"When you can't give clear, concise communication, sometimes it's on purpose. It's because I don't want to be held accountable for what I say." - Justin Atherton

Bestselling author and retired law enforcement veteran Justin Atherton returns to the March or Die Show to make the case that politeness is one of the most dangerous habits in modern leadership. Drawing on 20 years as a detective, SWAT trainer, and training lieutenant, and the statement-analysis training he used in interrogations. Justin walks Sean Kennard through the WAVE method from his book *How to Get to the Damn Point*: a framework for stripping the hedges, equivocations, and stop-action verbs out of your communication so the people who depend on you can actually trust your word.

The conversation gets pointed: why "I'll try to be faithful" lands the way it does with a spouse, why your team can hear when you're protecting yourself instead of leading them, and the daughter story (and the seven-hour command staff meeting) that finally pushed Justin to write the book.

Justin Atherton is a 20-year law enforcement veteran, detective, SWAT operator, and training lieutenant, turned leadership communication consultant, public speaker, and TED talk presenter. His book "How to Get to the Damn Point" is a #1 bestseller on Amazon.

Justin's Links:
Get Justin's book: How To Get To The Damn Point: https://a.co/d/0aFvrvx7
Justin's site: https://justinwatherton.com
Follow Justin: https://www.instagram.com/justinwatherton

If this episode hits home, hit the like button, drop a comment with the phrase you're going to stop saying this week, and subscribe so you don't miss the next one.

Hit Subscribe, share this episode with your community, and drop a comment on what landed hardest for you.

Want more reinforcement? Subscribe to our newsletter, The Forward Edge, to go beyond the podcast and dig deeper into these topics and more: https://marchordie.substack.com!

Join us daily for encouragement and biblical truth with the Mighty Oaks Daily Devotional, you can sign up for reminders: https://mightyoaksprograms.org/daily-devotional or text JOIN to (832) 333-8794

Follow March or Die:
https://instagram.com/MarchOrDie
https://Facebook.com/MarchOrDieShow
https://TikTok.com/March_or_Die

Follow Jeremy:
https://instagram.com/jeremystalnecker
https://jeremystalnecker.com

Follow Sean:
https://instagram.com/seantopgunkennard
https://youtube.com/@SeanTopGunKennard

Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.