Introducing "Marketing Beyond with Alan Hart"
"Marketing Beyond with Alan Hart" marks the evolution of Alan B. Hart's acclaimed podcast series, transitioning from the former "Marketing Today" to a more expansive and forward-thinking platform. Released on January 21, 2025, this inaugural episode sets the stage for what listeners can expect from the newly rebranded show.
Evolution from "Marketing Today" to "Marketing Beyond"
Alan Hart begins by announcing the transformation of the podcast series:
Alan Hart [00:32]: "We've expanded our team and boosted our global support to bring you the great content you love, plus so much more."
This statement underscores the podcast's commitment to delivering enhanced content by leveraging a larger team and global resources, aiming to delve deeper into the future of marketing.
Core Mission and Vision
The revamped podcast, "Marketing Beyond", is designed to push the boundaries of conventional marketing discussions. Alan Hart emphasizes the show's dedication to exploring advanced strategies, emerging technologies, and evolving trends that are reshaping the marketing landscape.
Alan Hart [00:32]: "Marketing beyond will take you on a deeper journey into the future of marketing. We'll continue to go beyond the conventional and explore the strategies, technologies and trends reshaping the marketing landscape."
This mission statement highlights the podcast’s focus on forward-thinking content, ensuring that listeners are equipped with the latest insights to stay ahead in the dynamic field of marketing.
Content and Themes
"Marketing Beyond" promises a diverse range of topics, featuring in-depth conversations with leading marketing professionals and innovators. The first episode outlines the key areas the podcast will cover:
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Impact of Artificial Intelligence: Exploring how AI is transforming marketing strategies and consumer engagement.
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International Marketing Strategies: Sharing complex approaches to navigating global markets.
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Innovative Digital Transformations: Discussing cutting-edge digital tools and methodologies reshaping the industry.
Alan Hart [00:32]: "Whether it's exploring the impact of AI, sharing complex international marketing strategies, or diving into innovative digital transformations, we'll cover it all."
These themes indicate a comprehensive approach to understanding the multifaceted nature of modern marketing, catering to both seasoned professionals and aspiring marketers.
Engaging with Marketing Leaders and Visionaries
A cornerstone of "Marketing Beyond" is its lineup of thought-provoking discussions with marketing leaders and visionaries. By featuring interviews with chief marketing officers and business innovators, the podcast aims to provide listeners with firsthand insights into the strategies that are driving success in today’s competitive environment.
Accessibility and Continued Support
Alan Hart reassures long-time listeners of "Marketing Today" that the new series builds upon the established foundation:
Alan Hart [00:32]: "Rest assured, Marketing beyond builds on the strong foundation we've already established."
Additionally, for those interested in revisiting previous episodes, archived content remains accessible through the provided channels:
Alan Hart [00:32]: "You can find all the archived episodes of marketing today@marketingtodaypodcast.com or by searching Marketing Today with Alan Hart in your podcast listening app of choice."
Call to Action and Community Engagement
In the concluding segments, Alan Hart encourages listeners to engage with the new podcast series:
Alan Hart [02:34]: "Feel free to write us a review and subscribe on your favorite listening platform."
He also invites the audience to explore other Deloitte Digital podcasts and share the show with their networks:
Alan Hart [02:36]: "I also invite you to explore the other Deloitte Digital podcast@deloitte deloitteigital.com podcast and share the show with your friends and colleagues."
To foster a sense of community and receive feedback, Hart provides contact information:
Alan Hart [02:36]: "You can contact me at marketingbeyondeloit.com you'll also find complete show notes and links to what we discussed in the episode today and you can search our archives."
Looking Ahead
The episode wraps up with an invitation to anticipate future content:
Alan Hart [00:32]: "Our first episode under Marketing Beyond Brand is coming to you on January 22nd. Be on the lookout for great content by visiting deloittigital.com US MarketingBeyond."
This teaser sets expectations for upcoming episodes, promising continued exploration of innovative marketing topics.
Conclusion
"Marketing Beyond with Alan Hart" positions itself as a premier source for in-depth marketing insights, blending expert interviews with discussions on cutting-edge trends and technologies. By expanding its scope and resources, the podcast aims to inspire and empower marketers to navigate and shape the future of the industry effectively.
Notable Quotes:
- Alan Hart [00:32]: "Marketing beyond will take you on a deeper journey into the future of marketing."
- Alan Hart [00:32]: "Whether it's exploring the impact of AI, sharing complex international marketing strategies, or diving into innovative digital transformations, we'll cover it all."
- Alan Hart [02:34]: "Feel free to write us a review and subscribe on your favorite listening platform."
For more information and to listen to "Marketing Beyond with Alan Hart," visit Deloitte Digital.