The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
291 episodes
How to be Power Collaborator: An Agency Perspective
00:18:455/19/2025
Episode 123: Olivia Kory from Haus tells us why YouTube is underrated. Plus saying goodbye to Xandr Invest
00:49:165/16/2025
What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti
00:20:425/12/2025
Episode 122: Inside Taboola’s Strategy for the Open Web
00:50:175/9/2025
How Dappier Is Building AI Agents for Media Companies
00:11:505/5/2025
Episode 121: David Kostman on the new Teads, and what’s next for the Open Web. Plus a Possible round-up and Apple’s big antitrust loss.
00:50:435/2/2025
Duration Media on their new business, Curation Media.
00:18:464/28/2025
Episode 120: Michael Walrath on Yext, Yahoo, and AI. Plus the AdLand acquisition and Google’s cookie reversal.
00:56:164/25/2025
TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV
00:17:524/21/2025
Episode 119:🚨Blockbuster episode🚨The Google antitrust ruling + Mark Zagorski on what the critics have wrong about DoubleVerify
