In this Marketing Over Coffee: Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand's Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang.

An amazing path from East Asian Studies to Marketing Broadway to Jim Henson

Internet Bubble Superstart Pets.com and then to Peanuts

Michael Ian Black was the Pets.com mascot!

7:28 - 9:00 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

Arriving during a brand transition

All the faces of the brand: print, video, fashion

4M+ Followers @snoopygrams

The brand's historical connection to fashion

Take Care With Peanuts

16:38 - 18:05 Rella for social media monitoring

Over 22M followers over all social - why it resonates

Snoopy and NASA

Traveling for business and pleasure - hitting all 7 continents in 365 days

Japan and the power of accurate translation

Learn more on the podcast: You Don't Know Peanuts

Ask for more at Analytics for Marketers!

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Our theme song is Mellow G by Fonkmasters

Now with More Snoopy and Charlie Brown!