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Neil and Eric break down how to send 1 million emails a month for $100 using Amazon SES, why deliverability beats price when choosing an email provider, and the shared IP neighborhood trick Neil uses to protect inbox placement. They also unpack the "reply guy" strategy for going viral on X without followers, how social algorithms now reward interest graphs over follower counts, and why Neil stopped blasting YouTube videos to his full email list after the algorithm flagged it as bot traffic. A practical episode on cutting email costs, growing reach from zero, and gaming algorithms the right way.

Key takeaways

◾Cheap email providers work, deliverability decides revenue

◾Reply guys win on X without big follower counts

◾Social algorithms reward engagement, not follower size

Chapters

00:00 Send 1M emails for $100 a month

00:41 Email provider pricing breakdown

01:36 Why deliverability beats price

01:49 Shared IP neighborhood strategy

03:08 SendLayer mention

04:08 Reply guy strategy on X

05:52 ClickFlow AI SEO break

06:36 How to be a reply guy

07:27 Followers don't matter anymore

08:41 How social algorithms actually work

09:27 Email blasts for YouTube launches

10:23 Why blasting hurt Neil's videos

11:21 Neil's email review workflow

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

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