Podcast
Marketing Operators
Hosted by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker · EN
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116episodes
Episodes
Newest firstAll episodes
The Meta Playbook That Took True Sea Moss Beyond Nine Figures
Yesterday01:06:17Summary ready“You don’t have to be first to be the best.” What does it take to scale a brand from $20M to $140M in just 12 months? Luka Kvatchrelishvili (CMO, True Sea Moss) joins hosts Connor Rolain (Head of Growth, HexClad) and Connor MacDonald (CMO, Ridge) to break down how he took a bootstrapped, product-led superfood brand … and scaled it into a nine-figure DTC powerhouse. Luka shares his path from practicing law in Georgia to drop shipping foosball tables to leading a 33-person marketing team. The conversation digs into how Luka diagnosed and fixed True Sea Moss’ data infrastructure before touching a single ad, and how a surge in creative volume gave way to a more methodical, outcome-driven testing system. He also gets into the halo effect between Meta spend, Amazon, and retail performance; the power of the LTV-to-CAC cohort report; and how True Sea Moss went from Telegram groups and Trello boards to a marketing-led operation scaling toward half a billion. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcastSaras Analyticshttps://bit.ly/9OP-Ytdesc Haushttps://www.haus.io/operatorsRichpanelhttps://9ops.co/richpanelAftersellhttps://9ops.co/4i3bb5Operators Newsletterhttps://9operators.com/
SummaryEcommerce Content Flywheel: Meta to TikTok, Paid to Organic
1w ago01:01:25Summary readyWhat does a content flywheel look like when it’s firing on all cylinders? Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) break down how their teams structure content creation end-to-end: from micro-creators and TikTok Shop affiliates to high-production studio shoots and ambassador programs. Both hosts bring their own playbooks to the table to compare notes in real time. They cover the three core buckets of a paid ad account, why scripted UGC is losing ground to raw “yapper content, how to negotiate more deliverables without doubling creator rates, the TikTok Shop affiliate flywheel, and why building an in-house production playbook is one of the highest-leverage investments a brand can make. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcastAftersellhttps://9ops.co/4i3bb5Haushttps://www.haus.io/operatorsRichpanelhttps://9ops.co/richpanelOperators Newsletterhttps://9operators.com/
SummaryHow to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing
2w ago01:05:46Summary readyAre you measuring new reach on Meta the right way or just guessing? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) dig into the tactics + measurement frameworks driving their paid media strategies right now. The conversation spans Meta’s incremental attribution rollout and what the data shows. They cover signal engineering with conditional pixels, the case for non-purchase optimized campaigns on YouTube, and why building a deliberate testing roadmap matters more than chasing every new ad tech feature. Plus, behind the scenes on Jones Road’s biggest creator partnership came together. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcastRichpanelhttps://9ops.co/richpanelAftersellhttps://9ops.co/4i3bb5Haushttps://www.haus.io/operatorsOperators Newsletterhttps://9operators.com/
SummaryMost Underrated Growth Tactic in Ecommerce Right Now With Andrew Faris
3w ago01:19:25Summary readyDrawing on over a decade of experience on the brand, HoldCo, and agency sides of DTC, Andrew Faris (Founder, AJF Growth) joins Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) to discuss what it takes to build and scale an ecommerce brand across every stage of growth. The conversation covers what advice from larger operators can get wrong for smaller brands and why AOV may be the most underrated metric in subscription businesses. They explore how to think about the atomic units of an offer, the real trade-offs between in-house and agency media buying, and why the message is the most underrated growth tactic in ecommerce today. This episode is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or, skip the waitlist and launch your Axon by AppLovin ads today with our Operators-exclusive link: https://axon.ai/en/9operators
Summary500% Growth: Inside Cadence’s DTC and Retail Playbook
3w ago01:13:25Summary readyCan you build a sports brand by saying no to most customers? Matty Martin (Head of Marketing, Cadence) joins Connor MacDonald (CMO, Ridge), and Connor Rolain (Head of Growth, HexClad), to break down what it takes to scale one of the fastest-growing sports hydration brands from scratch. Matty shares how he went from setting up the Shopify site himself to leading a full marketing team; all while sending every single email the company puts out. They dig into why Cadence stays focused on the athlete and resists chasing the hangover angle, how three redesigns in one year tripled sales at GNC, and the free-gift mechanic that pushed their subscription rate from 30% to 75%. Matty also walks through the brand’s expansion into Target and Walmart, its approach to omnichannel measurement, and why Candence’s athlete partnerships drive retail credibility as much as awareness. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcastRichpanelhttps://9ops.co/richpanelAftersellhttps://9ops.co/4i3bb5Rivohttps://www.rivo.io/operatorsPrescient AI https://www.prescientai.com/operatorsOperators Newsletterhttps://9operators.com/
SummaryRethinking SMS Marketing for Ecommerce: AI, RCS & LTV
