Hosted by Chris Luecke · EN
A lot of manufacturing companies can build insanely complex and intricate things, but far fewer are set up to handle what happens once customers start buying. So, what happens when those products start selling at scale, contracts get longer, and customers get bigger?In this episode, we’re joined by Chris Hale, CEO and Founder at Klear, to uncover a side of manufacturing that often gets overlooked: how money moves through industrial businesses.The conversation explores how money flows when deal cycles are long, customers are global, and planning starts to feel less like spreadsheets and more like a 3D chessboard. Trade finance sits underneath a lot of this activity, shaping how physical infrastructure gets built and how manufacturers grow.We also hear about Chris' experience touring in a band, and how this shaped the way he thinks about coordination, timing, and handoffs, ideas that show up repeatedly in how he approaches financial systems for manufacturers today.In this episode, find out:How Chris Hale moved from touring in a band to working in finance and building fintech tools for industrial companiesWhy trade finance underpins everything from shipping containers to large-scale infrastructure projectsWhat orchestration means in a manufacturing context, and why clean handoffs matterWhy managing money often becomes harder as companies grow and demand increasesHow global volatility, customer behaviour, and innovation shape financial decision-makingWhere financial visibility tends to break down inside fast-growing manufacturersWhy tying money directly to physical execution changes how companies scaleEnjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“Trade finance as an asset class is fascinating because it’s how the world gets built through money. If you see a boat full of shipping containers, that boat is trade finance. If you see a data center being built, everything going into it is trade finance.”“The board keeps moving. You’ve got government customers, supply chain disruptions, strikes, geopolitics, and it becomes incredibly difficult to plan with confidence.”“Manufacturer are doing all this precision work, but when it comes to their money, they’re doing dead reckoning. They’re looking at the sun and guessing, and that’s where things fall apart.”Links & mentions:Klear Inc., a payment and working capital infrastructure provider that’s designed specifically for modern industrial companies. The platform helps manufacturers gain clearer visibility into cash flow, manage risk across long contracts, and better align financial operations with physical execution.The Trident (Bay Area), a historic waterfront bar tied to Janis Joplin and Bay Area music history.Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.Mentioned in this episode:Industrial Marketing Summit 2026The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing, IMS delivers strategic insight, hands-on learning and true community. Whether you’re a team of one, or leading a scaled marketing department, you’ll walk away ready to market smarter, lead stronger and impact your business. Make sure to use the code "happy hour" at checkout for $100 off registration.Industrial Marketing Summit 2026
Chips are the new oil. And that's not just a catchy line, it's the lens through which national security, supply chain strategy, and trillion-dollar investments are being made right now. With a hundred-plus fabs going up globally and the industry sprinting toward a trillion dollars by 2032, the semiconductor boom isn't coming. It's here.This episode comes to you from SEMICON West 2025 in Phoenix, with guests joining from HARTING Technology Group and Rockwell Automation. Jeffrey Miller and Danielle Collins kick things off with a semiconductor primer for folks who aren't living and breathing this space every day. Danielle's been in the industry since her first SEMICON in 1999, seen the shift from 200 to 300-millimeter wafers, and watched manufacturing go local while R&D went global.Anuj Mahendru joins Chris on the show floor to dig into the challenges facing legacy and digital fabs, from worker productivity and material movement challenges to why copy exact is finally loosening its grip on this industry. This is part one of a two-part semiconductor series, so stay tuned for the bonus episode dropping right after this one.In this episode, find out:Why chips have become a national security priority on par with oilWhat's driving the trillion-dollar march toward 2032How legacy fabs are solving material movement problems they didn’t planned forWhy the semiconductor industry was doing AI long before it was a buzzwordWhat equipment manufacturers mean by "do more with less"Why copy exact is starting to crack post-COVIDHow sustainability shifted from compliance checkbox to business imperativeWhat it takes to become a trusted partner in an industry that's famously risk-averseEnjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“Manufacturing is being localized, while R&D is being globalized. R&D has moved from being concentrated in Northern California and the Boston area to regions like India, Asia and Japan.” - Danielle Collins“The semiconductor industry is defined by data economics, and it’s the currency of conversations. Successful partners that will lead the way will be companies who can speak the language of operational data.” - Jeffrey Miller“Before semiconductor and chips, it was oil. Now chips have become the new oil. After and during COVID, the world came to the realization that there needs to be resiliency of the supply chain. From a geopolitical standpoint people see semiconductors at the front end of national security and self-sufficiency.” - Anuj MahendruLinks & mentions:HARTING Technology Group, a leading global provider of industrial