Podcast
Marketing Strategy Academy with Jen Vazquez
Hosted by Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer Ā· EN
šļø Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee.
We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, weāre all about repurposing content so you can maximize your efforts across every platform without burning out. Weāll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love.
And itās not just about the strategiesāweāre bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros whoāve cracked the code and are here to help you do the same. Follow @marketingstrategyacademypod + @jenvazquezmedia on IG to engage with us!
40episodes
Episodes
Newest firstAll episodes
341 | Brand Photos That Book Clients: 5 Questions Before Your Shoot
2w ago00:12:48Tap to summarizeSend us Fan MailYou paid for a brand shoot, you love the photos, and they're sitting in a folder on your computer not booking a single client. Here's the truth: the photos that fill your calendar are not about how you look. They're about what your future client needs to see to feel ready to hire you. That's a completely different brief.In this episode, I'm giving you the 5 questions to answer before your next brand shoot so every photo pulls its weight in your marketing.In this episode, I cover:Why brands using original photos see a 35% increase in customer trustThe most overlooked shot in every brand session (not one photographer I've worked with planned for it)What to wear when you don't have a uniform, and the 4 colors that work with any brand paletteHow your client's before-and-after emotions become a visual brief for your expressionsVaried looks: how one shoot can fuel a year of scroll-stopping contentWhy your tools, your workspace, and even your pets belong in your photosHow these photos become Pinterest pins, reel covers, and thumbnails that stop the scrollGrab the free Brand Shoot Prep Checklist inside my Visibility Vault at learn.jenvazquez.com/resources, and if you're ready for a shoot planned around your marketing, book a free discovery call at jenvazquez.com/discovery. Or, read right here. https://jenvazquez.com/brand-photo-shoot-prep-5-questions-that-book-clients/Support the showWanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe ā340 | How to Find Pinterest Keywords That Get Your Business Found by the Right People
3w ago00:17:04Tap to summarizeSend us Fan MailIf you are posting on Pinterest and still not getting found, the problem is not your design, it is your keywords. In this episode I break down the biggest Pinterest keyword mistake service providers make and the exact four question interview I run with every client before we touch anything else.In this episode:Why the biggest, highest volume keywords are usually the hardest ones to winWhy keyword stuffing in your pin description kills your clicksThe 4 question interview to find your best keywords, straight from your own businessThe keyword walk down, taking a broad term all the way to a specific, winnable oneWhy a zero volume keyword can still be the one that books your ideal clientThe 3 free tools I use to validate every keyword before it goes on a pinALL THE LINKS MENTIONED: https://jenvazquez.com/pinterest-keyword-research/Support the showWanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe ā339 | The One Pinterest Metric That Actually Books Clients (Not Impressions)
4w ago00:14:32Tap to summarizeSend us Fan MailYou're pinning consistently, your impressions look great, and your calendar is still empty. Here's the problem: you've been watching the wrong number. Pinterest shows you 5 metrics, and only one of them is actually connected to whether you book a clientIn this episode I'm breaking down:What impressions, saves, pin clicks, and outbound clicks each actually mean for your businessWhy saves feel like a win but rarely turn into a clientA real client story where outbound clicks jumped 315% after we fixed her titles and descriptionsWhat a good Pinterest click through rate actually looks like in 2026The exact words that move outbound clicks (and the keyword mistake that tanks them)Two things you can do this week, starting today, to move your numberALL THE LINKS: https://jenvazquez.com/pinterest-outbound-clicks/Support the showWanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe ā338 | How to Batch Content for Every Platform Including Pinterest in One Hour a Week
Jul 900:12:27Tap to summarizeSend us Fan MailIf you feel like you have to be online every single day just to keep up, you're not imagining it. 94% of social media practitioners feel that exact pressure. But that's not a you problem, it's a system problem, and this episode hands you the off-ramp.I'm walking you through my complete 6-step content batching workflow, where one piece of core content each week becomes everything: your email, your Pinterest pins, your carousels, your short-form video, all of it, in about an hour.In this episode, I cover:What content batching actually means (hint: it's NOT a month of posts in one day) How to pick your core content: blog, YouTube, or podcast The 10-minute weekly email that comes straight from your core content Why five Pinterest pins from one piece of content keeps you visible for five weeksThe Canva resize trick that turns pins into Instagram carousels in two extra clicks How lead magnet pins grow your email list on repeat The tools you need (and the ones that are totally free)ALL THE LINKS HERE: https://jenvazquez.com/content-batching-in-one-hour/Support the showWanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe ā337 | This Pinterest Pin Is 12 Years Old and Still Bringing Me Clients