4w ago01:06:10Summary readyWhat if the most powerful customer insight tool in ecommerce is hiding inside your SMS program? Mike Manheimer (Chief Customer Officer, Postscript) joins hosts Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) to dig into how brands are getting more out of their SMS programs. They cover what most brands are doing wrong about messaging frequency, how conversational commerce is reshaping the acquisition funnel, and why the data from texts may be the most valuable, untapped signal in right now. The conversation moves from holdout testing and subscriber LTV benchmarks to Postscript’s AI product, Shopper, and the surprisingly specific objections that are quietly blocking purchases. It also covers what RCS means for the future of mobile messaging, why org structure shapes SMS performance more than most brands realize, and the single thing a five-to-ten-million-dollar brand should do first to unlock more from the channel. Powered By Motion Creative Benchmarks Report 2026https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcastRivohttps://www.rivo.io/operatorsPrescient AI https://www.prescientai.com/operatorsRichpanelhttps://9ops.co/richpanelAftersellhttps://9ops.co/4i3bb5Operators Newsletterhttps://9operators.com/
SummaryBuilding a 9-Figure Baby Brand: Bobbie’s Kim Chappell (Chief Brand Officer)
Apr 2101:18:28Summary ready“If you’re not staying unhinged, you’re not building a memorable brand.” What happens when a two-time Emmy-winning TV anchor walks away from the newsroom to help build one of the most talked-about baby formula brands in the country? Kim Chappell (Chief Brand Officer at Bobbie) sits down with Cody Plofker (CEO at Jones Road Beauty) and Connor MacDonald (CMO at Ridge) to explore what it means to build a purpose-driven brand in a highly regulated, deeply emotional category. Kim shares how a journalism career shaped her instinct for storytelling, why trust is her team’s most important metric, and how Cardi B landed in Bobbie’s inbox because she was already a customer. From navigating the 2022 national formula shortage — and the $300M in revenue Bobbie deliberately walked away from — to launching the first breastfeeding billboard in Times Square with Molly Baz, Kim breaks down how bold creative decisions get made inside a fast-moving startup. She also digs into Bobbie’s partnership philosophy, the brand values that guide every campaign, and why celebrating customer cancellations has become one of their most powerful retention moves. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Rivohttps://www.rivo.io/operators Prescient AI https://www.prescientai.com/operators Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/4i3bb5 Operators Newsletter https://9operators.com/
SummaryWhy Your Meta Campaigns Are Stuck Targeting the Same People
Apr 1401:08:31Summary readyAre you exhausting your audience or just exhausting your strategy? Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) dig into the mechanics of reaching net-new audiences on Meta, breaking down which lever moves the needle most: creative diversity, signal engineering, or landing page strategy. They also revisit a Ridge case study showing how optimizing for the wrong purchase event quietly cannibalized an entire product category’s growth. The conversation shifts to building a DTC marketing function from scratch, what the first senior hire should look like at a $30M consumable brand with deep retail roots, what to pay them, and how to think about the lifecycle marketing role that follows. They close on a standout YouTube incrementality test result where Amazon captured more than half the revenue lift, and what that pattern reveals about upper-funnel channels and where customers actually convert. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcastAftersell https://9ops.co/4i3bb5Haus https://www.haus.io/operatorsPrescient AI https://www.prescientai.com/operatorsRichpanel https://9ops.co/richpanelOperators Newsletter https://9operators.com/
SummaryYour Step-By-Step Growth Framework With Bryan Cano (True Classic)
Apr 1001:18:46Summary readyThis episode is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or, skip the waitlist and launch your AppLovin ads today with our Operators-exclusive link: https://axon.ai/en/9operators “Growth can actually kill a business that’s not prepared for it.” Bryan Cano (fmr. Head of Marketing, True Classic) joins Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) for a conversation that spans the full arc of his career. Bryan breaks down the stair-stepping method for scaling without blowing up operations, what it looks like to rebuild a marketing org ahead of Black Friday, and how True Classic became one of the earliest brands to scale AppLovin to $100K per day in spend. Still an advisor to True Classic, Bryan also shares what he’s building next — an AI-first brand consolidator with a founding team he describes as an executive AI stack + a first product just weeks away.
SummaryNew Ad Accounts, Organic & Creators: Marketing Operators Hotline
Apr 701:05:54Summary readyIt’s a MOps Hotline special episode! Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) answer your most pressing questions. Especially how to get started. Connor MacDonald shares what he’s learning in real time from launching a new supplement company from scratch — no Ridge halo, no shortcuts. The trio breaks down why organic distribution has become the non-negotiable foundation before touching paid, and how to think about scaling a Meta account from $500 a day to $1,000 and beyond. They also dig into the evolution from demand capture to demand creation, how to read the signals in your ad account, and why onsite CRO (conversion rate optimization) might be the most underrated lever in your whole growth stack. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcastPrescient AI https://www.prescientai.com/operatorsRichpanel https://9ops.co/richpanelAftersell https://9ops.co/4i3bb5Rivo https://www.rivo.io/operatorsOperators Newsletter https://9operators.com/
Summary