How Tubi is Embracing Creators and Trying to Shake up Streaming

Summary

Marketecture Podcast: How Tubi is Embracing Creators and Trying to Shake up Streaming

Release Date: August 11, 2025

In this compelling episode of the Marketecture Podcast, hosted by Ari Paparo, listeners are treated to an insightful interview conducted by Mike Shields from Next in Media with Rich Bloom, the newly appointed Executive Vice President and Head of the Creator Program and Business Development at Tubi. The conversation delves deep into Tubi's innovative strategies to integrate creators into their platform, aiming to disrupt the traditional streaming landscape.

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1. Introduction to Tubi and Rich Bloom’s Role

[02:04] Rich Bloom:
"You're really about an ad-supported VOD platform... with almost 300,000 movies and TV episodes."

Rich Bloom provides a comprehensive overview of Tubi, highlighting its position as a free streaming service tailored for diverse fandoms. With over 100 million monthly active users and accounting for 2.2% of the total U.S. TV viewing audience, Tubi stands out with its expansive library of nearly 300,000 movies and TV episodes, including 400 originals. Bloom emphasizes Tubi's reliance on AI-driven programming to deliver personalized content, ensuring viewers receive the right content at the right time.

2. The Sideline Project: A Success Story

[06:29] Rich Bloom:
"Sideline was the most successful original we've ever had. It brought in more new viewers than any title we've ever had."

The discussion shifts to Tubi's original content initiative, specifically the success of "Sideline." Adapted from a popular Wattpad novel and starring TikTok sensation Noah Beck, "Sideline" surpassed expectations by attracting a vast new audience. The project exemplifies how Tubi effectively merges traditional IP with contemporary creator-driven content, resulting in viral engagement across platforms like TikTok.

3. Tubi’s Creator Program: To Be for Creators

[05:40] Rich Bloom:
"Our main focus has been conceptualizing and launching this program called To Be for Creators... elevating their careers and businesses."

Rich Bloom elaborates on Tubi's ambitious To Be for Creators program, designed to bridge the gap between digital creators and the traditional streaming ecosystem. By collaborating with creators from platforms like YouTube, Tubi offers them opportunities to produce high-quality, long-form content tailored for streaming audiences. Within six weeks of launching, the program expanded from six creators and 500 episodes to 50 creators and over 5,000 episodes, showcasing rapid scalability and strong audience engagement.

4. Integrating Brands into the Creator Ecosystem

[20:14] Rich Bloom:
"We're going to give brands the opportunity to buy inventory directly in creator content... opportunities for branded content and product integrations."

Bloom discusses the potential for brands to engage more deeply with Tubi's creator-driven content. Beyond traditional advertising, brands can sponsor sections like the Creator Verse or invest in original productions, integrating their products seamlessly into content. This strategy not only provides brands with targeted inventory but also enriches the viewing experience with authentic branded content.

5. The Convergence of Traditional TV and Creator-Driven Content

[10:18] Rich Bloom:
"The line between creator content on YouTube and traditional content is getting blurrier and blurrier."

Addressing the evolving media landscape, Bloom asserts that the distinction between creator-driven platforms like YouTube and traditional streaming services is diminishing. Tubi leverages this convergence by embracing creators who produce high-quality, long-form content, thereby expanding their audience base and enhancing content diversity. This strategy aligns with the growing trend of creators transitioning to mainstream media, validating the symbiotic relationship between different content formats.

6. Future Directions: Community and Interactivity

[22:00] Rich Bloom:
"We're focused on longer-form content... but we're keeping an eye on how community and interactivity evolve."

While current efforts prioritize high-quality, long-form content, Bloom acknowledges the potential future integration of community and interactive elements into the streaming experience. Although not a primary focus at present, Tubi remains open to evolving its platform to incorporate interactive features, reflecting the participatory nature of modern media consumption.

7. Unique Content and Fandoms on Tubi

[25:19] Rich Bloom:
"A really unique thing about Tubi is we have these subreddits where people are talking about Tubi movies and original series."

Highlighting Tubi's strength in catering to diverse and passionate fandoms, Bloom points to the platform's ability to serve niche audiences through its extensive library. From independent creations like "The Lesbian Homie" to classic favorites like "Murder, She Wrote," Tubi thrives by curating content that resonates with specific fan communities, fostering a loyal and engaged user base.

