41:I[185,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/0gtn0si1crxii.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/1pfyc3q3c61jb.js","/_next/static/chunks/35-gbipsuw5b6.js"],"SendEmailButton"] 43:I[63625,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/0gtn0si1crxii.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/1pfyc3q3c61jb.js","/_next/static/chunks/35-gbipsuw5b6.js"],"AddToLibraryButton"] 44:I[29721,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/0gtn0si1crxii.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/1pfyc3q3c61jb.js","/_next/static/chunks/35-gbipsuw5b6.js"],"ShareButton"] 45:I[58016,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/0gtn0si1crxii.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/1pfyc3q3c61jb.js","/_next/static/chunks/35-gbipsuw5b6.js"],"ProcessEpisodeButton"] 46:I[45269,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/0gtn0si1crxii.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/1pfyc3q3c61jb.js","/_next/static/chunks/35-gbipsuw5b6.js"],"SignupCTA"] 39:["$","time",null,{"dateTime":"2026-07-08T04:18:00.000Z","children":"July 8, 2026"}] 3a:["$","span",null,{"aria-hidden":true,"children":"·"}] 3b:["$","span",null,{"children":"00:31:31"}] 42:T4e4,

"Overheard in..."

You know the format. People overhear unhinged things in elevators, at conferences, in boardrooms, on the metro. Someone submits. It gets published. Everyone cringe-laughs. Repeat.

This week, we did our own version — except it's the unhinged things people have actually said to us over the years in marketing. Some funny. Some baffling. Some that still keep us up at night.

Including that time when:

A senior sales leader was so confident and yet so VERY wrong
A client preferred ChatGPT over agency advice
A member of the BoD wanted to scale direct traffic
Jen was asked to do a campaign that was so tone-deaf it hurts
And a question directed at one of us that would never have been asked of a man…

We also get into the small-world problem of Nordic B2B SaaS — why the same bad actors keep getting recycled, why references matter more than people think, and why you really don't want to be on the wrong list.

Chaotic, cathartic, and deeply relatable if you've ever had to smile through a truly unhinged stakeholder request.

Available wherever you listen to podcasts.