Podcast
Marketing Over Coffee
Hosted by john@themshow.com (John Wall and Christopher Penn) · EN
Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn
29episodes
Episodes
Newest firstAll episodes
Talking About AI in the Loop with Garry Polmateer of Red Argyle!
2d ago00:34:39Tap to summarizeIn this Marketing Over Coffee: Learn about Forward Deployed Engineers, Headless Salesforce, AI in the Loop, and more!! Direct Link to File Garry is CEO of Red Argyle, Tom is the founder and Garry was the First Follower Starting from a degree in sculpture to an inaugural class of Salesforce MVPs and now in the HoF What it took to get the attention of Salesforce Ventures, and then the good fortune of landing that right before covid Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro The age of the Forward Deployed Engineer (FDE) Start with security, but after that everything is getting simpler The AI in the Loop mindset Get Rella for social media management, free 14 day trial and get 10% off with code MOC Slack looks like the common head in the headless world The changing economics of data storage and token usage - and why the seat model will continue to hold on The next six months will all be Model Context Protocol - MCPs Spend $40, watch some YouTube and then take it all fishing. Garry prefers Adirondack Bass Fishing Follow Garry on LinkedIn Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters
Transcribe →Now with More Bionics and Context Bombing!
1w ago00:22:36Tap to summarizeIn this Marketing Over Coffee: Learn about Feature Engineering, Hubspot Gaffes, Pervert Glasses and more!! Direct Link to File Under the yellow glow of Canadian fires Feature Engineering Leica Camera App Context Bombing 9:17 - 11:16 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Chris 2x is a fan of Meta Glasses, but CP has some bad news Hubspot makes some Meta moves Get Rella for social media management, free 14 day trial and get 10% off with code MOC New Gen AI Use Cases for Marketers Six Million Dollar Man Game Development is going to explode 44% of all music being uploaded is AI IKEA LED VU Meter Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters
Transcribe →Proving the Advantage that Marketing Creates
2w ago00:25:31Tap to summarizeProving the Advantage that Marketing Creates In this Marketing Over Coffee: Talking with PWC's Ian Kahn and Samrat Sharma at Salesforce Connections! Direct Link to File Samrat Sharma (Strategy, PwC) and Ian Kahn (Principal, Customer & Commercial Excellence Platform Leader, PwC) at Connections Samrat has over 20 years as a strategist - now working at the intersection of growth, strategy and brand Ian launched and grew the firm's Salesforce Consulting arm, and now oversees the customer and commercial excellence portfolios Starting with the customer journey and then following growth opportunities Gone are the days of the giant slide decks without feet on the ground to make it work Agentforce as orchestration layer is what can create opportunities for clients Customer 360 to leverage proprientary data and unlock competitive advantage More than 100 years of accounting rigor is something that can address the current crisis of trust Adoption does not equal business results 8:29 - 9:59 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Headless allowing clients to take advantage of new technologies at a faster rate The shift from seats to consumption is the way the market has to move Research with Association of National Advertisers and Cannes Lions around the value of marketing: advertising delivers an 80% advantage over 5 years: Marketing in the AI Era: To Matter More or Cost Less? Additional research: how organizations can redesign their customer-facing functions, including marketing, sales, pricing, and service, into an integrated, AI-enabled "agentic front office" that combines human judgment with AI-driven execution: Your customers' AI is already buying. Is yours ready to sell? 15:12 - 16:56 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Greater ownership of end-to-end customer journey is the transition they see on the horizon Looking at total customer investement vs all the segments The early wins from the minority will start generating AI wins across the entire market as successful case studies spread Culpability - the impact AI is having on our lives Follow Ian and Samrat on LinkedIn! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters
Transcribe →GEO Kills the Listicle
3w ago00:20:53Tap to summarizeIn this Marketing Over Coffee: Learn why this is the end of the listicle, Fable is back, tire inflators win, and more!! Direct Link to File #3 in Malawi New Claude - Fable is back! Opus 4.8, Haiku 4.5, Sonnet 5 Using Gemma 4 for deep research to save on tokens The World Cup's Great American Sleepover Creators at Cannes - money going to creators End of the Listicle 9:47 - 11:14 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Meta Glasses by Kylie - your data is in good hands Atlas Headrest Speaker Anker Soundcore Liberty 5 delivers Get Rella for social media management, free 14 day trial and get 10% off with code MOC Deep Discounts for movies, Sinners Coros 3 running watch, Hi Line Tire Inflator Robert Riggs on Drone Warfare, Katie and Chris on AI Psychosis Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters
Transcribe →Salesforce CMO Amber Armstrong at Connections 2026!
Jun 2600:26:23Tap to summarizeIn this Marketing Over Coffee: The CMO Agentforce Applications talks about everything Agentic, Marketing Guilds, Data Quality and more! Direct Link to File Starting out by hanging with the cool Aunt who works at Apple IBM to LivePerson to Salesforce The Classic IBM training ground, then off to launch Curiously Human at LivePerson Reinventing everything with AI and going beyond the UI for Agentforce Sales, Agentforce Service, Agentforce Marketing, Commerce, Revenue Management, IT Service, Contact Center 7:39 - 9:30 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro The wide range of data quality that customers show up with, and cleaning up the mess with Data Cloud 360 Why the CMO needs to get more involved with the customer's service experience now Using the new Trailhead to train the team Slackbot changes the daily workflow Letting Slackbot give you feedback and suggestions 17:51 - 19:26 Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable. Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC Marketing Guilds Rolling out tech to make life easier and free people to focus on growth Piper, the Qualified Salesforce SDR What is Paradise? Follow Amber on LinkedIn! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters
Transcribe →Now with More Synthetic Performers and Less Fable!