8. Conclusion and Looking Ahead

The interview concludes with Bloom reiterating Tubi's commitment to supporting creators while expanding their content offerings. By fostering a collaborative environment where creators retain ownership and creative freedom, Tubi positions itself as a dynamic player in the streaming industry, poised to attract both audiences and advertisers seeking authentic and engaging content.

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Notable Quotes:

• Rich Bloom on Tubi's Success:
  "Sideline was the most successful original we've ever had. It brought in more new viewers than any title we've ever had." ([06:29])

• On the Creator Program's Growth:
  "In six weeks later, we have almost 50 creators and over 5,000 episodes of content." ([15:25])

• On Content Strategy:
  "Creators are the new media startups. They are sophisticated, they're producing content, they own IP, they have huge distribution channels, they have giant fan bases who are really loyal." ([14:00])

• On Brand Integration:
  "We're going to give brands the opportunity to buy inventory directly in creator content." ([20:14])

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This episode offers a comprehensive look into how Tubi is leveraging creator partnerships to enhance its streaming platform, providing valuable insights for marketers, advertisers, and media enthusiasts interested in the future of streaming and content creation.

Transcript

[Ari Paparo]

This podcast is brought to you by Incremental. You ever run a holdout test, wait between two and five weeks for the results, and then realize you just wasted a big chunk of budget? By the time the data comes in, the campaign's over, the money's gone, and the insight's basically a post mortem. That's why I like what Incrementl is doing. They give you always on Incrementality measurement. No experiments, no holdouts, no delays. You get answers while the campaign is live and so you can actually make changes, not just analyze the wreckage. With Incremental, you don't just learn what worked, you do something about it. Check them out at the Future of Measurement this podcast is brought to you by audiohook, the leading independent audiodsp. Audiohook has direct publisher integrations into all major podcast and streaming radio platforms, providing 40% more inventory than what could be accessed in omnichannel DSPs. What's more, audiobook has full transcripts on more than 90% of all podcast inventory, enabling advanced contextual targeting and brand suitability. Audiohook is so confident that in addition to CPM buys, they offer the industry's only pay for performance option where brands can scale audio and podcasting with peace of mind knowing they are only paying for outcomes. Visit audiohook.com to learn more. That's audiohook.com this is Ari Paparo. Today we have a special guest episode. So our friend Mike Shields at Next in Media has a great interview with Rich Bloom from Tubi and he is in charge of creator program. So he talks about how Tubi is bringing creators to the platform. We hope you enjoy this special guest episode from Next in Media.

[Mike Shields]

Hi everybody. Welcome to Next in Media. I'm Mike Shields and my guest this week is Rich Bloom. He is the recently appointed EVP and gmatubi head of the Creator program and Business development. Do I have that right? Rich, how are you?

[Rich Bloom]

You do have that right. I'm doing well, Mike. Thanks for having me on.

[Mike Shields]

Excited to talk to you. Like I said, you're pretty new there. Your job sounds very cool. It sounds like a collision of worlds that are growing in really interesting ways. So why don't you just tell us what this job is? What were you doing before?

[Rich Bloom]

Yeah, so if it's okay, I'd love to start by giving like a quick overview of 2B and then I can tell you about my background and cause.

[Mike Shields]

I think people know to be ish but not maybe. But it's probably good to catch everybody up because it's still really early.

[Rich Bloom]

So Tubi is a free streaming service built for every fandom. We have significant scale. We have over a hundred million monthly active users who are really passionate about Tubi. They watch over a billion hours a month on Tubi. We account now for about 2.2% of the total U.S. tV viewing audience.

[Mike Shields]

You've been popping on that Nielsen gauge chart in the last year or so. Which people are not.

[Rich Bloom]

We've been, we've been growing a lot. We have a really diverse young audience. Over half our audience is Gen Z and millennial. Almost 70% are cord cutters and Cord Nevers. So it's a really sought after, hard to reach audience that we have. And then we're often bucketed into the fast category. We are really first and foremost an ad supported VOD platform. About 95% of our viewing time is VOD and about 5% is linear fast. So it's really like an intentional lean forward audience that we have. And then a big part of our secret sauce is we have by far the largest library of any streaming platform. We have almost 300,000 movies and TV episodes. We have about 400 originals. And then that's coupled with this really strong AI driven programming that delivers the right content to the right viewer at the right time.

[Mike Shields]

Right. I think, yeah, you get lumped into that fast category, which is sort of an amorphous definition, but you're not so much about five zillion niche channels that are live, linear ones. You really, you're really like a brand and a destination with a huge library. That's kind of what I think about it.