Jul 200:08:19Tap to summarizeSend us Fan MailYou're pouring hours into content that vanishes in a day, and it's exhausting. In this episode, Jen breaks down why Pinterest works completely differently than every other platform you're posting on, and why a single pin she made in 2014 is still sending her traffic almost 12 years later.In this episode:Why Pinterest is a search engine, not social media, and what that means for how long your content actually worksThe real lifespan of an Instagram story, feed post, carousel, and reel compared to a Pinterest pinPinterest's audience numbers and why 97% of searches are unbranded, wide open territory for new discoveryWhat Jen's own analytics show when she compares Pinterest traffic to Instagram, Facebook, and YouTube combinedWhy the first few months on Pinterest feel quiet, and why that's exactly when most people quit right before it pays offThe simple batching system that gets a pin out every day without Jen doing daily workALL LINKS MENTIONED: https://jenvazquez.com/how-long-do-pinterest-pins-last/Support the showWanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe ā336 | iPhone Brand Photos That Actually Convert Browsers Into Buyers
Jun 2500:07:54Tap to summarizeSend us Fan MailYou've spent time (and maybe money) on brand photos and they're just... sitting there. Not bringing in clients. Not converting. Sound familiar? In this episode, I'm walking you through my 3-step iPhone system so your photos actually work for your marketing.Topics covered:Why iPhone photos sometimes outperform expensive professional shootsThe mindset shift from "pretty photos" to "converting photos"How to set up every shot for conversion, not just aestheticsThe iPhone camera settings that create a professional lookWhy planning for use BEFORE you shoot changes everythingWhere to place text space and how to think about vertical vs. horizontal orientationHow Jen's brand photography sessions are built around visual strategy, not just a pretty galleryALL LINKS MENTIONED: https://jenvazquez.com/iphone-brand-photography/Support the showWanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe ā335 | Pinterest Foundations Every Course Skips That Are Costing You Traffic
Jun 1800:07:19Tap to summarizeSend us Fan MailYou're creating Pinterest graphics, following the course advice, and still getting zero clicks. The problem isn't your design. It's your foundation ā and most Pinterest courses skip it completely. In this episode, I'm breaking down the 5 foundational pieces every successful Pinterest account has that almost nobody teaches. In this episode, we cover:Why Pinterest is a search engine ā not social media ā and why that changes everythingHow board names (not board covers) affect your search rankingWhat your Pinterest profile needs to say to attract your ideal clientThe difference between poetic pin descriptions and commercial intent keywordsThe one metric almost everyone is tracking wrong ā including Pinterest expertsHow one client tripled her traffic in two weeks just by fixing her foundationALL THE LINKS: https://jenvazquez.com/5-pinterest-foundations/Support the showWanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe ā334 | Pinterest Workflow for Service Providers: Batch It
Jun 1100:06:30Tap to summarizeSend us Fan MailIf Pinterest feels like a hamster wheel you can never get off, youāre probably pinning the wrong way. Most people spread their Pinterest work across seven days and wonder why theyāre exhausted and not seeing results. Spoiler: the problem isnāt Pinterest. Itās the strategy.In this episode, Iām walking you through my exact 3-part Pinterest workflow ā the one I use for myself and my clients to stay consistent without the daily grind.Why batching on Mondays beats spreading Pinterest work across the weekHow I create an entire month of pins in one focused sessionThe Friday performance review that most people skip (and why it changes everything)How to use the Pinterest trends tool + search bar for keyword researchWhy obsessing over daily stats is working against youWhat data to actually track and how it shapes your next monthās contentHow The Club teaches you to build this system around your scheduleResources mentioned:Visibility Vault (free Pinterest + marketing tools)The Club (DIY Pinterest with guidance)Tailwind free planThese may be affiliate links and if you purchase I'll get a stipend and at the best possible priceSupport the showWanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe ā333 | The 3 Pinterest Mistakes That Keep Service Providers Broke (+ Strategic Fixes)
Jun 400:07:35Tap to summarizeSend us Fan MailYou're doing everything right on Pinterest but still not seeing clients. You pin every day, you follow the rules, but your discovery calls aren't happening. Sound familiar? Today I'm breaking down the three biggest Pinterest mistakes that keep service providers stuck and spinning their wheels.In this episode, we cover:ā¢ Why treating Pinterest like social media is killing your reachā¢ The keyword strategy mistake that wastes months of your timeā¢ How to create pins that actually convert browsers into buyersā¢ Real client success story: 50 to 2,000 monthly website visitorsā¢ Why DIY Pinterest often fails vs. when to consider Pinterest managementā¢ The search vs. social distinction that changes everythingā¢ Specific pin design elements that drive clicks, not just savesReady to stop pinning into the void? Resources mentioned:š Search Vs. Social: https://learn.jenvazquez.com/search-vs-social š FREE Pinterest Masterclass: https://learn.jenvazquez.com/free-pinterest-masterclass Pinterest Management Details: https://jenvazquez.com/service-menuš FREE PINTEREST RESOURCES (25+ tools!): https://learn.jenvazquez.com/resourcesBLOG: https://jenvazquez.com/why-your-pinterest-strategy-isnt-working/Support the showWanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe ā332 | The Real Reason Your Brand Photos Aren't Working + How to Fix It
May 2800:12:45Tap to summarizeSend us Fan MailDo you have gorgeous brand photos sitting in a gallery that you barely use? The problem isn't your photographer or the quality of the images. The problem is that most brand photography sessions are planned around aesthetics instead of your actual marketing needs.In this episode, I'm breaking down exactly why service providers constantly scramble for content, even after investing in professional photos. You'll learn my 3-step process for planning sessions around your marketing system, the 5 content categories every business needs, and how Pinterest optimization changes everything about visual planning.ALL LINKS MENTIONED: https://jenvazquez.com/why-youre-always-scrambling-for-content/Support the showWanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
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