Podcast
Marketing Strategy Academy with Jen Vazquez
Hosted by Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer Ā· EN
šļø Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee.
We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, weāre all about repurposing content so you can maximize your efforts across every platform without burning out. Weāll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love.
And itās not just about the strategiesāweāre bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros whoāve cracked the code and are here to help you do the same. Follow @marketingstrategyacademypod + @jenvazquezmedia on IG to engage with us!
42episodes
Episodes
Newest firstAll episodes
333 | The 3 Pinterest Mistakes That Keep Service Providers Broke (+ Strategic Fixes)
Jun 400:07:35Tap to summarizeSend us Fan MailYou're doing everything right on Pinterest but still not seeing clients. You pin every day, you follow the rules, but your discovery calls aren't happening. Sound familiar? Today I'm breaking down the three biggest Pinterest mistakes that keep service providers stuck and spinning their wheels.In this episode, we cover:ā¢ Why treating Pinterest like social media is killing your reachā¢ The keyword strategy mistake that wastes months of your timeā¢ How to create pins that actually convert browsers into buyersā¢ Real client success story: 50 to 2,000 monthly website visitorsā¢ Why DIY Pinterest often fails vs. when to consider Pinterest managementā¢ The search vs. social distinction that changes everythingā¢ Specific pin design elements that drive clicks, not just savesReady to stop pinning into the void? Resources mentioned:š Search Vs. Social: https://learn.jenvazquez.com/search-vs-social š FREE Pinterest Masterclass: https://learn.jenvazquez.com/free-pinterest-masterclass Pinterest Management Details: https://jenvazquez.com/service-menuš FREE PINTEREST RESOURCES (25+ tools!): https://learn.jenvazquez.com/resourcesBLOG: https://jenvazquez.com/why-your-pinterest-strategy-isnt-working/Support the showWanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe ā332 | The Real Reason Your Brand Photos Aren't Working + How to Fix It
May 2800:12:45Tap to summarizeSend us Fan MailDo you have gorgeous brand photos sitting in a gallery that you barely use? The problem isn't your photographer or the quality of the images. The problem is that most brand photography sessions are planned around aesthetics instead of your actual marketing needs.In this episode, I'm breaking down exactly why service providers constantly scramble for content, even after investing in professional photos. You'll learn my 3-step process for planning sessions around your marketing system, the 5 content categories every business needs, and how Pinterest optimization changes everything about visual planning.ALL LINKS MENTIONED: https://jenvazquez.com/why-youre-always-scrambling-for-content/Support the showWanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe ā331 | You're Consistent on Pinterest But Still Not Getting Clients: Here Are the 5 Things to Audit Right Now
May 2200:21:34Tap to summarizeSend us Fan MailYou're doing everything right on Pinterest. You're consistent, you're showing up, you're posting regularly. But you're still not getting the clients you want, and you're wondering what's wrong.Here's the truth: it's probably not your effort. It almost always comes down to five specific things that are very fixable. And one of them will surprise you because most people assume it doesn't matter at all.In this episode, I share my exact Pinterest audit checklist: ā¢ Why your profile might be completely invisible in Pinterest search ā¢ The audit item that surprises everyone - and it's not what you think ā¢ How to tell if your pin titles are working as promises or just labels ā¢ The sneaky problem that's quietly bleeding your traffic and conversions ā¢ The single metric I check first that tells me if Pinterest will bring you clientsI've audited hundreds of Pinterest accounts as a Pinterest Pioneer, and this is the exact checklist I run on every single one. Most people find at least two or three things they didn't know were broken.If you want support fixing these issues, I offer Pinterest audits and the Pinfluence Power Clean - a 21-day Pinterest refresh where I personally clean up your foundation.ALL THE LINKS: Support the showWanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe ā330 | You're Pinning Consistently But Still Going Nowhere: Here's the Hidden Workflow Problem Killing Your Pinterest Growth
May 1500:10:47Tap to summarizeSend us Fan MailYou're being consistent on Pinterest. You're showing up, pinning regularly, doing everything everyone told you to do. But your Pinterest still feels like it's going nowhere.Here's what nobody tells you: consistency on Pinterest isn't just about how much you pin. It's about HOW you pin. There's a specific workflow problem that makes even the most consistent pinners invisible, and I'm showing you exactly what it is.What you'll learn:The real consistency problem most Pinterest advice gets wrongWhy "batching 20 pins on Sunday" actually hurts your growthThe under-one-hour weekly workflow that builds real momentumHow to use pin spacing to work WITH the algorithm instead of against itWhy bursts followed by gaps reset your momentum every single timeNew videos every Thursday!š Resources mentioned: Want a FREE Pinterest Audit: https://forms.gle/GoEgfo83hc475p94A Tailwind (Pinterest-approved scheduler): https://jenvazquez.com/tailwind The Club membership: learn.jenvazquez.com/clubFree Search vs. Social Masterclass (We're talking about SEO Next week: Full Pinterest audit - 5 things to check before you post another pinConnect with me: š Pinterest: pinterest.com/jenvazquezmedia š· Instagram: instagram.com/jenvazquezmedia šµ TikTok: tiktok.com/@jenvazquezmedia š§ Marketing Strategy Academy Podcast: jenvazquez.com/podcastSupport the showWanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe ā329 | You're Pinning Consistently But Getting Zero Clicks? Here's Why (And the 5 Fixes That Actually Work)
May 800:08:52Tap to summarizeSend us Fan MailYou're doing everything "right" on Pinterest - pinning consistently, setting up boards, writing descriptions - but you're still getting almost no website clicks. Sound familiar?Here's the thing: it's probably not Pinterest, and it's probably not your content either. After being on Pinterest since 2009 as a Pinterest Pioneer, I've seen this pattern over and over. There are five specific problems that cause click issues, and once you know what they are, they're actually pretty simple to fix.In this episode, we cover: Why decent impressions but zero clicks is a packaging problem, not a content problem The difference between browse keywords and buyer keywords (and why this matters) How to write pin titles that actually promise an outcome instead of just labeling content Why your pin design might be getting lost in the scroll What happens after the click and why your landing page strategy matters more than you think The Pinterest timeline reality check - why month two is when most people quit right before it worksIf you've been consistent for less than four months, keep going. If it's been six months of real consistency and you're still seeing zero clicks, something structural needs to change.ALL LINKS MENTIONED: https://jenvazquez.com/why-your-pinterest-isnt-getting-clicks/Support the showCheck this out: a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe ā328 | Headshots vs. Brand Photography: What's the Real Difference (And Which One Will Actually Grow Your Business)?