[Rich Bloom]

That's a good way to think about it. And now I can tell you a little bit about my, my background and my role. So I joined Tubi about three months ago. Most recently before Tubi, I was at Vimeo where I was the GM of Vimeo Ottoman. And one thread throughout my career has been at Vimeo and previously at startups and other larger companies. I've worked with creators to give them opportunities to create original content, bring their existing content to build new audiences and build new business models so that segues really well into my role at Tubi. I won this new creator program and also run business development. And my, my mandate is to provide creators as well as independent filmmakers with innovative and meaningful ways to work with Tubi. And we hear a lot from our fans and we're really responsive to our fans that they want more unique ip, they want more authentic voices. And the top source they see for this are as Creators. So my main focus the last few months since joining has been conceptualizing and launching this program called to Be for Creators. And the idea behind this is we're working with native digital creators and giving them a path to Hollywood that allows them to elevate their careers, elevate their businesses. And we think about as taking the next step. And we want to do it in a way that's unique and allows them to preserve and amplify what already made them successful in the first place.

[Mike Shields]

Okay, lots of questions about that program, because I think you are, you're at the heart of this question I think a lot of people are asking, which is, you know, you have these two very fast growing areas that are just streaming in general and ad supported streaming and the creator economy and brands want to figure out both of them. The big overarching question is kind of like, are they going to grow separately and be distinct or should they come together or not? And it's interesting that you're kind of exploring that. I want to get into that specific, some of the specifics, but can you maybe. I was out of the loop on this. I learned about Sideline recently, which is a pretty interesting case study. I think it's before you got there, but it's an example of maybe how this, this collision might work well or not, but tell people about that project and what it, how it worked and what you also learned about promotion and bringing the different audiences together.

[Rich Bloom]

So Sideline was an original that we released last year. It came out of a desire to continue to serve our Gen Z audience by sourcing material from non traditional places and working with non traditional talent. So it's actually an adaptation of a novel from Wattpad that was really popular in Wattpad. So there's this built in audience there. It starred Noah Beck, who's a huge TikTok star who was really eager to make a crossover into acting. We casted him in the lead and our bet really paid off. So it was the most successful original we've ever had. It brought in more new viewers than any title we've ever had. And you know, you had this combination of fans of the novel from Wattpad who came to watch it. A huge volume of fans of Noah Beck. And then not only did Noah Beck activate his fans, but his fans activated broader audiences. So we had a few clips from the movie that went viral on TikTok. There was one audio in general of Nice catch quarterback that, you know, you had NFL teams replicating celebrities, other creators, and it just created this viral loop that Just kept driving audience to us to watch the movie.

[Mike Shields]

Okay. So there's a bunch of pieces there.

[Rich Bloom]

This has.

[Mike Shields]

Every element of this is going to go wrong. Right. Like Hollywood saying, let's put a, let's put a TikTok kid in a movie. That'll work. And that sounds like that's going to go bad. Trying to get you. The presumption is you can't get TikTok viewers to come to television. They're young, they don't, they don't like that interface experience. Everybody wants to like, make a viral thing like that happen. I wonder if you can engineer that at all. So why did this work? Like, because he could have gone wrong in so many ways.

[Rich Bloom]

Yeah, I mean, look, I think it was a combination of a lot of factors that went right. I do think the underlying IP being something that, you know, the majority of people that came to watch it certainly had not read the book on wattpad, but you had some users who had, you had Noah Beck, who was really innovative. The movie was good and it was really entertaining. And, you know, I do think it proved that there's this misconception that Gen Z is, you know, not watching streaming services, not watching tv, and we find that not to be the case. The other thing that really helped here is Tubi is a really easy to use free service. So the fact that we don't have.

[Mike Shields]

A paywall, you're not asking too much to like, send them, send people back and forth.

[Rich Bloom]

Yeah, I mean, it's, you know, one of the things that has made us successful is just we're very accessible, so you can log in and there's some advantages, but you don't have to. So, you know, somebody would see a clip of this on TikTok on their phone and they could click a link and go to Tubi and watch it on their phone, or they could, you know, watch it on their tv. And we, we had a lot of viewing on, on both TV and mobile for this. So that ease of use and accessibility without having a paywall is a huge advantage when it comes to something like this that goes viral when you want to drive new viewers. And a paywall is a huge, very cumbersome, especially when you're trying to get an audience.

