Marketing Beyond: A Comprehensive Overview

Episode: Introducing Marketing Beyond
Release Date: January 16, 2025
Host: Alan B. Hart

1. Transitioning to a New Era: From Marketing Today to Marketing Beyond

In the premiere episode of Marketing Beyond, host Alan Hart announces a significant evolution of the podcast's brand and mission. Formerly known as Marketing Today, the reimagined Marketing Beyond aims to delve deeper into the dynamic world of marketing, offering listeners enriched content and broader perspectives.

2. Partnership with Deloitte Digital

A pivotal moment in the episode is the introduction of Deloitte Digital as the driving force behind the podcast's transformation. A representative from Deloitte Digital elaborates on the strategic partnership:

"As you just heard, we have a new look and name Marketing Beyond with Alan Hart brought to you by Deloitte Digital. Our previous series, Marketing Today, has evolved into something even bigger and better."
— Deloitte Digital Representative [01:34]

This collaboration underscores a commitment to leveraging Deloitte's extensive expertise to enhance the podcast's quality and reach.

3. Expanding Horizons: Enhanced Team and Global Support

The rebranding is accompanied by an expansion of the Marketing Beyond team and an increase in global support. This growth is designed to deliver more in-depth and diverse content, aligning with the podcast's mission to explore the future of marketing thoroughly.

"Marketing beyond will take you on a deeper journey into the future of marketing. We'll continue to go beyond the conventional and explore the strategies, technologies and trends reshaping the marketing landscape."
— Deloitte Digital Representative [01:34]

4. A Deeper Dive into Marketing's Future

Marketing Beyond promises to transcend traditional marketing discussions by focusing on cutting-edge topics that are shaping the industry's future. The podcast plans to cover a wide array of subjects, including:

• Artificial Intelligence (AI) in Marketing: Exploring how AI is revolutionizing marketing strategies and customer engagement.

• International Marketing Strategies: Delving into complex strategies required for successful global marketing campaigns.

• Innovative Digital Transformations: Investigating the latest digital tools and platforms that are transforming marketing practices.

5. Engaging with Marketing Leaders and Innovators

One of the standout features of Marketing Beyond is its commitment to featuring insightful conversations with top-tier marketing leaders, visionaries, and innovators. These discussions aim to push the boundaries of what's possible in marketing, offering listeners invaluable insights and actionable strategies.

"In each episode, we'll bring you thought-provoking discussions with marketing leaders, visionaries and innovators pushing the boundaries of what's possible."
— Deloitte Digital Representative [01:34]

6. Continuity for Loyal Listeners

For longtime listeners of Marketing Today, reassurance is provided that the essence and quality of the podcast remain intact amidst the rebranding. Archived episodes remain accessible, ensuring that new and existing listeners can continue to benefit from past content.

"Marketing beyond builds on the strong foundation we've already established. You can find all the archived episodes of Marketing Today at marketingtodaypodcast.com or by searching Marketing Today with Alan Hart in your podcast listening app of choice."
— Deloitte Digital Representative [01:34]

7. Looking Ahead: Upcoming Content

The first official episode under the Marketing Beyond banner is slated for release on January 22nd, titled "Brand." This episode promises to set the tone for what listeners can expect in the future, focusing on brand development and strategy in the modern marketing landscape.

"Our first episode under Marketing Beyond Brand is coming to you on January 22nd. Be on the lookout for great content by visiting deloittigital.com/us Marketing Beyond."
— Deloitte Digital Representative [01:34]

8. Host's Personal Invitation and Engagement

Alan Hart personally invites listeners to engage with the podcast by subscribing, leaving reviews, and exploring additional Deloitte Digital content. He emphasizes the importance of community and listener feedback in shaping the podcast's direction.

"I also invite you to explore the other Deloitte Digital podcasts and share the show with your friends and colleagues. I love hearing from listeners. You can contact me at marketingbeyondeloitte.com."
— Alan Hart [03:38]

Additionally, Hart encourages listeners to access comprehensive show notes and related links, ensuring a rich and interactive listening experience.

"Also find complete show notes and links to what we discussed in the episode today and you can search our archives."
— Alan Hart [03:59]

9. Embracing the Future of Marketing

Marketing Beyond stands as a testament to the ever-evolving nature of the marketing industry. Through strategic partnerships, expanded content, and a focus on future-oriented topics, the podcast is poised to become an essential resource for marketers aiming to stay ahead of the curve.

Conclusion

The inaugural episode of Marketing Beyond effectively sets the stage for a transformative journey in marketing discourse. By building on the legacy of Marketing Today and embracing new collaborations and expanded content, Alan Hart and Deloitte Digital promise a podcast that not only informs but also inspires marketers to explore uncharted territories and redefine the possibilities within the industry.

Listeners can anticipate a rich tapestry of insights, strategies, and forward-thinking discussions that will empower them to navigate and excel in the complex landscape of modern marketing.

For more information and to subscribe, visit marketingbeyondeloitte.com or search for "Marketing Beyond with Alan Hart" on your preferred podcast platform.