connectivity solutions enabling the transmission of data, signal, and power across sectors including transportation, electromobility, renewable energy, automation, and mechanical engineering.Rockwell Automation, a global leader in industrial automation and digital transformation, delivering innovative hardware and software solutions through its recognized Allen-Bradley® and Rockwell Software® brands.SEMICON West, North America’s premier microelectronics exhibition, brought industry leaders, startups, and researchers together in Phoenix on October 7-9 2025, to drive collaboration, knowledge exchange, workforce development, and long-term investment, with future events planned for 2027 and 2029.Industrial Marketing Summit, the go-to gathering for manufacturing and industrial marketers to share practical insights, explore emerging strategies, and build community. Join the event in Austin from March 3-5, 2026, and use code HAPPYHOUR at checkout for $100 off registration.Huss Brewing, a proudly local and independent Arizona craft brewery, offering beers brewed and distributed statewide, with immersive taproom experiences in Downtown Phoenix and South Tempe featuring the Huss family of beers and scratch-made food.Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.Mentioned in this episode:Industrial Marketing Summit 2026The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing, IMS delivers strategic insight, hands-on learning and true community. Whether you’re a team of one, or leading a scaled marketing department, you’ll walk away ready to market smarter, lead stronger and impact your business. Make sure to use the code "happy hour" at checkout for $100 off registration.Industrial Marketing Summit 2026
In this episode, Chris sits down with Troy Ellison of Cloacina to talk about what it takes to build infrastructure that works in the real world, not just on paper. Troy explains what membrane bioreactors (MBRs) are in a way that you and I can understand, then pulls back the curtain on why so many systems fail the people who have to run them.A big theme here is end-user experience. Troy makes the case that operators have been ignored for too long, and that designing systems around spreadsheets instead of humans is why so many projects struggle.We also get into scaling a manufacturing business, what it’s really like growing from a handful of people to well over a hundred, and the highs and lows of being in business with your family.If you’re building something meant to last, whether that’s equipment, a team, or a company, there’s a lot in here worth sitting with.In this episode, find out:What an MBR (membrane bioreactor) is, and why it’s become Cloacina’s core focus.Why Troy compares wastewater systems to race cars, and what happens when operators are handed something poorly designed.How prioritizing the operator changes everything from layout to long-term performance.What scaling a manufacturing business looks like when you’re buying equipment, hiring people, and fixing problems nonstop.Why Cloacina stopped listening to voices that slowed progress and focused on building the right team.How taking on single-point responsibility removes friction instead of adding risk.Where Troy sees the future of MBRs heading.Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“The Cloacina difference is the end user experience. We're hyper focused on that. It's all we care about at the end of the day.”“We were essentially building the airplane as it was on fire and falling out of the sky for many, many years.”“We are on a relentless pursuit for the perfect MBR. But the reason it's relentless is we will never get there; we will never achieve perfection. Perfection is the process, it's not a destination.” Links & mentions:Cloacina - Troy Ellison’s company, focused on membrane bioreactor (MBR) wastewater treatment systemsCloacina Rentals - Rental MBRs for immediate wastewater treatment solutionsMembrane Bioreactors (MBRs) - The core wastewater technology discussed throughout the episodeExtreme Ownership - Leadership principle referenced (popularized by Jocko Willink)Jocko’s - The local bar that Troy referencesMake sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.Mentioned in this episode:Industrial Marketing Summit 2026The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing, IMS delivers strategic insight, hands-on learning and true community. Whether you’re a team of one, or leading a scaled marketing department, you’ll walk away ready to market smarter, lead stronger and impact your business. Make sure to use the code "happy hour" at checkout for $100 off registration.Industrial Marketing Summit 2026
Industrial robots on a factory floor can be difficult, to say the least. Industrial robots on a concert stage, in front of 20,000 people, on a two-minute setup clock are a whole different challenge.In this episode, we talk with Andy Flesser - computer animator turned “robot animator,” whose work has helped bring robotics into live entertainment and film - about what that kind of pressure does to how you think about automation. Why preparation starts way earlier than most teams realize. And why some of the best lessons for manufacturing come from places that don’t look like factories at all.We also get into where Andy thinks robotics actually makes sense, where it probably doesn’t, and why the future of robots might be less about machines walking around and more about environments doing work around us.If you’ve ever operated an automated system and felt that knot in your stomach when something didn’t behave the way you expected, you’ll recognize a lot of what he’s talking about here.In this episode, find out:How Andy went from animation into robotics, and why early robot programming felt more like deciphering a code than writing softwareWhat