Apr 3000:12:32Tap to summarizeSend us Fan MailYou booked a headshot session. You got one great photo. And now you're trying to run your entire online marketing presence from it. Sound familiar? In this episode I'm breaking down one of the most common questions I get before someone books a session with me: what is the actual difference between a headshot and brand photography, and which one do you need?Topics covered:What a headshot is, where it works, and where it completely falls shortWhat brand photography actually includes and why it is built differentlyWhy using a headshot for marketing leads to inconsistent content and constant scramblingThe one question to ask yourself before you book any photography sessionReal client examples of brand photography planned around a marketing strategyWhat to look for in a photographer who actually approaches sessions from a marketing angleALL RESOURCES MENTIONED: https://jenvazquez.com/headshots-vs-brand-photography/Support the showHere are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe ā327 | Why Pinterest Feels Slow (And Why Thatās Actually the Point)
Apr 2400:05:57Tap to summarizeSend us Fan MailIf Pinterest feels slow, itās not broken. Itās behaving exactly the way it was designed to.In this episode, Iām pulling back the curtain on whatās actually happening behind the scenes when Pinterest feels quiet, why slow growth on Pinterest is way more powerful than fast spikes on social media, and the realistic month-by-month timeline every service provider should know. If youāve been tempted to quit because it doesnāt feel like itās working fast enough, this oneās for you.Resources mentioned: https://jenvazquez.com/why-pinterest-feels-slow-and-why-its-good/Book a Discovery Call: jenvazquez.com/discoveryThe Club Pinterest Membership: learn.jenvazquez.com/clubFree Pinterest Masterclass: learn.jenvazquez.com/free-pinterest-masterclassConnect with me:Instagram: @jenvazquezmediaWebsite: jenvazquez.comSupport the showHere are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe ā326 | Pinterest Analytics: Which Numbers Actually Matter (And Which Ones Are Lying to You)
Apr 1700:22:15Tap to summarizeSend us Fan MailIf youāve been on Pinterest for a few months and youāre not sure if itās actually working, youāre probably looking at the wrong numbers.In this episode, Iām breaking down which Pinterest metrics actually matter for service providers, why monthly views are the most misunderstood number on the platform, and what a healthy growth timeline really looks like month by month. Iām also covering how to use Google Analytics alongside Pinterest analytics, the early positive signs that tell you your foundation is building, and when you should actually change your strategy versus hold steady.ALL LINKS MENTIONED: https://jenvazquez.com/pinterest-analytics-for-service-providers/Support the showHere are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe ā325 | How to Find Pinterest Keywords That Actually Work (Step by Step)
Apr 900:10:50Tap to summarizeSend us Fan MailIf your content isnāt showing up on Pinterest, keywords are probably why. The good news is that Pinterest actually makes keyword research easier than almost any other platform. You just have to know where to look.In this episode, Iām walking you through exactly how to find Pinterest keywords, the 7 places you need to put them, how to avoid the keyword stuffing trap, and why local and global keywords both matter for service providers. Plus, how often you should refresh your keyword research so your content keeps compounding.ALL THE LINKS MENTIONED Support the showHere are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
Transcribe ā324 | How to Build a Pinterest Strategy from Scratch (For Service Providers, Not Bloggers)
Apr 300:23:20Tap to summarizeSend us Fan MailIf youāve been putting off Pinterest because you donāt know where to start, this episode is going to change that. Iām walking you through exactly how to build a Pinterest strategy from scratch, specifically for service providers. Not bloggers. Not product businesses.Almost all Pinterest advice out there is built for blogging businesses, and it doesnāt translate when youāre selling a service. Iām breaking down the 6 steps you need, from clarifying your message and optimizing your profile to building keyword-rich boards, creating searchable content, and connecting Pinterest to your larger marketing system. Plus the common mistakes that trip people up and the realistic timeline for results.ALL THE LINKS: https://jenvazquez.com/how-to-build-a-pinterest-strategy/Support the showHere are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclassš Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
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