see them, though, you can't unsee them.

The first one is being talked over or interrupted. This has actually been studied in controlled settings — women are interrupted at higher rates than men in meetings and group conversations. And here's the part that stings: sometimes a woman will make a point, it gets ignored or talked over, and then a male colleague makes the same point five minutes later — and suddenly it's a great idea. I've heard this story more times than I can count. It's maddening. And it's real.

The second is exclusion from informal networks. Here's the thing about how careers actually advance: it's not just the formal reviews and the official promotion processes. So much of it happens informally — over lunch, at after-work drinks, in side conversations after a meeting. Who gets invited to those moments matters enormously. And women are often excluded from them, sometimes intentionally, often just by habit or oversight. The result is that they don't build the same relationships or access the same information as their male peers.

Third: what researchers call 'office housework.' These are the administrative tasks — taking meeting notes, organizing the team outing, coordinating the project kickoff logistics — that get assigned disproportionately to women. The work is real and valuable. But it doesn't get credited at review time. It doesn't show up in promotion conversations. And it takes time away from the high-visibility work that actually gets people noticed.

Fourth: the performance-potential gap. This one is subtle but it has huge consequences. Studies of performance reviews show that women tend to be evaluated on what they've already proven, while men tend to be evaluated on their perceived future potential. So a woman has to demonstrate something before she gets credit for it, while a man gets the benefit of the doubt. Multiply that across years of review cycles and promotion conversations, and the gap becomes enormous.

And fifth — the one that makes me think of my daughters every time I hear it — the likability penalty. Women who are direct, assertive, and confident in their ideas are frequently described as aggressive, difficult, or abrasive. Men who exhibit those exact same behaviors are described as strong leaders. That double standard is not theoretical. It is baked into how we perceive and describe people — often without even realizing it.

None of these require bad intentions to do damage. Most of the people who perpetuate these patterns aren't trying to hold anyone back. They're just doing things the way they've always been done. And that's exactly why naming them matters. Because the antidote to unconscious behavior is conscious behavior. Let me talk about what that looks like.

WHAT SUPPORT ACTUALLY LOOKS LIKE — 8 PRACTICAL ACTIONS

This is the heart of today's episode. I want to give you eight specific, actionable things that anyone — regardless of their own gender — can do to support women teammates. None of these require a policy change or an HR initiative. These are things you can do starting Monday morning.

Action one: amplify and attribute. When a woman makes a valuable point in a meeting, repeat it. Out loud. With her name on it. 'I want to come back to what she said.' That's it. Four words. It redirects attention, it puts her name on the idea, and it signals to the entire room that her contributions are worth tracking. This is simple, low-cost, and it works.

Action two: interrupt the interrupters. If you're in a meeting and someone gets cut off mid-thought, say something. 'Hold on — I think she was still making her point.' You don't need to make a speech about it. You just need to redirect the floor. You'd be surprised how much it changes the dynamic when even one person in the room is willing to do this consistently.

Action three: push back on the office housework dynamic. If you notice the same person is always the one taking notes, always the one organizing the team lunch — and that person is a woman — say something. Suggest rotating. Ask why that task keeps landing in the same place. This is a place where speaking up has real impact, and it costs nothing.

Action four: expand your informal network intentionally. Think about who you grab coffee with. Who you invite to lunch. Who gets included in the side conversation after the big meeting. Make that list more intentional. Access to informal relationships is access to opportunity — and it should be distributed more broadly.

Action five: advocate in rooms where they're not present. This may be the single most important thing on this list. When promotions are discussed, when high-visibility projects get assigned, when people's names come up — be the person who says her name. If there's a woman on your team who is ready for more and isn't in the room, speak up for her. That's how doors get opened.

Action six: give specific, substantive feedback. Research shows that women consistently receive less specific performance feedback than men. Vague praise — 'you're doing great' — doesn't help anyone grow. If you manage people, be honest. Be detailed. Be actionable. Give the feedback that actually moves ...

Supporting Women in the Workplace - MAC131