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In this episode of Marketing Spark, Mark Evans sits down with Dan Sanchez, a former podcasting leader turned AI marketing consultant, to explore his incredible transition into the world of artificial intelligence. From feeling behind the curve with ChatGPT to becoming a trusted voice in AI for marketers, Dan shares the pivotal moments and painful lessons that led him to reinvent himself.

You’ll learn how chain prompting changes how we use AI tools, why top-of-funnel SEO is dying, how to build a personal brand that stands out in an AI-saturated world, and what marketers can do right now to catch up and stay ahead. Whether you're AI-curious or all-in, this episode delivers a roadmap for future-proofing your marketing strategy.

Topics We Cover:

The AI wake-up call that changed Dan’s career path
What most marketers still misunderstand about chain prompting
The “30-30-30” framework for becoming a trusted voice in any niche
How AI is reshaping SEO, blogging, and brand trust
The 5 categories of essential AI tools every marketer should use
How to stand out when everyone is using the same tools