Podcast
Marketing Made Easy for HR Consultants
Hosted by Nick Poninski · EN
Hey there!
Welcome to Marketing Made Easy for HR Consultants podcast, hosted by me, Nick Poninski.
This is the show that helps HR experts install simple systems so they can grow with clarity, confidence, and control.
Each week, you’ll discover practical strategies to build a predictable pipeline of premium, great-fit clients — without expensive ads, constant posting, or endless networking.
So if you want predictable leads, premium clients, and profitable pricing, you’re in the right place.
-----------------------------------------
New episodes every Wednesday and Sunday.
Find out more at www.theinfluentialconsultant.co.uk
-----------------------------------------
To support the show please leave a review at:
https://www.podchaser.com/podcasts/marketing-made-easy-for-hr-con-5606732
20episodes
Episodes
Newest firstAll episodes
Client-Getting Solutions: A Live Coaching Call with HR Consultant Hannah Webb
Feb 26, 202500:27:44Tap to summarizeThis week's episode is a behind the scenes coaching call with my client, Hannah Webb where you'll discover:Why charging for consultation calls is a no-brainer - and every HR Consultant should do it. (Find out how at the 8 minute mark)How to build a pipeline of leads and clients and avoid the dreaded feast or famine - FOREVER. Grow your list of leads with this simple LinkedIn tactic (...adds 5+ qualified prospects to your pipeline every week!)The single best strategy for getting people onto your mailing list. HINT: This is so SIMPLE you’ll struggle to believe it.The BEST place to network your business — most HR Consultants overlook this!So tune in now to get all this and more.Timestamps:00:00 - Introduction: Nick and Hannah kick off the session with updates on their work and projects.02:00 - Hannah’s lumpy mail strategy: How she followed up via LinkedIn and secured a client call.05:00 - Structuring proposals: Hannah’s approach to modular pricing for flexibility.08:00 - Pre-qualifying clients: Nick shares his framework for ensuring potential clients are ready to invest.11:00 - Managing workload: Hannah discusses balancing large reorganisation projects while keeping a steady pipeline.14:00 - Lead magnet strategy: Reviewing Hannah’s lead magnet and refining it for better impact.17:00 - Lead generation tactics: How Hannah is structuring her outreach while ensuring she doesn’t overcommit.20:00 - Preparing for a manufacturing summit: Hannah’s networking strategy and how she plans to stand out.23:00 - Event marketing ideas: Discussion on branding, giveaways, and unconventional ways to attract attention.26:00 - Final thoughts: Nick emphasises strategic networking and quality over quantity when approaching new leads.28:00 - Next steps: Hannah and Nick plan a follow-up session for deeper brainstorming. Get My Help When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.1 - Take this free quiz to understand why you aren't getting the leads and clients you need.2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.
Transcribe →How Going on Retreat Makes HR Consultants Indispensable to Their Clients
Feb 19, 202500:25:29Tap to summarizeOn this week's episode we discuss why retreats could be the secret ingredient to making you stand out as a HR Consultant.🔊 Listen now to discover:✅ How you can build stronger relationships with your clients – without spending all your time on calls.💡 Why retreats lead to faster business growth (and how they can make you stand out to your clients).🚀 The secret ingredient that turns an average retreat into an unforgettable experience.🌍 How to create a high-impact retreat that YOUR clients would actually pay to join.💰 Why retreats can become your most profitable offering – if you structure them the right way.🎧 Hit play now and learn how to use retreats to create deeper connections with your clients, deliver more value, and grow your consultancy!Timestamps:00:00 – Introduction: What this episode is all about02:15 – The real definition of a retreat (it’s not just about relaxing!)05:30 – Why retreats create stronger communities and deeper client relationships08:45 – The biggest mistake people make when running a retreat11:20 – How retreats help you speed up results for your clients13:55 – The role of retreats in positioning yourself as an expert16:30 – Why some industries struggle with retreats – and how to make them work18:50 – How HR consultants can use retreats to support their clients’ business goals21:15 – A powerful way to turn retreats into a long-term revenue stream23:30 – Where to learn more and how to plan your own retreat Get My Help When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.1 - Take this free quiz to understand why you aren't getting the leads and clients you need.2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.
