Everyone in ad tech slapped AI-powered on their homepage and called it a product update. Matt Spiegel calls it what it is.

Matt Spiegel — founder, Omnicom exec, programmatic pioneer, and EVP of True Audience Growth and Strategy at TransUnion — sits down with Pesach Lattin to deliver the most uncomfortable truth in digital advertising right now: AI doesn't solve broken data problems. It amplifies them.

In this episode we cover:

The real reason cookie deprecation was never the crisis everyone claimed
How the industry went from mass media to programmatic to identity — and what comes next
Why marketers with 16 martech solutions have a junk drawer, not a strategy
The "easy button" evolution: TV, ad networks, walled gardens — same mistake, different decade
Why 62% of marketers are confidently measuring the wrong things
How gen AI will eventually make precision marketing easier — but only if you fix the foundation first

Matt Spiegel has been riding every wave in digital advertising since the late 90s, from founding Resolution Media at 25 to running identity strategy at TransUnion. He's not here to sell you anything. He's here to tell you what's actually broken.

Season 8. Episode 1. We're back.

🎙️ Host: Pesach Lattin | ADOTAT 📍 Guest: Matt Spiegel | TransUnion

Sponsors: ⚖️ Troutman Amin LLP 📊 Incremental.com

Stay bold. Stay curious. Know more than you did yesterday.

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