[Mike Shields]

Don't have a lot of money to throw around. Okay, so let's get into the creative program you referenced, you're working on, because I think there's a couple of interesting questions you're exploring. You know, I think we've, we've definitely seen with YouTube's growth that there is a. At one point you might have thought those kinds of formats don't work on television. You know, the vlogger thing or the gamer thing. The reason they work is because they popped on other places. Why would that work on the TV screen? That seems to be disproven. But how do you figure out it's such a vast landscape, what to put on television and in what format and why?

[Rich Bloom]

Yeah, so I think first of all, look, the line between creator content that's on YouTube and traditional content is getting blurrier and blurrier, right? So on YouTube now, YouTube for a while has been favoring content that's 20 minutes or longer in terms of the algorithm. In terms of monetization, the barriers to entry to create content with high production value is really coming down. So we start from a premise of that is an artificial line and it's going to get blurrier and blurrier. The other thing that's really clear from YouTube is the majority of views on YouTube are now happening on a TV and we're seeing creators cross over more and more and have their shows on streaming services. So we look at it as there's a big pool of talent that are talented in front of and behind the camera creating high quality content that's already being consumed on TV and has the opportunity to be consumed on TV more. And we see that as a huge opportunity in terms of which formats are going to work best. The idea behind our program is to be for creators. Initially we are focused on those creators already creating longer form content. And we're giving them an opportunity to have their content on tubi reach a larger audience, get incremental monetization. Our starting place is focusing on genres that already do well on tubi but being experimental and open with the formats that we're going to try. So for instance, and we launched the program about six weeks ago, so we launched the program, it's real early, it's real early, but it's moving fast. So we launched the program with about six creators, about 500 episodes of content. Six weeks later, we have almost 50 creators and over 5,000 episodes of content. So it's moving fast. We're seeing amazing performance, we're seeing huge engagement with this content and we're focused on bringing in content right now in the genres that already do well on tubi. So a couple of examples of that are coming of age stories, right? Like sidelines. So we have creators like Kani Gurdon and Dan and Raya who make these great teen drama series, Black entertainment's a really big category for us and we have creators like Funny Mike in the Prince family who are doing really well. Thriller and horror is a big category for us and there's some really talented creators there like Watcher, creating really high quality episodic content. And this content is really resonating with our audience. It's generally 20 minutes or longer, very high production value. And we're featuring it on Tubi and something called the creator verse, where we house all of the creator content and viewers are discovering content there. But then it's also living side by side traditional Hollywood content in the corresponding genres. And we're seeing our to be fans are discovering it in both places, engaging with a mix of creator and traditional content and it's off to a really strong start.

[Mike Shields]

So again, really early. But do you. It sounds like you don't like, you might think, well, let's just find the 10 biggest creators with huge followings and stick them in a show or something. Regardless of whether these people are like, you know, proven as actors, it sounds like you have to have some kind of chop, so to speak, that will lend themselves to episodic television or your scripted stuff. I don't know if that's a hard and fast rule at this point.

[Rich Bloom]

No, I mean, look, we have two different approaches. So there's the sideline approach where you're doing more of a traditional production and you're casting a creator in a role. We will do more of that. We have a wise leap this year with some interesting creator talent cast in it and that's a, a path we're going to pursue and we had success in. And that's something our content team will continue to work on. What I'm focused on is a much bigger opportunity to do much more than work with five or ten creators or, you know, bring in a small number of creators to create, you know, a new original show where we're pairing them with a production company. We generally have a point of view of we're much more ambitious and optimistic about the potential for creators. Our point of view is creators are the new media startups. They are sophisticated, they're producing content. They own ip, they have huge distribution channels, they have giant, giant fan bases who are really loyal. And we are really betting on creators and believe there's a wide variety of creators that are a fit for to be and a fit for streaming platforms. And so we're starting with this really simple way to get them on the platform by taking content they're already producing for YouTube and other platforms. And bringing it to Tubi. And then we're seeing what content performs well. And we're already going out to creators who are in our first cohort of launch partners with a little bit of.

[Mike Shields]

Learning, like, this is what we should do next time.

[Rich Bloom]

Well, it's less prescriptive than that. It's more. Your content is performing really well and we are going to invest in them to help fund production for them, for them to level up what they're doing a little bit. What I hear from creators is not, you know, I want to get paired with a production company and create a traditional TV show. It's if I could increase my budget by 50 or 100%, I could 3x the quality of what I'm doing and I have a clear vision of what I want to do. So our approach is really to make those bets and, you know, out of the gate, it's to be pretty hands off and give them a huge amount of creative freedom and make bets on creators that are performing well. And, you know, one of the bets we're making is we trust creators know what their fans want and they've demonstrated.