it was like putting robots on tour with Bon Jovi, and why live entertainment turned out to be one of the toughest automation environments imaginableWhy a robot failing on a concert stage creates a very different kind of pressure than a robot failing behind factory wallsWhat really happens on a movie set when robotics are involved (including Black Adam), and why even “small” changes still need serious testingWhy Andy sees huge potential for robotics in medical applications, especially in areas most people don’t talk aboutA take on the future of robotics that skips the humanoids and focuses on buildings, rooms, and systems doing the work insteadHow entertainment can be a surprisingly effective way to pull people into robotics and automation careersEnjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“Every single show, every inch, every second of time is so expensive. When something goes wrong, it’s happening right in front of everybody.” “All the research and development in the world doesn’t exist unless you actually have sales.” “I think the future isn’t robots walking around your house. I think the house will be the robot and you’ll be inside of it.”Links & mentions:andyRobot / Robotic Arts – Andy’s website and studio, where industrial robots get repurposed for live shows, touring, and filmRobot Animator – The software Andy built to let animators control robots the way they animate charactersBlack Adam – One of the film projects discussed, where robotics had to work under tight safety and timing constraintsThe Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Register today for the Industrial Marketing Summit in Austin, TX on March 3-5, 2026 and make sure to use the code “happy hour” at checkout for $100 off your registration fee.Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.Mentioned in this episode:Industrial Marketing Summit 2026The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing, IMS delivers strategic insight, hands-on learning and true community. Whether you’re a team of one, or leading a scaled marketing department, you’ll walk away ready to market smarter, lead stronger and impact your business. Make sure to use the code "happy hour" at checkout for $100 off registration.Industrial Marketing Summit 2026
When like-minded entrepreneurs sit down to swap stories, advice, and connections, it’s a major win for everyone. This is one of the great things about manufacturing because this industry thrives on collaboration, not just competition.In this episode, we hear from Russell Winter, Founder of US MFG, who’s on a mission to connect entrepreneurs in the machine shop space together, while also acquiring shops from retiring owners that would have otherwise gone out of business. With the number of machine shops steadily declining, people like Russell are breathing new life into the space with technology and innovative ideas. Russell shares his story of how he got started, how he chooses whether to acquire a new shop, the red flags to watch out for, and the two main things he looks at when accessing a business. We hear more about his efforts to build bridges in the community and his thoughts on inspiring the next generation of manufacturing business owners. In this episode, find out:Russell shares an overview of how he buys machine shops and brings them together with softwareRetiring owners of machine shops who don’t have a clear succession plan often close their doors for good unless someone like Russell steps inHow Russell decides which machine shops to acquire by looking at finances and culture to find red flags Why bringing people in with more experience is a huge part of succeeding in this space How Russell finds mentors and collaborates in his network Advice for entrepreneurs looking for business opportunities What led Russell to realize he needed to change the mission of US MFG to a more community-focused approach How do we create awareness in the next generation of manufacturing business ownership?The skills and knowledge we need to prepare young people for a future in manufacturing and business ownershipWhy shop classes in high schools are a growing trend and what this means for the industry How Russell’s company teaches important skills like financial literacy through his shops Russell shares the first major project he remembers manufacturing Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“The cool part about these shop classes is their instructors are often very mutual and collaborative with the industry that's around the high school. They'll have a board of business owners saying, 'This is who we're looking to hire. Can you teach them more turning work or a specific software?'”“Something that I've worked on developing a lot more is a mindset of trust but verify as opposed to just trust. Going over things with a fine-toothed comb, actual financials, and setting clear expectations at the beginning really pays off.”“There's a saying: if you want investment, ask for advice. And if you want advice, ask for investment. People are always going to give you advice because there's something to improve on, and if you're willing to take it and learn and grow and actually put it into action, then they're like, 'Oh, I see an investment here.'” Links & mentions:US MFG partners with entrepreneurs to acquire, operate, and grow manufacturing companies within a collaborative networkSCORE Business Mentoring, providing free business advice for starting or growing a small business through their network of 11,000 volunteer mentors in-person and online; part of the US Small Business Administration (SBA)Discourse Coffee, a music-driven coffee workshop in Milwaukee, WI, located in the same building as local, community-driven radio station Radio MilwaukeeMake sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.