Transcribe →How to Make Sure Your Proposals Don’t Get Ghosted
Feb 12, 202500:30:02Tap to summarizeOn this week's episode we discuss how to transform your client interactions BEFORE you get on the phone with them...So tune in and discover...🎯 How to stop wasting hours on calls with people who were never going to become clients in the first place.⏳ A simple strategy that helps you filter out time-wasters before you even pick up the phone.🚦 How top experts protect their time—and why you should be doing the same in your HR consultancy.💡 The tiny shift that makes clients see you as the go-to HR consultant (instead of just another option).💰 Why you should charge for your calls so you NEVER give away free advice again—unless you choose to.And much, much more.Timestamps:0:00 - Qualify Prospects Before Calls0:44 - Understanding Qualification1:19 - Filtering Before Conversations2:10 - Protecting Your Time2:55 - Advantages of Qualifying Prospects5:09 - Avoiding Time Wasters6:15 - Engaging With Serious Clients8:29 - The Costs of Not Qualifying12:38 - Steps to Qualify Prospects15:44 - Starting Effective Conversations16:50 - Managing Call Dynamics18:02 - Creating a Mutual Understanding20:45 - Outcomes of the Call23:07 - Charging for Your Expertise27:27 - Wrapping Up Qualification Process28:51 - End Call with Clarity Get My Help When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.1 - Take this free quiz to understand why you aren't getting the leads and clients you need.2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.
Transcribe →The Complete Guide to Monetising Facebook Groups with Zoe McKeown
Feb 5, 202500:40:41Tap to summarizeIn this episode, I'm joined by Zoe McKeown to discuss Facebook groups and how to get the most out of them... so you aren't posting and hoping without any ROI.So tune in and discover:🎯 The simple shift that turns a dead Facebook group into a thriving community bursting with potential clients.💡 Why most HR consultants waste time posting about their expertise—and what to do instead to attract real leads.🚀 The secret to making sales inside your Facebook group—without feeling pushy, awkward, or salesy.🔑 How to get discovery calls booked straight from your group—so you never have to chase leads again.🔥 The unexpected reason why some Facebook groups explode with engagement while others are ghost towns.And much, much more.Timestamps:1️⃣ 00:00 – Introduction and setting the stage2️⃣ 02:40 – How Nick and Zoe met + the power of Facebook groups3️⃣ 05:20 – What makes a great Facebook group? (And common mistakes)4️⃣ 08:00 – Why engagement matters more than endless content5️⃣ 10:40 – The biggest reason HR consultants should have a Facebook group6️⃣ 13:20 – How to turn your group into a lead generation machine7️⃣ 16:00 – The importance of having clear goals for your group8️⃣ 18:40 – How to use conversation starters to drive engagement9️⃣ 21:20 – The secret to making sales inside your group without being salesy🔟 24:00 – How Zoe grew her own paid community using this method1️⃣1️⃣ 26:40 – How to balance personal and business content in your group1️⃣2️⃣ 29:20 – Why most Facebook groups fail (and how to avoid it)1️⃣3️⃣ 32:00 – The simple engagement hack that boosts visibility1️⃣4️⃣ 34:40 – Biggest pitfalls to avoid when managing a group1️⃣5️⃣ 37:20 – Final tips + where to find Zoe for more advice Get My Help When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.1 - Take this free quiz to understand why you aren't getting the leads and clients you need.2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.