[Mike Shields]

They know what they're doing already.

[Rich Bloom]

Yes. And we're trusting them with budgets and to manage those budgets and to deliver content. And we're going to deliver it to our audience. So, you know, we're working on our first few deals with creators that, you know, joined us just six weeks ago and we saw really strong performance and, you know, we want to give them the support of up leveling their production, giving them access to this broader audience. About 35% of our audience is not on YouTube at all, which is a pretty big incremental audience considering the footprint.

[Mike Shields]

Yeah, it's hard to find that.

[Rich Bloom]

Yeah. And we think we can then have this content that is exclusive to Tubi for a period of time. But we also, again, want to be really creator friendly. So creators will get funding for production. We'll have an exclusive window, we think that will drive some of their fans and then we can bring them new audience. And at the end of that window, they own that ip, they can distribute it other places. And we think it's going to be a win win for them, for our fans, for their fans that already exist. And for Tubi and for our advertisers.

[Mike Shields]

Ultimately, imagine that ownership thing is key. They don't want to get. They're used to doing that or used to having that be automatic and they don't want to give that up. One thing you are seeing like, you know, at the Same time as your program. You see, you're seeing a lot more creators come to fast, but it's a little bit more like let's take your almost quote unquote, your reruns, like your library content and just populate a fast channel. I'm not saying there's anything wrong with that, but it feels like that feels like another, another way to get a check versus you gotta have people that are pretty invested in this and are trying to help you bring the audiences back and forth. Is that pretty accurate?

[Rich Bloom]

I actually view it differently. I actually think that somebody's creators support a game than traditional media does in distributing their existing library, whether it's fast or vod. Right. I mean people on the traditional side. The thinking is you have this library of content, you have this IP and you should find the best way to exploit it and the best way to build more audiences. And I think it's even more true for creators who often only distribute to YouTube and social and don't reach a lot of audiences that don't go there. And frankly a lot of those audience don't really understand what's there. So my point of view is it's complimentary. Like there's a really valid and valuable pathway to distribute existing content to streaming platforms. Whether that's FAST or AVOD or svod. Drive incremental revenue, build new audience. And it's frankly a low friction way to do it. As a platform, we view it as a way to get really high quality content that's unique for our viewers that they're going to enjoy. And then when we take that step of bringing exclusive content, we've already built up a new audience who's a fan of the library content and vice versa. There are a few deals we're doing where out of the gate we're getting exclusive content. And in all of those cases, we want to get not just the exclusive content, but get some mix of their catalog content. Because our view is once we have a viewer engaged with that content and become a fan of that creator, we want them to be able to go down a rabbit hole to watch other content.

[Mike Shields]

Okay, so there is a library play for this even. You're kind of bringing those two strategies. Yeah, that's interesting.

[Rich Bloom]

Yeah. And I think for creators, it's a way for them to, you know, bring a large mix of exclusive and non exclusive content and really, you know, serve existing and build new fan bases.

[Mike Shields]

Like any media company. Like any production company.

[Rich Bloom]

Exactly.

[Mike Shields]

Okay, obvious question here is how can or should brands get involved? Like is this just yet another source of great inventory. Is this like a way to, you know, just, you know, reach these, these particular audiences, which is great. Or are there ways for brands to get involved at a deeper level?

[Rich Bloom]

We think there's going to be some really interesting ways for brands to get involved in this. So right now we're, you know, we're a month and a half in. We're primarily focused on getting this program to scale, increasing engagement, increasing the amount of viewing time on it. But it is progressing really quickly. So we're actually about to give brands the opportunity to sponsor. What I mentioned is the creator verse, which is the home base where all this content lives on Tubi. We're going to give brands the opportunity to buy inventory directly in creator content. And then in the, you know, not too distant future, it's a natural place to have brands get involved in branded content and product integrations. We potentially see opportunities for brands to help fund original production from creators who are successful in the platform and potentially include native integrations in the content. So, you know, it's something our sales team's really excited about. The other thing that we think is going to be really valuable here is we're creating this full ecosystem with creators, right? We're already up to 50 creators, we'll soon be to hundreds of creators with a really large library of content. And it's really this, you know, library of kind of the best of the best of creator content in a really brand safe, curated environment. And we do believe there's going to be a lot of value for brands to partner with us in this area.