What happens when a former engineering leader decides to open a brewery? In the true spirit of Manufacturing Happy Hour, we talk all about beer in this episode. Recorded live from Amorphic Beer in Milwaukee, WI, we sit down with the Founder, Ron Hockersmith, to learn about what makes their beer special and the company a success even as the hype around craft beer fades. We’re also joined by the brilliant hosts from A BROADcast for Manufacturers, Kris Harrington (CEO of GenAlpha) and Lori Highby (CEO and Founder of Keystone Click), for a 4-way entrepreneurial chat about manufacturing, engineering, leadership, and of course, beer. In this episode, we take a look at the early days of Amorphic Beer and Ron’s career background before he stepped into the brewing world. Ron has taken all the great parts of leading a team from his engineering days and applied them to his business today, and it’s safe to say that’s been a great move for Amorphic. We hear about the team, the operations, the scientific approach to margins and recipes, and some surprising beer facts along the way.In this episode, find out:A little background on Ron’s career and how he came from healthcare manufacturing and defense contracting to start his own breweryIntroduction to the hosts of A BROADcast for Manufacturers podcast Why Ron opted for lean manufacturing principles without the formality to run his breweryWhat a background in engineering taught Ron about leadership and why he runs Amorphic Beer like an international engineering organizationWhat makes the leadership and management of Amorphic Beer different and successful even as the hype around craft beer dies down Why trust in your employees is key to success Ron shares the main differences he’s experienced since working for himself vs. as an employee in a major organization Facts on beer, music, plants, and sports for the “I just learned that…” segment How recent tariffs on Canadian aluminum may have a huge impact on Amorphic Beer in the future Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:"We run this like it's an international engineering organization." "Don't try and hire for the perfect team because you'll never find the perfect people to fit into the perfect cogs... Find what your people are very good at and then build your organization around that.”"No-one's ever worked for me that I don't trust. Doesn't matter if I'm working in defense contracting for GE or at the brewery, trust them, empower them to do the right things.”Links & mentions:Amorphic Beer, Milwaukee WI brewery where beer is “engineered through scientific experimentation”A BROADcast for Manufacturers, a podcast run by Lori, Kris and Erin exploring stories and manufacturing insights that challenge the status quoMake sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.
Manufacturing is a hotbed of activity, interest, and innovation right now and states like Nebraska are leading the way. As part of our Made Here series, we toured Nebraska’s manufacturing heartland to hear stories from leaders, experts, and innovators who want to spread the word about the opportunities and community benefits of manufacturing.We round off our Nebraska tour with Mike Johnson COO of the Nebraska Chamber of Commerce and Industry, who shares a wider perspective on how manufacturing is impacting local communities, the economy, and the individuals who make it all happen. We talk about why manufacturing opportunities are great for people from all walks of life, with some inspiring stories about women in the space becoming role models for future manufacturers. Mike also explains the role of a Chamber of Commerce and why we should celebrate and showcases manufacturing careers for the benefit of all. We hear a great example of Nebraska doing this with its annual competition for the coolest innovations in Nebraska – featuring a fire-breathing drone and an all-terrain wheelchair. In this episode, find out:A summary of what we’ve heard and learned as we round off the Nebraska tour of our Made Here seriesWe recap on the last time Mike was on the show and how perceptions of the industry have changed sinceOld perceptions of the dirty and dangerous stereotype of manufacturing are changing, leading more young people to consider it as a career Why rural Nebraska is writing a playbook for reinvigorating manufacturing and the impact this has on the economy and communityThe role of education institutions in training and encouraging more to consider manufacturing careersThe best ways to connect with the local community and involve everyone in the manufacturing sceneWhy we’re seeing more women in manufacturing plus some inspiring stories from MikeHow a Chamber of Commerce can act as a conduit for manufacturers to share their voice on what the industry needs The coolest things made in Nebraska, including a fire-breathing droneEnjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:”The chamber of commerce is the conduit for manufacturers of any shape and size across the state to convene and partner on what the voice of this industry in this state needs right now.”“State departments are starting to see that when manufacturers automate, they make more stuff, more stuff made means higher wages are paid to people, higher multipliers than hitting the local communities. And so the state can see higher tax revenues and then in the future, lower tax rates.”“I think it's really important for young women to see that “I can do this” and I don't have to be a big dude to be able to do this type of work.”Links & mentions:NE Chamber, delivering economic and workforce growth, a competitive business climate, and a network of leaders with the connections and know-how to help Nebraska businesses succeedNebraska Manufacturing Competitiveness Study, January 2024Coolest Thing Made in NebraskaMake sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.
