Podcast
Marketing Dilemmas
Hosted by Cognism · EN
It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what works.
18episodes
Episodes
Newest firstAll episodes
From Salesforce to Scaleup: Maura Rivera’s leadership transition to CMO at Qualified
Sep 3, 2024Tap to summarizeCognism’s CMO Alice de Courcy speaks to Maura Rivera, former Marketing Manager at Salesforce, current CMO at Qualified about how this career path shaped how she leads her marketing team.
Transcribe →How to ACTUALLY use AI in marketing to drive demand with Kyle Coleman, CMO at Copy.ai
Jul 23, 2024Tap to summarizeCognism’s CMO Alice de Courcy speaks to Kyle Coleman, CMO at Copy.ai about how marketers can effectively use AI to stay relevant and ultimately drive demand.
Transcribe →Adapting LinkedIn strategies to feed into create demand motions, with Brandon Redlinger VP of Marketing at Chili Piper
Jul 9, 2024Tap to summarizeCognism’s CMO Alice de Courcy, speaks to VP of Marketing at Chili Piper, Brandon Redlinger about how to create and implement a stand out LinkedIn strategy that helps to feed demand creation motions.
Transcribe →Inside the Minds of Revenue-Focused CMOs: With Alice de Courcy and MJ Smith
Jun 18, 2024Tap to summarizeCognism’s CMO Alice de Courcy, speaks to CMO at CoLab, MJ Peters about the activities she's run at CoLab that have had the biggest impact. From tightening entry criteria, to optimising product overview pages.
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Behind the scenes of the CMO diary campaign
Jun 27, 2023Tap to summarizeCMO, Alice de Courcy speaks to the Demand Gen campaign manager and brains behind the highly successful CMO diary launch campaign - Jamie Skeels. They chat about how the diary came to be, how Jamie went about planning the campaign, and some behind the scenes insights about the last minute changes impacted the campaign.
Transcribe →Transforming the B2B Buyer Journey with CMO at PwC, Antonia Wade
May 30, 2023Tap to summarizeAlice de Courcy is joined by CMO at PwC, Antonia Wade to discuss how the added complexities of the modern B2B buyer journey have rendered the marketing 'funnel' pretty useless. Instead, Antonia proposes a new way to look at the B2B buyer journey.
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Running successful brand awareness campaigns with Andrew Davies, CMO at Paddle
May 23, 2023Tap to summarizeCMO of Cognism, Alice de Courcy speaks to CMO at Paddle, Andrew Davies about his recent brand awareness campaigns including sending Paddle merch into orbit!
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Should marketers be tied to revenue? With Darryl Praill, CMO at Agorapulse
May 9, 2023Tap to summarizeCognism’s CMO, Alice de Courcy interviews Agorapulse’s CMO, Darryl Praill. Discussing how important being tied to revenue is as a B2B marketer and the benefits this responsibility to revenue can bring.
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