This week we’re discussing how we’re planning and strategizing for Q4. We reflect on last year’s performance, what we’re iterating on, where we’re at in the planning process and how we’re preparing for the biggest time of the year.

00:00 Introduction

02:00 Building a Loyal Audience and Reflecting on Opportunities

07:10 The Importance of Taking Initiative and Showing Growth

13:46 Revenue Concentration in the Holiday Season

18:14 Creating Value and Exclusivity in Holiday Promotions

22:22 Product Launches and Kits for the Holiday Season

29:45 Consideration Period and Planning for Q4

33:26 Setting Revenue Targets and Understanding Marketing Channels

40:21 Flexibility and Innovation in Messaging and Offers

42:30 Inventory Management and Cash Flow Considerations

45:39 Measuring Incremental Impact of Marketing Spend

53:15 The Importance of a Well-Defined Plan and Continuous Optimization

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E022: Q4 planning - How we're strategizing for Black Friday, Cyber Monday and the Holidays