Podcast
Marketing Strategy Academy with Jen Vazquez
Hosted by Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer · EN
🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee.
We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love.
And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros who’ve cracked the code and are here to help you do the same. Follow @marketingstrategyacademypod + @jenvazquezmedia on IG to engage with us!
30episodes
Episodes
Newest firstAll episodes
You're Consistent on Pinterest But Still Not Getting Clients: Here Are the 5 Things to Audit Right Now
6d ago00:21:34Tap to summarizeSend us Fan MailYou're doing everything right on Pinterest. You're consistent, you're showing up, you're posting regularly. But you're still not getting the clients you want, and you're wondering what's wrong.Here's the truth: it's probably not your effort. It almost always comes down to five specific things that are very fixable. And one of them will surprise you because most people assume it doesn't matter at all.In this episode, I share my exact Pinterest audit checklist: • Why your profile might be completely invisible in Pinterest search • The audit item that surprises everyone - and it's not what you think • How to tell if your pin titles are working as promises or just labels • The sneaky problem that's quietly bleeding your traffic and conversions • The single metric I check first that tells me if Pinterest will bring you clientsI've audited hundreds of Pinterest accounts as a Pinterest Pioneer, and this is the exact checklist I run on every single one. Most people find at least two or three things they didn't know were broken.If you want support fixing these issues, I offer Pinterest audits and the Pinfluence Power Clean - a 21-day Pinterest refresh where I personally clean up your foundation.ALL THE LINKS: Support the showHere are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe →330 | You're Pinning Consistently But Still Going Nowhere: Here's the Hidden Workflow Problem Killing Your Pinterest Growth
2w ago00:10:47Tap to summarizeSend us Fan MailYou're being consistent on Pinterest. You're showing up, pinning regularly, doing everything everyone told you to do. But your Pinterest still feels like it's going nowhere.Here's what nobody tells you: consistency on Pinterest isn't just about how much you pin. It's about HOW you pin. There's a specific workflow problem that makes even the most consistent pinners invisible, and I'm showing you exactly what it is.What you'll learn:The real consistency problem most Pinterest advice gets wrongWhy "batching 20 pins on Sunday" actually hurts your growthThe under-one-hour weekly workflow that builds real momentumHow to use pin spacing to work WITH the algorithm instead of against itWhy bursts followed by gaps reset your momentum every single timeNew videos every Thursday!📌 Resources mentioned: Want a FREE Pinterest Audit: https://forms.gle/GoEgfo83hc475p94A Tailwind (Pinterest-approved scheduler): https://jenvazquez.com/tailwind The Club membership: learn.jenvazquez.com/clubFree Search vs. Social Masterclass (We're talking about SEO Next week: Full Pinterest audit - 5 things to check before you post another pinConnect with me: 📌 Pinterest: pinterest.com/jenvazquezmedia 📷 Instagram: instagram.com/jenvazquezmedia 🎵 TikTok: tiktok.com/@jenvazquezmedia 🎧 Marketing Strategy Academy Podcast: jenvazquez.com/podcastSupport the showHere are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe →329 | You're Pinning Consistently But Getting Zero Clicks? Here's Why (And the 5 Fixes That Actually Work)
3w ago00:08:52Tap to summarizeSend us Fan MailYou're doing everything "right" on Pinterest - pinning consistently, setting up boards, writing descriptions - but you're still getting almost no website clicks. Sound familiar?Here's the thing: it's probably not Pinterest, and it's probably not your content either. After being on Pinterest since 2009 as a Pinterest Pioneer, I've seen this pattern over and over. There are five specific problems that cause click issues, and once you know what they are, they're actually pretty simple to fix.In this episode, we cover: Why decent impressions but zero clicks is a packaging problem, not a content problem The difference between browse keywords and buyer keywords (and why this matters) How to write pin titles that actually promise an outcome instead of just labeling content Why your pin design might be getting lost in the scroll What happens after the click and why your landing page strategy matters more than you think The Pinterest timeline reality check - why month two is when most people quit right before it worksIf you've been consistent for less than four months, keep going. If it's been six months of real consistency and you're still seeing zero clicks, something structural needs to change.ALL LINKS MENTIONED: https://jenvazquez.com/why-your-pinterest-isnt-getting-clicks/Support the showHere are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe →328 | Headshots vs. Brand Photography: What's the Real Difference (And Which One Will Actually Grow Your Business)?
