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Marketing Dilemmas | Wave AI Podcast Notes
Marketing Dilemmas
It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what works.
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111 episodes
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The Wrap Up Dilemma: Predictions for 2026 with Amy Collins, Demand Generation Content Manager at Cognism
00:47:57
1/20/2026
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The video confidence dilemma: Getting your team creating in the age of AI with Lisa Vecchio, Senior Director of Marketing at Veed
00:42:47
1/6/2026
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The Unified AI GTM Dilemma with Brandon Redlinger, Fractional VP of Marketing
00:42:43
12/16/2025
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The LinkedIn vs Google ads dilemma: Proving what actually drives B2B pipeline with Srikrishna Swaminathan, with Co-Founder and CEO of Factor.ai
00:42:29
12/2/2025
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The Paid vs Organic Reporting Dilemma, with Fran Langham, Director of Demand Generation at Cognism
00:38:16
11/18/2025
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The chat-based search dilemma: Is Keyword Research Obsolete? With Zak Ali, Finder
00:44:05
11/4/2025
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The Post-Test Drop-Off Dilemma: Why Wins Fade with Estelle Marasigan, Website and Creative Services Lead at Cognism
00:40:05
10/21/2025
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Beyond the ICP: Rethinking Reach in B2B Marketing with Deivis Rupslaukis
00:49:29
10/7/2025
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When Performance Drops: A Marketer’s Playbook for Diagnosing Problems with Jonathan Bland, Co-founder of Omni Lab
00:49:47
9/23/2025
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The differentiation dilemma: How do you really stand out? With Sarah Breathnach, VP of Marketing at Hunters
00:48:50
9/9/2025
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