Transcribe →9 Things Every HR Consultant Needs to Earn £70K or More
Jan 29, 202500:31:40Tap to summarizeIn this episode we talk about the essential elements that a HR Consultant needs if they want to build a business that earns £70K or more.Specifically, here’s what you’ll discover in this episode:The #1 mistake HR consultants make in their marketing – and how to fix it.Your secret weapon for standing out in a crowded market – and how it can make clients come pre-sold.How to turn your LinkedIn profile and website into 24/7 sales machines.The simple strategy that builds trust, solves problems, and brings clients directly to your inbox.Why most HR consultants fail at lead gen – and what to do instead👉 So tune in now to create a consultancy that gets consistent leads, more clients, and bigger profits – all without working yourself to the bone!Timestamp:0:00 - Welcome to Marketing Made Easy for HR Consultants0:29 - Key Elements to Attract the Right Clients0:47 - Deciding Your Niche for Success1:12 - Benefits of Choosing a Specific Niche1:44 - Reducing Overwhelm in Marketing Efforts2:39 - Crafting Solutions That Resonate with Clients3:31 - Standing Out in a Crowded Market4:34 - Defining Your Target Market Avatar5:36 - Understanding Your Target Audience's Pain Points6:48 - Messaging That Speaks to Your Audience11:09 - Setting Up Your Website to Attract Clients12:31 - Importance of a Professional Website14:26 - Establishing Your Social Media Presence15:26 - Highlighting Your Expertise on LinkedIn17:40 - Creating a Compelling Lead Magnet19:59 - Making Your Lead Magnet Accessible22:26 - Developing a Lead Magnet Nurture Sequence25:36 - Deciding on Your Lead Generation Method27:12 - Focusing on Effective Lead Generation Strategies28:30 - Marketing as a System for Business Growth Get My Help When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.1 - Take this free quiz to understand why you aren't getting the leads and clients you need.2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.
Transcribe →"The Golden Thread": June Hogan’s Blueprint for HR Consultancy Success
Jan 22, 202500:28:54Tap to summarizeIn this episode, I'm joined by June Hogan from Wildwood Coaching to discuss her HR business journey - and how she went from struggling and overwhelmed to a market-leading HR Consultancy.So, if you're struggling with leads, clients, sales, and profits then this is an episode you don't want to miss!Tune in and discover:🎯 The Mindset Shift That Transformed June Hogan’s Career – How she turned redundancy into a thriving HR consultancy.🌟 How to Overcome the Fear of Niching – Why focusing on one area could unlock massive opportunities.📖 June’s Inspiring Journey – From uncertainty to success, and the lessons she learned along the way.🔧 Practical Steps to Creating Focus – Learn how clarity can supercharge your consultancy results.📬 The Power of Starting Small – Why email lists and LinkedIn connections are more valuable than you think.🤝 Building a Supportive Community – Hear June’s advice on finding your “tribe” and why it matters.🎢 Balancing Flexibility and Focus – Actionable tips for committing to a niche without feeling stuck.And if you want to connect with June then her website is here.Timestamps:0:00 - Welcome to Marketing Made Easy0:23 - Meet June Hogan Career Coach2:06 - Navigating the HR Landscape3:14 - Defining Your Niche in Business5:21 - Overcoming Initial Business Challenges9:32 - Finding Focus with Ideal Clients10:56 - The Importance of LinkedIn Engagement12:04 - Building Audience Connections19:00 - Website and Online Presence Tips20:40 - Embracing Niching to Enhance Opportunities25:39 - Reflecting on Growth and Changes26:00 - Closing Thoughts and Future Steps Get My Help When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.1 - Take this free quiz to understand why you aren't getting the leads and clients you need.2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.