4w ago00:12:32Tap to summarizeSend us Fan MailYou booked a headshot session. You got one great photo. And now you're trying to run your entire online marketing presence from it. Sound familiar? In this episode I'm breaking down one of the most common questions I get before someone books a session with me: what is the actual difference between a headshot and brand photography, and which one do you need?Topics covered:What a headshot is, where it works, and where it completely falls shortWhat brand photography actually includes and why it is built differentlyWhy using a headshot for marketing leads to inconsistent content and constant scramblingThe one question to ask yourself before you book any photography sessionReal client examples of brand photography planned around a marketing strategyWhat to look for in a photographer who actually approaches sessions from a marketing angleALL RESOURCES MENTIONED: https://jenvazquez.com/headshots-vs-brand-photography/Support the showHere are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe →327 | Why Pinterest Feels Slow (And Why That’s Actually the Point)
Apr 2400:05:57Tap to summarizeSend us Fan MailIf Pinterest feels slow, it’s not broken. It’s behaving exactly the way it was designed to.In this episode, I’m pulling back the curtain on what’s actually happening behind the scenes when Pinterest feels quiet, why slow growth on Pinterest is way more powerful than fast spikes on social media, and the realistic month-by-month timeline every service provider should know. If you’ve been tempted to quit because it doesn’t feel like it’s working fast enough, this one’s for you.Resources mentioned: https://jenvazquez.com/why-pinterest-feels-slow-and-why-its-good/Book a Discovery Call: jenvazquez.com/discoveryThe Club Pinterest Membership: learn.jenvazquez.com/clubFree Pinterest Masterclass: learn.jenvazquez.com/free-pinterest-masterclassConnect with me:Instagram: @jenvazquezmediaWebsite: jenvazquez.comSupport the showHere are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe →326 | Pinterest Analytics: Which Numbers Actually Matter (And Which Ones Are Lying to You)
Apr 1700:22:15Tap to summarizeSend us Fan MailIf you’ve been on Pinterest for a few months and you’re not sure if it’s actually working, you’re probably looking at the wrong numbers.In this episode, I’m breaking down which Pinterest metrics actually matter for service providers, why monthly views are the most misunderstood number on the platform, and what a healthy growth timeline really looks like month by month. I’m also covering how to use Google Analytics alongside Pinterest analytics, the early positive signs that tell you your foundation is building, and when you should actually change your strategy versus hold steady.ALL LINKS MENTIONED: https://jenvazquez.com/pinterest-analytics-for-service-providers/Support the showHere are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe →325 | How to Find Pinterest Keywords That Actually Work (Step by Step)
Apr 900:10:50Tap to summarizeSend us Fan MailIf your content isn’t showing up on Pinterest, keywords are probably why. The good news is that Pinterest actually makes keyword research easier than almost any other platform. You just have to know where to look.In this episode, I’m walking you through exactly how to find Pinterest keywords, the 7 places you need to put them, how to avoid the keyword stuffing trap, and why local and global keywords both matter for service providers. Plus, how often you should refresh your keyword research so your content keeps compounding.ALL THE LINKS MENTIONED Support the showHere are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe →324 | How to Build a Pinterest Strategy from Scratch (For Service Providers, Not Bloggers)
Apr 300:23:20Tap to summarizeSend us Fan MailIf you’ve been putting off Pinterest because you don’t know where to start, this episode is going to change that. I’m walking you through exactly how to build a Pinterest strategy from scratch, specifically for service providers. Not bloggers. Not product businesses.Almost all Pinterest advice out there is built for blogging businesses, and it doesn’t translate when you’re selling a service. I’m breaking down the 6 steps you need, from clarifying your message and optimizing your profile to building keyword-rich boards, creating searchable content, and connecting Pinterest to your larger marketing system. Plus the common mistakes that trip people up and the realistic timeline for results.ALL THE LINKS: https://jenvazquez.com/how-to-build-a-pinterest-strategy/Support the showHere are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe →323 | Pinterest Spring 2026 Trend Report: What It Means for Your Marketing (and How to Use It)
Mar 3100:25:53Tap to summarizeSend us Fan MailPinterest just dropped their Spring 2026 Trend Report, and if you're a service provider wondering what to create, pin, or blog about this season, this is the episode you need.I'm breaking down all four major trends from the report, backed by real search data from over 600 million Pinterest users. We're talking micro-makeovers (up 415%), comfort food over spring detoxes (eggplant parm is up 785%, and I'm here for it), tiny sanctuaries and intentional connection, and why spring cleaning is basically the new self-care.But I'm not just listing trends. I'm showing you exactly how to use each one in YOUR marketing, no matter what kind of service provider you are. Whether you're a photographer, coach, designer, or creative, you'll walk away knowing which keywords to use, what content to create, and how to position your offers so they match what people are already searching for on Pinterest right now.If you've been wondering what to pin this spring, this episode is your cheat sheet.See all the links mentioned Support the showHere are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe →322 | Headshot vs. Brand Photography: Which One Do You Actually Need?
Mar 2700:12:34Tap to summarizeSend us Fan MailIf you've ever been confused about whether you need a headshot session or a full brand photography session, this episode is for you.Today I'm breaking down the real difference between a headshot and brand photography, and more importantly, which one actually supports your marketing as a service provider. I'm sharing a real client example, the one question you should ask yourself before booking, and what to look for in a photographer who actually plans around your content and business goals.If you're building a business online, a headshot alone probably isn't going to cut it. Let's talk about why.Resources:Book a Brand Photography Session I have Visibility Shoots (brand mini sessions) coming up! April at Santana Row and May in studio.Book a Discovery CallBrand Photography Workbook and ChecklistSupport the showHere are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
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