Take your mind back to five years ago. Many of us were celebrating the start of what we thought would be an exciting decade for automation. And well… it’s certainly been different and not quite how most of us expected.Now, we sit squarely in the middle of a decade that has pushed automation and AI front and center of so many industries now. So how close were our pre-pandemic predictions on automation? And more importantly, where is automation headed next?This episode was recorded live at the 2025 A3 Business Forum, co-hosted by Jake Hall aka the Manufacturing Millennial, and features five conversations with industry leaders helping to shape automation’s future. We look at robotics, AI, machine vision, motion control, and the broader tech and manufacturing industries, plus we swap predictions on the second half of the 2020s.This week’s guests include:Peter Zafiro, General Manager at LinMot USAChristelle Keefer - Global Business Development Manager, Education at ABBJuan Aparicio - Founder & CEO at Reshape AutomationDavid Dechow - Machine Vision & Automation Solutions Architect at Motion Automation IntelligenceAlex Shikany - Executive Vice President at A3Jake Hall will be joining us for Automate 2025 in May, so don’t miss the chance to grab tickets and learn more here.In this episode, find out:Why 2025 A3 Business Forum is the perfect spot for a conversation about automationWhat the convergence of technologies has meant for automation’s applications in manufacturing and beyondPeter explains the biggest pain point that LinMot was experiencing and how automation became key The role of motion vision today and how it’s evolved with the help of automationWhy now is the best time in history to be involved with automation How STEM education paves the way for the growth of robotics The biggest hurdles to getting education institutions on board with STEMSome of the top non-profit organizations to keep an eye out for How AI has developed over the first half of the decade Two ingredients that every successful application should have in the world of AI Examples of AI deployed successfully and where this is likely to change in the future How elements of vision tech have accelerated in the past 10 yearsAlex’s perspective on automation’s evolution throughout the first half of this decade The biggest things we’re looking forward to in 2025 and beyond What to expect at Automate 2025, which this episode’s co-hosts Chris and Jake will be attending in MayEnjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:"This is the best time there is in this industry. It's the convergence of all these technologies, whether it's robots, cobots, linear motion... the difference-maker will be how you introduce automation to your employees and make it easier to do more fun jobs." - Peter Zafiro"Schools are starting to realize that the students need to be exposed to STEM way earlier than just high school. High school is too late. College is too late. Let's get those kids exposed at an earlier age to the amazing field of manufacturing." - Christelle Keefer "Behind every robot, there are a lot of people. There are people selling the robots. There are people installing the robots. There are people maintaining the robots." - Juan Aparicio "No one I talk to thinks that automation is going to become less relevant or less important to their future plans in the next 10 years, 20 years. Almost every single CEO or leader of these companies has automation at the top of their list." - Alex Shikany Links & mentions:A3 – The Association for Advancing Automation, North America’s largest automation trade association representing more than 1,200 organizations involved in robotics, artificial intelligence, machine vision & imaging, motion control & motors and related automation technologiesAutomate Show, experience the largest event in Automation #Automate2025Jake Hall - The Manufacturing Millennial, where this week’s co-host Jake Hall discusses the latest technology in the automation and manufacturing space in an engaging style for all audiencesProject Lead The Way, where STEM curriculum meets career readiness; created by teachers and led by educators, PLTW motivates, prepares, and supports teachers as they strive to make every child in every grade STEM-successfulFIRST Robotics, a global robotics community preparing young people for the future and the world's leading youth-serving nonprofit advancing STEM educationREC Foundation, home of the VEX family of robotics programs for elementary school through college students includes 1.1 million students in 70 countriesDetroit Lions War Room 2019 vs. 2021Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.