Transcribe →Funnels - The Simple Marketing Solution You Can Use to Destroy Feast or Famine
Jan 15, 202500:32:21Tap to summarizeIn this episode, I'm joined by Anna Barefield to discuss funnels and why you should have one for your business.So tune in and discover:🎯 How Funnels Can Simplify Your Lead Gen Process – Learn how to turn strangers into raving fans without endless networking or LinkedIn posts.💌 The Secret to Building an Email List That Works for You – Why your email list is your most valuable business asset (and how to start one today).🛠️ Step-by-Step Funnel Building Tips – From landing pages to follow-up emails, discover how to set up a simple, effective funnel.📈 Tools and Platforms to Supercharge Your Funnels – Explore the best tools for your budget, including free options, to build a funnel that converts.💡 Pro Tips for Turning Leads Into Loyal Clients – Strategies to keep your audience engaged and excited about your services.✨ And so much more! Tune in now to discover how funnels can revolutionise your HR consultancy.PS - Click here if you want to get in touch with Anna: https://bit.ly/Unleash-Sales-IWP Timestamps:[00:00] – Introduction: Nick welcomes Anna Barefield and sets the stage for the conversation about funnels.[02:15] – What Is a Funnel?: Anna explains the concept of a funnel and why it’s vital for consultants to move leads from strangers to raving fans.[05:30] – Why Email Lists Are Gold: The importance of capturing emails and nurturing leads through email marketing.[08:45] – Simple Steps to Build a Landing Page: Anna shares how to create a basic landing page that captures leads effectively.[12:00] – The Role of Freebies in Funnels: Tips on creating lead magnets that attract the right audience and why being generous with content pays off.[15:30] – Email Sequences That Work: Structuring follow-up emails to deliver value, build trust, and lead to sales.[19:00] – Choosing the Right Tools: A discussion on platforms like ConvertKit, Kajabi, and Mailchimp for building and managing funnels.[22:15] – Maximising Funnel Performance: How to track metrics, tweak landing pages, and improve email sequences for better results.[26:30] – Adding Paid Offers to Funnels: Strategies for upselling through funnels and turning leads into paying clients.[29:30] – Closing Thoughts: Nick summarises key takeaways and Anna shares her contact details and special discount for listeners. Get My Help When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.1 - Take this free quiz to understand why you aren't getting the leads and clients you need.2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.
Transcribe →How to Set and Achieve EVERY Goal You Have for 2025
Jan 8, 202500:27:42Tap to summarizeReady to make 2025 your most successful year yet? Good, because in this episode, you'll discover:Proven steps to set goals that stick – and the key actions to ensure you actually achieve them.The #1 reason people fail to achieve their goals – and a simple way to overcome it.Why goal setting is essential for achieving anything worthwhile in life – and how to do it effectively.A powerful ChatGPT prompt to help you create a personalised, foolproof goal-achievement plan that works even when life gets in the way.The difference between process and outcome goals – and why balancing both is the secret to long-term success....and so much more!So tune in for actionable insights and strategies that will set you up for an extraordinary 2025.Resources:The Mel Robbins' 5 Second Rule ExplainedDesktop Planner12 Week PlannerJames Clear Atomic HabitsMichael Hyatt Your Best Year EverChat GPT Prompt to Copy and Paste to Get Your Plan to Achieve Your GoalsTimestamps:0:00 - Understanding the Importance of Goal Setting2:36 - Defining Your Goals Clearly3:14 - Importance of Effort in Achieving Goals4:16 - Creating a Road Map for Success5:08 - Improving Focus and Time Management6:35 - Building Confidence Through Achievements7:31 - Steps to Set Effective Goals8:14 - Identifying Your Financial Goals9:20 - Finding Your Motivation for Goals10:02 - Using the Smarter Framework for Goals10:55 - Differentiating Outcome and Process Goals12:33 - Strategies for Achieving Your Goals13:34 - Finding Accountability for Your Success14:57 - Building Habits for Long-Term Success16:02 - Setting Up Your Environment for Success17:35 - Making Marketing Activities a Priority19:08 - Making Achieving Goals Easy and Satisfying20:28 - Celebrating Small Wins Along the Way22:00 - Managing Expectations and Preparing for Challenges23:07 - Reinforcing Habits with Feedback Loops24:06 - Staying Disciplined to Achieve Your Goals24:24 - Summarising Your Goal Action Plan Get My Help When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.1 - Take this free quiz to understand why you aren't getting the leads and clients you need.2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.
Transcribe →Happy New Year! Let's Smash 2025!
Jan 1, 202500:03:16Tap to summarizeA brief podcast to thank you for listening along, to thank you for working with me, and to thank you for all your support.I also share a brief insight into the upcoming episodes - so make sure to check that out if you want to hear more about what to expect!Get My Help When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.1 - Take this free quiz to understand why you aren't getting the leads and clients you need.2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.
Transcribe →Happy Christmas!
Dec 25, 202400:01:57Tap to summarizeA brief festive message from me to you!Get My Help When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.1 - Take this free quiz to understand why you aren't getting the leads and clients you need.2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.
Transcribe →