[Mike Shields]

Right, because you are still not going to be, I don't think, becoming a wide open platform for ugc. There's still an element of like brands who like predictability will be able to find that.

[Rich Bloom]

That's right. We're going to be focused on high quality, brand safe content across a lot of different areas.

[Mike Shields]

All right, let me ask you like a, it's such an interesting moment. This is kind of a macro question again. You've been there for a couple months.

[Rich Bloom]

I'm a pro at this point.

[Mike Shields]

Yeah, but I mean like you're, you're seeing, you know, the, the huge growth in streaming. Duh. And the, you, the huge, maybe still surprising growth of YouTube on television and also all these other newer platforms. You know, there's like you said, we shouldn't view them as totally different worlds where audiences don't come back and forth. But there's a, there's a sense that whether, okay, TV is screwed if it doesn't get more like social and then okay, but then you know, how much, how far can you go there? How much can you make television about short form and in feed and vice versa. So like how do you think about that? Like should television start embracing elements of YouTube just like YouTube is embracing elements of television?

[Rich Bloom]

Look, I think it's a natural evolution and I think the convergence is clearly already happening. I think of it less in terms of short form, long form for qb, at least for now, in the foreseeable future we are focused on longer form content that's 15, 20 minutes and up in general. And we think at least for now that's the right length. I think and I mentioned this, like to me one of the biggest things to take from what's working with creators on YouTube and social platforms is they're not giving notes to creators, they're not prescriptive about what type of content should be there. And that's a lesson we really want to take. Again, we're not going to be an open platform, but we want to choose creators that we think are a good fit for Tubi and then just let them do their thing and trust them. And that's one of the big learnings that we have. And then we want to marry that with giving them support that they're not able to get from YouTube and social platforms now. Right. Funding for production, more active support in reaching new audiences and helping them up level and have this path to Hollywood and to us. We're in a unique position to, to offer that and that's, that's really the path we're focused on.

[Mike Shields]

Do you think TV need, you know, like there's a certain thinking that this generation is used to their media being participatory or active. Like does TV need to adopt elements like community and sharing? Does that make sense in a lean back place?

[Rich Bloom]

Look, I think it's a good question. It's an open question. I'm on YouTube right now. When you're watching YouTube on TV, it is more of a lean back experience, right? It's not. And so over time TV in general might lend itself to more interactive experiences. But I'd say for now we're looking at the community aspect less and more working with creators being this opportunity for us to bring really diverse voices, unique stories and then we're keeping an eye on kind of how that evolves and whether, you know, different aspects of community over time and then other things like interactivity for, you know, for the super bowl for instance, we had shoppable Video as part of our shoulder content there. So those are things to look, you know, that all streaming services are looking at, but for now, it's not the primary focus for us.

[Mike Shields]

Lastly, besides the super bowl, what's. What's popping on Tubi that maybe people don't expect or appreciate? Besides your work, of course. And then give me something weird to find.

[Rich Bloom]

So I want to point to just one thing on Tubi of that people might. Might not be aware of. I think the. The really unique thing about Tubi is we have, because of the breadth and depth of our library, we're just feeding all these different fandoms and there's so many different unique things with these really, really passionate fans. And, you know, we see these things on social of, you know, people talking about 2B movies, which are original movies from really independent filmmakers. And to me, what's unique about Tubi is you have, you know, you have these subreddits where people are talking about these two B movies and original series. Like, one thing doing great right now from a creator named Big Jaw is this series called the Lesbian Homie. And then on the other side, you have people that are really excited that we have Murder, She Wrote right now. And like, we thrive on serving these really diverse fandoms, and that is something we're going to continue to do and really a big part of our secret sauce of what's true in our growth.

[Mike Shields]

My question about Murder, She Wrote is why would you ever hang out with her if you knew that character? Because someone always dies wherever she goes.

[Rich Bloom]

That's just it. It's.

[Mike Shields]

It's a question that's a rusty proposition.

[Rich Bloom]

We're going to get to the bottom of it, right?

[Mike Shields]

All right, all right, on that note, let's leave them. Leave the mystery there. Awesome conversation. Rich, fascinating stuff. Let's talk again.

[Rich Bloom]

All right. Thanks, Mike. I really appreciate it.

[Mike Shields]

Thank you.

[Rich Bloom]

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[Ari Paparo]

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