In this Marketing Over Coffee: Learn about building Brandoms, Creating Community, and How to Hold It All Together!

Her new book is: Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty

Check out the previous interview with Christina on her time at Hubspot and transition to on demand Chief Customer Officer

Where did the book come from? Inspired by her label mate Jenny Li Fowler

Writing while working full time at Pocket CCO

The companies that see the need for the CCO are more proactive

6:38 - 8:01 Fundera by NerdWallet - visit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP treatment and talk with a real person who knows all the ins and outs of small business lending. Don't risk your business on unreliable lenders. Go to NerdWallet.com/MOC to find the funding you deserve.

Fundera, Inc. NMLS ID number 1240038

Build the relationship, create the community, and be prepared for change

Brandom

Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Social media is part of a bad dystopian novel

Is Dead Internet Theory for real?

All the steps required to build a community

How not to destroy your brand and have no one care

What's Marvel going to do with Doomsday?

Ask for more at Analytics for Marketers!

Post Credit Scene! More Marvel Mayhem!!

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Our theme song is Mellow G by Fonkmasters

Transforming Customer Brand Relationships with Christina Garnett