Podcast
Win With Paid Ads
Hosted by Ashley Brock · EN
Welcome to the Win With Paid Ads® Podcast for entrepreneurs and business owners. This is THE podcast for business owners who KNOW that learning how to get in front of the RIGHT people with the RIGHT message is CRITICAL to a successful business. With the right advertising strategy, there's a way you can exceed your goals SOONER. So if you are great at what you do, but you want to be better at ADVERTISING what you do, you're going to love this. Let's get started.
89episodes
Episodes
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#111: Laura Wester, Criminal Defense Lawyer, Scaled to $82K Months with Paid Ads
Mar 1900:29:59Summary readyIf you think paid ads won't work for lawyers… this episode might change your mind. In this client spotlight, Ashley sits down with Laura Wester, criminal defense Lawyer and owner of Laura Wester Law in the Atlanta area. Laura practices criminal defense, DUI, serious traffic cases, protective orders, and driver's license issues. Before this year, she was starting from complete ground zero when it came to advertising. Fast forward to now? She just had an $82,000 month. She generated so many inbound calls from ads that she had to hire an answering service. And she temporarily turned her ads off because the volume was that high. In this episode, we break down: ✨ The test campaign that brought in high-quality local leads ✨ What happens when even a C-level ad strategy creates serious volume ✨ How learning ads gave her peace of mind beyond referrals ✨ Why advertising allows her to be selective about the cases she takes ✨ The mindset shift every business owner needs Laura shares what it was like learning ads from scratch, navigating tech, tracking, and why sticking with it became her proudest accomplishment of the year. If you're relying only on referrals, if you think your industry is "different," or if you've been putting off learning about ads because it feels overwhelming, Laura's story is your proof that it can work. Connect with Laura: @westerlawgeorgia Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley
Summary#110: The Uncomfortable Truths about Refunds
Mar 1200:24:31Summary readyThis episode is an honest conversation about why I almost never ask for refunds, and how that single habit has shaped the kind of buyer, leader, and business owner I have become. Why? The way you buy doesn't stop at the transaction. It quietly influences how you show up, what you tolerate, and the kind of people you attract into your business. In this episode, Ashley explores the deeper patterns behind refunds, commitment, and discomfort, and why those patterns often repeat on both sides of the sale. In this episode, she breaks down: 💰 How your buying behavior mirrors the clients you attract 💰 The common pattern behind refund requests she's seen over time 💰 Why discomfort is often mistaken for failure 💰 How buyer identity quietly shapes confidence and leadership Be the buyer you want to attract. Everything else tends to fall into place. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley
Summary#109 How Jasmine Womack Used Paid Ads to Scale Her Event
Mar 400:41:48Summary readyIn this client spotlight, Ashley sits down with Jasmine Womack, author, speaker, and CEO, who helps women in leadership monetize their expertise through a book and business coaching program. If you've ever felt stuck in perfectionism, scared to run ads, or convinced you "aren't technical enough", this episode will shift your perspective. This episode breaks down: ✨ How a mindset shift helped her write her book in 12 days ✨ How a free challenge turned into paid offers and recurring revenue ✨ Why she left her ad agency to learn ads herself ✨ How $15K in ads led to $100K+ in total event revenue ✨ How she scaled launches with paid advertising ✨ Why you can't afford not to advertise your business Listen in to hear how Jasmine went from stuck and outsourcing everything, to confidently running ads, owning her messaging, and scaling profitably on her terms. Connect with Jasmine: @thejasminewomack Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley
Summary#108: How I Built an 8-Figure Business from Scratch
Feb 2600:45:38Summary readyIn this episode, Ashley shares her full journey, from unpaid internships and ad agency roles managing massive ad budgets for Fortune 500 companies, to starting Paid Ads Academy while pregnant and growing it into a seven-figure business. In this episode, she breaks down: 💙 How a college parking lot hustle changed how she saw money 💙 Why she walked away from a news career into marketing and ads 💙 What working at ad agencies taught her about scaling businesses 💙 How investing before feeling ready led to six- and seven-figure days 💙 Why thinking like the CEO you want to be changes everything Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley
Summary#107: Content Batching Mistakes That Drain Energy
Feb 1900:24:01Summary readyContent batch days can feel exhausting, especially when your brain is juggling ideas, decisions, and pressure, all while being on camera. In this episode, Ashley shares how she reworked her process so that batching content stopped draining her energy. Instead of forcing productivity, she built a system that protects focus, creativity, and helps her show up fully on camera. In this episode, she breaks down: 🎥 How planning clears mental clutter 🎥 What makes a batch day feel steady instead of rushed 🎥 Why fewer decisions lead to better creativity 🎥 How boundaries protect focus and presence 🎥 Why different content needs different headspace 🎥 How one recording supports weeks of content Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley
Summary#106: How You Can Get Direct Bookings for Your Short-Term Rental Without Airbnb or VRBO
Feb 1200:25:22Summary readyIf you own a short-term rental and your entire strategy is hoping Airbnb or VRBO sends you bookings, this episode will completely change how you think about your property. The most profitable property owners don't just list homes. They build brands, collect data, and create demand that they actually own. Airbnb is a tool. VRBO is a tool. But neither is a business. Ashley shows the full system to advertise a rental — what to set up first, how to track bookings, and how ads turn one property into a repeatable booking engine. In this episode, she breaks down: 💙 Why your rental needs to be marketed like a business 💙 What must be in place before paid ads work 💙 How trust, reviews, and experience drive bookings 💙 Why direct bookings and data are the real assets 💙 How to turn platform fees into profitable ads 💙 Why owning your traffic changes everything Hospitable link: View Here Peak Retreat: Book your Stay Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley
Summary#105: How YouTube Uses Search History in Targeting Ads
Feb 500:15:47Summary readyYouTube ads are not just video ads. They are intent, behavior, content, and data layered together. In this episode, Ashley explains why YouTube works so well when it's done correctly, and why most people struggle when they treat it like a button-pushing platform. Ashley breaks down how YouTube utilizes Google data, including search behavior, website visits, app usage, and video watch history, to target people who are already paying attention. You're not guessing who might be interested. You're meeting people who are already thinking about buying. This is why YouTube ads feel "psychic" when done right. In this episode, she breaks down: 🎯 Why YouTube ads work differently than social ads 🎯 How Google data powers YouTube targeting 🎯 The 6 YouTube targeting types and when to use each one 🎯 How to reach people who are already mid-decision 🎯 The difference between skippable and non-skippable ads 🎯 CPM vs CPV and why YouTube lets you buy attention Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley
Summary#104: How Google, Meta & TikTok Algorithms Actually Work
Jan 2900:20:12Summary readyMost people think the algorithm is working against them… until they realize it's only responding to the signals they're giving it. In this episode, Ashley breaks down how the Google, Meta (Facebook & Instagram), and TikTok ad algorithms actually work, and why fighting the algorithm is the fastest way to waste money. The algorithm doesn't judge your ads or "hate" your account; it simply follows patterns, data, and behavior. She explains why success with paid ads isn't about tricks or hacks, but about training the algorithm with clear signals, clean tracking, strong messaging, and enough volume to learn. You'll learn: ⚡️ How ad algorithms really learn and optimize ⚡️ Why bad tracking and weak signals confuse delivery ⚡️ Why your messaging is your targeting ⚡️ How low budgets starve campaigns and stall results ⚡️ What the learning phase actually means (and why it's normal) ⚡️ The key differences between Google, Meta, and TikTok algorithms If you've ever felt stuck in the learning phase, frustrated with inconsistent results, or convinced the algorithm was broken, this episode will completely change how you approach paid ads. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley
Summary#103: The Real Reason People Aren't Buying from You
Jan 2200:22:46Summary readyIf there's one secret weapon behind high-converting ads, it's not budgets, targeting, or platforms...it's messaging. In this episode, Ashley shares why your words are the #1 reason people either buy… or scroll away. She breaks down why messaging controls everything: emotion, clarity, identity, and how fast someone decides to trust you. You'll hear real client examples, simple frameworks, and the exact formula Ashley uses to create messages that make people feel something and take action. In this episode, she breaks down: 💭 Why every word pays rent 💭 Why clarity beats creativity every time 💭 How to make people feel understood in 2 seconds or less 💭 The simple WHO–WHY–WHAT–HOW formula for unforgettable messaging If your offers are great but your words aren't landing, this episode will change how you show up in your marketing forever. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley
Summary#102: The Truth About Being Cheap That No One Told You
Jan 1500:24:30Summary readyMost people think getting more leads is the goal… until they realize cheap leads rarely buy. In this episode, Ashley breaks down why a $3 lead can lose you money while a $60 lead can actually make you more profitable. She explains the real reason leads behave differently... intent. Where people find you, what mindset they're in, and how far along they are in their buying journey all impact whether they'll convert. You'll learn: ⚡️ Why "cheap" leads often cost you the most ⚡️ Why intent matters more than cost ⚡️ The difference between attention vs buyers ⚡️ How to measure lead quality the right way If you've ever wondered why some people buy instantly, and others never do, this episode will change how you approach your marketing forever. Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads
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