Jun 1900:25:40Tap to summarizeIn this Marketing Over Coffee: Learn why an AI gets taken offline, how agentic features change SaaS, getting better business travel food, and more!! Direct Link to File Fable gets pulled? Claude to Haiku to Sonnet to Opus Is Fable that much better by eating a lot more tokens? New York's Synthetic Performer Disclosure Law and California SB-942 AI Transparency Act 9:22 - 10:55 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Report: Get The Marketer's Confidence Paradox Using AI to replicate SaaS tools, Web MCP, llm.txt Salesforce Connections - Everything is Agentic and going to uses as features Slack as the front and for Salesforce with Slackbot doing the work Local hardware is the future of AI efficiency - new AMD workstation for $1,500? Get Rella for social media management, free 14 day trial and get 10% off with code MOC Hardware getting faster AND models getting more efficient Good Luck, Have Fun, Don't Die Huel on the road DJI Osmo 8, DJI Mic Mini Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters
Transcribe →UChicago Medicine CMO Andrew Chang at Salesforce Connections!
Jun 1100:21:57Tap to summarizeUChicago Medicine CMO Andrew Chang at Salesforce Connections! In this Marketing Over Coffee: Changing how healthcare is delivered, going all int on Data 360, AI, and more!! Direct Link to File Starting out on the medical path toward doctor The bubble popping Neilson Netratings Database marketing led to running the frequent flyer program Over to UPS His 6th Salesforce implementation The culmination of one side analytical and the other artistic 6:14 - 8:06 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Report: Get The Marketer's Confidence Paradox How to get healtcare marketing caught up with what's happening in other industries Going all in with Marketing Cloud, Data Cloud, Data 360, Service Cloud, Agent Force, Health Cloud Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable. Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC Dismissing forcing everyone through the digital front door Starting with the 7 Use Cases that make up the majority of calls Oscar Nominated Train Dreams Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters
Transcribe →Katie Robbert on Putting Claude Cowork to Work
May 2900:31:39Tap to summarizeIn this Marketing Over Coffee: CEO and Co-Founder of Trust Insights talks with us about AI Tactics, Site Management, Unlocking CRM Data, and more!! Direct Link to File Claude Desktop changed everything Using Cowork to unlock data in other platforms Automating website updates 9:25 - 10:53 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Report: Get The Marketer's Confidence Paradox Generating scopes based on call transcripts The first to break through and deliver usable slide decks 16:42 - 18:17 Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable. Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC Cowork to Spotify, Premiere Creating style guides Scheduling trackers Data Therapy John is at Salesforce Connections Chicago June 2-4 Dungeon Crawler Carl, Pretty Woman mostly holds up The Commitments on Peacock Red Rabbit Ghost and Demon Copperhead Netflix's The Crash Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters
Transcribe →Google Changes Everything
May 2200:23:53Tap to summarizeIn this Marketing Over Coffee: Learn about Google IO, Hackers, DJI Hardware and more!! Direct Link to File The joy of hauling window unit air conditioners Google IO Highlights Google Search is now AI Search - and it's pulling all your personal data Glasses - Project Aura with Samsung, Gentile Monster and Warby Parker Search Agents in Google Search - Watch this for me... Google Docs Live, Gemini Omni Google Spark - their version of OpenClaw Google Flow creating videos from Photos, Gemini Ask Maps Ask YouTube Agentic Search 8:00 - 9:36 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. The Marketer's Confidence Paradox Hacks - Is this the first time in the history of the internet the hackers have the advantage? GA4 Tracks AI.... sort of with only 3 of the 250 million models Claude for Small Business Spotify Pre-Save for the ultimate data violation What to do about AI generated Music? OSMO Mobile 8 DJI Mic Mini Do you hold a Lav at your mouth? Connections Chicago June 2-4 Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters
Transcribe →Paul Ruscoe on Having the Difficult Discussions About Growth
May 1500:28:05Tap to summarizeIn this Marketing Over Coffee: Talking with Paul Ruscoe, VP Marketing Intelligence at Incubeta on how and why companies grow, and the challenge of effectively putting your budget to work! Direct Link to File Passing up on space and spying and going to the big agencies to start (Omnicom, Publicis, Ogilvy) Over 20 years for the company and a Global Google Partner The challenge of defending marketing spend and making it accountable Working with large brands like Apple, challenger brands The importance of challenging discussions with clients to understand what's really happening 6:27 - 8:35 Scribe is a Workflow AI platform that captures any workflow in real time and turns it into documentation automatically. No manual writing, no manual screenshots, no starting from scratch every time someone new joins the team. Trusted by 80,000+ enterprises, including nearly half of the Fortune 500. Learn more at https://scribe.how/MOC Why has the concept of reach lost cache? Getting beyond simplistic (and flawed) measurements like ROI and ROAS CMOs and the state of their budgets How do clients take advantage of Incubeta's global reach? Identifying segments underserved, and then profitably acquiring them How Lululemon expansion was put together Report: Get The Marketer's Confidence Paradox Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters
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