Is venture capitalism and manufacturing the perfect match for America’s new industry boom? Or will the industry bootstrap its way to success on the slower path? The verdict’s clear in this episode with Jim Belosic, the CEO of SendCutSend.Jim shares a down-to-earth take on succeeding as a manufacturing business with a mix of VC and bootstrapping. Rather than aiming for the dot-com boom level of success and all the private yachts that come with it, a slow and steady approach is ideal for manufacturing businesses, says Jim.We hear a little background on SendCutSend’s start and laser-focused approach to customer service, plus why Jim is such a big fan of the bootstrapping route. We hear his opinion on why manufacturing might be making a comeback, how to raise the visibility of the industry to plug skill gaps, and why we may need to “chill out” a bit when it comes to AI.In this episode, find out:Why bootstrapping is a great alternative path to industrialization and why Jim believes VC doesn’t belong in manufacturing How the future of entrepreneurship is changing back to traditional family-led routes Jim shares his background in manufacturing as a sign shop artist and what he learned about the effects of new tech on industry Why we’re due for a re-boom in the manufacturing world and how new technology plays a central role Outsourcing abroad – the next phase – why we’re due for a re-boom because the tech is even betterHow manufacturing can become more visible and enter the digital era with help from younger generations Why it’s not enough to only be a good manufacturer today, you also need to be a good marketer tooHow manufacturers can make simple changes to their digital presence to move in line with what customers want Why teaming up with local competitors can be mutually beneficial Jim explains why investing in and paying your staff well is the number one important thing to do in this industry Why you shouldn’t compete on price but instead on the quality of the service and the value your customer receivesEnjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“The way to success in manufacturing is you can't just be a good manufacturer. You actually have to be a good marketer too.”“A lot of people look at their competitors and want to burn them down. That usually just ends up with both of you catching on fire. So instead, try and be friendly.”“We’re poised for a manufacturing re-boom because the technology is even better now. This newest generation of machines is set up so well with alarms and error control, communication, and reliability, you're not just upgrading your speed or the reliability of the machine, you're upgrading your entire workforce.”Links & mentions:SendCutSend, online sheet metal fabrication service; get custom parts delivered in just a few days (upload STEP or DXF files for instant pricing)A Bootstrapper’s Guide to Re-Industrializing America, Jim’s article that inspired this episodeMake sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.
We’re pulling up a chair in the up-and-coming downtown Norfolk area in Nebraska for this episode. Recorded at the Nucor Detailing Center, we chat with Mechanical Engineer Jayden Prauner and Detailing Center Lead Gaby Pena, about what it means to be part of the Nucor family.Nucor Vulcraft is a company that’s not just supporting the construction of warehouses, schools and hospitals but also helping to build up the local community and the legacy of American manufacturing. We explore how it’s helping to shape the lives of the people who work there and beyond thanks to community investment and a people-first approach.Jayden and Gaby both share their stories in this episode about working for Vulcraft and how it has evolved its technology, safety practices, and quality over the years. Places like Norfolk are hubs for manufacturing and engineering, so we look at how Vulcraft and downtown revitalization projects have been key to retaining talent in the area. In this episode, find out:How the downtown Norfolk area is on the up, thanks to local community investment Jayden gives us a quick overview of what Vulcraft does and how it sits in the Nucor family of companiesA brief history on Vulcraft and how it’s closely tied to the culture and community of Norfolk – something that continues todayHow community events, investment, and connections with local schools all make Nucor employees feel like one big familyWhy Jayden and Gaby decided to stick around in Norfolk rather than head to a bigger city for their careerHow one internship at Vulcraft was enough to make Gaby swap her chosen career path and set out into manufacturingWhat other similar small, remote communities can learn from Norfolk and VulcraftVulcraft’s commitment to improvement and investing in the right things – from people to safety innovationsInsights into the recent safety innovations and investments Nucor Vulcraft has made to prioritize frontline staff safety What the day in the life of a frontline leader looks like today vs. how it looked decades agoHow Nucor Vulcraft invests in team development and careers with training, role swapping and internal promotionsEnjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“It's hard to go anywhere around town without seeing Vulcraft or the Nucor name sponsoring an event or donating time. It's surprising how many events you go to and know that your company is willing to sponsor that." Jayden"My daughter told me, 'Mom, today at school, all the Nucor kids, like the parents work for Nucor, we all sat together.' Even the excitement that the kids get just knowing that they’re the Nucor family is really big, at least for me it is." Gaby"I think it starts with putting the people first. I think Nucor and Vulcraft do a great job of not only saying it but really meaning it and showing it through their actions." JaydenLinks & mentions:Nucor Vulcraft, part of the Nucor family, Vulcraft is the largest producer of open web steel joists and joist girders in North America.Nucor Detailing Center, a one-of-a-kind drafting facility designed to reduce drafting and modelling times to improve productivity and quality.Divots Brewery, craft brewery in Nortfolk specializing in handcrafted beers with American grown barley and hopsMake sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.